L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 483 | 100.0% | 0.9% | 251 | 100.0% | 1.0% | 232 | 100.0% | 0.9% | 129 | 100.0% | 0.7% |
| Sexe | ||||||||||||
| Homme | 251 | 51.9% | 1.0% | 251 | 100.0% | 1.0% | - | - | - | 89 | 69.3% | 1.0% |
| Femme | 232 | 48.1% | 0.9% | - | - | - | 232 | 100.0% | 0.9% | 40 | 30.7% | 0.5% |
| Age | ||||||||||||
| 15 à 24 ans | 24 | 5.0% | 0.3% | 18 | 7.2% | 0.5% | 6 | 2.6% | 0.2% | 16 | 12.1% | 0.5% |
| 25 à 34 ans | 54 | 11.2% | 0.7% | 20 | 7.9% | 0.5% | 34 | 14.8% | 0.9% | 17 | 12.9% | 0.5% |
| 35 à 49 ans | 83 | 17.2% | 0.7% | 51 | 20.3% | 0.8% | 32 | 13.9% | 0.5% | 38 | 29.4% | 0.6% |
| 50 à 59 ans | 109 | 22.5% | 1.2% | 69 | 27.7% | 1.5% | 39 | 16.9% | 0.9% | 41 | 32.0% | 1.1% |
| 60 ans et plus | 213 | 44.1% | 1.4% | 92 | 36.8% | 1.3% | 120 | 51.8% | 1.4% | 17 | 13.6% | 1.7% |
| Individu | ||||||||||||
| Ménagères | 222 | 45.9% | 0.9% | - | - | - | 222 | 95.4% | 0.9% | 34 | 26.1% | 0.5% |
| Personne de référence | 295 | 61.1% | 1.0% | 223 | 89.0% | 1.1% | 72 | 31.0% | 0.9% | 82 | 64.1% | 1.0% |
| Responsable des achats | 350 | 72.4% | 1.0% | 133 | 53.2% | 1.0% | 217 | 93.2% | 0.9% | 77 | 60.2% | 0.7% |
| PCS Individu | ||||||||||||
| Agriculteurs | 5 | 1.0% | 1.0% | 2 | 0.9% | 0.7% | 3 | 1.1% | 1.6% | 3 | 2.0% | 10.3% |
| Petits patrons | 18 | 3.6% | 1.1% | 12 | 4.7% | 1.0% | 6 | 2.5% | 1.4% | 16 | 12.1% | 1.1% |
| Affaires et Cadres | 36 | 7.4% | 0.7% | 32 | 12.8% | 1.1% | 4 | 1.6% | 0.2% | 32 | 24.7% | 0.7% |
| Professions intermédiaires | 66 | 13.6% | 0.9% | 41 | 16.5% | 1.1% | 24 | 10.5% | 0.7% | 54 | 41.8% | 0.9% |
| Employés | 53 | 11.0% | 0.6% | 25 | 9.8% | 1.1% | 29 | 12.3% | 0.5% | 11 | 8.8% | 0.6% |
| Ouvriers | 67 | 13.9% | 1.1% | 49 | 19.6% | 1.0% | 18 | 7.8% | 1.4% | - | - | - |
| Retraités | 164 | 33.9% | 1.3% | 75 | 29.8% | 1.2% | 89 | 38.4% | 1.3% | 1 | 0.8% | 0.5% |
| Autres inactifs | 75 | 15.4% | 0.7% | 15 | 5.9% | 0.4% | 60 | 25.8% | 0.9% | 13 | 9.8% | 0.4% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 4 | 0.8% | 0.5% | 2 | 0.9% | 0.6% | 2 | 0.7% | 0.5% | - | - | - |
| Petits patrons | 24 | 4.9% | 0.9% | 19 | 7.6% | 1.4% | 5 | 2.1% | 0.4% | 24 | 18.6% | 0.9% |
| Affaires et Cadres | 46 | 9.6% | 0.7% | 35 | 14.0% | 1.0% | 11 | 4.7% | 0.3% | 46 | 35.9% | 0.7% |
| Professions intermédiaires | 59 | 12.1% | 0.7% | 35 | 13.9% | 0.9% | 24 | 10.2% | 0.6% | 59 | 45.6% | 0.7% |
| Employés | 52 | 10.9% | 1.0% | 23 | 9.0% | 1.0% | 30 | 12.8% | 1.0% | - | - | - |
| Ouvriers | 79 | 16.4% | 0.8% | 48 | 19.3% | 1.0% | 31 | 13.3% | 0.7% | - | - | - |
| Retraités | 183 | 38.0% | 1.2% | 78 | 31.2% | 1.2% | 105 | 45.2% | 1.3% | - | - | - |
| Autres inactifs | 35 | 7.3% | 0.9% | 10 | 3.9% | 0.6% | 25 | 10.9% | 1.0% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 98 | 20.3% | 1.0% | 39 | 15.4% | 0.9% | 59 | 25.6% | 1.0% | 7 | 5.1% | 0.3% |
| 2 personnes | 209 | 43.2% | 1.2% | 115 | 45.8% | 1.3% | 94 | 40.5% | 1.0% | 42 | 32.6% | 1.0% |
| 3 personnes | 72 | 14.9% | 0.8% | 46 | 18.5% | 1.0% | 25 | 10.9% | 0.6% | 37 | 29.0% | 0.9% |
