L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1890 | 100.0% | 3.6% | 972 | 100.0% | 3.9% | 918 | 100.0% | 3.4% | 890 | 100.0% | 5.1% |
| Sexe | ||||||||||||
| Homme | 972 | 51.4% | 3.9% | 972 | 100.0% | 3.9% | - | - | - | 474 | 53.2% | 5.3% |
| Femme | 918 | 48.6% | 3.4% | - | - | - | 918 | 100.0% | 3.4% | 416 | 46.8% | 4.9% |
| Age | ||||||||||||
| 15 à 24 ans | 593 | 31.4% | 8.2% | 304 | 31.3% | 8.3% | 288 | 31.4% | 8.1% | 299 | 33.6% | 9.7% |
| 25 à 34 ans | 231 | 12.2% | 3.0% | 124 | 12.8% | 3.3% | 106 | 11.6% | 2.7% | 116 | 13.0% | 3.6% |
| 35 à 49 ans | 355 | 18.8% | 2.8% | 201 | 20.7% | 3.3% | 154 | 16.8% | 2.4% | 226 | 25.4% | 3.6% |
| 50 à 59 ans | 254 | 13.4% | 2.8% | 121 | 12.4% | 2.7% | 133 | 14.5% | 3.0% | 170 | 19.1% | 4.5% |
| 60 ans et plus | 458 | 24.2% | 2.9% | 221 | 22.8% | 3.2% | 237 | 25.8% | 2.7% | 79 | 8.9% | 7.9% |
| Individu | ||||||||||||
| Ménagères | 635 | 33.6% | 2.7% | - | - | - | 635 | 69.2% | 2.7% | 276 | 31.1% | 4.0% |
| Personne de référence | 898 | 47.5% | 3.2% | 671 | 69.0% | 3.3% | 227 | 24.7% | 2.9% | 375 | 42.1% | 4.4% |
| Responsable des achats | 1109 | 58.7% | 3.1% | 464 | 47.8% | 3.5% | 645 | 70.2% | 2.8% | 486 | 54.6% | 4.4% |
| PCS Individu | ||||||||||||
| Agriculteurs | 16 | 0.9% | 3.2% | 16 | 1.6% | 4.6% | 1 | 0.1% | 0.5% | 1 | 0.1% | 3.2% |
| Petits patrons | 77 | 4.1% | 4.8% | 61 | 6.2% | 5.2% | 17 | 1.8% | 3.9% | 75 | 8.5% | 5.3% |
| Affaires et Cadres | 306 | 16.2% | 6.2% | 178 | 18.3% | 6.3% | 128 | 14.0% | 6.1% | 269 | 30.2% | 6.1% |
| Professions intermédiaires | 225 | 11.9% | 3.1% | 98 | 10.1% | 2.7% | 127 | 13.8% | 3.5% | 199 | 22.4% | 3.4% |
| Employés | 189 | 10.0% | 2.3% | 65 | 6.7% | 2.9% | 124 | 13.5% | 2.0% | 59 | 6.6% | 3.2% |
| Ouvriers | 119 | 6.3% | 1.9% | 107 | 11.0% | 2.1% | 12 | 1.3% | 0.9% | 12 | 1.4% | 3.4% |
| Retraités | 362 | 19.2% | 2.8% | 174 | 17.9% | 2.9% | 188 | 20.5% | 2.8% | 15 | 1.7% | 7.2% |
| Autres inactifs | 595 | 31.5% | 5.8% | 274 | 28.2% | 7.6% | 321 | 35.0% | 4.8% | 260 | 29.2% | 7.9% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 25 | 1.3% | 3.4% | 16 | 1.6% | 3.9% | 10 | 1.1% | 2.8% | - | - | - |
| Petits patrons | 123 | 6.5% | 4.7% | 72 | 7.4% | 5.2% | 51 | 5.6% | 4.1% | 123 | 13.8% | 4.7% |
| Affaires et Cadres | 454 | 24.0% | 6.6% | 242 | 24.9% | 7.1% | 212 | 23.1% | 6.1% | 454 | 51.0% | 6.6% |
| Professions intermédiaires | 313 | 16.6% | 4.0% | 160 | 16.5% | 3.9% | 153 | 16.7% | 4.0% | 313 | 35.1% | 4.0% |
| Employés | 169 | 8.9% | 3.1% | 70 | 7.2% | 3.0% | 98 | 10.7% | 3.2% | - | - | - |
| Ouvriers | 241 | 12.7% | 2.5% | 142 | 14.6% | 2.8% | 98 | 10.7% | 2.2% | - | - | - |
