L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2207 | 100.0% | 4.2% | 544 | 100.0% | 2.2% | 1662 | 100.0% | 6.1% | 722 | 100.0% | 4.2% |
| Sexe | ||||||||||||
| Homme | 544 | 24.7% | 2.2% | 544 | 100.0% | 2.2% | - | - | - | 185 | 25.6% | 2.1% |
| Femme | 1662 | 75.3% | 6.1% | - | - | - | 1662 | 100.0% | 6.1% | 537 | 74.4% | 6.3% |
| Age | ||||||||||||
| 15 à 24 ans | 481 | 21.8% | 6.6% | 61 | 11.1% | 1.7% | 420 | 25.3% | 11.7% | 160 | 22.1% | 5.2% |
| 25 à 34 ans | 498 | 22.6% | 6.6% | 127 | 23.3% | 3.4% | 371 | 22.3% | 9.6% | 148 | 20.5% | 4.6% |
| 35 à 49 ans | 608 | 27.6% | 4.9% | 190 | 34.9% | 3.1% | 418 | 25.2% | 6.6% | 291 | 40.3% | 4.6% |
| 50 à 59 ans | 312 | 14.1% | 3.5% | 84 | 15.5% | 1.9% | 227 | 13.7% | 5.1% | 101 | 13.9% | 2.6% |
| 60 ans et plus | 308 | 14.0% | 2.0% | 83 | 15.2% | 1.2% | 225 | 13.6% | 2.5% | 23 | 3.1% | 2.2% |
| Individu | ||||||||||||
| Ménagères | 1271 | 57.6% | 5.4% | - | - | - | 1271 | 76.5% | 5.4% | 404 | 55.9% | 5.8% |
| Personne de référence | 821 | 37.2% | 2.9% | 450 | 82.6% | 2.2% | 372 | 22.4% | 4.7% | 230 | 31.8% | 2.7% |
| Responsable des achats | 1565 | 70.9% | 4.4% | 289 | 53.1% | 2.2% | 1276 | 76.8% | 5.6% | 496 | 68.7% | 4.5% |
| PCS Individu | ||||||||||||
| Agriculteurs | 13 | 0.6% | 2.7% | 2 | 0.4% | 0.6% | 11 | 0.7% | 6.8% | - | - | - |
| Petits patrons | 46 | 2.1% | 2.9% | 22 | 4.0% | 1.9% | 25 | 1.5% | 5.7% | 41 | 5.7% | 2.9% |
| Affaires et Cadres | 137 | 6.2% | 2.8% | 51 | 9.4% | 1.8% | 86 | 5.2% | 4.1% | 118 | 16.3% | 2.7% |
| Professions intermédiaires | 306 | 13.9% | 4.2% | 85 | 15.5% | 2.3% | 221 | 13.3% | 6.2% | 235 | 32.5% | 4.0% |
| Employés | 560 | 25.4% | 6.7% | 70 | 12.8% | 3.1% | 491 | 29.5% | 8.0% | 101 | 14.0% | 5.6% |
| Ouvriers | 271 | 12.3% | 4.3% | 174 | 31.9% | 3.4% | 98 | 5.9% | 7.7% | 13 | 1.8% | 3.6% |
| Retraités | 250 | 11.4% | 2.0% | 74 | 13.6% | 1.2% | 176 | 10.6% | 2.6% | 8 | 1.1% | 3.8% |
| Autres inactifs | 621 | 28.2% | 6.0% | 67 | 12.3% | 1.9% | 554 | 33.3% | 8.3% | 207 | 28.6% | 6.3% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 24 | 1.1% | 3.2% | 2 | 0.4% | 0.6% | 21 | 1.3% | 6.0% | - | - | - |
| Petits patrons | 100 | 4.5% | 3.8% | 31 | 5.7% | 2.3% | 69 | 4.2% | 5.6% | 100 | 13.9% | 3.8% |
| Affaires et Cadres | 248 | 11.2% | 3.6% | 55 | 10.1% | 1.6% | 193 | 11.6% | 5.6% | 248 | 34.4% | 3.6% |
| Professions intermédiaires | 373 | 16.9% | 4.7% | 98 | 18.1% | 2.4% | 275 | 16.5% | 7.2% | 373 | 51.7% | 4.7% |
| Employés | 362 | 16.4% | 6.7% | 73 | 13.4% | 3.1% | 289 | 17.4% | 9.4% | - | - | - |
| Ouvriers | 580 | 26.3% | 6.1% | 181 | 33.3% | 3.6% | 398 | 24.0% | 9.0% | - | - | - |
