L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2053 | 100.0% | 3.9% | 1090 | 100.0% | 4.4% | 963 | 100.0% | 3.5% | 770 | 100.0% | 4.4% |
| Sexe | ||||||||||||
| Homme | 1090 | 53.1% | 4.4% | 1090 | 100.0% | 4.4% | - | - | - | 447 | 58.0% | 5.0% |
| Femme | 963 | 46.9% | 3.5% | - | - | - | 963 | 100.0% | 3.5% | 324 | 42.0% | 3.8% |
| Age | ||||||||||||
| 15 à 24 ans | 219 | 10.6% | 3.0% | 118 | 10.8% | 3.2% | 101 | 10.5% | 2.8% | 106 | 13.8% | 3.5% |
| 25 à 34 ans | 243 | 11.8% | 3.2% | 147 | 13.5% | 4.0% | 95 | 9.9% | 2.5% | 107 | 13.9% | 3.4% |
| 35 à 49 ans | 445 | 21.7% | 3.6% | 256 | 23.5% | 4.2% | 189 | 19.6% | 3.0% | 308 | 40.0% | 4.9% |
| 50 à 59 ans | 274 | 13.4% | 3.0% | 150 | 13.8% | 3.3% | 124 | 12.9% | 2.8% | 169 | 22.0% | 4.5% |
| 60 ans et plus | 873 | 42.5% | 5.5% | 419 | 38.5% | 6.1% | 453 | 47.1% | 5.1% | 79 | 10.3% | 7.9% |
| Individu | ||||||||||||
| Ménagères | 854 | 41.6% | 3.6% | - | - | - | 854 | 88.7% | 3.6% | 282 | 36.6% | 4.0% |
| Personne de référence | 1169 | 56.9% | 4.1% | 918 | 84.2% | 4.5% | 251 | 26.1% | 3.2% | 423 | 54.9% | 5.0% |
| Responsable des achats | 1361 | 66.3% | 3.8% | 518 | 47.5% | 3.9% | 843 | 87.6% | 3.7% | 497 | 64.6% | 4.5% |
| PCS Individu | ||||||||||||
| Agriculteurs | 6 | 0.3% | 1.3% | 4 | 0.4% | 1.3% | 2 | 0.2% | 1.2% | - | - | - |
| Petits patrons | 82 | 4.0% | 5.1% | 63 | 5.8% | 5.4% | 19 | 2.0% | 4.4% | 82 | 10.7% | 5.7% |
| Affaires et Cadres | 331 | 16.1% | 6.7% | 219 | 20.1% | 7.8% | 111 | 11.6% | 5.3% | 306 | 39.7% | 6.9% |
| Professions intermédiaires | 197 | 9.6% | 2.7% | 109 | 10.0% | 3.0% | 88 | 9.1% | 2.4% | 174 | 22.5% | 3.0% |
| Employés | 203 | 9.9% | 2.4% | 94 | 8.6% | 4.2% | 109 | 11.3% | 1.8% | 35 | 4.6% | 1.9% |
| Ouvriers | 79 | 3.9% | 1.3% | 66 | 6.1% | 1.3% | 13 | 1.4% | 1.1% | 13 | 1.7% | 3.6% |
| Retraités | 690 | 33.6% | 5.4% | 380 | 34.9% | 6.3% | 310 | 32.2% | 4.6% | 12 | 1.5% | 5.7% |
| Autres inactifs | 465 | 22.6% | 4.5% | 154 | 14.1% | 4.2% | 311 | 32.3% | 4.6% | 149 | 19.4% | 4.6% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 9 | 0.4% | 1.1% | 6 | 0.5% | 1.4% | 3 | 0.3% | 0.8% | - | - | - |
| Petits patrons | 112 | 5.4% | 4.3% | 71 | 6.5% | 5.1% | 41 | 4.3% | 3.3% | 112 | 14.5% | 4.3% |
| Affaires et Cadres | 424 | 20.7% | 6.2% | 246 | 22.6% | 7.2% | 178 | 18.5% | 5.2% | 424 | 55.1% | 6.2% |
| Professions intermédiaires | 234 | 11.4% | 3.0% | 130 | 11.9% | 3.2% | 104 | 10.8% | 2.7% | 234 | 30.4% | 3.0% |
| Employés | 122 | 5.9% | 2.2% | 72 | 6.6% | 3.0% | 50 | 5.2% | 1.6% | - | - | - |
| Ouvriers | 159 | 7.8% | 1.7% | 90 | 8.2% | 1.8% | 70 | 7.2% | 1.6% | - | - | - |
