L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1740 | 100.0% | 3.3% | 383 | 100.0% | 1.5% | 1357 | 100.0% | 5.0% | 560 | 100.0% | 3.2% |
| Sexe | ||||||||||||
| Homme | 383 | 22.0% | 1.5% | 383 | 100.0% | 1.5% | - | - | - | 112 | 20.0% | 1.3% |
| Femme | 1357 | 78.0% | 5.0% | - | - | - | 1357 | 100.0% | 5.0% | 449 | 80.0% | 5.3% |
| Age | ||||||||||||
| 15 à 24 ans | 111 | 6.4% | 1.5% | 10 | 2.5% | 0.3% | 101 | 7.5% | 2.8% | 43 | 7.6% | 1.4% |
| 25 à 34 ans | 165 | 9.5% | 2.2% | 18 | 4.8% | 0.5% | 147 | 10.8% | 3.8% | 70 | 12.4% | 2.2% |
| 35 à 49 ans | 530 | 30.5% | 4.2% | 139 | 36.2% | 2.3% | 392 | 28.9% | 6.2% | 266 | 47.5% | 4.2% |
| 50 à 59 ans | 405 | 23.3% | 4.5% | 108 | 28.1% | 2.4% | 297 | 21.9% | 6.6% | 136 | 24.2% | 3.6% |
| 60 ans et plus | 528 | 30.4% | 3.4% | 109 | 28.4% | 1.6% | 419 | 30.9% | 4.7% | 46 | 8.3% | 4.6% |
| Individu | ||||||||||||
| Ménagères | 1223 | 70.3% | 5.2% | - | - | - | 1223 | 90.2% | 5.2% | 400 | 71.4% | 5.7% |
| Personne de référence | 678 | 38.9% | 2.4% | 348 | 90.7% | 1.7% | 330 | 24.3% | 4.2% | 168 | 30.0% | 2.0% |
| Responsable des achats | 1393 | 80.1% | 3.9% | 202 | 52.8% | 1.5% | 1191 | 87.8% | 5.2% | 431 | 76.9% | 3.9% |
| PCS Individu | ||||||||||||
| Agriculteurs | 10 | 0.6% | 2.0% | 5 | 1.2% | 1.4% | 5 | 0.4% | 3.2% | 2 | 0.3% | 6.9% |
| Petits patrons | 59 | 3.4% | 3.7% | 25 | 6.6% | 2.1% | 34 | 2.5% | 7.8% | 50 | 8.8% | 3.5% |
| Affaires et Cadres | 129 | 7.4% | 2.6% | 37 | 9.7% | 1.3% | 92 | 6.8% | 4.4% | 111 | 19.9% | 2.5% |
| Professions intermédiaires | 237 | 13.6% | 3.3% | 50 | 13.1% | 1.4% | 186 | 13.7% | 5.2% | 174 | 31.1% | 3.0% |
| Employés | 367 | 21.1% | 4.4% | 54 | 14.0% | 2.4% | 314 | 23.1% | 5.1% | 70 | 12.6% | 3.9% |
| Ouvriers | 149 | 8.5% | 2.3% | 75 | 19.7% | 1.5% | 73 | 5.4% | 5.8% | 8 | 1.5% | 2.3% |
| Retraités | 440 | 25.3% | 3.4% | 101 | 26.3% | 1.7% | 340 | 25.0% | 5.0% | 18 | 3.2% | 8.8% |
| Autres inactifs | 349 | 20.1% | 3.4% | 36 | 9.5% | 1.0% | 313 | 23.0% | 4.7% | 126 | 22.6% | 3.9% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 23 | 1.3% | 3.0% | 5 | 1.2% | 1.2% | 18 | 1.3% | 5.1% | - | - | - |
| Petits patrons | 101 | 5.8% | 3.9% | 22 | 5.7% | 1.6% | 79 | 5.9% | 6.4% | 101 | 18.1% | 3.9% |
| Affaires et Cadres | 246 | 14.1% | 3.6% | 39 | 10.3% | 1.2% | 206 | 15.2% | 6.0% | 246 | 43.8% | 3.6% |
| Professions intermédiaires | 213 | 12.3% | 2.7% | 51 | 13.2% | 1.2% | 163 | 12.0% | 4.3% | 213 | 38.1% | 2.7% |
| Employés | 207 | 11.9% | 3.8% | 53 | 13.9% | 2.2% | 154 | 11.4% | 5.0% | - | - | - |
| Ouvriers | 273 | 15.7% | 2.9% | 70 | 18.3% | 1.4% | 203 | 15.0% | 4.6% | - | - | - |