| Retraités | 427 | 22.6% | 2.9% | 209 | 21.5% | 3.1% | 218 | 23.8% | 2.7% | - | - | - |
| Autres inactifs | 138 | 7.3% | 3.4% | 62 | 6.3% | 4.1% | 77 | 8.4% | 3.0% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 311 | 16.4% | 3.1% | 145 | 14.9% | 3.3% | 166 | 18.1% | 2.9% | 103 | 11.6% | 5.3% |
| 2 personnes | 637 | 33.7% | 3.5% | 304 | 31.3% | 3.5% | 333 | 36.3% | 3.5% | 236 | 26.5% | 5.7% |
| 3 personnes | 309 | 16.4% | 3.4% | 159 | 16.4% | 3.4% | 150 | 16.3% | 3.4% | 189 | 21.2% | 4.7% |
| 4 personnes | 377 | 19.9% | 4.1% | 214 | 22.0% | 4.7% | 163 | 17.7% | 3.4% | 234 | 26.3% | 4.9% |
| 5 personnes et + | 256 | 13.6% | 4.7% | 150 | 15.4% | 5.7% | 106 | 11.6% | 3.8% | 128 | 14.4% | 5.0% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 526 | 27.8% | 3.3% | 311 | 32.0% | 4.2% | 215 | 23.4% | 2.6% | 287 | 32.2% | 3.7% |
| Non | 1364 | 72.2% | 3.8% | 661 | 68.0% | 3.8% | 703 | 76.6% | 3.7% | 603 | 67.8% | 6.2% |
| Habitat | ||||||||||||
| Communes rurales | 250 | 13.2% | 2.1% | 131 | 13.4% | 2.3% | 120 | 13.0% | 1.9% | 88 | 9.8% | 2.7% |
| Agglo. - 20 000 hab | 217 | 11.5% | 2.4% | 116 | 11.9% | 2.7% | 101 | 11.0% | 2.1% | 104 | 11.7% | 4.0% |
| Agglo. 20 000 à 100 000 hab | 190 | 10.1% | 2.7% | 112 | 11.6% | 3.4% | 78 | 8.5% | 2.1% | 75 | 8.4% | 3.7% |
| Agglo. + 100 000 hab | 681 | 36.0% | 4.4% | 341 | 35.0% | 4.6% | 341 | 37.1% | 4.3% | 326 | 36.6% | 5.8% |
| Agglo. Paris | 552 | 29.2% | 6.4% | 273 | 28.1% | 6.7% | 279 | 30.4% | 6.2% | 298 | 33.5% | 7.5% |
| Régions INSEE | ||||||||||||
| Ile de France | 595 | 31.5% | 6.2% | 294 | 30.2% | 6.4% | 301 | 32.7% | 6.0% | 316 | 35.5% | 7.2% |
| Nord Pas de Calais | 86 | 4.6% | 2.7% | 46 | 4.7% | 3.0% | 40 | 4.3% | 2.4% | 40 | 4.5% | 4.0% |
| Lorraine | 70 | 3.7% | 3.6% | 45 | 4.6% | 4.8% | 25 | 2.7% | 2.5% | 24 | 2.7% | 4.6% |
| Alsace | 44 | 2.3% | 2.9% | 27 | 2.7% | 3.6% | 18 | 1.9% | 2.2% | 27 | 3.0% | 6.1% |
| Franche-Comté | 27 | 1.4% | 2.9% | 15 | 1.5% | 3.2% | 12 | 1.3% | 2.5% | 11 | 1.3% | 4.5% |
| Champagne Ardennes | 40 | 2.1% | 3.7% | 27 | 2.8% | 5.1% | 13 | 1.5% | 2.4% | 12 | 1.4% | 4.3% |
| Picardie | 43 | 2.3% | 2.8% | 21 | 2.1% | 2.8% | 22 | 2.4% | 2.8% | 12 | 1.3% | 2.6% |
| Bourgogne | 25 | 1.3% | 1.9% | 17 | 1.8% | 2.6% | 8 | 0.9% | 1.2% | 13 | 1.4% | 3.7% |
| Haute Normandie | 40 | 2.1% | 2.7% | 20 | 2.1% | 2.8% | 20 | 2.2% | 2.6% | 15 | 1.6% | 3.2% |
| Basse Normandie | 32 | 1.7% | 2.7% | 16 | 1.7% | 2.9% | 16 | 1.7% | 2.5% | 12 | 1.4% | 3.5% |
| Centre | 74 | 3.9% | 3.5% | 42 | 4.3% | 4.2% | 32 | 3.5% | 2.9% | 34 | 3.8% | 5.1% |
