L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1127 | 100.0% | 2.2% | 505 | 100.0% | 2.0% | 621 | 100.0% | 2.3% | 309 | 100.0% | 1.8% |
| Sexe | ||||||||||||
| Homme | 505 | 44.9% | 2.0% | 505 | 100.0% | 2.0% | - | - | - | 139 | 44.9% | 1.6% |
| Femme | 621 | 55.1% | 2.3% | - | - | - | 621 | 100.0% | 2.3% | 170 | 55.1% | 2.0% |
| Age | ||||||||||||
| 15 à 24 ans | 105 | 9.3% | 1.4% | 39 | 7.7% | 1.1% | 66 | 10.6% | 1.8% | 48 | 15.5% | 1.6% |
| 25 à 34 ans | 129 | 11.5% | 1.7% | 63 | 12.6% | 1.7% | 66 | 10.6% | 1.7% | 58 | 18.9% | 1.8% |
| 35 à 49 ans | 253 | 22.5% | 2.0% | 115 | 22.7% | 1.9% | 139 | 22.3% | 2.2% | 109 | 35.4% | 1.7% |
| 50 à 59 ans | 216 | 19.2% | 2.4% | 98 | 19.4% | 2.2% | 118 | 19.0% | 2.6% | 85 | 27.5% | 2.2% |
| 60 ans et plus | 423 | 37.5% | 2.7% | 190 | 37.6% | 2.8% | 233 | 37.4% | 2.6% | 9 | 2.8% | 0.9% |
| Individu | ||||||||||||
| Ménagères | 560 | 49.7% | 2.4% | - | - | - | 560 | 90.1% | 2.4% | 134 | 43.3% | 1.9% |
| Personne de référence | 595 | 52.8% | 2.1% | 446 | 88.3% | 2.2% | 149 | 24.0% | 1.9% | 133 | 42.9% | 1.6% |
| Responsable des achats | 828 | 73.5% | 2.3% | 275 | 54.5% | 2.1% | 553 | 89.0% | 2.4% | 191 | 61.8% | 1.7% |
| PCS Individu | ||||||||||||
| Agriculteurs | 11 | 1.0% | 2.2% | 11 | 2.2% | 3.3% | - | - | - | - | - | - |
| Petits patrons | 50 | 4.4% | 3.1% | 39 | 7.6% | 3.3% | 12 | 1.9% | 2.7% | 45 | 14.7% | 3.2% |
| Affaires et Cadres | 57 | 5.1% | 1.2% | 30 | 5.9% | 1.1% | 27 | 4.4% | 1.3% | 44 | 14.2% | 1.0% |
| Professions intermédiaires | 127 | 11.3% | 1.8% | 64 | 12.7% | 1.8% | 63 | 10.1% | 1.8% | 101 | 32.8% | 1.7% |
| Employés | 217 | 19.3% | 2.6% | 34 | 6.8% | 1.5% | 183 | 29.4% | 3.0% | 58 | 18.8% | 3.2% |
| Ouvriers | 127 | 11.3% | 2.0% | 103 | 20.4% | 2.0% | 24 | 3.8% | 1.9% | 5 | 1.7% | 1.5% |
| Retraités | 365 | 32.4% | 2.8% | 183 | 36.1% | 3.0% | 183 | 29.4% | 2.7% | 1 | 0.4% | 0.6% |
| Autres inactifs | 172 | 15.2% | 1.7% | 41 | 8.1% | 1.1% | 131 | 21.0% | 1.9% | 54 | 17.5% | 1.7% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 23 | 2.1% | 3.1% | 11 | 2.2% | 2.8% | 12 | 1.9% | 3.4% | - | - | - |
| Petits patrons | 66 | 5.9% | 2.5% | 38 | 7.4% | 2.7% | 29 | 4.7% | 2.3% | 66 | 21.5% | 2.5% |
| Affaires et Cadres | 93 | 8.3% | 1.4% | 39 | 7.8% | 1.1% | 54 | 8.7% | 1.6% | 93 | 30.2% | 1.4% |
| Professions intermédiaires | 149 | 13.2% | 1.9% | 62 | 12.3% | 1.5% | 87 | 14.0% | 2.3% | 149 | 48.3% | 1.9% |
| Employés | 118 | 10.5% | 2.2% | 38 | 7.6% | 1.6% | 80 | 12.9% | 2.6% | - | - | - |
| Ouvriers | 204 | 18.1% | 2.1% | 108 | 21.3% | 2.1% | 96 | 15.4% | 2.2% | - | - | - |
| Retraités | 430 | 38.1% | 2.9% | 194 | 38.4% | 2.9% | 235 | 37.9% | 2.9% | - | - | - |
| Autres inactifs | 42 | 3.8% | 1.0% | 15 | 2.9% | 1.0% | 28 | 4.4% | 1.1% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 217 | 19.3% | 2.2% | 105 | 20.7% | 2.4% | 112 | 18.1% | 2.0% | 21 | 6.9% | 1.1% |
| 2 personnes | 428 | 38.0% | 2.4% | 185 | 36.7% | 2.1% | 243 | 39.0% | 2.6% | 66 | 21.3% | 1.6% |
| 3 personnes | 167 | 14.8% | 1.8% | 73 | 14.4% | 1.5% | 94 | 15.1% | 2.1% | 70 | 22.7% | 1.7% |
| 4 personnes | 194 | 17.2% | 2.1% | 77 | 15.3% | 1.7% | 116 | 18.7% | 2.5% | 96 | 31.1% | 2.0% |
