L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2136 | 100.0% | 4.1% | 1074 | 100.0% | 4.3% | 1062 | 100.0% | 3.9% | 843 | 100.0% | 4.8% |
| Sexe | ||||||||||||
| Homme | 1074 | 50.3% | 4.3% | 1074 | 100.0% | 4.3% | - | - | - | 449 | 53.3% | 5.1% |
| Femme | 1062 | 49.7% | 3.9% | - | - | - | 1062 | 100.0% | 3.9% | 394 | 46.7% | 4.6% |
| Age | ||||||||||||
| 15 à 24 ans | 308 | 14.4% | 4.3% | 170 | 15.9% | 4.6% | 138 | 13.0% | 3.9% | 170 | 20.1% | 5.5% |
| 25 à 34 ans | 192 | 9.0% | 2.5% | 99 | 9.2% | 2.7% | 92 | 8.7% | 2.4% | 98 | 11.7% | 3.1% |
| 35 à 49 ans | 380 | 17.8% | 3.0% | 185 | 17.2% | 3.0% | 195 | 18.4% | 3.1% | 265 | 31.4% | 4.2% |
| 50 à 59 ans | 328 | 15.3% | 3.6% | 174 | 16.2% | 3.8% | 154 | 14.5% | 3.4% | 212 | 25.2% | 5.6% |
| 60 ans et plus | 928 | 43.5% | 5.9% | 446 | 41.5% | 6.5% | 483 | 45.4% | 5.4% | 98 | 11.6% | 9.8% |
| Individu | ||||||||||||
| Ménagères | 918 | 43.0% | 3.9% | - | - | - | 918 | 86.4% | 3.9% | 318 | 37.7% | 4.5% |
| Personne de référence | 1190 | 55.7% | 4.2% | 869 | 81.0% | 4.2% | 321 | 30.2% | 4.1% | 423 | 50.2% | 5.0% |
| Responsable des achats | 1444 | 67.6% | 4.0% | 554 | 51.6% | 4.2% | 891 | 83.8% | 3.9% | 548 | 65.0% | 5.0% |
| PCS Individu | ||||||||||||
| Agriculteurs | 9 | 0.4% | 1.7% | 6 | 0.6% | 1.8% | 2 | 0.2% | 1.5% | 1 | 0.1% | 3.2% |
| Petits patrons | 80 | 3.8% | 5.0% | 61 | 5.7% | 5.2% | 19 | 1.8% | 4.4% | 74 | 8.7% | 5.1% |
| Affaires et Cadres | 307 | 14.4% | 6.2% | 178 | 16.6% | 6.3% | 129 | 12.1% | 6.1% | 277 | 32.8% | 6.3% |
| Professions intermédiaires | 270 | 12.7% | 3.7% | 134 | 12.4% | 3.7% | 137 | 12.9% | 3.8% | 237 | 28.0% | 4.0% |
| Employés | 178 | 8.4% | 2.1% | 73 | 6.8% | 3.2% | 106 | 9.9% | 1.7% | 46 | 5.4% | 2.5% |
| Ouvriers | 90 | 4.2% | 1.4% | 72 | 6.7% | 1.4% | 18 | 1.7% | 1.4% | 12 | 1.4% | 3.5% |
| Retraités | 777 | 36.4% | 6.1% | 388 | 36.1% | 6.4% | 389 | 36.6% | 5.8% | 13 | 1.5% | 6.3% |
| Autres inactifs | 424 | 19.9% | 4.1% | 162 | 15.1% | 4.5% | 263 | 24.7% | 3.9% | 184 | 21.9% | 5.6% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 14 | 0.6% | 1.8% | 6 | 0.6% | 1.6% | 7 | 0.7% | 2.1% | - | - | - |
| Petits patrons | 123 | 5.8% | 4.7% | 72 | 6.7% | 5.2% | 51 | 4.8% | 4.1% | 123 | 14.6% | 4.7% |
| Affaires et Cadres | 406 | 19.0% | 5.9% | 218 | 20.3% | 6.4% | 188 | 17.7% | 5.4% | 406 | 48.1% | 5.9% |
| Professions intermédiaires | 314 | 14.7% | 4.0% | 159 | 14.8% | 3.9% | 155 | 14.6% | 4.1% | 314 | 37.3% | 4.0% |
| Employés | 138 | 6.5% | 2.5% | 79 | 7.4% | 3.3% | 59 | 5.6% | 1.9% | - | - | - |
| Ouvriers | 165 | 7.7% | 1.7% | 78 | 7.3% | 1.5% | 87 | 8.2% | 2.0% | - | - | - |
