L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1591 | 100.0% | 3.1% | 967 | 100.0% | 3.9% | 625 | 100.0% | 2.3% | 687 | 100.0% | 3.9% |
| Sexe | ||||||||||||
| Homme | 967 | 60.7% | 3.9% | 967 | 100.0% | 3.9% | - | - | - | 438 | 63.8% | 4.9% |
| Femme | 625 | 39.3% | 2.3% | - | - | - | 625 | 100.0% | 2.3% | 249 | 36.2% | 2.9% |
| Age | ||||||||||||
| 15 à 24 ans | 149 | 9.4% | 2.1% | 99 | 10.3% | 2.7% | 50 | 8.0% | 1.4% | 67 | 9.7% | 2.2% |
| 25 à 34 ans | 203 | 12.8% | 2.7% | 132 | 13.7% | 3.6% | 71 | 11.4% | 1.8% | 97 | 14.1% | 3.0% |
| 35 à 49 ans | 444 | 27.9% | 3.5% | 275 | 28.5% | 4.5% | 168 | 26.9% | 2.7% | 283 | 41.2% | 4.5% |
| 50 à 59 ans | 369 | 23.2% | 4.1% | 227 | 23.5% | 5.0% | 142 | 22.7% | 3.2% | 193 | 28.2% | 5.1% |
| 60 ans et plus | 427 | 26.8% | 2.7% | 233 | 24.1% | 3.4% | 194 | 31.0% | 2.2% | 47 | 6.8% | 4.7% |
| Individu | ||||||||||||
| Ménagères | 560 | 35.2% | 2.4% | - | - | - | 560 | 89.6% | 2.4% | 222 | 32.3% | 3.2% |
| Personne de référence | 941 | 59.1% | 3.3% | 828 | 85.7% | 4.0% | 112 | 18.0% | 1.4% | 402 | 58.5% | 4.7% |
| Responsable des achats | 1063 | 66.8% | 3.0% | 531 | 54.9% | 4.0% | 532 | 85.1% | 2.3% | 424 | 61.8% | 3.8% |
| PCS Individu | ||||||||||||
| Agriculteurs | 30 | 1.9% | 6.0% | 18 | 1.9% | 5.3% | 12 | 1.9% | 7.4% | 1 | 0.1% | 3.2% |
| Petits patrons | 111 | 7.0% | 6.9% | 90 | 9.3% | 7.6% | 21 | 3.4% | 4.9% | 103 | 15.0% | 7.2% |
| Affaires et Cadres | 294 | 18.4% | 6.0% | 195 | 20.1% | 6.9% | 99 | 15.8% | 4.7% | 264 | 38.4% | 6.0% |
| Professions intermédiaires | 208 | 13.1% | 2.9% | 117 | 12.1% | 3.2% | 91 | 14.6% | 2.5% | 178 | 25.9% | 3.0% |
| Employés | 202 | 12.7% | 2.4% | 97 | 10.1% | 4.3% | 105 | 16.8% | 1.7% | 42 | 6.1% | 2.3% |
| Ouvriers | 175 | 11.0% | 2.8% | 171 | 17.7% | 3.4% | 3 | 0.6% | 0.3% | 9 | 1.4% | 2.7% |
| Retraités | 353 | 22.2% | 2.8% | 196 | 20.2% | 3.2% | 157 | 25.2% | 2.3% | 4 | 0.6% | 2.1% |
| Autres inactifs | 219 | 13.7% | 2.1% | 83 | 8.6% | 2.3% | 135 | 21.7% | 2.0% | 85 | 12.4% | 2.6% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 34 | 2.1% | 4.5% | 20 | 2.1% | 5.0% | 14 | 2.3% | 4.0% | - | - | - |
| Petits patrons | 137 | 8.6% | 5.2% | 95 | 9.8% | 6.9% | 43 | 6.8% | 3.4% | 137 | 20.0% | 5.2% |
| Affaires et Cadres | 336 | 21.1% | 4.9% | 214 | 22.1% | 6.3% | 122 | 19.5% | 3.5% | 336 | 48.9% | 4.9% |
| Professions intermédiaires | 214 | 13.4% | 2.7% | 129 | 13.4% | 3.2% | 84 | 13.5% | 2.2% | 214 | 31.1% | 2.7% |
| Employés | 175 | 11.0% | 3.2% | 94 | 9.8% | 4.0% | 80 | 12.8% | 2.6% | - | - | - |
| Ouvriers | 247 | 15.6% | 2.6% | 185 | 19.1% | 3.6% | 63 | 10.0% | 1.4% | - | - | - |