| 4 personnes | 65 | 13.4% | 0.7% | 30 | 12.0% | 0.7% | 35 | 14.9% | 0.7% | 27 | 21.3% | 0.6% |
| 5 personnes et + | 40 | 8.2% | 0.7% | 21 | 8.3% | 0.8% | 19 | 8.1% | 0.7% | 15 | 12.0% | 0.6% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 117 | 24.2% | 0.7% | 64 | 25.4% | 0.9% | 54 | 23.1% | 0.6% | 47 | 36.8% | 0.6% |
| Non | 366 | 75.8% | 1.0% | 187 | 74.6% | 1.1% | 179 | 76.9% | 1.0% | 81 | 63.2% | 0.8% |
| Habitat | ||||||||||||
| Communes rurales | 142 | 29.5% | 1.2% | 55 | 21.8% | 1.0% | 88 | 37.8% | 1.4% | 31 | 24.2% | 1.0% |
| Agglo. - 20 000 hab | 117 | 24.3% | 1.3% | 71 | 28.4% | 1.7% | 46 | 19.8% | 1.0% | 30 | 23.6% | 1.2% |
| Agglo. 20 000 à 100 000 hab | 57 | 11.8% | 0.8% | 35 | 14.1% | 1.1% | 22 | 9.4% | 0.6% | 19 | 15.0% | 1.0% |
| Agglo. + 100 000 hab | 166 | 34.4% | 1.1% | 89 | 35.7% | 1.2% | 77 | 33.1% | 1.0% | 48 | 37.2% | 0.9% |
| Régions INSEE | ||||||||||||
| Nord Pas de Calais | 5 | 0.9% | 0.1% | 5 | 1.8% | 0.3% | - | - | - | - | - | - |
| Lorraine | 16 | 3.3% | 0.8% | 9 | 3.4% | 0.9% | 7 | 3.2% | 0.7% | 7 | 5.1% | 1.2% |
| Alsace | 457 | 94.7% | 29.8% | 234 | 93.4% | 31.5% | 223 | 96.1% | 28.2% | 120 | 93.1% | 27.1% |
| Franche-Comté | 1 | 0.3% | 0.1% | 1 | 0.3% | 0.2% | 0 | 0.2% | 0.1% | 1 | 0.5% | 0.2% |
| Bourgogne | 2 | 0.4% | 0.2% | 1 | 0.5% | 0.2% | 1 | 0.4% | 0.1% | - | - | - |
| Centre | 0 | 0.1% | - | - | - | - | 0 | 0.2% | - | 0 | 0.3% | 0.1% |
| Bretagne | 1 | 0.3% | - | 1 | 0.5% | 0.1% | - | - | - | 1 | 1.0% | 0.2% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 306 | 63.4% | 0.8% | 195 | 77.9% | 1.1% | 111 | 47.6% | 0.6% | 110 | 85.6% | 0.7% |
| Presque tous les jours | 63 | 13.0% | 1.1% | 28 | 11.3% | 1.1% | 34 | 14.8% | 1.1% | 6 | 4.8% | 0.4% |
| 1 à 2 fois par semaine | 39 | 8.1% | 1.4% | 7 | 2.9% | 0.6% | 32 | 13.7% | 2.0% | 7 | 5.3% | 1.3% |
| 1 à 3 fois par mois | 7 | 1.4% | 1.3% | - | - | - | 7 | 2.8% | 2.4% | 6 | 4.3% | 6.8% |
| Moins souvent | 7 | 1.5% | 1.3% | 4 | 1.4% | 1.3% | 4 | 1.7% | 1.4% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 4 | 0.8% | 0.2% | 3 | 1.1% | 0.4% | 1 | 0.4% | 0.1% | 2 | 1.6% | 1.2% |
| De 9 000 à moins de 12 000 euros par an | 36 | 7.4% | 1.3% | 14 | 5.5% | 1.3% | 22 | 9.6% | 1.3% | 4 | 2.9% | 1.5% |
| De 12 000 à moins de 18 000 euros par an | 56 | 11.7% | 1.0% | 30 | 11.9% | 1.3% | 27 | 11.5% | 0.9% | 1 | 0.6% | 0.1% |
| De 18 000 à moins de 24 000 euros par an | 57 | 11.7% | 0.8% | 15 | 6.1% | 0.5% | 41 | 17.8% | 1.1% | 17 | 13.1% | 1.2% |
| De 24 000 à moins de 36 000 euros par an | 132 | 27.4% | 1.1% | 61 | 24.5% | 1.1% | 71 | 30.6% | 1.2% | 25 | 19.8% | 0.7% |
| De 36 000 à moins de 45 000 euros par an | 52 | 10.8% | 0.7% | 28 | 11.4% | 0.8% | 24 | 10.2% | 0.7% | 18 | 14.2% | 0.6% |
| De 45 000 à moins de 65 000 euros par an | 61 | 12.7% | 0.9% | 47 | 18.9% | 1.2% | 14 | 6.0% | 0.5% | 29 | 22.2% | 0.8% |
| 65 000 euros et plus par an | 33 | 6.9% | 0.8% | 25 | 9.9% | 1.0% | 9 | 3.7% | 0.5% | 21 | 16.5% | 0.7% |
| Refus | 42 | 8.7% | 1.0% | 25 | 9.8% | 1.4% | 17 | 7.4% | 0.7% | 11 | 8.5% | 0.7% |
| Ne sait pas | 9 | 1.9% | 0.9% | 3 | 1.1% | 0.6% | 7 | 2.8% | 1.1% | 1 | 0.6% | 0.2% |