| 5 personnes et + | 122 | 10.8% | 2.2% | 65 | 13.0% | 2.5% | 56 | 9.0% | 2.0% | 56 | 18.0% | 2.2% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 322 | 28.6% | 2.0% | 153 | 30.3% | 2.1% | 169 | 27.2% | 2.0% | 149 | 48.3% | 1.9% |
| Non | 805 | 71.4% | 2.2% | 352 | 69.7% | 2.0% | 452 | 72.8% | 2.4% | 160 | 51.7% | 1.6% |
| Habitat | ||||||||||||
| Communes rurales | 275 | 24.4% | 2.3% | 101 | 19.9% | 1.8% | 175 | 28.1% | 2.8% | 70 | 22.6% | 2.2% |
| Agglo. - 20 000 hab | 294 | 26.1% | 3.2% | 153 | 30.2% | 3.5% | 142 | 22.8% | 3.0% | 93 | 30.0% | 3.6% |
| Agglo. 20 000 à 100 000 hab | 238 | 21.2% | 3.4% | 94 | 18.6% | 2.8% | 144 | 23.2% | 4.0% | 58 | 18.7% | 2.9% |
| Agglo. + 100 000 hab | 315 | 27.9% | 2.0% | 155 | 30.7% | 2.1% | 159 | 25.7% | 2.0% | 87 | 28.2% | 1.6% |
| Agglo. Paris | 4 | 0.3% | - | 2 | 0.5% | 0.1% | 2 | 0.2% | - | 2 | 0.5% | - |
| Régions INSEE | ||||||||||||
| Ile de France | 6 | 0.6% | 0.1% | 2 | 0.5% | 0.1% | 4 | 0.6% | 0.1% | 4 | 1.3% | 0.1% |
| Franche-Comté | 1 | 0.1% | 0.1% | - | - | - | 1 | 0.1% | 0.1% | - | - | - |
| Picardie | 2 | 0.2% | 0.1% | 2 | 0.4% | 0.3% | - | - | - | - | - | - |
| Bourgogne | 1 | 0.1% | - | 1 | 0.1% | 0.1% | - | - | - | - | - | - |
| Haute Normandie | 1 | 0.1% | 0.1% | - | - | - | 1 | 0.2% | 0.1% | - | - | - |
| Midi Pyrénées | 0 | - | - | 0 | 0.1% | - | - | - | - | 0 | 0.1% | 0.1% |
| Auvergne | 0 | - | - | - | - | - | 0 | - | - | - | - | - |
| Rhône Alpes | 990 | 87.8% | 19.0% | 426 | 84.2% | 16.9% | 564 | 90.8% | 20.9% | 276 | 89.3% | 14.3% |
| Languedoc Roussillon | 12 | 1.1% | 0.5% | 12 | 2.4% | 1.1% | - | - | - | 1 | 0.2% | 0.1% |
| Provence Alpes Côte d'Azur, Corse | 113 | 10.1% | 2.6% | 62 | 12.3% | 3.0% | 51 | 8.3% | 2.2% | 28 | 9.1% | 1.8% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 772 | 68.5% | 2.1% | 349 | 69.1% | 1.9% | 423 | 68.0% | 2.3% | 258 | 83.6% | 1.7% |
| Presque tous les jours | 98 | 8.7% | 1.8% | 36 | 7.1% | 1.4% | 62 | 10.0% | 2.1% | 26 | 8.4% | 1.6% |
| 1 à 2 fois par semaine | 89 | 7.9% | 3.3% | 49 | 9.8% | 4.3% | 40 | 6.4% | 2.5% | 22 | 7.2% | 4.3% |
| 1 à 3 fois par mois | 8 | 0.7% | 1.5% | 2 | 0.3% | 0.7% | 6 | 1.0% | 2.2% | - | - | - |
| Moins souvent | 10 | 0.9% | 1.7% | 8 | 1.6% | 2.9% | 2 | 0.3% | 0.6% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 24 | 2.1% | 1.4% | 15 | 3.1% | 2.1% | 8 | 1.4% | 0.9% | 1 | 0.2% | 0.4% |
| De 9 000 à moins de 12 000 euros par an | 32 | 2.9% | 1.2% | 6 | 1.2% | 0.6% | 26 | 4.2% | 1.6% | 3 | 1.0% | 1.2% |
| De 12 000 à moins de 18 000 euros par an | 131 | 11.7% | 2.4% | 51 | 10.1% | 2.3% | 80 | 13.0% | 2.6% | 11 | 3.5% | 1.6% |
| De 18 000 à moins de 24 000 euros par an | 143 | 12.7% | 2.1% | 56 | 11.0% | 1.9% | 88 | 14.1% | 2.3% | 25 | 8.0% | 1.7% |
| De 24 000 à moins de 36 000 euros par an | 267 | 23.7% | 2.3% | 114 | 22.6% | 2.1% | 152 | 24.5% | 2.5% | 64 | 20.6% | 1.8% |
| De 36 000 à moins de 45 000 euros par an | 164 | 14.6% | 2.2% | 73 | 14.5% | 2.0% | 91 | 14.7% | 2.5% | 54 | 17.4% | 1.9% |
| De 45 000 à moins de 65 000 euros par an | 142 | 12.6% | 2.0% | 74 | 14.7% | 1.9% | 68 | 11.0% | 2.2% | 64 | 20.7% | 1.7% |
| 65 000 euros et plus par an | 103 | 9.1% | 2.4% | 65 | 12.9% | 2.7% | 38 | 6.1% | 2.1% | 57 | 18.4% | 2.0% |
| Refus | 97 | 8.6% | 2.3% | 40 | 8.0% | 2.3% | 56 | 9.0% | 2.3% | 18 | 6.0% | 1.2% |
| Ne sait pas | 23 | 2.1% | 2.2% | 10 | 2.0% | 2.1% | 13 | 2.1% | 2.3% | 13 | 4.3% | 3.4% |