| Pays de Loire | 84 | 4.4% | 2.8% | 47 | 4.9% | 3.3% | 37 | 4.0% | 2.4% | 37 | 4.2% | 4.2% |
| Bretagne | 59 | 3.1% | 2.2% | 28 | 2.9% | 2.2% | 32 | 3.4% | 2.3% | 26 | 2.9% | 3.6% |
| Poitou Charentes | 49 | 2.6% | 3.3% | 25 | 2.6% | 3.5% | 24 | 2.6% | 3.1% | 18 | 2.0% | 4.8% |
| Aquitaine | 71 | 3.8% | 2.5% | 32 | 3.3% | 2.4% | 39 | 4.3% | 2.7% | 32 | 3.6% | 3.8% |
| Midi Pyrénées | 79 | 4.2% | 3.2% | 31 | 3.2% | 2.6% | 48 | 5.2% | 3.8% | 41 | 4.6% | 5.1% |
| Limousin | 17 | 0.9% | 2.8% | 8 | 0.8% | 2.8% | 9 | 1.0% | 2.8% | 5 | 0.6% | 3.3% |
| Auvergne | 32 | 1.7% | 2.8% | 12 | 1.2% | 2.2% | 20 | 2.2% | 3.4% | 13 | 1.5% | 4.3% |
| Rhône Alpes | 172 | 9.1% | 3.3% | 94 | 9.7% | 3.8% | 78 | 8.5% | 2.9% | 85 | 9.6% | 4.4% |
| Languedoc Roussillon | 81 | 4.3% | 3.5% | 44 | 4.5% | 4.0% | 37 | 4.0% | 3.1% | 28 | 3.2% | 3.9% |
| Provence Alpes Côte d'Azur, Corse | 168 | 8.9% | 3.8% | 81 | 8.3% | 3.9% | 87 | 9.5% | 3.8% | 89 | 10.0% | 5.8% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1639 | 86.7% | 4.4% | 860 | 88.5% | 4.7% | 779 | 84.9% | 4.2% | 812 | 91.2% | 5.4% |
| Presque tous les jours | 188 | 10.0% | 3.4% | 88 | 9.0% | 3.5% | 101 | 11.0% | 3.3% | 59 | 6.7% | 3.7% |
| 1 à 2 fois par semaine | 53 | 2.8% | 1.9% | 20 | 2.0% | 1.7% | 33 | 3.6% | 2.1% | 17 | 1.9% | 3.3% |
| 1 à 3 fois par mois | 3 | 0.2% | 0.6% | 1 | 0.1% | 0.4% | 2 | 0.2% | 0.8% | 2 | 0.3% | 2.9% |
| Moins souvent | 1 | - | 0.2% | - | - | - | 1 | 0.1% | 0.3% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 61 | 3.2% | 3.6% | 34 | 3.5% | 4.6% | 27 | 3.0% | 2.9% | 7 | 0.8% | 4.1% |
| De 9 000 à moins de 12 000 euros par an | 71 | 3.8% | 2.6% | 26 | 2.7% | 2.5% | 45 | 4.9% | 2.7% | 13 | 1.5% | 5.2% |
| De 12 000 à moins de 18 000 euros par an | 144 | 7.6% | 2.7% | 71 | 7.3% | 3.2% | 73 | 7.9% | 2.3% | 32 | 3.5% | 4.6% |
| De 18 000 à moins de 24 000 euros par an | 178 | 9.4% | 2.7% | 90 | 9.3% | 3.1% | 88 | 9.5% | 2.3% | 70 | 7.8% | 4.9% |
| De 24 000 à moins de 36 000 euros par an | 302 | 16.0% | 2.6% | 129 | 13.3% | 2.3% | 173 | 18.8% | 2.8% | 133 | 14.9% | 3.8% |
| De 36 000 à moins de 45 000 euros par an | 216 | 11.5% | 2.9% | 93 | 9.5% | 2.5% | 124 | 13.5% | 3.4% | 100 | 11.2% | 3.5% |
| De 45 000 à moins de 65 000 euros par an | 314 | 16.6% | 4.5% | 189 | 19.5% | 4.8% | 125 | 13.6% | 4.1% | 159 | 17.8% | 4.3% |
| 65 000 euros et plus par an | 367 | 19.4% | 8.7% | 215 | 22.1% | 8.8% | 152 | 16.6% | 8.6% | 258 | 29.0% | 8.9% |
| Refus | 184 | 9.7% | 4.4% | 96 | 9.8% | 5.4% | 89 | 9.7% | 3.6% | 94 | 10.5% | 6.3% |
| Ne sait pas | 52 | 2.8% | 4.9% | 30 | 3.0% | 6.1% | 23 | 2.5% | 3.9% | 25 | 2.8% | 6.4% |