| Retraités | 557 | 32.0% | 3.7% | 112 | 29.3% | 1.7% | 445 | 32.8% | 5.4% | - | - | - |
| Autres inactifs | 119 | 6.8% | 2.9% | 31 | 8.1% | 2.0% | 88 | 6.5% | 3.4% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 281 | 16.2% | 2.8% | 51 | 13.2% | 1.2% | 230 | 17.0% | 4.1% | 55 | 9.8% | 2.8% |
| 2 personnes | 662 | 38.1% | 3.7% | 160 | 41.8% | 1.8% | 502 | 37.0% | 5.3% | 152 | 27.2% | 3.7% |
| 3 personnes | 305 | 17.5% | 3.3% | 72 | 18.8% | 1.5% | 233 | 17.2% | 5.2% | 116 | 20.8% | 2.9% |
| 4 personnes | 304 | 17.5% | 3.3% | 65 | 16.9% | 1.4% | 239 | 17.6% | 5.0% | 146 | 26.1% | 3.1% |
| 5 personnes et + | 187 | 10.8% | 3.4% | 35 | 9.2% | 1.3% | 152 | 11.2% | 5.4% | 90 | 16.1% | 3.5% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 536 | 30.8% | 3.4% | 100 | 26.0% | 1.3% | 436 | 32.2% | 5.2% | 268 | 47.9% | 3.5% |
| Non | 1204 | 69.2% | 3.3% | 284 | 74.0% | 1.6% | 920 | 67.8% | 4.9% | 292 | 52.1% | 3.0% |
| Habitat | ||||||||||||
| Communes rurales | 277 | 15.9% | 2.3% | 53 | 13.8% | 0.9% | 225 | 16.5% | 3.6% | 67 | 12.0% | 2.1% |
| Agglo. - 20 000 hab | 302 | 17.3% | 3.3% | 50 | 12.9% | 1.1% | 252 | 18.6% | 5.3% | 93 | 16.6% | 3.6% |
| Agglo. 20 000 à 100 000 hab | 255 | 14.7% | 3.7% | 70 | 18.3% | 2.1% | 185 | 13.7% | 5.1% | 54 | 9.6% | 2.7% |
| Agglo. + 100 000 hab | 587 | 33.7% | 3.8% | 128 | 33.4% | 1.7% | 459 | 33.8% | 5.7% | 205 | 36.6% | 3.7% |
| Agglo. Paris | 319 | 18.3% | 3.7% | 83 | 21.7% | 2.0% | 235 | 17.4% | 5.2% | 141 | 25.2% | 3.6% |
| Régions INSEE | ||||||||||||
| Ile de France | 354 | 20.3% | 3.7% | 89 | 23.1% | 1.9% | 265 | 19.6% | 5.3% | 153 | 27.3% | 3.5% |
| Nord Pas de Calais | 81 | 4.7% | 2.5% | 20 | 5.3% | 1.3% | 61 | 4.5% | 3.6% | 19 | 3.4% | 1.9% |
| Lorraine | 57 | 3.3% | 3.0% | 9 | 2.3% | 1.0% | 48 | 3.6% | 4.9% | 10 | 1.8% | 1.9% |
| Alsace | 27 | 1.6% | 1.8% | 7 | 1.8% | 0.9% | 20 | 1.5% | 2.6% | 13 | 2.3% | 2.9% |
| Franche-Comté | 37 | 2.1% | 3.9% | 4 | 1.1% | 0.9% | 33 | 2.4% | 6.7% | 8 | 1.5% | 3.3% |
| Champagne Ardennes | 41 | 2.4% | 3.8% | 3 | 0.8% | 0.6% | 38 | 2.8% | 6.8% | 10 | 1.8% | 3.6% |
| Picardie | 49 | 2.8% | 3.2% | 7 | 1.9% | 1.0% | 42 | 3.1% | 5.2% | 10 | 1.7% | 2.2% |
| Bourgogne | 51 | 3.0% | 3.8% | 12 | 3.2% | 1.9% | 39 | 2.9% | 5.5% | 16 | 2.8% | 4.7% |
| Haute Normandie | 49 | 2.8% | 3.3% | 11 | 2.8% | 1.5% | 38 | 2.8% | 4.8% | 12 | 2.2% | 2.7% |
| Basse Normandie | 23 | 1.3% | 1.9% | 1 | 0.3% | 0.2% | 21 | 1.6% | 3.4% | 5 | 0.9% | 1.5% |
| Centre | 68 | 3.9% | 3.2% | 18 | 4.6% | 1.7% | 51 | 3.7% | 4.6% | 15 | 2.8% | 2.3% |
| Pays de Loire | 80 | 4.6% | 2.7% | 21 | 5.6% | 1.5% | 59 | 4.3% | 3.8% | 20 | 3.6% | 2.2% |
