L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2940 | 100.0% | 5.6% | 1178 | 100.0% | 4.7% | 1762 | 100.0% | 6.5% | 701 | 100.0% | 4.0% |
| Sexe | ||||||||||||
| Homme | 1178 | 40.1% | 4.7% | 1178 | 100.0% | 4.7% | - | - | - | 323 | 46.1% | 3.6% |
| Femme | 1762 | 59.9% | 6.5% | - | - | - | 1762 | 100.0% | 6.5% | 378 | 53.9% | 4.4% |
| Age | ||||||||||||
| 15 à 24 ans | 307 | 10.4% | 4.2% | 145 | 12.3% | 4.0% | 162 | 9.2% | 4.5% | 125 | 17.9% | 4.1% |
| 25 à 34 ans | 407 | 13.8% | 5.4% | 170 | 14.5% | 4.6% | 237 | 13.4% | 6.1% | 121 | 17.2% | 3.8% |
| 35 à 49 ans | 755 | 25.7% | 6.0% | 305 | 25.9% | 4.9% | 450 | 25.5% | 7.1% | 273 | 38.9% | 4.3% |
| 50 à 59 ans | 601 | 20.4% | 6.7% | 241 | 20.5% | 5.3% | 360 | 20.4% | 8.0% | 147 | 21.0% | 3.9% |
| 60 ans et plus | 871 | 29.6% | 5.5% | 317 | 26.9% | 4.6% | 554 | 31.4% | 6.2% | 35 | 5.0% | 3.5% |
| Individu | ||||||||||||
| Ménagères | 1546 | 52.6% | 6.6% | - | - | - | 1546 | 87.7% | 6.6% | 305 | 43.6% | 4.4% |
| Personne de référence | 1472 | 50.1% | 5.2% | 965 | 82.0% | 4.7% | 507 | 28.8% | 6.4% | 334 | 47.7% | 3.9% |
| Responsable des achats | 2143 | 72.9% | 6.0% | 621 | 52.7% | 4.7% | 1523 | 86.4% | 6.7% | 443 | 63.3% | 4.0% |
| PCS Individu | ||||||||||||
| Agriculteurs | 20 | 0.7% | 4.0% | 13 | 1.1% | 3.8% | 7 | 0.4% | 4.5% | 1 | 0.1% | 3.1% |
| Petits patrons | 63 | 2.1% | 3.9% | 45 | 3.8% | 3.8% | 18 | 1.0% | 4.1% | 53 | 7.6% | 3.7% |
| Affaires et Cadres | 159 | 5.4% | 3.2% | 90 | 7.7% | 3.2% | 69 | 3.9% | 3.3% | 133 | 18.9% | 3.0% |
| Professions intermédiaires | 344 | 11.7% | 4.8% | 146 | 12.4% | 4.1% | 197 | 11.2% | 5.5% | 275 | 39.2% | 4.7% |
| Employés | 635 | 21.6% | 7.6% | 122 | 10.4% | 5.4% | 513 | 29.1% | 8.4% | 93 | 13.2% | 5.1% |
| Ouvriers | 458 | 15.6% | 7.2% | 336 | 28.5% | 6.6% | 122 | 6.9% | 9.6% | 7 | 1.0% | 1.9% |
| Retraités | 674 | 22.9% | 5.3% | 283 | 24.0% | 4.7% | 391 | 22.2% | 5.8% | 8 | 1.2% | 3.9% |
| Autres inactifs | 587 | 20.0% | 5.7% | 143 | 12.1% | 3.9% | 445 | 25.2% | 6.6% | 131 | 18.7% | 4.0% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 31 | 1.1% | 4.1% | 13 | 1.1% | 3.4% | 18 | 1.0% | 5.0% | - | - | - |
| Petits patrons | 108 | 3.7% | 4.1% | 43 | 3.6% | 3.1% | 66 | 3.7% | 5.3% | 108 | 15.5% | 4.1% |
| Affaires et Cadres | 221 | 7.5% | 3.2% | 106 | 9.0% | 3.1% | 116 | 6.6% | 3.4% | 221 | 31.6% | 3.2% |
| Professions intermédiaires | 371 | 12.6% | 4.7% | 175 | 14.8% | 4.3% | 196 | 11.1% | 5.1% | 371 | 53.0% | 4.7% |
| Employés | 352 | 12.0% | 6.5% | 122 | 10.3% | 5.1% | 230 | 13.1% | 7.5% | - | - | - |
| Ouvriers | 745 | 25.3% | 7.8% | 336 | 28.5% | 6.6% | 409 | 23.2% | 9.2% | - | - | - |