| Retraités | 824 | 40.1% | 5.5% | 410 | 37.6% | 6.1% | 414 | 43.0% | 5.0% | - | - | - |
| Autres inactifs | 169 | 8.2% | 4.1% | 67 | 6.1% | 4.4% | 102 | 10.6% | 4.0% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 363 | 17.7% | 3.6% | 145 | 13.3% | 3.3% | 217 | 22.6% | 3.8% | 99 | 12.8% | 5.1% |
| 2 personnes | 885 | 43.1% | 4.9% | 477 | 43.8% | 5.5% | 407 | 42.3% | 4.3% | 187 | 24.3% | 4.5% |
| 3 personnes | 277 | 13.5% | 3.0% | 168 | 15.4% | 3.5% | 110 | 11.4% | 2.5% | 140 | 18.2% | 3.5% |
| 4 personnes | 279 | 13.6% | 3.0% | 178 | 16.3% | 3.9% | 101 | 10.5% | 2.1% | 182 | 23.6% | 3.8% |
| 5 personnes et + | 250 | 12.2% | 4.5% | 122 | 11.2% | 4.6% | 127 | 13.2% | 4.5% | 163 | 21.2% | 6.4% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 528 | 25.7% | 3.4% | 300 | 27.6% | 4.1% | 228 | 23.6% | 2.7% | 341 | 44.3% | 4.4% |
| Non | 1525 | 74.3% | 4.2% | 790 | 72.4% | 4.5% | 735 | 76.4% | 3.9% | 429 | 55.7% | 4.4% |
| Habitat | ||||||||||||
| Communes rurales | 272 | 13.2% | 2.3% | 152 | 14.0% | 2.7% | 120 | 12.4% | 1.9% | 78 | 10.1% | 2.4% |
| Agglo. - 20 000 hab | 250 | 12.2% | 2.8% | 133 | 12.2% | 3.1% | 117 | 12.2% | 2.5% | 79 | 10.2% | 3.1% |
| Agglo. 20 000 à 100 000 hab | 246 | 12.0% | 3.5% | 163 | 14.9% | 4.9% | 83 | 8.6% | 2.3% | 53 | 6.8% | 2.6% |
| Agglo. + 100 000 hab | 692 | 33.7% | 4.5% | 338 | 31.0% | 4.5% | 354 | 36.8% | 4.4% | 251 | 32.6% | 4.5% |
| Agglo. Paris | 593 | 28.9% | 6.9% | 304 | 27.9% | 7.5% | 289 | 30.0% | 6.4% | 310 | 40.2% | 7.8% |
| Régions INSEE | ||||||||||||
| Ile de France | 627 | 30.6% | 6.5% | 330 | 30.2% | 7.2% | 297 | 30.9% | 5.9% | 325 | 42.1% | 7.4% |
| Nord Pas de Calais | 92 | 4.5% | 2.9% | 43 | 4.0% | 2.8% | 49 | 5.1% | 2.9% | 31 | 4.0% | 3.1% |
| Lorraine | 54 | 2.6% | 2.8% | 31 | 2.8% | 3.3% | 23 | 2.4% | 2.3% | 16 | 2.1% | 3.0% |
| Alsace | 64 | 3.1% | 4.1% | 31 | 2.8% | 4.1% | 33 | 3.4% | 4.2% | 17 | 2.2% | 3.8% |
| Franche-Comté | 17 | 0.8% | 1.7% | 5 | 0.4% | 1.0% | 12 | 1.2% | 2.4% | 4 | 0.5% | 1.6% |
| Champagne Ardennes | 33 | 1.6% | 3.0% | 23 | 2.1% | 4.4% | 9 | 1.0% | 1.6% | 4 | 0.6% | 1.5% |
| Picardie | 28 | 1.3% | 1.8% | 16 | 1.5% | 2.2% | 12 | 1.2% | 1.4% | 5 | 0.6% | 1.1% |
| Bourgogne | 43 | 2.1% | 3.2% | 24 | 2.2% | 3.7% | 19 | 2.0% | 2.7% | 11 | 1.5% | 3.4% |
| Haute Normandie | 41 | 2.0% | 2.7% | 25 | 2.3% | 3.5% | 16 | 1.7% | 2.1% | 13 | 1.7% | 2.8% |
| Basse Normandie | 28 | 1.4% | 2.4% | 14 | 1.3% | 2.5% | 14 | 1.5% | 2.2% | 8 | 1.0% | 2.2% |
| Centre | 76 | 3.7% | 3.6% | 47 | 4.3% | 4.6% | 30 | 3.1% | 2.7% | 25 | 3.2% | 3.7% |
