L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 3505 | 100.0% | 6.7% | 725 | 100.0% | 2.9% | 2780 | 100.0% | 10.2% | 876 | 100.0% | 5.0% |
| Sexe | ||||||||||||
| Homme | 725 | 20.7% | 2.9% | 725 | 100.0% | 2.9% | - | - | - | 154 | 17.5% | 1.7% |
| Femme | 2780 | 79.3% | 10.2% | - | - | - | 2780 | 100.0% | 10.2% | 722 | 82.5% | 8.5% |
| Age | ||||||||||||
| 15 à 24 ans | 209 | 6.0% | 2.9% | 28 | 3.9% | 0.8% | 181 | 6.5% | 5.1% | 80 | 9.2% | 2.6% |
| 25 à 34 ans | 264 | 7.5% | 3.5% | 44 | 6.0% | 1.2% | 220 | 7.9% | 5.7% | 100 | 11.4% | 3.1% |
| 35 à 49 ans | 682 | 19.4% | 5.5% | 131 | 18.1% | 2.1% | 550 | 19.8% | 8.7% | 318 | 36.3% | 5.0% |
| 50 à 59 ans | 832 | 23.8% | 9.2% | 168 | 23.1% | 3.7% | 665 | 23.9% | 14.9% | 300 | 34.2% | 7.9% |
| 60 ans et plus | 1517 | 43.3% | 9.6% | 354 | 48.9% | 5.1% | 1163 | 41.8% | 13.1% | 79 | 9.0% | 7.8% |
| Individu | ||||||||||||
| Ménagères | 2554 | 72.9% | 10.9% | - | - | - | 2554 | 91.9% | 10.9% | 645 | 73.6% | 9.2% |
| Personne de référence | 1497 | 42.7% | 5.3% | 681 | 93.9% | 3.3% | 816 | 29.4% | 10.4% | 276 | 31.5% | 3.3% |
| Responsable des achats | 2845 | 81.2% | 7.9% | 376 | 51.9% | 2.9% | 2469 | 88.8% | 10.8% | 696 | 79.5% | 6.3% |
| PCS Individu | ||||||||||||
| Agriculteurs | 15 | 0.4% | 3.1% | 5 | 0.7% | 1.4% | 11 | 0.4% | 6.5% | 1 | 0.1% | 3.1% |
| Petits patrons | 75 | 2.1% | 4.7% | 19 | 2.6% | 1.6% | 56 | 2.0% | 12.9% | 53 | 6.1% | 3.7% |
| Affaires et Cadres | 216 | 6.2% | 4.4% | 55 | 7.6% | 2.0% | 161 | 5.8% | 7.7% | 171 | 19.5% | 3.9% |
| Professions intermédiaires | 393 | 11.2% | 5.4% | 76 | 10.5% | 2.1% | 317 | 11.4% | 8.8% | 298 | 34.0% | 5.1% |
| Employés | 753 | 21.5% | 9.0% | 64 | 8.8% | 2.8% | 689 | 24.8% | 11.3% | 156 | 17.8% | 8.6% |
| Ouvriers | 231 | 6.6% | 3.7% | 118 | 16.3% | 2.3% | 113 | 4.1% | 8.9% | 12 | 1.3% | 3.3% |
| Retraités | 1206 | 34.4% | 9.4% | 338 | 46.6% | 5.6% | 868 | 31.2% | 12.8% | 29 | 3.3% | 14.1% |
| Autres inactifs | 616 | 17.6% | 6.0% | 50 | 6.9% | 1.4% | 566 | 20.3% | 8.4% | 156 | 17.8% | 4.8% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 31 | 0.9% | 4.1% | 5 | 0.7% | 1.3% | 26 | 0.9% | 7.4% | - | - | - |
| Petits patrons | 155 | 4.4% | 5.9% | 22 | 3.1% | 1.6% | 133 | 4.8% | 10.7% | 155 | 17.7% | 5.9% |
| Affaires et Cadres | 339 | 9.7% | 4.9% | 57 | 7.8% | 1.7% | 282 | 10.1% | 8.2% | 339 | 38.7% | 4.9% |
| Professions intermédiaires | 382 | 10.9% | 4.8% | 74 | 10.3% | 1.8% | 307 | 11.1% | 8.0% | 382 | 43.6% | 4.8% |
| Employés | 384 | 11.0% | 7.1% | 65 | 8.9% | 2.7% | 319 | 11.5% | 10.4% | - | - | - |
| Ouvriers | 548 | 15.6% | 5.8% | 123 | 17.0% | 2.4% | 425 | 15.3% | 9.6% | - | - | - |
