L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1161 | 100.0% | 2.2% | 932 | 100.0% | 3.7% | 229 | 100.0% | 0.8% | 432 | 100.0% | 2.5% |
| Sexe | ||||||||||||
| Homme | 932 | 80.3% | 3.7% | 932 | 100.0% | 3.7% | - | - | - | 348 | 80.4% | 3.9% |
| Femme | 229 | 19.7% | 0.8% | - | - | - | 229 | 100.0% | 0.8% | 85 | 19.6% | 1.0% |
| Age | ||||||||||||
| 15 à 24 ans | 177 | 15.2% | 2.4% | 137 | 14.7% | 3.7% | 40 | 17.4% | 1.1% | 67 | 15.4% | 2.2% |
| 25 à 34 ans | 267 | 23.0% | 3.5% | 222 | 23.8% | 6.0% | 46 | 19.9% | 1.2% | 97 | 22.3% | 3.0% |
| 35 à 49 ans | 341 | 29.3% | 2.7% | 276 | 29.6% | 4.5% | 65 | 28.4% | 1.0% | 147 | 34.1% | 2.3% |
| 50 à 59 ans | 243 | 21.0% | 2.7% | 195 | 21.0% | 4.3% | 48 | 21.0% | 1.1% | 109 | 25.3% | 2.9% |
| 60 ans et plus | 133 | 11.4% | 0.8% | 102 | 11.0% | 1.5% | 31 | 13.3% | 0.3% | 12 | 2.9% | 1.2% |
| Individu | ||||||||||||
| Ménagères | 208 | 18.0% | 0.9% | - | - | - | 208 | 90.9% | 0.9% | 79 | 18.3% | 1.1% |
| Personne de référence | 807 | 69.5% | 2.8% | 746 | 80.0% | 3.6% | 61 | 26.8% | 0.8% | 288 | 66.5% | 3.4% |
| Responsable des achats | 669 | 57.6% | 1.9% | 466 | 50.0% | 3.5% | 203 | 88.6% | 0.9% | 221 | 51.1% | 2.0% |
| PCS Individu | ||||||||||||
| Agriculteurs | 8 | 0.7% | 1.7% | 7 | 0.7% | 2.0% | 2 | 0.7% | 0.9% | 2 | 0.4% | 6.0% |
| Petits patrons | 78 | 6.7% | 4.9% | 71 | 7.7% | 6.1% | 7 | 2.9% | 1.6% | 75 | 17.4% | 5.3% |
| Affaires et Cadres | 92 | 8.0% | 1.9% | 75 | 8.1% | 2.7% | 17 | 7.4% | 0.8% | 85 | 19.7% | 1.9% |
| Professions intermédiaires | 195 | 16.8% | 2.7% | 154 | 16.5% | 4.3% | 41 | 18.0% | 1.1% | 183 | 42.4% | 3.1% |
| Employés | 178 | 15.4% | 2.1% | 104 | 11.2% | 4.6% | 74 | 32.3% | 1.2% | 21 | 4.8% | 1.2% |
| Ouvriers | 345 | 29.7% | 5.5% | 327 | 35.1% | 6.5% | 18 | 7.7% | 1.4% | 11 | 2.5% | 3.1% |
| Retraités | 116 | 10.0% | 0.9% | 93 | 10.0% | 1.5% | 23 | 10.1% | 0.3% | 1 | 0.2% | 0.4% |
| Autres inactifs | 148 | 12.7% | 1.4% | 100 | 10.7% | 2.8% | 48 | 20.8% | 0.7% | 54 | 12.5% | 1.7% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 7 | 0.6% | 1.0% | 7 | 0.7% | 1.7% | 1 | 0.2% | 0.1% | - | - | - |
| Petits patrons | 93 | 8.0% | 3.5% | 77 | 8.3% | 5.6% | 16 | 7.0% | 1.3% | 93 | 21.5% | 3.5% |
| Affaires et Cadres | 120 | 10.3% | 1.7% | 88 | 9.4% | 2.6% | 32 | 13.9% | 0.9% | 120 | 27.7% | 1.7% |
| Professions intermédiaires | 219 | 18.9% | 2.8% | 183 | 19.6% | 4.5% | 37 | 16.1% | 1.0% | 219 | 50.8% | 2.8% |
| Employés | 132 | 11.3% | 2.4% | 96 | 10.4% | 4.1% | 35 | 15.3% | 1.1% | - | - | - |
| Ouvriers | 368 | 31.7% | 3.9% | 320 | 34.3% | 6.3% | 48 | 21.0% | 1.1% | - | - | - |