| Retraités | 866 | 40.5% | 5.8% | 417 | 38.9% | 6.2% | 448 | 42.2% | 5.5% | - | - | - |
| Autres inactifs | 110 | 5.1% | 2.7% | 43 | 4.0% | 2.8% | 66 | 6.3% | 2.6% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 423 | 19.8% | 4.2% | 165 | 15.3% | 3.8% | 258 | 24.3% | 4.5% | 117 | 13.8% | 6.0% |
| 2 personnes | 912 | 42.7% | 5.0% | 487 | 45.3% | 5.6% | 426 | 40.1% | 4.5% | 220 | 26.1% | 5.3% |
| 3 personnes | 335 | 15.7% | 3.6% | 186 | 17.3% | 3.9% | 149 | 14.1% | 3.3% | 192 | 22.7% | 4.8% |
| 4 personnes | 266 | 12.4% | 2.9% | 139 | 13.0% | 3.1% | 127 | 11.9% | 2.7% | 176 | 20.8% | 3.7% |
| 5 personnes et + | 200 | 9.4% | 3.6% | 98 | 9.1% | 3.7% | 103 | 9.7% | 3.6% | 139 | 16.5% | 5.4% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 450 | 21.1% | 2.9% | 222 | 20.7% | 3.0% | 228 | 21.5% | 2.7% | 298 | 35.3% | 3.9% |
| Non | 1685 | 78.9% | 4.6% | 852 | 79.3% | 4.9% | 834 | 78.5% | 4.4% | 546 | 64.7% | 5.6% |
| Habitat | ||||||||||||
| Communes rurales | 340 | 15.9% | 2.8% | 186 | 17.4% | 3.3% | 154 | 14.5% | 2.5% | 96 | 11.4% | 3.0% |
| Agglo. - 20 000 hab | 264 | 12.4% | 2.9% | 120 | 11.2% | 2.8% | 144 | 13.6% | 3.0% | 90 | 10.7% | 3.5% |
| Agglo. 20 000 à 100 000 hab | 265 | 12.4% | 3.8% | 154 | 14.3% | 4.6% | 111 | 10.5% | 3.1% | 93 | 11.1% | 4.6% |
| Agglo. + 100 000 hab | 710 | 33.3% | 4.6% | 370 | 34.5% | 4.9% | 340 | 32.0% | 4.2% | 272 | 32.2% | 4.8% |
| Agglo. Paris | 556 | 26.0% | 6.5% | 244 | 22.7% | 6.0% | 313 | 29.4% | 7.0% | 292 | 34.7% | 7.4% |
| Régions INSEE | ||||||||||||
| Ile de France | 593 | 27.8% | 6.2% | 260 | 24.2% | 5.7% | 333 | 31.4% | 6.6% | 307 | 36.5% | 7.1% |
| Nord Pas de Calais | 86 | 4.0% | 2.7% | 47 | 4.4% | 3.1% | 39 | 3.7% | 2.3% | 15 | 1.8% | 1.5% |
| Lorraine | 62 | 2.9% | 3.2% | 21 | 2.0% | 2.3% | 40 | 3.8% | 4.1% | 17 | 2.0% | 3.2% |
| Alsace | 44 | 2.1% | 2.9% | 31 | 2.9% | 4.2% | 13 | 1.2% | 1.6% | 14 | 1.7% | 3.3% |
| Franche-Comté | 43 | 2.0% | 4.5% | 22 | 2.1% | 4.8% | 21 | 2.0% | 4.3% | 14 | 1.7% | 5.6% |
| Champagne Ardennes | 22 | 1.0% | 2.0% | 10 | 0.9% | 1.9% | 12 | 1.1% | 2.2% | 5 | 0.6% | 1.9% |
| Picardie | 35 | 1.6% | 2.3% | 16 | 1.5% | 2.2% | 19 | 1.8% | 2.4% | 6 | 0.7% | 1.4% |
| Bourgogne | 53 | 2.5% | 3.9% | 28 | 2.6% | 4.3% | 24 | 2.3% | 3.5% | 11 | 1.3% | 3.4% |
| Haute Normandie | 40 | 1.9% | 2.7% | 25 | 2.4% | 3.6% | 15 | 1.4% | 1.9% | 15 | 1.8% | 3.4% |
| Basse Normandie | 30 | 1.4% | 2.5% | 13 | 1.2% | 2.4% | 16 | 1.5% | 2.6% | 6 | 0.7% | 1.6% |
| Centre | 87 | 4.1% | 4.2% | 49 | 4.5% | 4.8% | 39 | 3.6% | 3.5% | 40 | 4.8% | 6.1% |