| Retraités | 880 | 29.9% | 5.9% | 312 | 26.5% | 4.7% | 568 | 32.2% | 6.9% | - | - | - |
| Autres inactifs | 232 | 7.9% | 5.7% | 72 | 6.1% | 4.8% | 159 | 9.0% | 6.2% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 552 | 18.8% | 5.5% | 176 | 15.0% | 4.1% | 376 | 21.3% | 6.6% | 88 | 12.5% | 4.5% |
| 2 personnes | 1032 | 35.1% | 5.7% | 415 | 35.2% | 4.8% | 617 | 35.0% | 6.6% | 185 | 26.5% | 4.5% |
| 3 personnes | 606 | 20.6% | 6.6% | 258 | 21.9% | 5.4% | 348 | 19.8% | 7.8% | 167 | 23.8% | 4.2% |
| 4 personnes | 460 | 15.6% | 5.0% | 194 | 16.5% | 4.3% | 266 | 15.1% | 5.6% | 176 | 25.2% | 3.7% |
| 5 personnes et + | 290 | 9.9% | 5.3% | 135 | 11.5% | 5.1% | 155 | 8.8% | 5.5% | 84 | 12.0% | 3.3% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 848 | 28.8% | 5.4% | 367 | 31.1% | 4.9% | 481 | 27.3% | 5.8% | 282 | 40.3% | 3.7% |
| Non | 2092 | 71.2% | 5.8% | 811 | 68.9% | 4.6% | 1281 | 72.7% | 6.8% | 419 | 59.7% | 4.3% |
| Habitat | ||||||||||||
| Communes rurales | 680 | 23.1% | 5.7% | 259 | 22.0% | 4.5% | 421 | 23.9% | 6.7% | 137 | 19.6% | 4.3% |
| Agglo. - 20 000 hab | 632 | 21.5% | 7.0% | 234 | 19.8% | 5.4% | 398 | 22.6% | 8.4% | 129 | 18.4% | 5.0% |
| Agglo. 20 000 à 100 000 hab | 444 | 15.1% | 6.4% | 195 | 16.5% | 5.8% | 249 | 14.2% | 6.9% | 97 | 13.8% | 4.8% |
| Agglo. + 100 000 hab | 790 | 26.9% | 5.1% | 334 | 28.4% | 4.5% | 456 | 25.9% | 5.7% | 175 | 25.0% | 3.1% |
| Agglo. Paris | 394 | 13.4% | 4.6% | 157 | 13.3% | 3.8% | 237 | 13.5% | 5.3% | 163 | 23.2% | 4.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 458 | 15.6% | 4.8% | 193 | 16.4% | 4.2% | 265 | 15.0% | 5.3% | 187 | 26.6% | 4.3% |
| Nord Pas de Calais | 318 | 10.8% | 9.9% | 121 | 10.3% | 7.9% | 197 | 11.2% | 11.7% | 58 | 8.3% | 5.9% |
| Lorraine | 161 | 5.5% | 8.4% | 70 | 6.0% | 7.6% | 91 | 5.2% | 9.2% | 30 | 4.3% | 5.7% |
| Alsace | 68 | 2.3% | 4.4% | 23 | 2.0% | 3.1% | 45 | 2.5% | 5.7% | 9 | 1.3% | 2.1% |
| Franche-Comté | 64 | 2.2% | 6.7% | 20 | 1.7% | 4.4% | 44 | 2.5% | 8.9% | 13 | 1.8% | 5.0% |
| Champagne Ardennes | 109 | 3.7% | 10.0% | 50 | 4.3% | 9.6% | 59 | 3.3% | 10.4% | 12 | 1.6% | 4.1% |
| Picardie | 115 | 3.9% | 7.5% | 51 | 4.3% | 6.9% | 64 | 3.6% | 8.0% | 28 | 3.9% | 6.3% |
| Bourgogne | 78 | 2.6% | 5.7% | 40 | 3.4% | 6.1% | 38 | 2.2% | 5.4% | 14 | 2.1% | 4.3% |
| Haute Normandie | 117 | 4.0% | 7.9% | 48 | 4.1% | 6.7% | 69 | 3.9% | 8.9% | 22 | 3.2% | 4.9% |
| Basse Normandie | 67 | 2.3% | 5.6% | 39 | 3.3% | 6.9% | 28 | 1.6% | 4.5% | 27 | 3.9% | 7.6% |
| Centre | 147 | 5.0% | 7.0% | 58 | 4.9% | 5.7% | 90 | 5.1% | 8.2% | 33 | 4.7% | 5.0% |
| Pays de Loire | 155 | 5.3% | 5.2% | 79 | 6.7% | 5.5% | 77 | 4.3% | 5.0% | 36 | 5.1% | 4.0% |