| Retraités | 405 | 25.4% | 2.7% | 211 | 21.9% | 3.2% | 193 | 30.9% | 2.4% | - | - | - |
| Autres inactifs | 44 | 2.8% | 1.1% | 18 | 1.8% | 1.2% | 26 | 4.2% | 1.0% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 187 | 11.8% | 1.9% | 108 | 11.2% | 2.5% | 79 | 12.7% | 1.4% | 74 | 10.7% | 3.8% |
| 2 personnes | 562 | 35.3% | 3.1% | 294 | 30.4% | 3.4% | 269 | 43.0% | 2.9% | 136 | 19.9% | 3.3% |
| 3 personnes | 281 | 17.7% | 3.1% | 198 | 20.5% | 4.2% | 83 | 13.3% | 1.9% | 146 | 21.2% | 3.6% |
| 4 personnes | 326 | 20.5% | 3.5% | 219 | 22.7% | 4.8% | 107 | 17.1% | 2.3% | 218 | 31.8% | 4.6% |
| 5 personnes et + | 235 | 14.8% | 4.3% | 148 | 15.3% | 5.6% | 87 | 13.9% | 3.1% | 113 | 16.5% | 4.4% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 563 | 35.4% | 3.6% | 369 | 38.1% | 5.0% | 194 | 31.1% | 2.3% | 312 | 45.4% | 4.1% |
| Non | 1028 | 64.6% | 2.8% | 598 | 61.9% | 3.4% | 430 | 68.9% | 2.3% | 375 | 54.6% | 3.9% |
| Habitat | ||||||||||||
| Communes rurales | 215 | 13.5% | 1.8% | 131 | 13.6% | 2.3% | 84 | 13.5% | 1.3% | 80 | 11.6% | 2.5% |
| Agglo. - 20 000 hab | 254 | 16.0% | 2.8% | 157 | 16.2% | 3.6% | 98 | 15.6% | 2.1% | 91 | 13.3% | 3.5% |
| Agglo. 20 000 à 100 000 hab | 210 | 13.2% | 3.0% | 131 | 13.5% | 3.9% | 80 | 12.7% | 2.2% | 92 | 13.5% | 4.6% |
| Agglo. + 100 000 hab | 522 | 32.8% | 3.4% | 322 | 33.3% | 4.3% | 200 | 32.0% | 2.5% | 221 | 32.2% | 3.9% |
| Agglo. Paris | 390 | 24.5% | 4.5% | 226 | 23.4% | 5.5% | 164 | 26.2% | 3.6% | 203 | 29.5% | 5.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 422 | 26.5% | 4.4% | 245 | 25.3% | 5.3% | 177 | 28.3% | 3.5% | 219 | 31.9% | 5.0% |
| Nord Pas de Calais | 93 | 5.9% | 2.9% | 55 | 5.6% | 3.6% | 39 | 6.2% | 2.3% | 41 | 6.0% | 4.1% |
| Lorraine | 75 | 4.7% | 3.9% | 48 | 5.0% | 5.2% | 27 | 4.3% | 2.7% | 24 | 3.5% | 4.5% |
| Alsace | 56 | 3.6% | 3.7% | 33 | 3.4% | 4.4% | 24 | 3.8% | 3.0% | 28 | 4.1% | 6.4% |
| Franche-Comté | 26 | 1.6% | 2.7% | 12 | 1.2% | 2.5% | 14 | 2.3% | 2.9% | 12 | 1.7% | 4.7% |
| Champagne Ardennes | 20 | 1.3% | 1.8% | 11 | 1.1% | 2.0% | 9 | 1.5% | 1.7% | 10 | 1.4% | 3.5% |
| Picardie | 23 | 1.5% | 1.5% | 16 | 1.6% | 2.1% | 7 | 1.2% | 0.9% | 9 | 1.3% | 2.0% |
| Bourgogne | 45 | 2.8% | 3.3% | 30 | 3.1% | 4.6% | 15 | 2.5% | 2.2% | 13 | 1.9% | 3.8% |
| Haute Normandie | 45 | 2.8% | 3.0% | 17 | 1.7% | 2.3% | 28 | 4.5% | 3.6% | 16 | 2.3% | 3.6% |
| Basse Normandie | 22 | 1.4% | 1.8% | 15 | 1.5% | 2.6% | 7 | 1.2% | 1.2% | 9 | 1.4% | 2.6% |
| Centre | 75 | 4.7% | 3.6% | 42 | 4.4% | 4.2% | 33 | 5.3% | 3.0% | 28 | 4.0% | 4.2% |
| Pays de Loire | 75 | 4.7% | 2.5% | 52 | 5.4% | 3.6% | 23 | 3.7% | 1.5% | 22 | 3.3% | 2.5% |
