L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1720 | 100.0% | 3.3% | 756 | 100.0% | 3.0% | 964 | 100.0% | 3.6% | 354 | 100.0% | 2.0% |
| Sexe | ||||||||||||
| Homme | 756 | 43.9% | 3.0% | 756 | 100.0% | 3.0% | - | - | - | 178 | 50.2% | 2.0% |
| Femme | 964 | 56.1% | 3.6% | - | - | - | 964 | 100.0% | 3.6% | 176 | 49.8% | 2.1% |
| Age | ||||||||||||
| 15 à 24 ans | 213 | 12.4% | 2.9% | 127 | 16.8% | 3.5% | 86 | 8.9% | 2.4% | 57 | 16.1% | 1.9% |
| 25 à 34 ans | 215 | 12.5% | 2.8% | 84 | 11.2% | 2.3% | 131 | 13.6% | 3.4% | 46 | 13.0% | 1.4% |
| 35 à 49 ans | 499 | 29.0% | 4.0% | 217 | 28.7% | 3.5% | 282 | 29.2% | 4.4% | 157 | 44.3% | 2.5% |
| 50 à 59 ans | 320 | 18.6% | 3.6% | 153 | 20.2% | 3.4% | 167 | 17.4% | 3.7% | 82 | 23.1% | 2.2% |
| 60 ans et plus | 473 | 27.5% | 3.0% | 175 | 23.1% | 2.5% | 298 | 30.9% | 3.4% | 12 | 3.5% | 1.2% |
| Individu | ||||||||||||
| Ménagères | 856 | 49.8% | 3.6% | - | - | - | 856 | 88.8% | 3.6% | 150 | 42.2% | 2.1% |
| Personne de référence | 881 | 51.2% | 3.1% | 599 | 79.2% | 2.9% | 282 | 29.3% | 3.6% | 166 | 46.8% | 2.0% |
| Responsable des achats | 1204 | 70.0% | 3.3% | 376 | 49.7% | 2.9% | 828 | 85.9% | 3.6% | 209 | 59.0% | 1.9% |
| PCS Individu | ||||||||||||
| Agriculteurs | 19 | 1.1% | 3.8% | 13 | 1.7% | 3.8% | 6 | 0.6% | 3.7% | 2 | 0.6% | 8.4% |
| Petits patrons | 36 | 2.1% | 2.2% | 30 | 3.9% | 2.5% | 6 | 0.7% | 1.5% | 29 | 8.2% | 2.0% |
| Affaires et Cadres | 46 | 2.7% | 0.9% | 31 | 4.1% | 1.1% | 15 | 1.6% | 0.7% | 39 | 10.9% | 0.9% |
| Professions intermédiaires | 192 | 11.2% | 2.7% | 97 | 12.8% | 2.7% | 96 | 9.9% | 2.7% | 148 | 41.9% | 2.5% |
| Employés | 398 | 23.1% | 4.8% | 96 | 12.6% | 4.2% | 303 | 31.4% | 5.0% | 38 | 10.7% | 2.1% |
| Ouvriers | 279 | 16.2% | 4.4% | 221 | 29.2% | 4.4% | 58 | 6.0% | 4.6% | 11 | 3.1% | 3.1% |
| Retraités | 391 | 22.7% | 3.0% | 155 | 20.6% | 2.6% | 235 | 24.4% | 3.5% | 5 | 1.4% | 2.3% |
| Autres inactifs | 359 | 20.9% | 3.5% | 114 | 15.1% | 3.2% | 245 | 25.4% | 3.7% | 82 | 23.2% | 2.5% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 23 | 1.3% | 3.0% | 12 | 1.6% | 3.0% | 11 | 1.1% | 3.1% | - | - | - |
| Petits patrons | 63 | 3.6% | 2.4% | 30 | 4.0% | 2.2% | 32 | 3.4% | 2.6% | 63 | 17.7% | 2.4% |
| Affaires et Cadres | 88 | 5.1% | 1.3% | 42 | 5.6% | 1.2% | 45 | 4.7% | 1.3% | 88 | 24.7% | 1.3% |
| Professions intermédiaires | 204 | 11.9% | 2.6% | 105 | 14.0% | 2.6% | 99 | 10.2% | 2.6% | 204 | 57.6% | 2.6% |
| Employés | 220 | 12.8% | 4.1% | 89 | 11.7% | 3.7% | 131 | 13.6% | 4.3% | - | - | - |
| Ouvriers | 478 | 27.8% | 5.0% | 236 | 31.3% | 4.7% | 242 | 25.1% | 5.5% | - | - | - |
