L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 3894 | 100.0% | 7.5% | 1832 | 100.0% | 7.3% | 2062 | 100.0% | 7.6% | 1073 | 100.0% | 6.2% |
| Sexe | ||||||||||||
| Homme | 1832 | 47.0% | 7.3% | 1832 | 100.0% | 7.3% | - | - | - | 522 | 48.7% | 5.9% |
| Femme | 2062 | 53.0% | 7.6% | - | - | - | 2062 | 100.0% | 7.6% | 551 | 51.3% | 6.5% |
| Age | ||||||||||||
| 15 à 24 ans | 603 | 15.5% | 8.3% | 280 | 15.3% | 7.6% | 323 | 15.7% | 9.0% | 213 | 19.9% | 6.9% |
| 25 à 34 ans | 649 | 16.7% | 8.6% | 339 | 18.5% | 9.1% | 310 | 15.0% | 8.0% | 221 | 20.6% | 6.9% |
| 35 à 49 ans | 838 | 21.5% | 6.7% | 406 | 22.1% | 6.6% | 432 | 21.0% | 6.8% | 320 | 29.9% | 5.1% |
| 50 à 59 ans | 848 | 21.8% | 9.4% | 398 | 21.7% | 8.8% | 450 | 21.8% | 10.0% | 262 | 24.4% | 6.9% |
| 60 ans et plus | 956 | 24.6% | 6.1% | 409 | 22.3% | 6.0% | 547 | 26.5% | 6.2% | 57 | 5.3% | 5.7% |
| Individu | ||||||||||||
| Ménagères | 1734 | 44.5% | 7.4% | - | - | - | 1734 | 84.1% | 7.4% | 431 | 40.2% | 6.2% |
| Personne de référence | 2097 | 53.9% | 7.4% | 1483 | 81.0% | 7.2% | 614 | 29.8% | 7.8% | 479 | 44.7% | 5.6% |
| Responsable des achats | 2674 | 68.7% | 7.4% | 960 | 52.4% | 7.3% | 1713 | 83.1% | 7.5% | 640 | 59.6% | 5.8% |
| PCS Individu | ||||||||||||
| Agriculteurs | 22 | 0.6% | 4.4% | 7 | 0.4% | 2.0% | 15 | 0.7% | 9.3% | - | - | - |
| Petits patrons | 82 | 2.1% | 5.1% | 55 | 3.0% | 4.7% | 27 | 1.3% | 6.3% | 76 | 7.0% | 5.3% |
| Affaires et Cadres | 217 | 5.6% | 4.4% | 125 | 6.8% | 4.4% | 92 | 4.5% | 4.4% | 185 | 17.3% | 4.2% |
| Professions intermédiaires | 510 | 13.1% | 7.1% | 253 | 13.8% | 7.0% | 257 | 12.5% | 7.1% | 396 | 36.9% | 6.7% |
| Employés | 844 | 21.7% | 10.1% | 230 | 12.6% | 10.2% | 614 | 29.8% | 10.0% | 158 | 14.7% | 8.7% |
| Ouvriers | 583 | 15.0% | 9.2% | 487 | 26.6% | 9.6% | 95 | 4.6% | 7.5% | 22 | 2.1% | 6.3% |
| Retraités | 805 | 20.7% | 6.3% | 375 | 20.5% | 6.2% | 430 | 20.9% | 6.4% | 19 | 1.8% | 9.1% |
| Autres inactifs | 831 | 21.4% | 8.1% | 300 | 16.4% | 8.3% | 532 | 25.8% | 7.9% | 217 | 20.2% | 6.6% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 31 | 0.8% | 4.2% | 8 | 0.4% | 2.0% | 23 | 1.1% | 6.6% | - | - | - |
| Petits patrons | 161 | 4.1% | 6.2% | 80 | 4.4% | 5.8% | 81 | 3.9% | 6.6% | 161 | 15.0% | 6.2% |
| Affaires et Cadres | 333 | 8.5% | 4.8% | 157 | 8.6% | 4.6% | 176 | 8.5% | 5.1% | 333 | 31.0% | 4.8% |
| Professions intermédiaires | 579 | 14.9% | 7.3% | 285 | 15.5% | 7.0% | 294 | 14.2% | 7.7% | 579 | 53.9% | 7.3% |
| Employés | 522 | 13.4% | 9.6% | 224 | 12.2% | 9.4% | 298 | 14.5% | 9.7% | - | - | - |
| Ouvriers | 917 | 23.6% | 9.7% | 507 | 27.7% | 10.0% | 410 | 19.9% | 9.3% | - | - | - |