| Retraités | 366 | 16.6% | 2.5% | 88 | 16.2% | 1.3% | 278 | 16.7% | 3.4% | - | - | - |
| Autres inactifs | 153 | 6.9% | 3.7% | 15 | 2.8% | 1.0% | 138 | 8.3% | 5.4% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 272 | 12.3% | 2.7% | 81 | 14.8% | 1.9% | 191 | 11.5% | 3.4% | 49 | 6.8% | 2.5% |
| 2 personnes | 621 | 28.1% | 3.4% | 148 | 27.2% | 1.7% | 473 | 28.5% | 5.0% | 149 | 20.6% | 3.6% |
| 3 personnes | 484 | 21.9% | 5.3% | 131 | 24.1% | 2.8% | 353 | 21.2% | 7.9% | 179 | 24.8% | 4.5% |
| 4 personnes | 509 | 23.1% | 5.5% | 121 | 22.2% | 2.7% | 388 | 23.3% | 8.2% | 209 | 29.0% | 4.4% |
| 5 personnes et + | 321 | 14.5% | 5.8% | 64 | 11.7% | 2.4% | 257 | 15.5% | 9.1% | 136 | 18.8% | 5.3% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 973 | 44.1% | 6.2% | 223 | 40.9% | 3.0% | 750 | 45.1% | 9.0% | 391 | 54.2% | 5.1% |
| Non | 1234 | 55.9% | 3.4% | 322 | 59.1% | 1.8% | 912 | 54.9% | 4.9% | 331 | 45.8% | 3.4% |
| Habitat | ||||||||||||
| Communes rurales | 422 | 19.1% | 3.5% | 105 | 19.4% | 1.8% | 317 | 19.1% | 5.1% | 100 | 13.8% | 3.1% |
| Agglo. - 20 000 hab | 381 | 17.3% | 4.2% | 105 | 19.3% | 2.4% | 276 | 16.6% | 5.8% | 106 | 14.6% | 4.1% |
| Agglo. 20 000 à 100 000 hab | 318 | 14.4% | 4.5% | 91 | 16.7% | 2.7% | 227 | 13.7% | 6.2% | 94 | 13.1% | 4.7% |
| Agglo. + 100 000 hab | 657 | 29.8% | 4.2% | 151 | 27.6% | 2.0% | 507 | 30.5% | 6.3% | 209 | 28.9% | 3.7% |
| Agglo. Paris | 428 | 19.4% | 5.0% | 93 | 17.0% | 2.3% | 336 | 20.2% | 7.5% | 213 | 29.6% | 5.4% |
| Régions INSEE | ||||||||||||
| Ile de France | 480 | 21.8% | 5.0% | 104 | 19.1% | 2.3% | 376 | 22.6% | 7.5% | 227 | 31.5% | 5.2% |
| Nord Pas de Calais | 157 | 7.1% | 4.9% | 48 | 8.9% | 3.2% | 109 | 6.6% | 6.5% | 25 | 3.5% | 2.5% |
| Lorraine | 72 | 3.3% | 3.8% | 21 | 3.8% | 2.3% | 51 | 3.1% | 5.2% | 15 | 2.1% | 2.9% |
| Alsace | 55 | 2.5% | 3.6% | 14 | 2.5% | 1.8% | 41 | 2.5% | 5.2% | 6 | 0.9% | 1.4% |
| Franche-Comté | 45 | 2.1% | 4.7% | 11 | 2.0% | 2.3% | 35 | 2.1% | 7.0% | 12 | 1.7% | 4.9% |
| Champagne Ardennes | 61 | 2.8% | 5.6% | 10 | 1.9% | 2.0% | 50 | 3.0% | 8.9% | 18 | 2.5% | 6.4% |
| Picardie | 69 | 3.1% | 4.5% | 19 | 3.5% | 2.6% | 50 | 3.0% | 6.3% | 24 | 3.4% | 5.5% |
| Bourgogne | 57 | 2.6% | 4.2% | 12 | 2.3% | 1.9% | 45 | 2.7% | 6.3% | 19 | 2.6% | 5.6% |
| Haute Normandie | 65 | 3.0% | 4.4% | 22 | 4.0% | 3.1% | 43 | 2.6% | 5.6% | 25 | 3.5% | 5.6% |
| Basse Normandie | 37 | 1.7% | 3.1% | 8 | 1.5% | 1.5% | 29 | 1.7% | 4.5% | 7 | 0.9% | 1.9% |
| Centre | 76 | 3.4% | 3.6% | 17 | 3.2% | 1.7% | 58 | 3.5% | 5.3% | 18 | 2.6% | 2.8% |
| Pays de Loire | 95 | 4.3% | 3.2% | 26 | 4.8% | 1.8% | 69 | 4.1% | 4.4% | 21 | 2.9% | 2.4% |