| Bretagne | 56 | 3.5% | 2.1% | 37 | 3.8% | 2.9% | 19 | 3.1% | 1.4% | 26 | 3.8% | 3.7% |
| Poitou Charentes | 37 | 2.3% | 2.5% | 19 | 2.0% | 2.7% | 17 | 2.8% | 2.3% | 15 | 2.2% | 4.1% |
| Aquitaine | 82 | 5.1% | 2.9% | 49 | 5.1% | 3.7% | 32 | 5.2% | 2.2% | 29 | 4.2% | 3.5% |
| Midi Pyrénées | 37 | 2.3% | 1.5% | 22 | 2.3% | 1.8% | 15 | 2.4% | 1.2% | 15 | 2.2% | 1.9% |
| Limousin | 19 | 1.2% | 3.0% | 7 | 0.8% | 2.5% | 11 | 1.8% | 3.5% | 5 | 0.8% | 3.2% |
| Auvergne | 27 | 1.7% | 2.4% | 13 | 1.4% | 2.4% | 14 | 2.3% | 2.4% | 12 | 1.8% | 3.9% |
| Rhône Alpes | 179 | 11.2% | 3.4% | 135 | 14.0% | 5.4% | 44 | 7.0% | 1.6% | 79 | 11.6% | 4.1% |
| Languedoc Roussillon | 54 | 3.4% | 2.3% | 32 | 3.3% | 2.9% | 22 | 3.5% | 1.8% | 19 | 2.8% | 2.6% |
| Provence Alpes Côte d'Azur, Corse | 123 | 7.7% | 2.8% | 77 | 8.0% | 3.7% | 45 | 7.2% | 2.0% | 54 | 7.9% | 3.5% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1320 | 83.0% | 3.6% | 821 | 84.9% | 4.5% | 499 | 79.9% | 2.7% | 620 | 90.3% | 4.1% |
| Presque tous les jours | 132 | 8.3% | 2.4% | 74 | 7.7% | 2.9% | 58 | 9.2% | 1.9% | 34 | 4.9% | 2.1% |
| 1 à 2 fois par semaine | 70 | 4.4% | 2.6% | 39 | 4.0% | 3.4% | 32 | 5.1% | 2.0% | 15 | 2.2% | 2.9% |
| 1 à 3 fois par mois | 24 | 1.5% | 4.8% | 17 | 1.7% | 7.2% | 8 | 1.2% | 2.8% | 4 | 0.6% | 4.9% |
| Moins souvent | 18 | 1.1% | 3.2% | 3 | 0.4% | 1.2% | 15 | 2.3% | 5.3% | 13 | 1.9% | 24.7% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 28 | 1.8% | 1.7% | 14 | 1.5% | 2.0% | 14 | 2.2% | 1.4% | 1 | 0.1% | 0.4% |
| De 9 000 à moins de 12 000 euros par an | 26 | 1.7% | 1.0% | 10 | 1.0% | 1.0% | 16 | 2.6% | 1.0% | 1 | 0.1% | 0.3% |
| De 12 000 à moins de 18 000 euros par an | 78 | 4.9% | 1.5% | 41 | 4.3% | 1.8% | 37 | 5.9% | 1.2% | 7 | 1.0% | 1.0% |
| De 18 000 à moins de 24 000 euros par an | 114 | 7.2% | 1.7% | 64 | 6.7% | 2.2% | 50 | 8.0% | 1.3% | 39 | 5.6% | 2.7% |
| De 24 000 à moins de 36 000 euros par an | 342 | 21.5% | 2.9% | 189 | 19.5% | 3.4% | 153 | 24.6% | 2.5% | 102 | 14.9% | 2.9% |
| De 36 000 à moins de 45 000 euros par an | 230 | 14.5% | 3.1% | 139 | 14.4% | 3.7% | 91 | 14.6% | 2.5% | 114 | 16.6% | 4.0% |
| De 45 000 à moins de 65 000 euros par an | 296 | 18.6% | 4.2% | 203 | 21.0% | 5.1% | 93 | 14.9% | 3.0% | 163 | 23.7% | 4.4% |
| 65 000 euros et plus par an | 265 | 16.6% | 6.3% | 185 | 19.1% | 7.5% | 80 | 12.7% | 4.5% | 194 | 28.3% | 6.7% |
| Refus | 171 | 10.8% | 4.0% | 99 | 10.2% | 5.6% | 72 | 11.6% | 2.9% | 44 | 6.5% | 3.0% |
| Ne sait pas | 41 | 2.6% | 3.8% | 23 | 2.3% | 4.7% | 18 | 2.9% | 3.1% | 23 | 3.4% | 6.0% |
