L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1952 | 100.0% | 3.7% | 1571 | 100.0% | 6.3% | 381 | 100.0% | 1.4% | 687 | 100.0% | 3.9% |
| Sexe | ||||||||||||
| Homme | 1571 | 80.5% | 6.3% | 1571 | 100.0% | 6.3% | - | - | - | 564 | 82.1% | 6.3% |
| Femme | 381 | 19.5% | 1.4% | - | - | - | 381 | 100.0% | 1.4% | 123 | 17.9% | 1.4% |
| Age | ||||||||||||
| 15 à 24 ans | 232 | 11.9% | 3.2% | 183 | 11.7% | 5.0% | 48 | 12.7% | 1.4% | 93 | 13.6% | 3.0% |
| 25 à 34 ans | 307 | 15.7% | 4.0% | 250 | 15.9% | 6.7% | 58 | 15.1% | 1.5% | 114 | 16.6% | 3.6% |
| 35 à 49 ans | 573 | 29.4% | 4.6% | 482 | 30.7% | 7.8% | 91 | 23.8% | 1.4% | 257 | 37.5% | 4.1% |
| 50 à 59 ans | 368 | 18.9% | 4.1% | 280 | 17.8% | 6.2% | 89 | 23.2% | 2.0% | 168 | 24.4% | 4.4% |
| 60 ans et plus | 472 | 24.2% | 3.0% | 376 | 23.9% | 5.5% | 96 | 25.2% | 1.1% | 54 | 7.9% | 5.4% |
| Individu | ||||||||||||
| Ménagères | 328 | 16.8% | 1.4% | - | - | - | 328 | 85.9% | 1.4% | 109 | 15.8% | 1.6% |
| Personne de référence | 1377 | 70.6% | 4.9% | 1330 | 84.7% | 6.5% | 47 | 12.4% | 0.6% | 462 | 67.2% | 5.4% |
| Responsable des achats | 1114 | 57.0% | 3.1% | 791 | 50.4% | 6.0% | 323 | 84.6% | 1.4% | 369 | 53.7% | 3.3% |
| PCS Individu | ||||||||||||
| Agriculteurs | 15 | 0.8% | 3.1% | 15 | 1.0% | 4.6% | - | - | - | - | - | - |
| Petits patrons | 82 | 4.2% | 5.1% | 71 | 4.5% | 6.0% | 12 | 3.0% | 2.7% | 77 | 11.2% | 5.4% |
| Affaires et Cadres | 183 | 9.4% | 3.7% | 159 | 10.1% | 5.6% | 24 | 6.2% | 1.1% | 174 | 25.3% | 4.0% |
| Professions intermédiaires | 302 | 15.5% | 4.2% | 252 | 16.1% | 7.0% | 50 | 13.1% | 1.4% | 275 | 40.0% | 4.7% |
| Employés | 286 | 14.7% | 3.4% | 186 | 11.9% | 8.2% | 100 | 26.2% | 1.6% | 44 | 6.5% | 2.4% |
| Ouvriers | 435 | 22.3% | 6.9% | 407 | 25.9% | 8.0% | 28 | 7.3% | 2.2% | 21 | 3.1% | 6.0% |
| Retraités | 387 | 19.8% | 3.0% | 306 | 19.5% | 5.0% | 81 | 21.1% | 1.2% | 6 | 0.8% | 2.8% |
| Autres inactifs | 261 | 13.4% | 2.5% | 174 | 11.1% | 4.8% | 88 | 23.0% | 1.3% | 90 | 13.1% | 2.7% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 16 | 0.8% | 2.1% | 16 | 1.0% | 3.9% | 0 | 0.1% | 0.1% | - | - | - |
| Petits patrons | 106 | 5.4% | 4.0% | 80 | 5.1% | 5.8% | 26 | 6.9% | 2.1% | 106 | 15.4% | 4.0% |
| Affaires et Cadres | 257 | 13.2% | 3.7% | 213 | 13.5% | 6.2% | 45 | 11.7% | 1.3% | 257 | 37.4% | 3.7% |
| Professions intermédiaires | 324 | 16.6% | 4.1% | 271 | 17.3% | 6.6% | 52 | 13.7% | 1.4% | 324 | 47.1% | 4.1% |
| Employés | 235 | 12.0% | 4.3% | 179 | 11.4% | 7.6% | 56 | 14.6% | 1.8% | - | - | - |
| Ouvriers | 478 | 24.5% | 5.0% | 421 | 26.8% | 8.3% | 57 | 14.9% | 1.3% | - | - | - |
