L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1594 | 100.0% | 3.1% | 266 | 100.0% | 1.1% | 1328 | 100.0% | 4.9% | 307 | 100.0% | 1.8% |
| Sexe | ||||||||||||
| Homme | 266 | 16.7% | 1.1% | 266 | 100.0% | 1.1% | - | - | - | 51 | 16.6% | 0.6% |
| Femme | 1328 | 83.3% | 4.9% | - | - | - | 1328 | 100.0% | 4.9% | 256 | 83.4% | 3.0% |
| Age | ||||||||||||
| 15 à 24 ans | 66 | 4.1% | 0.9% | 10 | 3.7% | 0.3% | 56 | 4.2% | 1.6% | 19 | 6.1% | 0.6% |
| 25 à 34 ans | 109 | 6.8% | 1.4% | 22 | 8.4% | 0.6% | 86 | 6.5% | 2.2% | 31 | 9.9% | 1.0% |
| 35 à 49 ans | 344 | 21.6% | 2.8% | 68 | 25.3% | 1.1% | 276 | 20.8% | 4.4% | 114 | 37.1% | 1.8% |
| 50 à 59 ans | 460 | 28.8% | 5.1% | 70 | 26.1% | 1.5% | 390 | 29.4% | 8.7% | 117 | 38.2% | 3.1% |
| 60 ans et plus | 616 | 38.7% | 3.9% | 97 | 36.5% | 1.4% | 519 | 39.1% | 5.9% | 26 | 8.6% | 2.6% |
| Individu | ||||||||||||
| Ménagères | 1250 | 78.4% | 5.3% | - | - | - | 1250 | 94.1% | 5.3% | 240 | 78.3% | 3.4% |
| Personne de référence | 681 | 42.7% | 2.4% | 241 | 90.3% | 1.2% | 441 | 33.2% | 5.6% | 98 | 31.9% | 1.2% |
| Responsable des achats | 1371 | 86.0% | 3.8% | 136 | 51.2% | 1.0% | 1235 | 93.0% | 5.4% | 249 | 81.1% | 2.3% |
| PCS Individu | ||||||||||||
| Agriculteurs | 9 | 0.6% | 1.9% | 2 | 0.7% | 0.5% | 8 | 0.6% | 4.6% | - | - | - |
| Petits patrons | 39 | 2.5% | 2.4% | 11 | 4.0% | 0.9% | 29 | 2.1% | 6.6% | 24 | 8.0% | 1.7% |
| Affaires et Cadres | 45 | 2.8% | 0.9% | 10 | 3.9% | 0.4% | 35 | 2.6% | 1.7% | 34 | 11.0% | 0.8% |
| Professions intermédiaires | 162 | 10.1% | 2.2% | 29 | 10.9% | 0.8% | 132 | 10.0% | 3.7% | 111 | 36.2% | 1.9% |
| Employés | 406 | 25.5% | 4.9% | 27 | 10.0% | 1.2% | 380 | 28.6% | 6.2% | 75 | 24.6% | 4.1% |
| Ouvriers | 160 | 10.0% | 2.5% | 79 | 29.5% | 1.6% | 81 | 6.1% | 6.4% | 11 | 3.5% | 3.0% |
| Retraités | 527 | 33.1% | 4.1% | 94 | 35.1% | 1.5% | 434 | 32.7% | 6.4% | 13 | 4.1% | 6.1% |
| Autres inactifs | 246 | 15.4% | 2.4% | 16 | 5.8% | 0.4% | 230 | 17.3% | 3.4% | 39 | 12.7% | 1.2% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 28 | 1.8% | 3.7% | 2 | 0.8% | 0.5% | 26 | 1.9% | 7.3% | - | - | - |
| Petits patrons | 46 | 2.9% | 1.7% | 8 | 3.2% | 0.6% | 37 | 2.8% | 3.0% | 46 | 14.9% | 1.7% |
| Affaires et Cadres | 119 | 7.5% | 1.7% | 14 | 5.4% | 0.4% | 105 | 7.9% | 3.0% | 119 | 38.8% | 1.7% |
| Professions intermédiaires | 142 | 8.9% | 1.8% | 28 | 10.6% | 0.7% | 114 | 8.6% | 3.0% | 142 | 46.3% | 1.8% |
| Employés | 207 | 13.0% | 3.8% | 30 | 11.3% | 1.3% | 177 | 13.3% | 5.8% | - | - | - |
| Ouvriers | 344 | 21.6% | 3.6% | 75 | 28.0% | 1.5% | 270 | 20.3% | 6.1% | - | - | - |
