L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1722 | 100.0% | 3.3% | 761 | 100.0% | 3.1% | 961 | 100.0% | 3.5% | 503 | 100.0% | 2.9% |
| Sexe | ||||||||||||
| Homme | 761 | 44.2% | 3.1% | 761 | 100.0% | 3.1% | - | - | - | 270 | 53.6% | 3.0% |
| Femme | 961 | 55.8% | 3.5% | - | - | - | 961 | 100.0% | 3.5% | 233 | 46.4% | 2.7% |
| Age | ||||||||||||
| 15 à 24 ans | 131 | 7.6% | 1.8% | 75 | 9.9% | 2.1% | 55 | 5.7% | 1.5% | 74 | 14.7% | 2.4% |
| 25 à 34 ans | 167 | 9.7% | 2.2% | 77 | 10.1% | 2.1% | 90 | 9.3% | 2.3% | 60 | 12.0% | 1.9% |
| 35 à 49 ans | 221 | 12.8% | 1.8% | 105 | 13.8% | 1.7% | 116 | 12.0% | 1.8% | 128 | 25.4% | 2.0% |
| 50 à 59 ans | 294 | 17.1% | 3.3% | 163 | 21.4% | 3.6% | 131 | 13.6% | 2.9% | 158 | 31.3% | 4.1% |
| 60 ans et plus | 910 | 52.8% | 5.8% | 341 | 44.8% | 5.0% | 569 | 59.2% | 6.4% | 83 | 16.6% | 8.3% |
| Individu | ||||||||||||
| Ménagères | 894 | 51.9% | 3.8% | - | - | - | 894 | 93.0% | 3.8% | 204 | 40.5% | 2.9% |
| Personne de référence | 934 | 54.3% | 3.3% | 650 | 85.5% | 3.2% | 284 | 29.6% | 3.6% | 240 | 47.7% | 2.8% |
| Responsable des achats | 1237 | 71.8% | 3.4% | 370 | 48.6% | 2.8% | 867 | 90.2% | 3.8% | 314 | 62.4% | 2.8% |
| PCS Individu | ||||||||||||
| Agriculteurs | 13 | 0.8% | 2.6% | 8 | 1.1% | 2.5% | 5 | 0.5% | 3.0% | 3 | 0.5% | 10.7% |
| Petits patrons | 88 | 5.1% | 5.5% | 70 | 9.2% | 6.0% | 18 | 1.9% | 4.1% | 84 | 16.6% | 5.8% |
| Affaires et Cadres | 184 | 10.7% | 3.8% | 107 | 14.0% | 3.8% | 78 | 8.1% | 3.7% | 165 | 32.8% | 3.7% |
| Professions intermédiaires | 103 | 6.0% | 1.4% | 45 | 5.9% | 1.2% | 58 | 6.0% | 1.6% | 93 | 18.4% | 1.6% |
| Employés | 194 | 11.3% | 2.3% | 69 | 9.1% | 3.1% | 125 | 13.0% | 2.0% | 44 | 8.7% | 2.4% |
| Ouvriers | 83 | 4.8% | 1.3% | 68 | 8.9% | 1.3% | 15 | 1.6% | 1.2% | 10 | 1.9% | 2.8% |
| Retraités | 676 | 39.3% | 5.3% | 297 | 39.0% | 4.9% | 379 | 39.5% | 5.6% | 13 | 2.5% | 6.1% |
| Autres inactifs | 380 | 22.1% | 3.7% | 97 | 12.7% | 2.7% | 283 | 29.5% | 4.2% | 93 | 18.5% | 2.8% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 15 | 0.9% | 2.0% | 8 | 1.1% | 2.1% | 7 | 0.7% | 1.9% | - | - | - |
| Petits patrons | 120 | 7.0% | 4.6% | 84 | 11.0% | 6.0% | 37 | 3.8% | 3.0% | 120 | 23.9% | 4.6% |
| Affaires et Cadres | 251 | 14.6% | 3.7% | 119 | 15.6% | 3.5% | 132 | 13.7% | 3.8% | 251 | 49.8% | 3.7% |
| Professions intermédiaires | 132 | 7.7% | 1.7% | 67 | 8.8% | 1.6% | 65 | 6.7% | 1.7% | 132 | 26.2% | 1.7% |
| Employés | 119 | 6.9% | 2.2% | 50 | 6.6% | 2.1% | 69 | 7.2% | 2.3% | - | - | - |
| Ouvriers | 147 | 8.5% | 1.5% | 73 | 9.6% | 1.4% | 74 | 7.7% | 1.7% | - | - | - |