| Retraités | 439 | 22.5% | 2.9% | 324 | 20.7% | 4.8% | 115 | 30.2% | 1.4% | - | - | - |
| Autres inactifs | 97 | 5.0% | 2.4% | 66 | 4.2% | 4.4% | 31 | 8.0% | 1.2% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 201 | 10.3% | 2.0% | 183 | 11.7% | 4.2% | 18 | 4.8% | 0.3% | 39 | 5.7% | 2.0% |
| 2 personnes | 746 | 38.2% | 4.1% | 564 | 35.9% | 6.5% | 183 | 47.9% | 1.9% | 179 | 26.1% | 4.3% |
| 3 personnes | 387 | 19.8% | 4.2% | 319 | 20.3% | 6.7% | 68 | 17.9% | 1.5% | 180 | 26.2% | 4.5% |
| 4 personnes | 389 | 19.9% | 4.2% | 320 | 20.4% | 7.1% | 69 | 18.1% | 1.5% | 208 | 30.3% | 4.4% |
| 5 personnes et + | 228 | 11.7% | 4.2% | 185 | 11.8% | 7.0% | 43 | 11.3% | 1.5% | 80 | 11.7% | 3.1% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 675 | 34.6% | 4.3% | 537 | 34.2% | 7.2% | 138 | 36.1% | 1.7% | 296 | 43.1% | 3.9% |
| Non | 1278 | 65.4% | 3.5% | 1034 | 65.8% | 5.9% | 244 | 63.9% | 1.3% | 391 | 56.9% | 4.0% |
| Habitat | ||||||||||||
| Communes rurales | 426 | 21.8% | 3.6% | 329 | 21.0% | 5.8% | 97 | 25.4% | 1.5% | 122 | 17.8% | 3.8% |
| Agglo. - 20 000 hab | 375 | 19.2% | 4.1% | 294 | 18.7% | 6.8% | 81 | 21.2% | 1.7% | 134 | 19.5% | 5.2% |
| Agglo. 20 000 à 100 000 hab | 298 | 15.3% | 4.3% | 242 | 15.4% | 7.2% | 56 | 14.8% | 1.6% | 92 | 13.4% | 4.5% |
| Agglo. + 100 000 hab | 549 | 28.1% | 3.5% | 466 | 29.7% | 6.2% | 83 | 21.8% | 1.0% | 201 | 29.2% | 3.6% |
| Agglo. Paris | 304 | 15.6% | 3.5% | 239 | 15.2% | 5.9% | 65 | 16.9% | 1.4% | 138 | 20.1% | 3.5% |
| Régions INSEE | ||||||||||||
| Ile de France | 346 | 17.7% | 3.6% | 275 | 17.5% | 6.0% | 71 | 18.6% | 1.4% | 156 | 22.8% | 3.6% |
| Nord Pas de Calais | 131 | 6.7% | 4.1% | 117 | 7.5% | 7.7% | 14 | 3.7% | 0.8% | 44 | 6.4% | 4.4% |
| Lorraine | 106 | 5.4% | 5.5% | 81 | 5.2% | 8.8% | 25 | 6.5% | 2.5% | 31 | 4.4% | 5.7% |
| Alsace | 77 | 4.0% | 5.0% | 63 | 4.0% | 8.5% | 14 | 3.7% | 1.8% | 29 | 4.2% | 6.5% |
| Franche-Comté | 32 | 1.6% | 3.3% | 26 | 1.7% | 5.7% | 5 | 1.4% | 1.1% | 8 | 1.2% | 3.2% |
| Champagne Ardennes | 44 | 2.2% | 4.0% | 42 | 2.7% | 7.9% | 2 | 0.6% | 0.4% | 6 | 0.9% | 2.3% |
| Picardie | 77 | 3.9% | 5.0% | 55 | 3.5% | 7.4% | 22 | 5.8% | 2.8% | 17 | 2.5% | 3.9% |
| Bourgogne | 55 | 2.8% | 4.1% | 49 | 3.1% | 7.4% | 7 | 1.8% | 1.0% | 15 | 2.1% | 4.3% |
| Haute Normandie | 77 | 3.9% | 5.2% | 57 | 3.6% | 8.1% | 20 | 5.1% | 2.5% | 28 | 4.1% | 6.2% |
| Basse Normandie | 26 | 1.3% | 2.2% | 26 | 1.7% | 4.6% | - | - | - | 5 | 0.8% | 1.5% |
| Centre | 79 | 4.0% | 3.7% | 66 | 4.2% | 6.5% | 13 | 3.3% | 1.2% | 27 | 3.9% | 4.1% |
| Pays de Loire | 128 | 6.5% | 4.3% | 92 | 5.9% | 6.4% | 35 | 9.2% | 2.3% | 36 | 5.3% | 4.1% |