| Retraités | 610 | 38.2% | 4.1% | 100 | 37.4% | 1.5% | 510 | 38.4% | 6.2% | - | - | - |
| Autres inactifs | 99 | 6.2% | 2.4% | 9 | 3.5% | 0.6% | 89 | 6.7% | 3.5% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 355 | 22.3% | 3.5% | 20 | 7.5% | 0.5% | 335 | 25.2% | 5.9% | 36 | 11.7% | 1.9% |
| 2 personnes | 678 | 42.5% | 3.7% | 132 | 49.6% | 1.5% | 546 | 41.1% | 5.8% | 97 | 31.6% | 2.4% |
| 3 personnes | 254 | 15.9% | 2.8% | 47 | 17.7% | 1.0% | 207 | 15.6% | 4.6% | 70 | 22.9% | 1.8% |
| 4 personnes | 206 | 12.9% | 2.2% | 47 | 17.7% | 1.0% | 159 | 12.0% | 3.4% | 64 | 20.8% | 1.3% |
| 5 personnes et + | 101 | 6.3% | 1.8% | 20 | 7.6% | 0.8% | 81 | 6.1% | 2.8% | 40 | 12.9% | 1.5% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 354 | 22.2% | 2.2% | 73 | 27.6% | 1.0% | 280 | 21.1% | 3.4% | 115 | 37.6% | 1.5% |
| Non | 1240 | 77.8% | 3.4% | 193 | 72.4% | 1.1% | 1047 | 78.9% | 5.6% | 192 | 62.4% | 2.0% |
| Habitat | ||||||||||||
| Communes rurales | 436 | 27.3% | 3.6% | 54 | 20.2% | 0.9% | 382 | 28.8% | 6.1% | 85 | 27.7% | 2.6% |
| Agglo. - 20 000 hab | 360 | 22.6% | 4.0% | 73 | 27.3% | 1.7% | 287 | 21.6% | 6.0% | 58 | 18.9% | 2.3% |
| Agglo. 20 000 à 100 000 hab | 250 | 15.7% | 3.6% | 41 | 15.5% | 1.2% | 209 | 15.7% | 5.7% | 40 | 12.9% | 1.9% |
| Agglo. + 100 000 hab | 418 | 26.2% | 2.7% | 84 | 31.5% | 1.1% | 334 | 25.1% | 4.2% | 91 | 29.8% | 1.6% |
| Agglo. Paris | 131 | 8.2% | 1.5% | 14 | 5.4% | 0.4% | 116 | 8.7% | 2.6% | 33 | 10.7% | 0.8% |
| Régions INSEE | ||||||||||||
| Ile de France | 166 | 10.4% | 1.7% | 19 | 7.2% | 0.4% | 146 | 11.0% | 2.9% | 40 | 13.0% | 0.9% |
| Nord Pas de Calais | 103 | 6.5% | 3.2% | 34 | 12.9% | 2.2% | 69 | 5.2% | 4.1% | 20 | 6.5% | 2.0% |
| Lorraine | 104 | 6.5% | 5.4% | 14 | 5.1% | 1.5% | 91 | 6.8% | 9.1% | 12 | 3.8% | 2.2% |
| Alsace | 40 | 2.5% | 2.6% | 5 | 2.0% | 0.7% | 35 | 2.6% | 4.4% | 5 | 1.5% | 1.1% |
| Franche-Comté | 34 | 2.2% | 3.6% | 4 | 1.6% | 0.9% | 30 | 2.3% | 6.1% | 2 | 0.7% | 0.8% |
| Champagne Ardennes | 44 | 2.8% | 4.0% | 8 | 3.2% | 1.6% | 36 | 2.7% | 6.3% | 4 | 1.3% | 1.4% |
| Picardie | 74 | 4.6% | 4.8% | 11 | 4.0% | 1.4% | 63 | 4.8% | 7.9% | 11 | 3.7% | 2.6% |
| Bourgogne | 44 | 2.7% | 3.2% | 13 | 5.1% | 2.1% | 30 | 2.3% | 4.3% | 13 | 4.3% | 3.9% |
| Haute Normandie | 48 | 3.0% | 3.2% | 6 | 2.1% | 0.8% | 42 | 3.2% | 5.4% | 12 | 3.9% | 2.6% |
| Basse Normandie | 34 | 2.1% | 2.8% | 5 | 1.9% | 0.9% | 29 | 2.2% | 4.6% | 5 | 1.8% | 1.5% |
| Centre | 72 | 4.5% | 3.4% | 15 | 5.5% | 1.4% | 57 | 4.3% | 5.2% | 13 | 4.3% | 2.0% |
| Pays de Loire | 94 | 5.9% | 3.1% | 17 | 6.5% | 1.2% | 77 | 5.8% | 5.0% | 13 | 4.1% | 1.4% |