| Retraités | 971 | 24.9% | 6.5% | 427 | 23.3% | 6.4% | 544 | 26.4% | 6.6% | - | - | - |
| Autres inactifs | 380 | 9.8% | 9.3% | 144 | 7.8% | 9.5% | 236 | 11.5% | 9.2% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 677 | 17.4% | 6.8% | 241 | 13.1% | 5.5% | 436 | 21.2% | 7.7% | 103 | 9.6% | 5.3% |
| 2 personnes | 1320 | 33.9% | 7.3% | 630 | 34.4% | 7.2% | 690 | 33.5% | 7.3% | 257 | 24.0% | 6.2% |
| 3 personnes | 764 | 19.6% | 8.3% | 392 | 21.4% | 8.3% | 373 | 18.1% | 8.4% | 271 | 25.2% | 6.8% |
| 4 personnes | 716 | 18.4% | 7.7% | 352 | 19.2% | 7.8% | 364 | 17.7% | 7.7% | 299 | 27.8% | 6.3% |
| 5 personnes et + | 417 | 10.7% | 7.6% | 218 | 11.9% | 8.2% | 199 | 9.7% | 7.0% | 143 | 13.3% | 5.6% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 1132 | 29.1% | 7.2% | 528 | 28.8% | 7.1% | 604 | 29.3% | 7.2% | 430 | 40.1% | 5.6% |
| Non | 2762 | 70.9% | 7.6% | 1304 | 71.2% | 7.4% | 1458 | 70.7% | 7.8% | 642 | 59.9% | 6.6% |
| Habitat | ||||||||||||
| Communes rurales | 915 | 23.5% | 7.7% | 453 | 24.7% | 7.9% | 463 | 22.4% | 7.4% | 220 | 20.5% | 6.9% |
| Agglo. - 20 000 hab | 704 | 18.1% | 7.8% | 350 | 19.1% | 8.1% | 354 | 17.2% | 7.5% | 183 | 17.1% | 7.1% |
| Agglo. 20 000 à 100 000 hab | 597 | 15.3% | 8.6% | 250 | 13.7% | 7.5% | 347 | 16.8% | 9.5% | 156 | 14.6% | 7.7% |
| Agglo. + 100 000 hab | 1202 | 30.9% | 7.8% | 557 | 30.4% | 7.4% | 646 | 31.3% | 8.1% | 364 | 33.9% | 6.5% |
| Agglo. Paris | 475 | 12.2% | 5.5% | 222 | 12.1% | 5.4% | 253 | 12.3% | 5.6% | 149 | 13.9% | 3.8% |
| Régions INSEE | ||||||||||||
| Ile de France | 584 | 15.0% | 6.1% | 273 | 14.9% | 6.0% | 311 | 15.1% | 6.2% | 181 | 16.9% | 4.2% |
| Nord Pas de Calais | 352 | 9.0% | 10.9% | 159 | 8.7% | 10.4% | 193 | 9.3% | 11.4% | 71 | 6.6% | 7.1% |
| Lorraine | 143 | 3.7% | 7.5% | 75 | 4.1% | 8.2% | 68 | 3.3% | 6.8% | 35 | 3.3% | 6.6% |
| Alsace | 100 | 2.6% | 6.5% | 53 | 2.9% | 7.1% | 47 | 2.3% | 6.0% | 28 | 2.6% | 6.4% |
| Franche-Comté | 67 | 1.7% | 7.0% | 37 | 2.0% | 7.9% | 31 | 1.5% | 6.3% | 23 | 2.2% | 9.3% |
| Champagne Ardennes | 113 | 2.9% | 10.4% | 63 | 3.4% | 11.9% | 50 | 2.4% | 8.9% | 21 | 1.9% | 7.3% |
| Picardie | 155 | 4.0% | 10.1% | 81 | 4.4% | 10.9% | 74 | 3.6% | 9.3% | 38 | 3.6% | 8.7% |
| Bourgogne | 119 | 3.1% | 8.8% | 52 | 2.8% | 7.9% | 67 | 3.3% | 9.6% | 23 | 2.2% | 6.8% |
| Haute Normandie | 131 | 3.4% | 8.8% | 68 | 3.7% | 9.5% | 63 | 3.1% | 8.1% | 44 | 4.1% | 9.6% |
| Basse Normandie | 102 | 2.6% | 8.5% | 53 | 2.9% | 9.3% | 49 | 2.4% | 7.8% | 35 | 3.2% | 9.7% |
| Centre | 167 | 4.3% | 7.9% | 72 | 3.9% | 7.1% | 95 | 4.6% | 8.7% | 44 | 4.1% | 6.7% |
| Pays de Loire | 214 | 5.5% | 7.2% | 109 | 6.0% | 7.6% | 105 | 5.1% | 6.8% | 60 | 5.6% | 6.8% |