| Retraités | 492 | 28.6% | 3.3% | 188 | 24.9% | 2.8% | 304 | 31.5% | 3.7% | - | - | - |
| Autres inactifs | 152 | 8.9% | 3.7% | 52 | 6.9% | 3.5% | 100 | 10.4% | 3.9% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 285 | 16.6% | 2.8% | 121 | 16.1% | 2.8% | 164 | 17.0% | 2.9% | 38 | 10.8% | 2.0% |
| 2 personnes | 600 | 34.9% | 3.3% | 257 | 34.1% | 3.0% | 343 | 35.6% | 3.6% | 74 | 20.7% | 1.8% |
| 3 personnes | 304 | 17.7% | 3.3% | 145 | 19.2% | 3.1% | 159 | 16.5% | 3.6% | 85 | 23.9% | 2.1% |
| 4 personnes | 266 | 15.5% | 2.9% | 110 | 14.6% | 2.4% | 156 | 16.1% | 3.3% | 101 | 28.4% | 2.1% |
| 5 personnes et + | 265 | 15.4% | 4.8% | 122 | 16.1% | 4.6% | 143 | 14.8% | 5.0% | 57 | 16.1% | 2.2% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 572 | 33.3% | 3.6% | 252 | 33.4% | 3.4% | 320 | 33.2% | 3.8% | 180 | 50.8% | 2.3% |
| Non | 1147 | 66.7% | 3.2% | 504 | 66.6% | 2.9% | 644 | 66.8% | 3.4% | 174 | 49.2% | 1.8% |
| Habitat | ||||||||||||
| Communes rurales | 432 | 25.1% | 3.6% | 190 | 25.2% | 3.3% | 242 | 25.1% | 3.9% | 68 | 19.3% | 2.1% |
| Agglo. - 20 000 hab | 354 | 20.6% | 3.9% | 166 | 22.0% | 3.8% | 188 | 19.5% | 4.0% | 51 | 14.3% | 2.0% |
| Agglo. 20 000 à 100 000 hab | 255 | 14.8% | 3.7% | 127 | 16.7% | 3.8% | 128 | 13.3% | 3.5% | 48 | 13.6% | 2.4% |
| Agglo. + 100 000 hab | 419 | 24.4% | 2.7% | 179 | 23.6% | 2.4% | 240 | 24.9% | 3.0% | 89 | 25.2% | 1.6% |
| Agglo. Paris | 259 | 15.1% | 3.0% | 94 | 12.4% | 2.3% | 165 | 17.1% | 3.7% | 98 | 27.6% | 2.5% |
| Régions INSEE | ||||||||||||
| Ile de France | 310 | 18.0% | 3.2% | 119 | 15.8% | 2.6% | 191 | 19.8% | 3.8% | 106 | 30.0% | 2.4% |
| Nord Pas de Calais | 151 | 8.8% | 4.7% | 66 | 8.8% | 4.3% | 85 | 8.8% | 5.0% | 25 | 7.1% | 2.5% |
| Lorraine | 30 | 1.7% | 1.5% | 17 | 2.3% | 1.9% | 12 | 1.3% | 1.2% | 10 | 2.7% | 1.8% |
| Alsace | 18 | 1.1% | 1.2% | 3 | 0.4% | 0.4% | 15 | 1.6% | 1.9% | 5 | 1.4% | 1.1% |
| Franche-Comté | 30 | 1.8% | 3.2% | 15 | 2.0% | 3.3% | 15 | 1.6% | 3.1% | 2 | 0.6% | 0.9% |
| Champagne Ardennes | 45 | 2.6% | 4.1% | 25 | 3.3% | 4.7% | 20 | 2.1% | 3.6% | 7 | 2.1% | 2.6% |
| Picardie | 94 | 5.4% | 6.1% | 56 | 7.4% | 7.5% | 38 | 3.9% | 4.7% | 12 | 3.3% | 2.7% |
| Bourgogne | 44 | 2.5% | 3.2% | 14 | 1.9% | 2.2% | 29 | 3.0% | 4.2% | 2 | 0.5% | 0.5% |
| Haute Normandie | 127 | 7.4% | 8.5% | 55 | 7.3% | 7.8% | 71 | 7.4% | 9.1% | 23 | 6.5% | 5.1% |
| Basse Normandie | 43 | 2.5% | 3.6% | 14 | 1.9% | 2.6% | 28 | 2.9% | 4.5% | 11 | 3.0% | 3.0% |
| Centre | 92 | 5.4% | 4.4% | 40 | 5.3% | 4.0% | 52 | 5.4% | 4.8% | 16 | 4.6% | 2.5% |
| Pays de Loire | 156 | 9.1% | 5.2% | 68 | 9.0% | 4.7% | 88 | 9.1% | 5.7% | 21 | 6.0% | 2.4% |