| Retraités | 1404 | 40.1% | 9.4% | 343 | 47.3% | 5.1% | 1061 | 38.2% | 12.9% | - | - | - |
| Autres inactifs | 261 | 7.4% | 6.4% | 36 | 4.9% | 2.3% | 226 | 8.1% | 8.8% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 703 | 20.0% | 7.0% | 87 | 12.1% | 2.0% | 615 | 22.1% | 10.8% | 87 | 9.9% | 4.5% |
| 2 personnes | 1564 | 44.6% | 8.6% | 381 | 52.6% | 4.4% | 1183 | 42.5% | 12.6% | 258 | 29.4% | 6.2% |
| 3 personnes | 530 | 15.1% | 5.8% | 125 | 17.3% | 2.6% | 405 | 14.6% | 9.1% | 195 | 22.2% | 4.9% |
| 4 personnes | 459 | 13.1% | 4.9% | 91 | 12.5% | 2.0% | 368 | 13.2% | 7.7% | 222 | 25.3% | 4.7% |
| 5 personnes et + | 249 | 7.1% | 4.5% | 40 | 5.5% | 1.5% | 209 | 7.5% | 7.4% | 115 | 13.1% | 4.5% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 750 | 21.4% | 4.8% | 137 | 19.0% | 1.9% | 613 | 22.0% | 7.3% | 353 | 40.3% | 4.6% |
| Non | 2754 | 78.6% | 7.6% | 587 | 81.0% | 3.4% | 2167 | 78.0% | 11.5% | 523 | 59.7% | 5.4% |
| Habitat | ||||||||||||
| Communes rurales | 749 | 21.4% | 6.3% | 139 | 19.2% | 2.4% | 610 | 21.9% | 9.8% | 165 | 18.8% | 5.1% |
| Agglo. - 20 000 hab | 675 | 19.3% | 7.4% | 148 | 20.5% | 3.4% | 526 | 18.9% | 11.1% | 154 | 17.6% | 6.0% |
| Agglo. 20 000 à 100 000 hab | 528 | 15.1% | 7.6% | 122 | 16.8% | 3.6% | 406 | 14.6% | 11.2% | 108 | 12.3% | 5.3% |
| Agglo. + 100 000 hab | 1097 | 31.3% | 7.1% | 224 | 30.9% | 3.0% | 873 | 31.4% | 10.9% | 291 | 33.3% | 5.2% |
| Agglo. Paris | 456 | 13.0% | 5.3% | 92 | 12.7% | 2.2% | 365 | 13.1% | 8.1% | 158 | 18.0% | 4.0% |
| Régions INSEE | ||||||||||||
| Ile de France | 522 | 14.9% | 5.4% | 101 | 14.0% | 2.2% | 421 | 15.1% | 8.4% | 169 | 19.3% | 3.9% |
| Nord Pas de Calais | 210 | 6.0% | 6.5% | 54 | 7.4% | 3.5% | 156 | 5.6% | 9.3% | 47 | 5.4% | 4.7% |
| Lorraine | 160 | 4.6% | 8.3% | 40 | 5.6% | 4.4% | 119 | 4.3% | 12.0% | 27 | 3.0% | 5.0% |
| Alsace | 100 | 2.9% | 6.5% | 31 | 4.2% | 4.1% | 70 | 2.5% | 8.8% | 17 | 1.9% | 3.8% |
| Franche-Comté | 76 | 2.2% | 7.9% | 11 | 1.5% | 2.3% | 65 | 2.3% | 13.2% | 15 | 1.7% | 5.9% |
| Champagne Ardennes | 85 | 2.4% | 7.8% | 24 | 3.3% | 4.5% | 61 | 2.2% | 10.8% | 15 | 1.7% | 5.2% |
| Picardie | 121 | 3.4% | 7.8% | 21 | 2.9% | 2.8% | 100 | 3.6% | 12.5% | 32 | 3.6% | 7.2% |
| Bourgogne | 92 | 2.6% | 6.8% | 25 | 3.5% | 3.8% | 67 | 2.4% | 9.5% | 26 | 3.0% | 7.8% |
| Haute Normandie | 104 | 3.0% | 6.9% | 17 | 2.4% | 2.4% | 86 | 3.1% | 11.1% | 36 | 4.1% | 7.9% |
| Basse Normandie | 60 | 1.7% | 5.0% | 13 | 1.8% | 2.3% | 48 | 1.7% | 7.6% | 16 | 1.8% | 4.5% |
| Centre | 133 | 3.8% | 6.3% | 33 | 4.5% | 3.2% | 101 | 3.6% | 9.2% | 35 | 4.0% | 5.3% |
| Pays de Loire | 192 | 5.5% | 6.4% | 37 | 5.2% | 2.6% | 155 | 5.6% | 10.0% | 42 | 4.7% | 4.7% |