| Pays de Loire | 100 | 4.7% | 3.3% | 49 | 4.6% | 3.4% | 51 | 4.8% | 3.3% | 35 | 4.1% | 3.9% |
| Bretagne | 89 | 4.2% | 3.3% | 57 | 5.3% | 4.4% | 33 | 3.1% | 2.3% | 42 | 4.9% | 5.9% |
| Poitou Charentes | 71 | 3.3% | 4.8% | 46 | 4.3% | 6.4% | 25 | 2.4% | 3.3% | 26 | 3.1% | 7.1% |
| Aquitaine | 80 | 3.8% | 2.9% | 39 | 3.7% | 3.0% | 41 | 3.9% | 2.8% | 29 | 3.5% | 3.5% |
| Midi Pyrénées | 102 | 4.8% | 4.1% | 49 | 4.6% | 4.1% | 53 | 5.0% | 4.1% | 39 | 4.7% | 4.9% |
| Limousin | 26 | 1.2% | 4.3% | 6 | 0.5% | 1.9% | 21 | 2.0% | 6.4% | 6 | 0.7% | 3.5% |
| Auvergne | 41 | 1.9% | 3.6% | 13 | 1.3% | 2.5% | 27 | 2.6% | 4.6% | 14 | 1.6% | 4.4% |
| Rhône Alpes | 202 | 9.4% | 3.9% | 121 | 11.3% | 4.8% | 80 | 7.6% | 3.0% | 92 | 10.8% | 4.7% |
| Languedoc Roussillon | 122 | 5.7% | 5.3% | 62 | 5.7% | 5.7% | 61 | 5.7% | 5.0% | 31 | 3.6% | 4.2% |
| Provence Alpes Côte d'Azur, Corse | 207 | 9.7% | 4.7% | 108 | 10.0% | 5.2% | 99 | 9.3% | 4.3% | 79 | 9.3% | 5.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1718 | 80.4% | 4.6% | 882 | 82.1% | 4.8% | 836 | 78.7% | 4.5% | 776 | 92.1% | 5.1% |
| Presque tous les jours | 215 | 10.1% | 3.9% | 81 | 7.5% | 3.2% | 134 | 12.6% | 4.4% | 48 | 5.7% | 3.0% |
| 1 à 2 fois par semaine | 93 | 4.3% | 3.4% | 56 | 5.2% | 4.8% | 37 | 3.5% | 2.3% | 19 | 2.3% | 3.7% |
| 1 à 3 fois par mois | 19 | 0.9% | 3.7% | 7 | 0.7% | 3.0% | 12 | 1.1% | 4.2% | - | - | - |
| Moins souvent | 13 | 0.6% | 2.2% | 6 | 0.5% | 2.0% | 7 | 0.7% | 2.5% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 45 | 2.1% | 2.7% | 18 | 1.7% | 2.5% | 27 | 2.5% | 2.8% | 2 | 0.3% | 1.3% |
| De 9 000 à moins de 12 000 euros par an | 55 | 2.6% | 2.0% | 26 | 2.4% | 2.5% | 29 | 2.7% | 1.8% | 12 | 1.4% | 4.7% |
| De 12 000 à moins de 18 000 euros par an | 154 | 7.2% | 2.9% | 59 | 5.5% | 2.6% | 95 | 8.9% | 3.0% | 29 | 3.4% | 4.2% |
| De 18 000 à moins de 24 000 euros par an | 241 | 11.3% | 3.6% | 110 | 10.3% | 3.7% | 130 | 12.3% | 3.5% | 98 | 11.6% | 6.9% |
| De 24 000 à moins de 36 000 euros par an | 430 | 20.1% | 3.7% | 194 | 18.1% | 3.5% | 236 | 22.2% | 3.9% | 117 | 13.9% | 3.3% |
| De 36 000 à moins de 45 000 euros par an | 281 | 13.2% | 3.8% | 158 | 14.8% | 4.2% | 123 | 11.6% | 3.4% | 109 | 12.9% | 3.8% |
| De 45 000 à moins de 65 000 euros par an | 407 | 19.0% | 5.8% | 239 | 22.3% | 6.1% | 167 | 15.7% | 5.4% | 188 | 22.3% | 5.1% |
| 65 000 euros et plus par an | 333 | 15.6% | 7.9% | 180 | 16.7% | 7.3% | 153 | 14.4% | 8.6% | 205 | 24.3% | 7.1% |
| Refus | 163 | 7.6% | 3.9% | 76 | 7.0% | 4.3% | 88 | 8.2% | 3.6% | 65 | 7.7% | 4.3% |
| Ne sait pas | 27 | 1.3% | 2.5% | 13 | 1.2% | 2.6% | 14 | 1.3% | 2.4% | 18 | 2.2% | 4.8% |
