L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 912 | 100.0% | 1.8% | 465 | 100.0% | 1.9% | 448 | 100.0% | 1.7% | 243 | 100.0% | 1.4% |
| Sexe | ||||||||||||
| Homme | 465 | 50.9% | 1.9% | 465 | 100.0% | 1.9% | - | - | - | 136 | 56.1% | 1.5% |
| Femme | 448 | 49.1% | 1.7% | - | - | - | 448 | 100.0% | 1.7% | 107 | 43.9% | 1.3% |
| Age | ||||||||||||
| 15 à 24 ans | 72 | 7.9% | 1.0% | 35 | 7.5% | 1.0% | 37 | 8.3% | 1.0% | 29 | 11.8% | 0.9% |
| 25 à 34 ans | 106 | 11.6% | 1.4% | 52 | 11.2% | 1.4% | 53 | 11.9% | 1.4% | 50 | 20.5% | 1.6% |
| 35 à 49 ans | 183 | 20.0% | 1.5% | 106 | 22.8% | 1.7% | 77 | 17.1% | 1.2% | 91 | 37.3% | 1.4% |
| 50 à 59 ans | 164 | 17.9% | 1.8% | 81 | 17.4% | 1.8% | 83 | 18.5% | 1.8% | 64 | 26.2% | 1.7% |
| 60 ans et plus | 389 | 42.6% | 2.5% | 191 | 41.1% | 2.8% | 198 | 44.2% | 2.2% | 10 | 4.3% | 1.0% |
| Individu | ||||||||||||
| Ménagères | 409 | 44.8% | 1.7% | - | - | - | 409 | 91.3% | 1.7% | 90 | 37.2% | 1.3% |
| Personne de référence | 532 | 58.3% | 1.9% | 418 | 90.0% | 2.0% | 114 | 25.5% | 1.5% | 134 | 55.0% | 1.6% |
| Responsable des achats | 668 | 73.2% | 1.9% | 261 | 56.1% | 2.0% | 407 | 90.9% | 1.8% | 151 | 62.1% | 1.4% |
| PCS Individu | ||||||||||||
| Agriculteurs | 12 | 1.3% | 2.4% | 9 | 2.0% | 2.7% | 3 | 0.6% | 1.8% | - | - | - |
| Petits patrons | 34 | 3.7% | 2.1% | 29 | 6.3% | 2.5% | 5 | 1.0% | 1.1% | 30 | 12.5% | 2.1% |
| Affaires et Cadres | 64 | 7.0% | 1.3% | 38 | 8.1% | 1.3% | 26 | 5.8% | 1.2% | 52 | 21.4% | 1.2% |
| Professions intermédiaires | 111 | 12.1% | 1.5% | 64 | 13.8% | 1.8% | 47 | 10.4% | 1.3% | 90 | 37.0% | 1.5% |
| Employés | 140 | 15.4% | 1.7% | 32 | 6.9% | 1.4% | 108 | 24.2% | 1.8% | 31 | 12.8% | 1.7% |
| Ouvriers | 89 | 9.8% | 1.4% | 75 | 16.1% | 1.5% | 14 | 3.2% | 1.1% | 3 | 1.2% | 0.8% |
| Retraités | 339 | 37.1% | 2.6% | 169 | 36.5% | 2.8% | 169 | 37.8% | 2.5% | 1 | 0.6% | 0.7% |
| Autres inactifs | 124 | 13.6% | 1.2% | 48 | 10.4% | 1.3% | 76 | 16.9% | 1.1% | 35 | 14.6% | 1.1% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 19 | 2.1% | 2.6% | 9 | 2.0% | 2.3% | 10 | 2.2% | 2.8% | - | - | - |
| Petits patrons | 39 | 4.3% | 1.5% | 29 | 6.2% | 2.1% | 11 | 2.4% | 0.9% | 39 | 16.2% | 1.5% |
| Affaires et Cadres | 84 | 9.2% | 1.2% | 45 | 9.6% | 1.3% | 39 | 8.7% | 1.1% | 84 | 34.4% | 1.2% |