| Bretagne | 37 | 2.2% | 1.4% | 14 | 1.9% | 1.1% | 23 | 2.4% | 1.6% | 7 | 1.8% | 0.9% |
| Poitou Charentes | 49 | 2.8% | 3.3% | 16 | 2.1% | 2.2% | 33 | 3.4% | 4.2% | 3 | 0.8% | 0.8% |
| Aquitaine | 64 | 3.7% | 2.3% | 28 | 3.7% | 2.1% | 36 | 3.8% | 2.5% | 10 | 2.8% | 1.2% |
| Midi Pyrénées | 77 | 4.5% | 3.1% | 42 | 5.5% | 3.5% | 35 | 3.7% | 2.8% | 11 | 3.2% | 1.4% |
| Limousin | 28 | 1.6% | 4.6% | 7 | 0.9% | 2.3% | 21 | 2.2% | 6.6% | 4 | 1.2% | 2.7% |
| Auvergne | 50 | 2.9% | 4.4% | 23 | 3.0% | 4.2% | 27 | 2.8% | 4.5% | 8 | 2.1% | 2.5% |
| Rhône Alpes | 141 | 8.2% | 2.7% | 66 | 8.8% | 2.6% | 75 | 7.8% | 2.8% | 42 | 11.7% | 2.2% |
| Languedoc Roussillon | 69 | 4.0% | 3.0% | 27 | 3.6% | 2.5% | 42 | 4.3% | 3.5% | 7 | 1.9% | 0.9% |
| Provence Alpes Côte d'Azur, Corse | 65 | 3.8% | 1.5% | 38 | 5.0% | 1.8% | 27 | 2.8% | 1.2% | 23 | 6.5% | 1.5% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1025 | 59.6% | 2.8% | 471 | 62.3% | 2.6% | 554 | 57.5% | 3.0% | 287 | 81.0% | 1.9% |
| Presque tous les jours | 220 | 12.8% | 4.0% | 110 | 14.6% | 4.3% | 110 | 11.4% | 3.6% | 43 | 12.0% | 2.7% |
| 1 à 2 fois par semaine | 105 | 6.1% | 3.8% | 51 | 6.7% | 4.4% | 54 | 5.6% | 3.4% | 10 | 2.9% | 2.0% |
| 1 à 3 fois par mois | 30 | 1.8% | 5.9% | 10 | 1.3% | 4.3% | 20 | 2.1% | 7.3% | 0 | 0.1% | 0.6% |
| Moins souvent | 57 | 3.3% | 10.0% | 14 | 1.8% | 4.7% | 43 | 4.5% | 15.4% | 14 | 3.9% | 25.7% |
| Jamais | 14 | 0.8% | 19.3% | 14 | 1.9% | 26.8% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 72 | 4.2% | 4.3% | 26 | 3.4% | 3.5% | 46 | 4.8% | 4.9% | 0 | 0.1% | 0.2% |
| De 9 000 à moins de 12 000 euros par an | 121 | 7.1% | 4.5% | 29 | 3.9% | 2.8% | 92 | 9.5% | 5.5% | 5 | 1.5% | 2.2% |
| De 12 000 à moins de 18 000 euros par an | 272 | 15.8% | 5.1% | 99 | 13.2% | 4.4% | 173 | 17.9% | 5.5% | 20 | 5.7% | 3.0% |
| De 18 000 à moins de 24 000 euros par an | 254 | 14.8% | 3.8% | 123 | 16.2% | 4.2% | 131 | 13.6% | 3.5% | 30 | 8.4% | 2.1% |
| De 24 000 à moins de 36 000 euros par an | 408 | 23.7% | 3.5% | 182 | 24.1% | 3.3% | 225 | 23.4% | 3.7% | 70 | 19.8% | 2.0% |
| De 36 000 à moins de 45 000 euros par an | 205 | 11.9% | 2.8% | 92 | 12.1% | 2.4% | 114 | 11.8% | 3.2% | 68 | 19.2% | 2.4% |
| De 45 000 à moins de 65 000 euros par an | 149 | 8.7% | 2.1% | 90 | 11.9% | 2.3% | 59 | 6.1% | 1.9% | 65 | 18.5% | 1.8% |
| 65 000 euros et plus par an | 47 | 2.7% | 1.1% | 28 | 3.7% | 1.1% | 19 | 2.0% | 1.1% | 31 | 8.9% | 1.1% |
| Refus | 144 | 8.4% | 3.4% | 65 | 8.6% | 3.7% | 80 | 8.3% | 3.2% | 47 | 13.2% | 3.1% |
| Ne sait pas | 47 | 2.7% | 4.3% | 22 | 2.9% | 4.6% | 24 | 2.5% | 4.2% | 16 | 4.6% | 4.2% |