| Bretagne | 99 | 6.2% | 3.7% | 23 | 8.5% | 1.8% | 76 | 5.8% | 5.5% | 26 | 8.3% | 3.6% |
| Poitou Charentes | 54 | 3.4% | 3.6% | 11 | 4.0% | 1.5% | 43 | 3.2% | 5.5% | 7 | 2.3% | 1.9% |
| Aquitaine | 84 | 5.3% | 3.0% | 12 | 4.5% | 0.9% | 72 | 5.4% | 4.9% | 5 | 1.7% | 0.6% |
| Midi Pyrénées | 72 | 4.5% | 2.9% | 4 | 1.6% | 0.4% | 67 | 5.1% | 5.3% | 20 | 6.5% | 2.5% |
| Limousin | 23 | 1.5% | 3.8% | 5 | 1.8% | 1.7% | 18 | 1.4% | 5.7% | 4 | 1.2% | 2.2% |
| Auvergne | 30 | 1.9% | 2.7% | 5 | 2.0% | 1.0% | 25 | 1.9% | 4.2% | 5 | 1.6% | 1.6% |
| Rhône Alpes | 164 | 10.3% | 3.1% | 26 | 9.8% | 1.0% | 138 | 10.4% | 5.1% | 36 | 11.8% | 1.9% |
| Languedoc Roussillon | 76 | 4.8% | 3.3% | 17 | 6.2% | 1.5% | 60 | 4.5% | 4.9% | 23 | 7.5% | 3.1% |
| Provence Alpes Côte d'Azur, Corse | 136 | 8.5% | 3.1% | 12 | 4.5% | 0.6% | 124 | 9.3% | 5.4% | 32 | 10.3% | 2.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 948 | 59.5% | 2.6% | 184 | 69.2% | 1.0% | 764 | 57.5% | 4.1% | 219 | 71.5% | 1.5% |
| Presque tous les jours | 219 | 13.8% | 3.9% | 35 | 13.3% | 1.4% | 184 | 13.9% | 6.1% | 61 | 19.8% | 3.8% |
| 1 à 2 fois par semaine | 115 | 7.2% | 4.2% | 17 | 6.2% | 1.4% | 98 | 7.4% | 6.2% | 17 | 5.5% | 3.3% |
| 1 à 3 fois par mois | 27 | 1.7% | 5.3% | 3 | 1.3% | 1.5% | 23 | 1.8% | 8.5% | 1 | 0.4% | 1.5% |
| Moins souvent | 9 | 0.6% | 1.6% | - | - | - | 9 | 0.7% | 3.3% | 2 | 0.8% | 4.3% |
| Jamais | 1 | - | 0.9% | - | - | - | 1 | - | 3.2% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 39 | 2.4% | 2.3% | 5 | 1.9% | 0.7% | 33 | 2.5% | 3.5% | 0 | 0.1% | 0.2% |
| De 9 000 à moins de 12 000 euros par an | 125 | 7.9% | 4.6% | 12 | 4.5% | 1.2% | 113 | 8.5% | 6.8% | 2 | 0.7% | 0.9% |
| De 12 000 à moins de 18 000 euros par an | 218 | 13.7% | 4.1% | 23 | 8.7% | 1.0% | 195 | 14.7% | 6.2% | 10 | 3.2% | 1.5% |
| De 18 000 à moins de 24 000 euros par an | 272 | 17.0% | 4.0% | 33 | 12.4% | 1.1% | 239 | 18.0% | 6.3% | 26 | 8.3% | 1.8% |
| De 24 000 à moins de 36 000 euros par an | 423 | 26.5% | 3.6% | 69 | 25.9% | 1.2% | 354 | 26.7% | 5.8% | 77 | 25.1% | 2.2% |
| De 36 000 à moins de 45 000 euros par an | 214 | 13.4% | 2.9% | 40 | 14.8% | 1.1% | 174 | 13.1% | 4.8% | 67 | 21.9% | 2.3% |
| De 45 000 à moins de 65 000 euros par an | 137 | 8.6% | 2.0% | 44 | 16.6% | 1.1% | 93 | 7.0% | 3.0% | 56 | 18.2% | 1.5% |
| 65 000 euros et plus par an | 51 | 3.2% | 1.2% | 6 | 2.4% | 0.3% | 45 | 3.4% | 2.5% | 31 | 10.1% | 1.1% |
| Refus | 96 | 6.0% | 2.3% | 28 | 10.5% | 1.6% | 68 | 5.1% | 2.8% | 34 | 11.1% | 2.3% |
| Ne sait pas | 19 | 1.2% | 1.8% | 6 | 2.4% | 1.3% | 13 | 1.0% | 2.2% | 3 | 1.1% | 0.9% |