| Bretagne | 92 | 4.2% | 3.5% | 20 | 3.7% | 1.5% | 73 | 4.4% | 5.2% | 28 | 3.9% | 3.9% |
| Poitou Charentes | 55 | 2.5% | 3.7% | 12 | 2.3% | 1.7% | 43 | 2.6% | 5.5% | 16 | 2.1% | 4.2% |
| Aquitaine | 105 | 4.8% | 3.8% | 22 | 4.1% | 1.7% | 83 | 5.0% | 5.7% | 31 | 4.4% | 3.8% |
| Midi Pyrénées | 96 | 4.3% | 3.9% | 19 | 3.6% | 1.6% | 76 | 4.6% | 6.0% | 29 | 4.0% | 3.6% |
| Limousin | 26 | 1.2% | 4.2% | 8 | 1.4% | 2.7% | 18 | 1.1% | 5.7% | 2 | 0.3% | 1.5% |
| Auvergne | 35 | 1.6% | 3.0% | 5 | 1.0% | 1.0% | 29 | 1.8% | 5.0% | 10 | 1.4% | 3.3% |
| Rhône Alpes | 194 | 8.8% | 3.7% | 69 | 12.7% | 2.8% | 125 | 7.5% | 4.6% | 75 | 10.3% | 3.9% |
| Languedoc Roussillon | 139 | 6.3% | 6.1% | 33 | 6.1% | 3.0% | 106 | 6.4% | 8.8% | 46 | 6.4% | 6.3% |
| Provence Alpes Côte d'Azur, Corse | 194 | 8.8% | 4.4% | 42 | 7.7% | 2.0% | 152 | 9.2% | 6.6% | 65 | 9.0% | 4.2% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1802 | 81.7% | 4.9% | 455 | 83.6% | 2.5% | 1347 | 81.0% | 7.2% | 640 | 88.7% | 4.2% |
| Presque tous les jours | 196 | 8.9% | 3.5% | 47 | 8.7% | 1.9% | 149 | 9.0% | 4.9% | 53 | 7.3% | 3.3% |
| 1 à 2 fois par semaine | 75 | 3.4% | 2.8% | 13 | 2.5% | 1.2% | 62 | 3.7% | 3.9% | 19 | 2.7% | 3.8% |
| 1 à 3 fois par mois | 26 | 1.2% | 5.0% | 4 | 0.7% | 1.6% | 22 | 1.3% | 7.9% | 7 | 1.0% | 8.4% |
| Moins souvent | 21 | 1.0% | 3.8% | 8 | 1.5% | 2.9% | 13 | 0.8% | 4.7% | 2 | 0.3% | 4.6% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 80 | 3.6% | 4.8% | 8 | 1.5% | 1.1% | 72 | 4.3% | 7.6% | 7 | 0.9% | 3.8% |
| De 9 000 à moins de 12 000 euros par an | 139 | 6.3% | 5.1% | 30 | 5.4% | 2.8% | 110 | 6.6% | 6.6% | 16 | 2.2% | 6.2% |
| De 12 000 à moins de 18 000 euros par an | 256 | 11.6% | 4.8% | 45 | 8.2% | 2.0% | 212 | 12.7% | 6.7% | 23 | 3.1% | 3.3% |
| De 18 000 à moins de 24 000 euros par an | 340 | 15.4% | 5.1% | 74 | 13.5% | 2.5% | 267 | 16.1% | 7.1% | 95 | 13.1% | 6.7% |
| De 24 000 à moins de 36 000 euros par an | 508 | 23.0% | 4.3% | 137 | 25.2% | 2.5% | 371 | 22.3% | 6.1% | 133 | 18.4% | 3.8% |
| De 36 000 à moins de 45 000 euros par an | 272 | 12.3% | 3.7% | 78 | 14.3% | 2.1% | 194 | 11.7% | 5.4% | 83 | 11.5% | 2.9% |
| De 45 000 à moins de 65 000 euros par an | 236 | 10.7% | 3.4% | 84 | 15.4% | 2.1% | 152 | 9.2% | 5.0% | 139 | 19.2% | 3.7% |
| 65 000 euros et plus par an | 144 | 6.5% | 3.4% | 39 | 7.1% | 1.6% | 105 | 6.3% | 5.9% | 118 | 16.4% | 4.1% |
| Refus | 175 | 7.9% | 4.1% | 32 | 5.9% | 1.8% | 143 | 8.6% | 5.8% | 92 | 12.8% | 6.2% |
| Ne sait pas | 54 | 2.5% | 5.1% | 18 | 3.4% | 3.8% | 36 | 2.2% | 6.1% | 17 | 2.4% | 4.4% |
