L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1130 | 100.0% | 2.2% | 695 | 100.0% | 2.8% | 435 | 100.0% | 1.6% | 370 | 100.0% | 2.1% |
| Sexe | ||||||||||||
| Homme | 695 | 61.5% | 2.8% | 695 | 100.0% | 2.8% | - | - | - | 228 | 61.7% | 2.6% |
| Femme | 435 | 38.5% | 1.6% | - | - | - | 435 | 100.0% | 1.6% | 142 | 38.3% | 1.7% |
| Age | ||||||||||||
| 15 à 24 ans | 86 | 7.6% | 1.2% | 50 | 7.2% | 1.4% | 36 | 8.3% | 1.0% | 33 | 8.8% | 1.1% |
| 25 à 34 ans | 97 | 8.6% | 1.3% | 60 | 8.6% | 1.6% | 37 | 8.6% | 1.0% | 30 | 8.2% | 1.0% |
| 35 à 49 ans | 247 | 21.9% | 2.0% | 161 | 23.1% | 2.6% | 86 | 19.8% | 1.4% | 156 | 42.3% | 2.5% |
| 50 à 59 ans | 239 | 21.2% | 2.7% | 158 | 22.8% | 3.5% | 81 | 18.6% | 1.8% | 112 | 30.4% | 3.0% |
| 60 ans et plus | 461 | 40.8% | 2.9% | 266 | 38.3% | 3.9% | 194 | 44.7% | 2.2% | 38 | 10.4% | 3.8% |
| Individu | ||||||||||||
| Ménagères | 386 | 34.2% | 1.6% | - | - | - | 386 | 88.8% | 1.6% | 120 | 32.6% | 1.7% |
| Personne de référence | 748 | 66.2% | 2.6% | 624 | 89.8% | 3.0% | 124 | 28.5% | 1.6% | 233 | 63.0% | 2.7% |
| Responsable des achats | 755 | 66.9% | 2.1% | 391 | 56.3% | 3.0% | 364 | 83.8% | 1.6% | 260 | 70.2% | 2.4% |
| PCS Individu | ||||||||||||
| Agriculteurs | 19 | 1.7% | 3.8% | 15 | 2.1% | 4.4% | 4 | 1.0% | 2.7% | - | - | - |
| Petits patrons | 43 | 3.8% | 2.7% | 27 | 3.8% | 2.3% | 16 | 3.7% | 3.7% | 38 | 10.3% | 2.6% |
| Affaires et Cadres | 177 | 15.7% | 3.6% | 116 | 16.8% | 4.1% | 61 | 14.0% | 2.9% | 160 | 43.4% | 3.6% |
| Professions intermédiaires | 133 | 11.7% | 1.8% | 79 | 11.3% | 2.2% | 54 | 12.4% | 1.5% | 119 | 32.1% | 2.0% |
| Employés | 85 | 7.5% | 1.0% | 39 | 5.7% | 1.7% | 46 | 10.5% | 0.7% | 6 | 1.7% | 0.3% |
| Ouvriers | 76 | 6.7% | 1.2% | 60 | 8.7% | 1.2% | 16 | 3.6% | 1.2% | - | - | - |
| Retraités | 403 | 35.7% | 3.1% | 245 | 35.3% | 4.0% | 158 | 36.3% | 2.3% | 7 | 1.8% | 3.3% |
| Autres inactifs | 195 | 17.2% | 1.9% | 113 | 16.3% | 3.1% | 81 | 18.7% | 1.2% | 40 | 10.7% | 1.2% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 18 | 1.6% | 2.3% | 15 | 2.1% | 3.7% | 3 | 0.6% | 0.8% | - | - | - |
| Petits patrons | 43 | 3.8% | 1.6% | 26 | 3.7% | 1.9% | 17 | 3.9% | 1.4% | 43 | 11.6% | 1.6% |
| Affaires et Cadres | 197 | 17.4% | 2.9% | 119 | 17.1% | 3.5% | 78 | 18.0% | 2.3% | 197 | 53.3% | 2.9% |
| Professions intermédiaires | 130 | 11.5% | 1.6% | 83 | 12.0% | 2.0% | 46 | 10.7% | 1.2% | 130 | 35.1% | 1.6% |
| Employés | 80 | 7.1% | 1.5% | 43 | 6.3% | 1.8% | 36 | 8.4% | 1.2% | - | - | - |
| Ouvriers | 108 | 9.6% | 1.1% | 71 | 10.2% | 1.4% | 37 | 8.5% | 0.8% | - | - | - |