| Professions intermédiaires | 120 | 13.1% | 1.5% | 63 | 13.6% | 1.5% | 57 | 12.7% | 1.5% | 120 | 49.4% | 1.5% |
| Employés | 86 | 9.5% | 1.6% | 35 | 7.4% | 1.5% | 52 | 11.6% | 1.7% | - | - | - |
| Ouvriers | 128 | 14.0% | 1.3% | 76 | 16.4% | 1.5% | 52 | 11.6% | 1.2% | - | - | - |
| Retraités | 384 | 42.1% | 2.6% | 179 | 38.6% | 2.7% | 204 | 45.7% | 2.5% | - | - | - |
| Autres inactifs | 52 | 5.7% | 1.3% | 29 | 6.2% | 1.9% | 23 | 5.1% | 0.9% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 194 | 21.3% | 1.9% | 100 | 21.5% | 2.3% | 94 | 21.0% | 1.7% | 22 | 9.1% | 1.1% |
| 2 personnes | 360 | 39.5% | 2.0% | 172 | 37.1% | 2.0% | 188 | 41.9% | 2.0% | 57 | 23.5% | 1.4% |
| 3 personnes | 141 | 15.4% | 1.5% | 72 | 15.5% | 1.5% | 69 | 15.4% | 1.5% | 53 | 21.9% | 1.3% |
| 4 personnes | 142 | 15.6% | 1.5% | 73 | 15.7% | 1.6% | 69 | 15.5% | 1.5% | 73 | 29.9% | 1.5% |
| 5 personnes et + | 75 | 8.2% | 1.4% | 47 | 10.2% | 1.8% | 28 | 6.2% | 1.0% | 38 | 15.7% | 1.5% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 219 | 24.0% | 1.4% | 125 | 27.0% | 1.7% | 93 | 20.8% | 1.1% | 109 | 44.7% | 1.4% |
| Non | 694 | 76.0% | 1.9% | 339 | 73.0% | 1.9% | 355 | 79.2% | 1.9% | 134 | 55.3% | 1.4% |
| Habitat | ||||||||||||
| Communes rurales | 220 | 24.1% | 1.8% | 94 | 20.3% | 1.6% | 126 | 28.1% | 2.0% | 52 | 21.6% | 1.6% |
| Agglo. - 20 000 hab | 214 | 23.5% | 2.4% | 113 | 24.3% | 2.6% | 101 | 22.7% | 2.1% | 71 | 29.4% | 2.8% |
| Agglo. 20 000 à 100 000 hab | 175 | 19.1% | 2.5% | 87 | 18.6% | 2.6% | 88 | 19.7% | 2.4% | 37 | 15.0% | 1.8% |
| Agglo. + 100 000 hab | 297 | 32.6% | 1.9% | 168 | 36.2% | 2.3% | 129 | 28.8% | 1.6% | 79 | 32.7% | 1.4% |
| Agglo. Paris | 6 | 0.7% | 0.1% | 3 | 0.6% | 0.1% | 3 | 0.7% | 0.1% | 3 | 1.2% | 0.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 6 | 0.7% | 0.1% | 3 | 0.6% | 0.1% | 3 | 0.7% | 0.1% | 3 | 1.3% | 0.1% |
| Franche-Comté | 0 | - | - | 0 | - | - | 0 | 0.1% | - | 0 | 0.1% | 0.1% |
| Bourgogne | 0 | - | - | 0 | - | - | - | - | - | - | - | - |
| Haute Normandie | 1 | 0.1% | - | 0 | - | - | 0 | 0.1% | - | 0 | 0.1% | - |
| Centre | 1 | 0.1% | - | 0 | 0.1% | - | 0 | 0.1% | - | - | - | - |
| Bretagne | 0 | - | - | 0 | 0.1% | - | - | - | - | 0 | 0.1% | - |