| Retraités | 158 | 13.6% | 1.1% | 120 | 12.9% | 1.8% | 37 | 16.3% | 0.5% | - | - | - |
| Autres inactifs | 65 | 5.6% | 1.6% | 41 | 4.4% | 2.7% | 24 | 10.3% | 0.9% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 116 | 10.0% | 1.2% | 92 | 9.9% | 2.1% | 24 | 10.4% | 0.4% | 39 | 9.1% | 2.0% |
| 2 personnes | 338 | 29.2% | 1.9% | 250 | 26.8% | 2.9% | 88 | 38.6% | 0.9% | 103 | 23.9% | 2.5% |
| 3 personnes | 243 | 20.9% | 2.6% | 206 | 22.1% | 4.3% | 37 | 16.2% | 0.8% | 92 | 21.3% | 2.3% |
| 4 personnes | 268 | 23.1% | 2.9% | 230 | 24.7% | 5.1% | 38 | 16.8% | 0.8% | 125 | 28.8% | 2.6% |
| 5 personnes et + | 196 | 16.9% | 3.6% | 154 | 16.5% | 5.8% | 42 | 18.1% | 1.5% | 73 | 16.8% | 2.8% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 494 | 42.6% | 3.1% | 392 | 42.0% | 5.3% | 102 | 44.7% | 1.2% | 192 | 44.5% | 2.5% |
| Non | 667 | 57.4% | 1.8% | 540 | 58.0% | 3.1% | 127 | 55.3% | 0.7% | 240 | 55.5% | 2.5% |
| Habitat | ||||||||||||
| Communes rurales | 311 | 26.8% | 2.6% | 234 | 25.1% | 4.1% | 77 | 33.5% | 1.2% | 91 | 21.0% | 2.8% |
| Agglo. - 20 000 hab | 206 | 17.7% | 2.3% | 164 | 17.6% | 3.8% | 42 | 18.2% | 0.9% | 86 | 19.8% | 3.3% |
| Agglo. 20 000 à 100 000 hab | 198 | 17.0% | 2.8% | 164 | 17.6% | 4.9% | 34 | 14.7% | 0.9% | 69 | 15.9% | 3.4% |
| Agglo. + 100 000 hab | 312 | 26.9% | 2.0% | 258 | 27.7% | 3.5% | 53 | 23.3% | 0.7% | 115 | 26.7% | 2.1% |
| Agglo. Paris | 135 | 11.6% | 1.6% | 111 | 11.9% | 2.7% | 23 | 10.2% | 0.5% | 72 | 16.6% | 1.8% |
| Régions INSEE | ||||||||||||
| Ile de France | 158 | 13.6% | 1.6% | 134 | 14.4% | 2.9% | 24 | 10.6% | 0.5% | 88 | 20.3% | 2.0% |
| Nord Pas de Calais | 77 | 6.6% | 2.4% | 66 | 7.0% | 4.3% | 11 | 4.8% | 0.7% | 30 | 7.0% | 3.0% |
| Lorraine | 59 | 5.1% | 3.1% | 51 | 5.5% | 5.5% | 8 | 3.4% | 0.8% | 19 | 4.5% | 3.6% |
| Alsace | 29 | 2.5% | 1.9% | 16 | 1.7% | 2.2% | 13 | 5.6% | 1.6% | 15 | 3.4% | 3.3% |
| Franche-Comté | 20 | 1.7% | 2.1% | 19 | 2.0% | 4.1% | 1 | 0.6% | 0.3% | 4 | 1.0% | 1.8% |
| Champagne Ardennes | 34 | 2.9% | 3.1% | 32 | 3.5% | 6.1% | 2 | 0.7% | 0.3% | 9 | 2.0% | 3.0% |
| Picardie | 33 | 2.8% | 2.1% | 27 | 2.9% | 3.7% | 6 | 2.5% | 0.7% | 11 | 2.4% | 2.4% |
| Bourgogne | 40 | 3.5% | 3.0% | 33 | 3.6% | 5.1% | 7 | 3.1% | 1.0% | 14 | 3.2% | 4.1% |
| Haute Normandie | 44 | 3.8% | 3.0% | 34 | 3.7% | 4.8% | 10 | 4.4% | 1.3% | 13 | 3.0% | 2.9% |
| Basse Normandie | 24 | 2.0% | 2.0% | 24 | 2.5% | 4.2% | - | - | - | 10 | 2.3% | 2.8% |
| Centre | 40 | 3.4% | 1.9% | 30 | 3.2% | 3.0% | 10 | 4.2% | 0.9% | 13 | 3.0% | 2.0% |