| Retraités | 463 | 40.9% | 3.1% | 260 | 37.4% | 3.9% | 202 | 46.5% | 2.5% | - | - | - |
| Autres inactifs | 92 | 8.1% | 2.3% | 77 | 11.1% | 5.1% | 15 | 3.4% | 0.6% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 228 | 20.2% | 2.3% | 139 | 20.0% | 3.2% | 89 | 20.5% | 1.6% | 47 | 12.6% | 2.4% |
| 2 personnes | 470 | 41.6% | 2.6% | 293 | 42.2% | 3.4% | 176 | 40.5% | 1.9% | 101 | 27.3% | 2.4% |
| 3 personnes | 222 | 19.7% | 2.4% | 122 | 17.6% | 2.6% | 100 | 23.0% | 2.2% | 94 | 25.3% | 2.3% |
| 4 personnes | 115 | 10.2% | 1.2% | 76 | 10.9% | 1.7% | 39 | 9.0% | 0.8% | 85 | 23.1% | 1.8% |
| 5 personnes et + | 95 | 8.4% | 1.7% | 65 | 9.3% | 2.4% | 30 | 6.9% | 1.1% | 43 | 11.7% | 1.7% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 251 | 22.3% | 1.6% | 152 | 21.9% | 2.1% | 99 | 22.8% | 1.2% | 157 | 42.4% | 2.0% |
| Non | 878 | 77.7% | 2.4% | 543 | 78.1% | 3.1% | 336 | 77.2% | 1.8% | 213 | 57.6% | 2.2% |
| Habitat | ||||||||||||
| Communes rurales | 219 | 19.4% | 1.8% | 156 | 22.5% | 2.7% | 63 | 14.5% | 1.0% | 46 | 12.4% | 1.4% |
| Agglo. - 20 000 hab | 149 | 13.2% | 1.6% | 78 | 11.2% | 1.8% | 71 | 16.3% | 1.5% | 35 | 9.4% | 1.3% |
| Agglo. 20 000 à 100 000 hab | 181 | 16.0% | 2.6% | 118 | 17.0% | 3.5% | 63 | 14.5% | 1.7% | 35 | 9.5% | 1.7% |
| Agglo. + 100 000 hab | 321 | 28.4% | 2.1% | 192 | 27.6% | 2.6% | 129 | 29.8% | 1.6% | 126 | 34.1% | 2.2% |
| Agglo. Paris | 259 | 22.9% | 3.0% | 151 | 21.7% | 3.7% | 108 | 24.9% | 2.4% | 128 | 34.6% | 3.2% |
| Régions INSEE | ||||||||||||
| Ile de France | 290 | 25.7% | 3.0% | 170 | 24.5% | 3.7% | 120 | 27.6% | 2.4% | 138 | 37.4% | 3.2% |
| Nord Pas de Calais | 37 | 3.3% | 1.2% | 25 | 3.7% | 1.7% | 12 | 2.7% | 0.7% | 11 | 2.8% | 1.1% |
| Lorraine | 33 | 2.9% | 1.7% | 20 | 2.9% | 2.2% | 13 | 2.9% | 1.3% | 9 | 2.4% | 1.7% |
| Alsace | 35 | 3.1% | 2.3% | 20 | 2.9% | 2.7% | 14 | 3.3% | 1.8% | 4 | 1.2% | 1.0% |
| Franche-Comté | 17 | 1.5% | 1.8% | 11 | 1.6% | 2.3% | 6 | 1.4% | 1.3% | 2 | 0.5% | 0.7% |
| Champagne Ardennes | 20 | 1.8% | 1.9% | 16 | 2.3% | 3.0% | 5 | 1.1% | 0.8% | 2 | 0.4% | 0.6% |
| Picardie | 13 | 1.2% | 0.9% | 11 | 1.6% | 1.5% | 2 | 0.6% | 0.3% | 2 | 0.5% | 0.5% |
| Bourgogne | 28 | 2.5% | 2.0% | 15 | 2.2% | 2.4% | 12 | 2.8% | 1.7% | 7 | 1.9% | 2.1% |
| Haute Normandie | 18 | 1.6% | 1.2% | 10 | 1.5% | 1.4% | 8 | 1.8% | 1.0% | 4 | 1.2% | 1.0% |
| Basse Normandie | 16 | 1.4% | 1.3% | 8 | 1.2% | 1.5% | 7 | 1.7% | 1.2% | 6 | 1.6% | 1.7% |
| Centre | 43 | 3.8% | 2.1% | 29 | 4.2% | 2.9% | 14 | 3.3% | 1.3% | 20 | 5.5% | 3.1% |