| Bretagne | 111 | 3.8% | 4.1% | 36 | 3.0% | 2.8% | 75 | 4.2% | 5.4% | 16 | 2.3% | 2.2% |
| Poitou Charentes | 119 | 4.1% | 8.0% | 38 | 3.3% | 5.3% | 81 | 4.6% | 10.4% | 17 | 2.4% | 4.5% |
| Aquitaine | 103 | 3.5% | 3.7% | 45 | 3.8% | 3.4% | 59 | 3.3% | 4.0% | 13 | 1.9% | 1.6% |
| Midi Pyrénées | 153 | 5.2% | 6.2% | 63 | 5.3% | 5.3% | 90 | 5.1% | 7.1% | 37 | 5.3% | 4.6% |
| Limousin | 40 | 1.4% | 6.6% | 20 | 1.7% | 6.9% | 20 | 1.1% | 6.2% | 7 | 1.0% | 4.4% |
| Auvergne | 70 | 2.4% | 6.1% | 35 | 2.9% | 6.3% | 35 | 2.0% | 5.9% | 11 | 1.5% | 3.5% |
| Rhône Alpes | 218 | 7.4% | 4.2% | 63 | 5.3% | 2.5% | 155 | 8.8% | 5.7% | 55 | 7.9% | 2.9% |
| Languedoc Roussillon | 77 | 2.6% | 3.4% | 33 | 2.8% | 3.0% | 44 | 2.5% | 3.7% | 19 | 2.7% | 2.6% |
| Provence Alpes Côte d'Azur, Corse | 191 | 6.5% | 4.4% | 54 | 4.5% | 2.6% | 137 | 7.8% | 5.9% | 57 | 8.1% | 3.7% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1988 | 67.6% | 5.4% | 875 | 74.3% | 4.8% | 1113 | 63.1% | 5.9% | 569 | 81.2% | 3.8% |
| Presque tous les jours | 330 | 11.2% | 5.9% | 117 | 9.9% | 4.6% | 213 | 12.1% | 7.1% | 75 | 10.7% | 4.7% |
| 1 à 2 fois par semaine | 183 | 6.2% | 6.7% | 74 | 6.3% | 6.4% | 109 | 6.2% | 6.9% | 23 | 3.3% | 4.5% |
| 1 à 3 fois par mois | 45 | 1.5% | 8.9% | 7 | 0.6% | 3.0% | 38 | 2.2% | 13.9% | 9 | 1.3% | 10.7% |
| Moins souvent | 69 | 2.3% | 12.2% | 22 | 1.9% | 7.7% | 47 | 2.7% | 16.8% | 18 | 2.6% | 33.8% |
| Jamais | 12 | 0.4% | 16.2% | 12 | 1.0% | 22.5% | - | - | - | 3 | 0.4% | 35.4% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 87 | 2.9% | 5.1% | 8 | 0.7% | 1.1% | 79 | 4.5% | 8.3% | 1 | 0.2% | 0.8% |
| De 9 000 à moins de 12 000 euros par an | 178 | 6.0% | 6.6% | 47 | 4.0% | 4.5% | 130 | 7.4% | 7.8% | 12 | 1.8% | 4.9% |
| De 12 000 à moins de 18 000 euros par an | 378 | 12.8% | 7.0% | 122 | 10.4% | 5.4% | 256 | 14.5% | 8.2% | 30 | 4.3% | 4.4% |
| De 18 000 à moins de 24 000 euros par an | 390 | 13.3% | 5.8% | 144 | 12.2% | 4.9% | 246 | 14.0% | 6.5% | 76 | 10.9% | 5.4% |
| De 24 000 à moins de 36 000 euros par an | 778 | 26.4% | 6.7% | 332 | 28.2% | 6.0% | 445 | 25.3% | 7.3% | 134 | 19.2% | 3.8% |
| De 36 000 à moins de 45 000 euros par an | 380 | 12.9% | 5.2% | 177 | 15.0% | 4.7% | 203 | 11.5% | 5.6% | 112 | 16.0% | 3.9% |
| De 45 000 à moins de 65 000 euros par an | 332 | 11.3% | 4.7% | 188 | 15.9% | 4.8% | 144 | 8.2% | 4.7% | 170 | 24.2% | 4.6% |
| 65 000 euros et plus par an | 144 | 4.9% | 3.4% | 61 | 5.1% | 2.5% | 83 | 4.7% | 4.7% | 78 | 11.1% | 2.7% |
| Refus | 231 | 7.9% | 5.5% | 82 | 7.0% | 4.7% | 149 | 8.4% | 6.0% | 66 | 9.4% | 4.4% |
| Ne sait pas | 45 | 1.5% | 4.2% | 17 | 1.5% | 3.5% | 27 | 1.6% | 4.7% | 21 | 3.1% | 5.5% |