| Pays de Loire | 91 | 7.9% | 3.1% | 63 | 6.8% | 4.4% | 28 | 12.2% | 1.8% | 24 | 5.6% | 2.7% |
| Bretagne | 66 | 5.7% | 2.5% | 47 | 5.0% | 3.6% | 19 | 8.4% | 1.4% | 14 | 3.4% | 2.0% |
| Poitou Charentes | 34 | 2.9% | 2.3% | 25 | 2.7% | 3.5% | 9 | 3.8% | 1.1% | 10 | 2.4% | 2.8% |
| Aquitaine | 75 | 6.5% | 2.7% | 71 | 7.6% | 5.3% | 4 | 1.8% | 0.3% | 22 | 5.0% | 2.6% |
| Midi Pyrénées | 53 | 4.6% | 2.1% | 41 | 4.4% | 3.4% | 12 | 5.3% | 1.0% | 16 | 3.8% | 2.0% |
| Limousin | 14 | 1.2% | 2.2% | 12 | 1.3% | 4.2% | 1 | 0.5% | 0.4% | 6 | 1.4% | 3.6% |
| Auvergne | 30 | 2.6% | 2.7% | 23 | 2.5% | 4.2% | 7 | 3.2% | 1.2% | 16 | 3.8% | 5.3% |
| Rhône Alpes | 100 | 8.6% | 1.9% | 85 | 9.1% | 3.4% | 15 | 6.5% | 0.6% | 32 | 7.3% | 1.6% |
| Languedoc Roussillon | 52 | 4.4% | 2.2% | 34 | 3.6% | 3.1% | 18 | 7.9% | 1.5% | 35 | 8.0% | 4.7% |
| Provence Alpes Côte d'Azur, Corse | 89 | 7.6% | 2.0% | 65 | 6.9% | 3.1% | 24 | 10.5% | 1.0% | 31 | 7.1% | 2.0% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 943 | 81.2% | 2.5% | 744 | 79.8% | 4.1% | 199 | 86.9% | 1.1% | 386 | 89.4% | 2.6% |
| Presque tous les jours | 97 | 8.4% | 1.7% | 80 | 8.5% | 3.1% | 18 | 7.7% | 0.6% | 31 | 7.2% | 2.0% |
| 1 à 2 fois par semaine | 75 | 6.4% | 2.7% | 67 | 7.2% | 5.8% | 8 | 3.4% | 0.5% | 8 | 1.9% | 1.6% |
| 1 à 3 fois par mois | 15 | 1.3% | 2.9% | 14 | 1.5% | 6.0% | 1 | 0.3% | 0.2% | 1 | 0.1% | 0.7% |
| Moins souvent | 2 | 0.2% | 0.3% | 2 | 0.2% | 0.6% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 21 | 1.8% | 1.2% | 9 | 1.0% | 1.2% | 12 | 5.1% | 1.2% | 2 | 0.5% | 1.1% |
| De 9 000 à moins de 12 000 euros par an | 41 | 3.5% | 1.5% | 29 | 3.1% | 2.7% | 12 | 5.3% | 0.7% | 5 | 1.2% | 2.1% |
| De 12 000 à moins de 18 000 euros par an | 78 | 6.7% | 1.4% | 57 | 6.2% | 2.6% | 20 | 8.7% | 0.6% | 17 | 3.9% | 2.5% |
| De 18 000 à moins de 24 000 euros par an | 166 | 14.3% | 2.5% | 135 | 14.5% | 4.6% | 31 | 13.5% | 0.8% | 50 | 11.7% | 3.6% |
| De 24 000 à moins de 36 000 euros par an | 286 | 24.6% | 2.4% | 228 | 24.5% | 4.1% | 57 | 24.9% | 0.9% | 94 | 21.7% | 2.7% |
| De 36 000 à moins de 45 000 euros par an | 187 | 16.1% | 2.5% | 155 | 16.6% | 4.1% | 33 | 14.3% | 0.9% | 62 | 14.4% | 2.2% |
| De 45 000 à moins de 65 000 euros par an | 180 | 15.5% | 2.6% | 154 | 16.5% | 3.9% | 26 | 11.4% | 0.9% | 94 | 21.7% | 2.5% |
| 65 000 euros et plus par an | 101 | 8.7% | 2.4% | 85 | 9.1% | 3.5% | 16 | 7.0% | 0.9% | 64 | 14.8% | 2.2% |
| Refus | 86 | 7.4% | 2.0% | 65 | 7.0% | 3.7% | 21 | 9.1% | 0.8% | 37 | 8.5% | 2.5% |
| Ne sait pas | 17 | 1.4% | 1.6% | 15 | 1.6% | 3.1% | 2 | 0.7% | 0.3% | 7 | 1.7% | 1.9% |
