L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2289 | 100.0% | 4.4% | 881 | 100.0% | 3.5% | 1408 | 100.0% | 5.2% | 535 | 100.0% | 3.1% |
| Sexe | ||||||||||||
| Homme | 881 | 38.5% | 3.5% | 881 | 100.0% | 3.5% | - | - | - | 231 | 43.1% | 2.6% |
| Femme | 1408 | 61.5% | 5.2% | - | - | - | 1408 | 100.0% | 5.2% | 304 | 56.9% | 3.6% |
| Age | ||||||||||||
| 15 à 24 ans | 272 | 11.9% | 3.8% | 150 | 17.1% | 4.1% | 122 | 8.7% | 3.4% | 112 | 21.0% | 3.6% |
| 25 à 34 ans | 268 | 11.7% | 3.5% | 106 | 12.0% | 2.8% | 162 | 11.5% | 4.2% | 75 | 14.1% | 2.4% |
| 35 à 49 ans | 485 | 21.2% | 3.9% | 179 | 20.4% | 2.9% | 305 | 21.7% | 4.8% | 179 | 33.5% | 2.8% |
| 50 à 59 ans | 415 | 18.1% | 4.6% | 143 | 16.2% | 3.2% | 271 | 19.3% | 6.1% | 129 | 24.2% | 3.4% |
| 60 ans et plus | 849 | 37.1% | 5.4% | 302 | 34.3% | 4.4% | 547 | 38.9% | 6.2% | 39 | 7.3% | 3.9% |
| Individu | ||||||||||||
| Ménagères | 1263 | 55.2% | 5.4% | - | - | - | 1263 | 89.7% | 5.4% | 252 | 47.1% | 3.6% |
| Personne de référence | 1200 | 52.4% | 4.2% | 707 | 80.3% | 3.4% | 493 | 35.0% | 6.3% | 237 | 44.3% | 2.8% |
| Responsable des achats | 1687 | 73.7% | 4.7% | 470 | 53.3% | 3.6% | 1217 | 86.4% | 5.3% | 343 | 64.2% | 3.1% |
| PCS Individu | ||||||||||||
| Agriculteurs | 14 | 0.6% | 2.8% | 4 | 0.5% | 1.2% | 10 | 0.7% | 6.1% | - | - | - |
| Petits patrons | 42 | 1.8% | 2.6% | 30 | 3.4% | 2.5% | 13 | 0.9% | 2.9% | 39 | 7.2% | 2.7% |
| Affaires et Cadres | 123 | 5.4% | 2.5% | 68 | 7.7% | 2.4% | 55 | 3.9% | 2.6% | 114 | 21.2% | 2.6% |
| Professions intermédiaires | 246 | 10.8% | 3.4% | 93 | 10.6% | 2.6% | 153 | 10.9% | 4.3% | 182 | 34.1% | 3.1% |
| Employés | 407 | 17.8% | 4.9% | 90 | 10.2% | 4.0% | 317 | 22.5% | 5.2% | 62 | 11.6% | 3.4% |
| Ouvriers | 273 | 11.9% | 4.3% | 192 | 21.8% | 3.8% | 81 | 5.7% | 6.4% | 11 | 2.0% | 3.0% |
| Retraités | 607 | 26.5% | 4.7% | 233 | 26.4% | 3.8% | 374 | 26.6% | 5.5% | 5 | 1.0% | 2.6% |
| Autres inactifs | 577 | 25.2% | 5.6% | 171 | 19.5% | 4.7% | 406 | 28.8% | 6.1% | 122 | 22.8% | 3.7% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 19 | 0.8% | 2.5% | 4 | 0.4% | 1.0% | 15 | 1.1% | 4.2% | - | - | - |
| Petits patrons | 95 | 4.2% | 3.6% | 39 | 4.4% | 2.8% | 56 | 4.0% | 4.5% | 95 | 17.8% | 3.6% |
| Affaires et Cadres | 200 | 8.7% | 2.9% | 93 | 10.6% | 2.7% | 107 | 7.6% | 3.1% | 200 | 37.4% | 2.9% |
| Professions intermédiaires | 240 | 10.5% | 3.0% | 98 | 11.2% | 2.4% | 141 | 10.0% | 3.7% | 240 | 44.8% | 3.0% |
| Employés | 293 | 12.8% | 5.4% | 107 | 12.2% | 4.5% | 186 | 13.2% | 6.1% | - | - | - |
| Ouvriers | 418 | 18.3% | 4.4% | 202 | 22.9% | 4.0% | 216 | 15.3% | 4.9% | - | - | - |