| Bretagne | 183 | 5.2% | 6.9% | 34 | 4.8% | 2.7% | 149 | 5.4% | 10.7% | 39 | 4.5% | 5.5% |
| Poitou Charentes | 77 | 2.2% | 5.2% | 15 | 2.1% | 2.1% | 62 | 2.2% | 8.0% | 14 | 1.6% | 3.8% |
| Aquitaine | 215 | 6.1% | 7.7% | 46 | 6.3% | 3.4% | 169 | 6.1% | 11.5% | 41 | 4.6% | 4.9% |
| Midi Pyrénées | 183 | 5.2% | 7.4% | 25 | 3.4% | 2.1% | 158 | 5.7% | 12.3% | 51 | 5.8% | 6.3% |
| Limousin | 47 | 1.4% | 7.7% | 10 | 1.4% | 3.5% | 37 | 1.3% | 11.6% | 5 | 0.6% | 3.2% |
| Auvergne | 81 | 2.3% | 7.2% | 21 | 3.0% | 3.9% | 60 | 2.2% | 10.1% | 16 | 1.9% | 5.3% |
| Rhône Alpes | 350 | 10.0% | 6.7% | 80 | 11.1% | 3.2% | 270 | 9.7% | 10.0% | 90 | 10.3% | 4.7% |
| Languedoc Roussillon | 201 | 5.7% | 8.8% | 43 | 5.9% | 4.0% | 158 | 5.7% | 13.1% | 56 | 6.4% | 7.7% |
| Provence Alpes Côte d'Azur, Corse | 311 | 8.9% | 7.1% | 44 | 6.0% | 2.1% | 268 | 9.6% | 11.6% | 87 | 10.0% | 5.7% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 2348 | 67.0% | 6.3% | 527 | 72.8% | 2.9% | 1820 | 65.5% | 9.7% | 685 | 78.2% | 4.5% |
| Presque tous les jours | 492 | 14.0% | 8.8% | 86 | 11.8% | 3.4% | 407 | 14.6% | 13.5% | 114 | 13.0% | 7.2% |
| 1 à 2 fois par semaine | 216 | 6.2% | 7.9% | 46 | 6.3% | 4.0% | 170 | 6.1% | 10.8% | 48 | 5.4% | 9.2% |
| 1 à 3 fois par mois | 61 | 1.7% | 12.0% | 13 | 1.8% | 5.5% | 48 | 1.7% | 17.4% | 7 | 0.8% | 8.3% |
| Moins souvent | 33 | 1.0% | 5.9% | 2 | 0.3% | 0.7% | 31 | 1.1% | 11.3% | 19 | 2.2% | 34.9% |
| Jamais | 4 | 0.1% | 6.2% | 1 | 0.2% | 2.8% | 3 | 0.1% | 15.1% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 62 | 1.8% | 3.7% | 3 | 0.4% | 0.4% | 59 | 2.1% | 6.2% | 6 | 0.7% | 3.7% |
| De 9 000 à moins de 12 000 euros par an | 197 | 5.6% | 7.3% | 30 | 4.1% | 2.9% | 167 | 6.0% | 10.0% | 21 | 2.4% | 8.2% |
| De 12 000 à moins de 18 000 euros par an | 393 | 11.2% | 7.3% | 72 | 9.9% | 3.2% | 321 | 11.5% | 10.2% | 22 | 2.5% | 3.2% |
| De 18 000 à moins de 24 000 euros par an | 501 | 14.3% | 7.5% | 76 | 10.4% | 2.6% | 426 | 15.3% | 11.3% | 85 | 9.7% | 6.0% |
| De 24 000 à moins de 36 000 euros par an | 825 | 23.5% | 7.1% | 167 | 23.0% | 3.0% | 658 | 23.7% | 10.8% | 175 | 20.0% | 5.0% |
| De 36 000 à moins de 45 000 euros par an | 510 | 14.6% | 6.9% | 124 | 17.1% | 3.3% | 387 | 13.9% | 10.7% | 153 | 17.4% | 5.3% |
| De 45 000 à moins de 65 000 euros par an | 486 | 13.9% | 6.9% | 120 | 16.6% | 3.0% | 366 | 13.2% | 11.9% | 174 | 19.8% | 4.7% |
| 65 000 euros et plus par an | 191 | 5.4% | 4.5% | 61 | 8.5% | 2.5% | 129 | 4.6% | 7.3% | 114 | 13.1% | 4.0% |
| Refus | 290 | 8.3% | 6.9% | 68 | 9.4% | 3.8% | 223 | 8.0% | 9.0% | 96 | 11.0% | 6.4% |
| Ne sait pas | 50 | 1.4% | 4.6% | 5 | 0.6% | 1.0% | 45 | 1.6% | 7.7% | 30 | 3.4% | 7.7% |