| Pays de Loire | 88 | 4.3% | 2.9% | 45 | 4.2% | 3.1% | 42 | 4.4% | 2.7% | 33 | 4.3% | 3.7% |
| Bretagne | 52 | 2.6% | 2.0% | 23 | 2.1% | 1.8% | 30 | 3.1% | 2.1% | 15 | 1.9% | 2.1% |
| Poitou Charentes | 41 | 2.0% | 2.7% | 21 | 1.9% | 2.9% | 20 | 2.1% | 2.6% | 13 | 1.7% | 3.5% |
| Aquitaine | 116 | 5.6% | 4.1% | 53 | 4.9% | 4.0% | 63 | 6.5% | 4.3% | 35 | 4.5% | 4.2% |
| Midi Pyrénées | 72 | 3.5% | 2.9% | 39 | 3.6% | 3.3% | 33 | 3.4% | 2.6% | 32 | 4.1% | 3.9% |
| Limousin | 24 | 1.2% | 3.9% | 7 | 0.7% | 2.5% | 16 | 1.7% | 5.1% | 5 | 0.7% | 3.2% |
| Auvergne | 50 | 2.5% | 4.4% | 25 | 2.3% | 4.6% | 25 | 2.6% | 4.3% | 17 | 2.2% | 5.5% |
| Rhône Alpes | 210 | 10.2% | 4.0% | 126 | 11.5% | 5.0% | 84 | 8.7% | 3.1% | 73 | 9.5% | 3.8% |
| Languedoc Roussillon | 105 | 5.1% | 4.6% | 53 | 4.9% | 4.9% | 52 | 5.4% | 4.3% | 27 | 3.5% | 3.7% |
| Provence Alpes Côte d'Azur, Corse | 195 | 9.5% | 4.4% | 110 | 10.1% | 5.3% | 84 | 8.7% | 3.6% | 63 | 8.2% | 4.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1660 | 80.9% | 4.5% | 921 | 84.5% | 5.0% | 739 | 76.8% | 3.9% | 705 | 91.5% | 4.7% |
| Presque tous les jours | 222 | 10.8% | 4.0% | 83 | 7.6% | 3.3% | 139 | 14.4% | 4.6% | 52 | 6.7% | 3.3% |
| 1 à 2 fois par semaine | 77 | 3.8% | 2.8% | 34 | 3.1% | 3.0% | 43 | 4.5% | 2.7% | 13 | 1.7% | 2.5% |
| 1 à 3 fois par mois | 9 | 0.4% | 1.7% | 5 | 0.4% | 2.1% | 4 | 0.4% | 1.5% | 1 | 0.2% | 1.7% |
| Moins souvent | 5 | 0.2% | 0.9% | 5 | 0.4% | 1.7% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 27 | 1.3% | 1.6% | 16 | 1.4% | 2.1% | 12 | 1.2% | 1.2% | 5 | 0.6% | 2.6% |
| De 9 000 à moins de 12 000 euros par an | 73 | 3.5% | 2.7% | 37 | 3.4% | 3.6% | 35 | 3.7% | 2.1% | 10 | 1.3% | 3.9% |
| De 12 000 à moins de 18 000 euros par an | 129 | 6.3% | 2.4% | 58 | 5.3% | 2.6% | 70 | 7.3% | 2.2% | 23 | 2.9% | 3.3% |
| De 18 000 à moins de 24 000 euros par an | 222 | 10.8% | 3.3% | 72 | 6.6% | 2.5% | 150 | 15.6% | 4.0% | 81 | 10.5% | 5.7% |
| De 24 000 à moins de 36 000 euros par an | 349 | 17.0% | 3.0% | 168 | 15.4% | 3.0% | 181 | 18.8% | 3.0% | 95 | 12.4% | 2.7% |
| De 36 000 à moins de 45 000 euros par an | 235 | 11.5% | 3.2% | 136 | 12.5% | 3.6% | 99 | 10.3% | 2.7% | 75 | 9.7% | 2.6% |
| De 45 000 à moins de 65 000 euros par an | 448 | 21.8% | 6.4% | 282 | 25.9% | 7.2% | 166 | 17.2% | 5.4% | 181 | 23.5% | 4.9% |
| 65 000 euros et plus par an | 348 | 17.0% | 8.2% | 223 | 20.5% | 9.1% | 125 | 13.0% | 7.0% | 227 | 29.5% | 7.9% |
| Refus | 183 | 8.9% | 4.3% | 73 | 6.7% | 4.2% | 110 | 11.4% | 4.5% | 61 | 7.9% | 4.1% |
| Ne sait pas | 39 | 1.9% | 3.6% | 24 | 2.2% | 4.9% | 15 | 1.5% | 2.5% | 13 | 1.7% | 3.3% |