| Retraités | 742 | 32.4% | 5.0% | 259 | 29.4% | 3.9% | 483 | 34.3% | 5.9% | - | - | - |
| Autres inactifs | 282 | 12.3% | 6.9% | 78 | 8.8% | 5.1% | 204 | 14.5% | 8.0% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 463 | 20.2% | 4.6% | 128 | 14.5% | 2.9% | 335 | 23.8% | 5.9% | 53 | 9.8% | 2.7% |
| 2 personnes | 888 | 38.8% | 4.9% | 349 | 39.6% | 4.0% | 540 | 38.3% | 5.7% | 126 | 23.6% | 3.1% |
| 3 personnes | 335 | 14.7% | 3.6% | 127 | 14.4% | 2.7% | 209 | 14.8% | 4.7% | 113 | 21.1% | 2.8% |
| 4 personnes | 316 | 13.8% | 3.4% | 127 | 14.4% | 2.8% | 189 | 13.4% | 4.0% | 140 | 26.1% | 2.9% |
| 5 personnes et + | 286 | 12.5% | 5.2% | 151 | 17.1% | 5.7% | 135 | 9.6% | 4.8% | 104 | 19.4% | 4.0% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 604 | 26.4% | 3.8% | 247 | 28.1% | 3.3% | 357 | 25.3% | 4.3% | 248 | 46.4% | 3.2% |
| Non | 1685 | 73.6% | 4.6% | 634 | 71.9% | 3.6% | 1052 | 74.7% | 5.6% | 287 | 53.6% | 3.0% |
| Habitat | ||||||||||||
| Communes rurales | 504 | 22.0% | 4.2% | 174 | 19.8% | 3.0% | 330 | 23.4% | 5.3% | 108 | 20.1% | 3.4% |
| Agglo. - 20 000 hab | 424 | 18.5% | 4.7% | 165 | 18.7% | 3.8% | 259 | 18.4% | 5.5% | 91 | 17.1% | 3.5% |
| Agglo. 20 000 à 100 000 hab | 360 | 15.7% | 5.2% | 156 | 17.8% | 4.7% | 204 | 14.5% | 5.6% | 74 | 13.9% | 3.7% |
| Agglo. + 100 000 hab | 701 | 30.6% | 4.5% | 279 | 31.7% | 3.7% | 422 | 30.0% | 5.3% | 166 | 31.0% | 3.0% |
| Agglo. Paris | 299 | 13.1% | 3.5% | 106 | 12.1% | 2.6% | 193 | 13.7% | 4.3% | 96 | 17.9% | 2.4% |
| Régions INSEE | ||||||||||||
| Ile de France | 374 | 16.3% | 3.9% | 133 | 15.1% | 2.9% | 241 | 17.1% | 4.8% | 118 | 22.0% | 2.7% |
| Nord Pas de Calais | 182 | 7.9% | 5.7% | 65 | 7.4% | 4.3% | 116 | 8.3% | 6.9% | 44 | 8.3% | 4.4% |
| Lorraine | 77 | 3.4% | 4.0% | 38 | 4.3% | 4.1% | 39 | 2.8% | 4.0% | 19 | 3.5% | 3.5% |
| Alsace | 42 | 1.8% | 2.7% | 19 | 2.2% | 2.6% | 23 | 1.6% | 2.9% | 5 | 1.0% | 1.2% |
| Franche-Comté | 45 | 2.0% | 4.7% | 14 | 1.6% | 3.0% | 31 | 2.2% | 6.3% | 6 | 1.2% | 2.5% |
| Champagne Ardennes | 54 | 2.3% | 4.9% | 25 | 2.9% | 4.8% | 28 | 2.0% | 5.0% | 11 | 2.0% | 3.9% |
| Picardie | 87 | 3.8% | 5.6% | 33 | 3.7% | 4.4% | 54 | 3.8% | 6.7% | 14 | 2.6% | 3.1% |
| Bourgogne | 54 | 2.4% | 4.0% | 21 | 2.4% | 3.3% | 33 | 2.3% | 4.7% | 9 | 1.7% | 2.7% |
| Haute Normandie | 75 | 3.3% | 5.0% | 22 | 2.5% | 3.1% | 53 | 3.8% | 6.8% | 23 | 4.3% | 5.1% |
| Basse Normandie | 44 | 1.9% | 3.7% | 10 | 1.1% | 1.8% | 34 | 2.4% | 5.3% | 6 | 1.1% | 1.6% |
| Centre | 85 | 3.7% | 4.0% | 47 | 5.3% | 4.6% | 38 | 2.7% | 3.5% | 20 | 3.7% | 3.0% |
| Pays de Loire | 108 | 4.7% | 3.6% | 43 | 4.8% | 3.0% | 66 | 4.7% | 4.3% | 21 | 3.9% | 2.3% |