| Retraités | 769 | 44.6% | 5.2% | 312 | 41.0% | 4.7% | 457 | 47.5% | 5.6% | - | - | - |
| Autres inactifs | 169 | 9.8% | 4.1% | 47 | 6.2% | 3.1% | 122 | 12.6% | 4.7% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 372 | 21.6% | 3.7% | 129 | 16.9% | 3.0% | 244 | 25.3% | 4.3% | 65 | 12.9% | 3.3% |
| 2 personnes | 813 | 47.2% | 4.5% | 351 | 46.2% | 4.0% | 461 | 48.0% | 4.9% | 158 | 31.4% | 3.8% |
| 3 personnes | 193 | 11.2% | 2.1% | 86 | 11.3% | 1.8% | 107 | 11.1% | 2.4% | 85 | 16.8% | 2.1% |
| 4 personnes | 215 | 12.5% | 2.3% | 111 | 14.6% | 2.5% | 104 | 10.8% | 2.2% | 124 | 24.7% | 2.6% |
| 5 personnes et + | 130 | 7.5% | 2.4% | 84 | 11.0% | 3.2% | 46 | 4.8% | 1.6% | 71 | 14.2% | 2.8% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 312 | 18.1% | 2.0% | 157 | 20.6% | 2.1% | 156 | 16.2% | 1.9% | 158 | 31.3% | 2.0% |
| Non | 1410 | 81.9% | 3.9% | 604 | 79.4% | 3.4% | 805 | 83.8% | 4.3% | 345 | 68.7% | 3.6% |
| Habitat | ||||||||||||
| Communes rurales | 229 | 13.3% | 1.9% | 110 | 14.4% | 1.9% | 119 | 12.4% | 1.9% | 53 | 10.5% | 1.6% |
| Agglo. - 20 000 hab | 239 | 13.9% | 2.6% | 93 | 12.2% | 2.1% | 146 | 15.2% | 3.1% | 59 | 11.8% | 2.3% |
| Agglo. 20 000 à 100 000 hab | 184 | 10.7% | 2.6% | 80 | 10.5% | 2.4% | 104 | 10.8% | 2.9% | 41 | 8.1% | 2.0% |
| Agglo. + 100 000 hab | 550 | 31.9% | 3.6% | 231 | 30.4% | 3.1% | 319 | 33.2% | 4.0% | 151 | 30.1% | 2.7% |
| Agglo. Paris | 521 | 30.2% | 6.1% | 248 | 32.6% | 6.1% | 273 | 28.4% | 6.1% | 198 | 39.4% | 5.0% |
| Régions INSEE | ||||||||||||
| Ile de France | 560 | 32.5% | 5.8% | 265 | 34.8% | 5.8% | 295 | 30.7% | 5.9% | 214 | 42.5% | 4.9% |
| Nord Pas de Calais | 68 | 3.9% | 2.1% | 24 | 3.1% | 1.5% | 44 | 4.6% | 2.6% | 15 | 3.0% | 1.5% |
| Lorraine | 51 | 2.9% | 2.7% | 20 | 2.6% | 2.1% | 31 | 3.2% | 3.1% | 11 | 2.2% | 2.1% |
| Alsace | 52 | 3.0% | 3.4% | 35 | 4.5% | 4.6% | 17 | 1.8% | 2.2% | 11 | 2.1% | 2.4% |
| Franche-Comté | 22 | 1.3% | 2.3% | 7 | 1.0% | 1.6% | 14 | 1.5% | 2.9% | 4 | 0.8% | 1.5% |
| Champagne Ardennes | 29 | 1.7% | 2.6% | 17 | 2.2% | 3.1% | 12 | 1.3% | 2.2% | 10 | 2.0% | 3.6% |
| Picardie | 30 | 1.8% | 2.0% | 14 | 1.8% | 1.9% | 16 | 1.7% | 2.1% | 6 | 1.1% | 1.3% |
| Bourgogne | 45 | 2.6% | 3.3% | 16 | 2.1% | 2.4% | 29 | 3.0% | 4.1% | 10 | 1.9% | 2.9% |
| Haute Normandie | 19 | 1.1% | 1.3% | 8 | 1.1% | 1.1% | 11 | 1.2% | 1.5% | 3 | 0.6% | 0.7% |
| Basse Normandie | 12 | 0.7% | 1.0% | 4 | 0.5% | 0.7% | 8 | 0.8% | 1.3% | 6 | 1.2% | 1.8% |
| Centre | 45 | 2.6% | 2.1% | 17 | 2.2% | 1.7% | 28 | 2.9% | 2.5% | 12 | 2.3% | 1.8% |
| Pays de Loire | 64 | 3.7% | 2.1% | 26 | 3.4% | 1.8% | 38 | 4.0% | 2.5% | 18 | 3.5% | 2.0% |