| Bretagne | 148 | 3.8% | 5.5% | 82 | 4.5% | 6.4% | 67 | 3.2% | 4.8% | 35 | 3.2% | 4.9% |
| Poitou Charentes | 129 | 3.3% | 8.6% | 55 | 3.0% | 7.7% | 74 | 3.6% | 9.5% | 21 | 2.0% | 5.7% |
| Aquitaine | 243 | 6.3% | 8.7% | 133 | 7.3% | 10.0% | 110 | 5.3% | 7.5% | 63 | 5.9% | 7.6% |
| Midi Pyrénées | 183 | 4.7% | 7.4% | 73 | 4.0% | 6.1% | 110 | 5.3% | 8.6% | 47 | 4.4% | 5.8% |
| Limousin | 51 | 1.3% | 8.2% | 18 | 1.0% | 6.1% | 33 | 1.6% | 10.2% | 12 | 1.1% | 7.3% |
| Auvergne | 63 | 1.6% | 5.5% | 27 | 1.4% | 4.9% | 36 | 1.8% | 6.2% | 11 | 1.0% | 3.5% |
| Rhône Alpes | 337 | 8.7% | 6.5% | 166 | 9.1% | 6.6% | 171 | 8.3% | 6.3% | 116 | 10.8% | 6.0% |
| Languedoc Roussillon | 127 | 3.3% | 5.5% | 52 | 2.8% | 4.7% | 76 | 3.7% | 6.3% | 39 | 3.7% | 5.3% |
| Provence Alpes Côte d'Azur, Corse | 365 | 9.4% | 8.3% | 133 | 7.2% | 6.4% | 232 | 11.3% | 10.1% | 125 | 11.6% | 8.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 2881 | 74.0% | 7.8% | 1400 | 76.4% | 7.6% | 1481 | 71.8% | 7.9% | 926 | 86.3% | 6.1% |
| Presque tous les jours | 343 | 8.8% | 6.2% | 150 | 8.2% | 5.9% | 193 | 9.4% | 6.4% | 84 | 7.8% | 5.3% |
| 1 à 2 fois par semaine | 223 | 5.7% | 8.1% | 101 | 5.5% | 8.7% | 122 | 5.9% | 7.7% | 35 | 3.2% | 6.7% |
| 1 à 3 fois par mois | 45 | 1.2% | 8.9% | 15 | 0.8% | 6.3% | 31 | 1.5% | 11.1% | 11 | 1.1% | 13.8% |
| Moins souvent | 75 | 1.9% | 13.3% | 47 | 2.6% | 16.5% | 28 | 1.3% | 10.0% | 13 | 1.2% | 24.7% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 126 | 3.2% | 7.5% | 63 | 3.4% | 8.6% | 64 | 3.1% | 6.7% | 4 | 0.3% | 2.1% |
| De 9 000 à moins de 12 000 euros par an | 249 | 6.4% | 9.2% | 88 | 4.8% | 8.4% | 161 | 7.8% | 9.7% | 20 | 1.9% | 8.0% |
| De 12 000 à moins de 18 000 euros par an | 428 | 11.0% | 8.0% | 147 | 8.0% | 6.6% | 281 | 13.6% | 9.0% | 34 | 3.2% | 5.0% |
| De 18 000 à moins de 24 000 euros par an | 539 | 13.8% | 8.0% | 221 | 12.0% | 7.5% | 319 | 15.4% | 8.5% | 103 | 9.6% | 7.3% |
| De 24 000 à moins de 36 000 euros par an | 991 | 25.4% | 8.5% | 483 | 26.4% | 8.7% | 508 | 24.6% | 8.3% | 257 | 24.0% | 7.3% |
| De 36 000 à moins de 45 000 euros par an | 586 | 15.0% | 8.0% | 305 | 16.7% | 8.1% | 280 | 13.6% | 7.8% | 188 | 17.6% | 6.5% |
| De 45 000 à moins de 65 000 euros par an | 463 | 11.9% | 6.6% | 264 | 14.4% | 6.7% | 200 | 9.7% | 6.5% | 216 | 20.1% | 5.8% |
| 65 000 euros et plus par an | 193 | 5.0% | 4.6% | 107 | 5.9% | 4.4% | 86 | 4.2% | 4.8% | 127 | 11.8% | 4.4% |
| Refus | 239 | 6.1% | 5.7% | 128 | 7.0% | 7.3% | 111 | 5.4% | 4.5% | 84 | 7.8% | 5.6% |
| Ne sait pas | 79 | 2.0% | 7.4% | 26 | 1.4% | 5.4% | 53 | 2.6% | 9.0% | 40 | 3.7% | 10.2% |