| Bretagne | 74 | 3.2% | 2.8% | 29 | 3.2% | 2.2% | 46 | 3.2% | 3.3% | 14 | 2.6% | 2.0% |
| Poitou Charentes | 55 | 2.4% | 3.7% | 19 | 2.1% | 2.6% | 36 | 2.6% | 4.7% | 14 | 2.6% | 3.7% |
| Aquitaine | 135 | 5.9% | 4.8% | 66 | 7.5% | 5.0% | 69 | 4.9% | 4.7% | 35 | 6.5% | 4.2% |
| Midi Pyrénées | 126 | 5.5% | 5.1% | 38 | 4.3% | 3.1% | 88 | 6.3% | 6.9% | 27 | 5.0% | 3.3% |
| Limousin | 30 | 1.3% | 4.8% | 10 | 1.1% | 3.4% | 20 | 1.4% | 6.1% | 3 | 0.6% | 1.9% |
| Auvergne | 35 | 1.5% | 3.1% | 13 | 1.5% | 2.5% | 21 | 1.5% | 3.6% | 11 | 2.0% | 3.5% |
| Rhône Alpes | 228 | 10.0% | 4.4% | 86 | 9.7% | 3.4% | 142 | 10.1% | 5.3% | 53 | 9.9% | 2.8% |
| Languedoc Roussillon | 127 | 5.6% | 5.5% | 57 | 6.5% | 5.2% | 70 | 5.0% | 5.8% | 39 | 7.3% | 5.3% |
| Provence Alpes Côte d'Azur, Corse | 253 | 11.0% | 5.8% | 93 | 10.6% | 4.5% | 159 | 11.3% | 6.9% | 44 | 8.2% | 2.9% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1583 | 69.2% | 4.3% | 647 | 73.5% | 3.5% | 936 | 66.4% | 5.0% | 454 | 84.9% | 3.0% |
| Presque tous les jours | 274 | 12.0% | 4.9% | 93 | 10.6% | 3.7% | 180 | 12.8% | 6.0% | 43 | 8.1% | 2.7% |
| 1 à 2 fois par semaine | 129 | 5.7% | 4.7% | 61 | 7.0% | 5.3% | 68 | 4.8% | 4.3% | 12 | 2.3% | 2.4% |
| 1 à 3 fois par mois | 48 | 2.1% | 9.4% | 25 | 2.8% | 10.8% | 23 | 1.6% | 8.2% | 6 | 1.2% | 7.8% |
| Moins souvent | 24 | 1.1% | 4.3% | 3 | 0.3% | 1.0% | 21 | 1.5% | 7.6% | 13 | 2.5% | 24.7% |
| Jamais | 6 | 0.3% | 8.2% | - | - | - | 6 | 0.4% | 29.6% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 80 | 3.5% | 4.8% | 35 | 4.0% | 4.8% | 45 | 3.2% | 4.8% | 3 | 0.5% | 1.5% |
| De 9 000 à moins de 12 000 euros par an | 163 | 7.1% | 6.0% | 54 | 6.1% | 5.2% | 109 | 7.7% | 6.5% | 16 | 2.9% | 6.1% |
| De 12 000 à moins de 18 000 euros par an | 292 | 12.8% | 5.4% | 73 | 8.3% | 3.2% | 219 | 15.6% | 7.0% | 35 | 6.6% | 5.2% |
| De 18 000 à moins de 24 000 euros par an | 295 | 12.9% | 4.4% | 81 | 9.2% | 2.7% | 214 | 15.2% | 5.7% | 33 | 6.2% | 2.3% |
| De 24 000 à moins de 36 000 euros par an | 574 | 25.1% | 4.9% | 250 | 28.4% | 4.5% | 324 | 23.0% | 5.3% | 115 | 21.5% | 3.3% |
| De 36 000 à moins de 45 000 euros par an | 283 | 12.4% | 3.8% | 102 | 11.6% | 2.7% | 180 | 12.8% | 5.0% | 85 | 15.8% | 2.9% |
| De 45 000 à moins de 65 000 euros par an | 242 | 10.6% | 3.4% | 121 | 13.8% | 3.1% | 120 | 8.5% | 3.9% | 108 | 20.2% | 2.9% |
| 65 000 euros et plus par an | 123 | 5.4% | 2.9% | 67 | 7.7% | 2.7% | 56 | 4.0% | 3.2% | 64 | 12.0% | 2.2% |
| Refus | 176 | 7.7% | 4.2% | 75 | 8.5% | 4.2% | 101 | 7.2% | 4.1% | 54 | 10.0% | 3.6% |
| Ne sait pas | 61 | 2.6% | 5.7% | 22 | 2.5% | 4.6% | 38 | 2.7% | 6.5% | 23 | 4.3% | 5.9% |