| Pays de Loire | 46 | 4.0% | 1.5% | 30 | 4.4% | 2.1% | 15 | 3.5% | 1.0% | 14 | 3.7% | 1.5% |
| Bretagne | 55 | 4.9% | 2.1% | 33 | 4.8% | 2.6% | 22 | 5.1% | 1.6% | 8 | 2.2% | 1.1% |
| Poitou Charentes | 47 | 4.2% | 3.1% | 20 | 2.9% | 2.8% | 27 | 6.1% | 3.4% | 7 | 1.8% | 1.8% |
| Aquitaine | 47 | 4.1% | 1.7% | 28 | 4.0% | 2.1% | 19 | 4.4% | 1.3% | 12 | 3.2% | 1.4% |
| Midi Pyrénées | 64 | 5.7% | 2.6% | 46 | 6.6% | 3.9% | 18 | 4.1% | 1.4% | 25 | 6.6% | 3.0% |
| Limousin | 17 | 1.5% | 2.7% | 9 | 1.3% | 3.0% | 8 | 1.7% | 2.3% | 5 | 1.3% | 2.9% |
| Auvergne | 26 | 2.3% | 2.3% | 13 | 1.9% | 2.4% | 13 | 2.9% | 2.2% | 7 | 1.8% | 2.2% |
| Rhône Alpes | 97 | 8.6% | 1.9% | 67 | 9.6% | 2.6% | 30 | 6.9% | 1.1% | 43 | 11.5% | 2.2% |
| Languedoc Roussillon | 51 | 4.5% | 2.2% | 25 | 3.6% | 2.3% | 26 | 6.0% | 2.2% | 14 | 3.7% | 1.9% |
| Provence Alpes Côte d'Azur, Corse | 131 | 11.6% | 3.0% | 87 | 12.5% | 4.2% | 44 | 10.1% | 1.9% | 32 | 8.5% | 2.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 869 | 76.9% | 2.3% | 546 | 78.5% | 3.0% | 323 | 74.2% | 1.7% | 333 | 90.1% | 2.2% |
| Presque tous les jours | 97 | 8.6% | 1.7% | 44 | 6.3% | 1.7% | 53 | 12.2% | 1.8% | 25 | 6.6% | 1.6% |
| 1 à 2 fois par semaine | 66 | 5.9% | 2.4% | 39 | 5.7% | 3.4% | 27 | 6.2% | 1.7% | 8 | 2.3% | 1.6% |
| 1 à 3 fois par mois | 5 | 0.5% | 1.0% | 4 | 0.5% | 1.6% | 1 | 0.3% | 0.5% | 1 | 0.2% | 1.0% |
| Moins souvent | 6 | 0.6% | 1.1% | 5 | 0.7% | 1.6% | 2 | 0.4% | 0.6% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 25 | 2.2% | 1.5% | 14 | 2.0% | 1.9% | 11 | 2.6% | 1.2% | 1 | 0.2% | 0.5% |
| De 9 000 à moins de 12 000 euros par an | 35 | 3.1% | 1.3% | 9 | 1.3% | 0.8% | 26 | 6.1% | 1.6% | 4 | 1.2% | 1.8% |
| De 12 000 à moins de 18 000 euros par an | 118 | 10.4% | 2.2% | 83 | 11.9% | 3.7% | 35 | 8.1% | 1.1% | 7 | 1.9% | 1.0% |
| De 18 000 à moins de 24 000 euros par an | 87 | 7.7% | 1.3% | 45 | 6.5% | 1.5% | 42 | 9.5% | 1.1% | 23 | 6.3% | 1.6% |
| De 24 000 à moins de 36 000 euros par an | 241 | 21.3% | 2.1% | 153 | 22.0% | 2.7% | 88 | 20.3% | 1.4% | 54 | 14.7% | 1.5% |
| De 36 000 à moins de 45 000 euros par an | 151 | 13.4% | 2.0% | 97 | 14.0% | 2.6% | 53 | 12.3% | 1.5% | 64 | 17.2% | 2.2% |
| De 45 000 à moins de 65 000 euros par an | 219 | 19.4% | 3.1% | 136 | 19.5% | 3.4% | 83 | 19.1% | 2.7% | 96 | 25.9% | 2.6% |
| 65 000 euros et plus par an | 147 | 13.0% | 3.5% | 99 | 14.3% | 4.0% | 47 | 10.9% | 2.7% | 89 | 24.0% | 3.1% |
| Refus | 97 | 8.6% | 2.3% | 52 | 7.5% | 2.9% | 45 | 10.3% | 1.8% | 29 | 7.7% | 1.9% |
| Ne sait pas | 10 | 0.9% | 1.0% | 7 | 1.0% | 1.4% | 4 | 0.8% | 0.6% | 3 | 0.8% | 0.8% |