| Bretagne | 53 | 3.1% | 2.0% | 12 | 1.6% | 0.9% | 40 | 4.2% | 2.9% | 11 | 2.2% | 1.6% |
| Poitou Charentes | 33 | 1.9% | 2.2% | 15 | 2.0% | 2.1% | 18 | 1.9% | 2.3% | 2 | 0.4% | 0.5% |
| Aquitaine | 74 | 4.3% | 2.7% | 33 | 4.3% | 2.4% | 42 | 4.3% | 2.9% | 20 | 4.1% | 2.5% |
| Midi Pyrénées | 71 | 4.1% | 2.9% | 24 | 3.1% | 2.0% | 48 | 5.0% | 3.7% | 11 | 2.2% | 1.4% |
| Limousin | 20 | 1.1% | 3.2% | 7 | 0.9% | 2.2% | 13 | 1.4% | 4.1% | 11 | 2.1% | 6.5% |
| Auvergne | 36 | 2.1% | 3.2% | 5 | 0.6% | 0.9% | 32 | 3.3% | 5.3% | 7 | 1.4% | 2.3% |
| Rhône Alpes | 160 | 9.3% | 3.1% | 93 | 12.2% | 3.7% | 67 | 7.0% | 2.5% | 55 | 11.0% | 2.9% |
| Languedoc Roussillon | 93 | 5.4% | 4.0% | 38 | 4.9% | 3.4% | 55 | 5.8% | 4.6% | 16 | 3.1% | 2.1% |
| Provence Alpes Côte d'Azur, Corse | 186 | 10.8% | 4.2% | 85 | 11.1% | 4.1% | 102 | 10.6% | 4.4% | 51 | 10.2% | 3.3% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1281 | 74.4% | 3.4% | 590 | 77.5% | 3.2% | 691 | 71.9% | 3.7% | 430 | 85.6% | 2.9% |
| Presque tous les jours | 214 | 12.4% | 3.8% | 71 | 9.3% | 2.8% | 143 | 14.9% | 4.7% | 49 | 9.7% | 3.1% |
| 1 à 2 fois par semaine | 89 | 5.2% | 3.3% | 49 | 6.5% | 4.3% | 40 | 4.1% | 2.5% | 21 | 4.1% | 4.0% |
| 1 à 3 fois par mois | 14 | 0.8% | 2.8% | 4 | 0.6% | 1.8% | 10 | 1.0% | 3.7% | 1 | 0.2% | 1.2% |
| Moins souvent | 11 | 0.6% | 2.0% | 5 | 0.6% | 1.7% | 6 | 0.6% | 2.2% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 36 | 2.1% | 2.1% | 18 | 2.4% | 2.4% | 18 | 1.9% | 1.9% | 3 | 0.6% | 1.8% |
| De 9 000 à moins de 12 000 euros par an | 63 | 3.7% | 2.3% | 24 | 3.1% | 2.3% | 39 | 4.1% | 2.4% | 4 | 0.9% | 1.7% |
| De 12 000 à moins de 18 000 euros par an | 130 | 7.6% | 2.4% | 48 | 6.3% | 2.1% | 83 | 8.6% | 2.6% | 15 | 3.1% | 2.3% |
| De 18 000 à moins de 24 000 euros par an | 171 | 9.9% | 2.6% | 67 | 8.8% | 2.3% | 105 | 10.9% | 2.8% | 37 | 7.4% | 2.6% |
| De 24 000 à moins de 36 000 euros par an | 269 | 15.6% | 2.3% | 110 | 14.4% | 2.0% | 159 | 16.6% | 2.6% | 74 | 14.6% | 2.1% |
| De 36 000 à moins de 45 000 euros par an | 198 | 11.5% | 2.7% | 76 | 10.0% | 2.0% | 122 | 12.7% | 3.4% | 60 | 11.9% | 2.1% |
| De 45 000 à moins de 65 000 euros par an | 333 | 19.4% | 4.8% | 166 | 21.8% | 4.2% | 168 | 17.5% | 5.5% | 91 | 18.1% | 2.4% |
| 65 000 euros et plus par an | 299 | 17.4% | 7.1% | 164 | 21.6% | 6.7% | 135 | 14.1% | 7.6% | 149 | 29.5% | 5.1% |
| Refus | 198 | 11.5% | 4.7% | 84 | 11.0% | 4.7% | 114 | 11.9% | 4.6% | 58 | 11.4% | 3.9% |
| Ne sait pas | 25 | 1.4% | 2.3% | 6 | 0.8% | 1.2% | 19 | 1.9% | 3.2% | 12 | 2.4% | 3.1% |