| Bretagne | 75 | 4.3% | 2.8% | 5 | 1.4% | 0.4% | 69 | 5.1% | 5.0% | 17 | 3.1% | 2.5% |
| Poitou Charentes | 53 | 3.0% | 3.5% | 9 | 2.3% | 1.2% | 44 | 3.2% | 5.6% | 9 | 1.6% | 2.5% |
| Aquitaine | 99 | 5.7% | 3.5% | 23 | 5.9% | 1.7% | 76 | 5.6% | 5.2% | 36 | 6.4% | 4.3% |
| Midi Pyrénées | 82 | 4.7% | 3.3% | 17 | 4.4% | 1.4% | 65 | 4.8% | 5.0% | 32 | 5.7% | 4.0% |
| Limousin | 23 | 1.3% | 3.7% | 5 | 1.3% | 1.7% | 18 | 1.3% | 5.6% | 4 | 0.7% | 2.5% |
| Auvergne | 38 | 2.2% | 3.3% | 5 | 1.2% | 0.8% | 33 | 2.4% | 5.6% | 4 | 0.7% | 1.4% |
| Rhône Alpes | 152 | 8.7% | 2.9% | 35 | 9.1% | 1.4% | 117 | 8.6% | 4.3% | 71 | 12.7% | 3.7% |
| Languedoc Roussillon | 105 | 6.0% | 4.6% | 29 | 7.7% | 2.7% | 76 | 5.6% | 6.3% | 33 | 5.9% | 4.5% |
| Provence Alpes Côte d'Azur, Corse | 196 | 11.3% | 4.5% | 53 | 13.8% | 2.6% | 143 | 10.6% | 6.2% | 62 | 11.0% | 4.0% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1262 | 72.6% | 3.4% | 294 | 76.7% | 1.6% | 968 | 71.4% | 5.2% | 467 | 83.3% | 3.1% |
| Presque tous les jours | 215 | 12.3% | 3.9% | 31 | 8.0% | 1.2% | 184 | 13.6% | 6.1% | 56 | 10.0% | 3.5% |
| 1 à 2 fois par semaine | 114 | 6.6% | 4.2% | 43 | 11.3% | 3.7% | 71 | 5.2% | 4.5% | 21 | 3.7% | 4.0% |
| 1 à 3 fois par mois | 25 | 1.5% | 5.0% | 10 | 2.6% | 4.2% | 16 | 1.2% | 5.7% | - | - | - |
| Moins souvent | 16 | 0.9% | 2.9% | 1 | 0.2% | 0.2% | 16 | 1.2% | 5.7% | 16 | 2.8% | 29.3% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 42 | 2.4% | 2.5% | 4 | 1.0% | 0.5% | 38 | 2.8% | 4.0% | 6 | 1.1% | 3.6% |
| De 9 000 à moins de 12 000 euros par an | 83 | 4.8% | 3.1% | 18 | 4.7% | 1.7% | 65 | 4.8% | 3.9% | 7 | 1.2% | 2.7% |
| De 12 000 à moins de 18 000 euros par an | 129 | 7.4% | 2.4% | 10 | 2.6% | 0.5% | 118 | 8.7% | 3.8% | 13 | 2.4% | 1.9% |
| De 18 000 à moins de 24 000 euros par an | 258 | 14.8% | 3.8% | 48 | 12.4% | 1.6% | 211 | 15.5% | 5.6% | 63 | 11.3% | 4.4% |
| De 24 000 à moins de 36 000 euros par an | 446 | 25.6% | 3.8% | 86 | 22.5% | 1.5% | 360 | 26.5% | 5.9% | 116 | 20.6% | 3.3% |
| De 36 000 à moins de 45 000 euros par an | 232 | 13.3% | 3.1% | 56 | 14.5% | 1.5% | 176 | 13.0% | 4.9% | 67 | 11.9% | 2.3% |
| De 45 000 à moins de 65 000 euros par an | 218 | 12.5% | 3.1% | 63 | 16.5% | 1.6% | 155 | 11.4% | 5.0% | 112 | 20.0% | 3.0% |
| 65 000 euros et plus par an | 172 | 9.9% | 4.1% | 45 | 11.8% | 1.8% | 127 | 9.4% | 7.2% | 120 | 21.5% | 4.2% |
| Refus | 132 | 7.6% | 3.1% | 47 | 12.2% | 2.6% | 85 | 6.3% | 3.5% | 39 | 7.0% | 2.6% |
| Ne sait pas | 29 | 1.7% | 2.7% | 6 | 1.6% | 1.3% | 23 | 1.7% | 3.9% | 17 | 3.0% | 4.4% |