| Midi Pyrénées | 0 | - | - | 0 | - | - | - | - | - | - | - | - |
| Limousin | 0 | - | 0.1% | - | - | - | 0 | 0.1% | 0.1% | - | - | - |
| Auvergne | 1 | 0.1% | 0.1% | 0 | 0.1% | 0.1% | 0 | 0.1% | 0.1% | 0 | 0.2% | 0.1% |
| Rhône Alpes | 774 | 84.8% | 14.8% | 384 | 82.6% | 15.3% | 390 | 87.1% | 14.4% | 204 | 84.0% | 10.6% |
| Languedoc Roussillon | 15 | 1.7% | 0.7% | 14 | 3.0% | 1.3% | 1 | 0.3% | 0.1% | 3 | 1.0% | 0.3% |
| Provence Alpes Côte d'Azur, Corse | 113 | 12.4% | 2.6% | 62 | 13.4% | 3.0% | 51 | 11.4% | 2.2% | 32 | 13.2% | 2.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 616 | 67.5% | 1.7% | 316 | 68.0% | 1.7% | 300 | 66.9% | 1.6% | 211 | 86.9% | 1.4% |
| Presque tous les jours | 81 | 8.9% | 1.5% | 31 | 6.6% | 1.2% | 50 | 11.2% | 1.7% | 20 | 8.2% | 1.3% |
| 1 à 2 fois par semaine | 72 | 7.9% | 2.6% | 38 | 8.1% | 3.3% | 35 | 7.8% | 2.2% | 11 | 4.5% | 2.1% |
| 1 à 3 fois par mois | 4 | 0.5% | 0.9% | 1 | 0.2% | 0.5% | 3 | 0.7% | 1.2% | - | - | - |
| Moins souvent | 7 | 0.7% | 1.2% | 5 | 1.0% | 1.7% | 2 | 0.4% | 0.7% | - | - | - |
| Jamais | 1 | 0.1% | 0.7% | 1 | 0.1% | 1.0% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 21 | 2.3% | 1.2% | 18 | 3.8% | 2.4% | 3 | 0.8% | 0.4% | 1 | 0.4% | 0.5% |
| De 9 000 à moins de 12 000 euros par an | 20 | 2.2% | 0.8% | 3 | 0.5% | 0.2% | 18 | 4.0% | 1.1% | 0 | 0.2% | 0.2% |
| De 12 000 à moins de 18 000 euros par an | 123 | 13.5% | 2.3% | 51 | 11.0% | 2.3% | 72 | 16.0% | 2.3% | 11 | 4.3% | 1.5% |
| De 18 000 à moins de 24 000 euros par an | 109 | 11.9% | 1.6% | 47 | 10.0% | 1.6% | 62 | 13.8% | 1.6% | 24 | 9.7% | 1.7% |
| De 24 000 à moins de 36 000 euros par an | 216 | 23.7% | 1.8% | 112 | 24.1% | 2.0% | 104 | 23.3% | 1.7% | 52 | 21.3% | 1.5% |
| De 36 000 à moins de 45 000 euros par an | 147 | 16.1% | 2.0% | 75 | 16.2% | 2.0% | 71 | 16.0% | 2.0% | 43 | 17.5% | 1.5% |
| De 45 000 à moins de 65 000 euros par an | 107 | 11.8% | 1.5% | 63 | 13.5% | 1.6% | 45 | 10.0% | 1.5% | 53 | 21.9% | 1.4% |
| 65 000 euros et plus par an | 80 | 8.7% | 1.9% | 54 | 11.7% | 2.2% | 26 | 5.7% | 1.4% | 46 | 18.8% | 1.6% |
| Refus | 77 | 8.5% | 1.8% | 37 | 7.9% | 2.1% | 40 | 9.0% | 1.6% | 11 | 4.4% | 0.7% |
| Ne sait pas | 12 | 1.3% | 1.1% | 6 | 1.3% | 1.2% | 6 | 1.4% | 1.1% | 4 | 1.5% | 1.0% |