| Bretagne | 70 | 3.6% | 2.6% | 56 | 3.6% | 4.4% | 14 | 3.6% | 1.0% | 27 | 3.9% | 3.7% |
| Poitou Charentes | 53 | 2.7% | 3.6% | 41 | 2.6% | 5.7% | 12 | 3.2% | 1.6% | 14 | 2.0% | 3.8% |
| Aquitaine | 95 | 4.9% | 3.4% | 84 | 5.3% | 6.3% | 11 | 2.8% | 0.7% | 34 | 4.9% | 4.1% |
| Midi Pyrénées | 103 | 5.3% | 4.2% | 70 | 4.5% | 5.9% | 33 | 8.5% | 2.5% | 30 | 4.4% | 3.8% |
| Limousin | 32 | 1.7% | 5.3% | 23 | 1.5% | 7.9% | 9 | 2.4% | 2.9% | 10 | 1.4% | 5.9% |
| Auvergne | 31 | 1.6% | 2.7% | 27 | 1.7% | 4.9% | 4 | 1.2% | 0.7% | 15 | 2.1% | 4.7% |
| Rhône Alpes | 185 | 9.5% | 3.6% | 151 | 9.6% | 6.0% | 34 | 8.9% | 1.3% | 70 | 10.1% | 3.6% |
| Languedoc Roussillon | 72 | 3.7% | 3.1% | 60 | 3.8% | 5.5% | 11 | 2.9% | 0.9% | 30 | 4.4% | 4.1% |
| Provence Alpes Côte d'Azur, Corse | 134 | 6.8% | 3.1% | 108 | 6.9% | 5.2% | 26 | 6.8% | 1.1% | 56 | 8.2% | 3.7% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1522 | 78.0% | 4.1% | 1244 | 79.2% | 6.8% | 278 | 73.0% | 1.5% | 594 | 86.5% | 3.9% |
| Presque tous les jours | 187 | 9.6% | 3.4% | 142 | 9.1% | 5.6% | 45 | 11.7% | 1.5% | 48 | 7.0% | 3.1% |
| 1 à 2 fois par semaine | 120 | 6.1% | 4.4% | 88 | 5.6% | 7.6% | 31 | 8.2% | 2.0% | 29 | 4.2% | 5.5% |
| 1 à 3 fois par mois | 35 | 1.8% | 6.9% | 31 | 2.0% | 13.4% | 4 | 1.1% | 1.5% | 3 | 0.4% | 3.2% |
| Moins souvent | 16 | 0.8% | 2.9% | 1 | - | 0.2% | 16 | 4.1% | 5.6% | 13 | 1.9% | 24.7% |
| Jamais | 9 | 0.5% | 12.8% | 9 | 0.6% | 17.7% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 33 | 1.7% | 2.0% | 32 | 2.0% | 4.4% | 1 | 0.2% | 0.1% | 5 | 0.8% | 3.1% |
| De 9 000 à moins de 12 000 euros par an | 72 | 3.7% | 2.7% | 55 | 3.5% | 5.3% | 18 | 4.6% | 1.1% | 6 | 0.9% | 2.4% |
| De 12 000 à moins de 18 000 euros par an | 117 | 6.0% | 2.2% | 75 | 4.8% | 3.3% | 42 | 10.9% | 1.3% | 9 | 1.3% | 1.3% |
| De 18 000 à moins de 24 000 euros par an | 215 | 11.0% | 3.2% | 165 | 10.5% | 5.6% | 51 | 13.2% | 1.3% | 42 | 6.1% | 3.0% |
| De 24 000 à moins de 36 000 euros par an | 443 | 22.7% | 3.8% | 370 | 23.6% | 6.6% | 72 | 19.0% | 1.2% | 139 | 20.2% | 4.0% |
| De 36 000 à moins de 45 000 euros par an | 305 | 15.6% | 4.1% | 240 | 15.3% | 6.4% | 65 | 16.9% | 1.8% | 103 | 15.0% | 3.6% |
| De 45 000 à moins de 65 000 euros par an | 333 | 17.1% | 4.8% | 287 | 18.3% | 7.3% | 46 | 12.2% | 1.5% | 156 | 22.8% | 4.2% |
| 65 000 euros et plus par an | 225 | 11.5% | 5.3% | 191 | 12.2% | 7.8% | 34 | 8.8% | 1.9% | 150 | 21.8% | 5.2% |
| Refus | 164 | 8.4% | 3.9% | 131 | 8.3% | 7.4% | 33 | 8.5% | 1.3% | 57 | 8.2% | 3.8% |
| Ne sait pas | 45 | 2.3% | 4.2% | 24 | 1.6% | 5.1% | 21 | 5.5% | 3.6% | 20 | 2.9% | 5.2% |
