L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 163 | 100.0% | 0.3% | 82 | 100.0% | 0.3% | 81 | 100.0% | 0.3% | 37 | 100.0% | 0.2% |
| Sexe | ||||||||||||
| Homme | 82 | 50.0% | 0.3% | 82 | 100.0% | 0.3% | - | - | - | 22 | 60.3% | 0.3% |
| Femme | 81 | 50.0% | 0.3% | - | - | - | 81 | 100.0% | 0.3% | 15 | 39.7% | 0.2% |
| Age | ||||||||||||
| 15 à 24 ans | 19 | 11.7% | 0.3% | 11 | 13.7% | 0.3% | 8 | 9.6% | 0.2% | 4 | 10.9% | 0.1% |
| 25 à 34 ans | 22 | 13.3% | 0.3% | 12 | 14.2% | 0.3% | 10 | 12.4% | 0.3% | 11 | 29.1% | 0.3% |
| 35 à 49 ans | 33 | 20.3% | 0.3% | 22 | 27.5% | 0.4% | 11 | 13.1% | 0.2% | 13 | 34.6% | 0.2% |
| 50 à 59 ans | 28 | 17.2% | 0.3% | 11 | 13.1% | 0.2% | 17 | 21.4% | 0.4% | 9 | 25.5% | 0.2% |
| 60 ans et plus | 61 | 37.5% | 0.4% | 26 | 31.5% | 0.4% | 35 | 43.4% | 0.4% | - | - | - |
| Individu | ||||||||||||
| Ménagères | 78 | 47.7% | 0.3% | - | - | - | 78 | 95.5% | 0.3% | 13 | 34.8% | 0.2% |
| Personne de référence | 81 | 49.7% | 0.3% | 74 | 91.2% | 0.4% | 7 | 8.1% | 0.1% | 24 | 65.1% | 0.3% |
| Responsable des achats | 124 | 75.9% | 0.3% | 50 | 61.1% | 0.4% | 74 | 90.8% | 0.3% | 21 | 57.9% | 0.2% |
| PCS Individu | ||||||||||||
| Agriculteurs | 2 | 1.5% | 0.5% | 0 | 0.5% | 0.1% | 2 | 2.5% | 1.3% | - | - | - |
| Petits patrons | 8 | 4.8% | 0.5% | 5 | 6.5% | 0.5% | 3 | 3.1% | 0.6% | 6 | 15.8% | 0.4% |
| Affaires et Cadres | 7 | 4.4% | 0.1% | 5 | 6.5% | 0.2% | 2 | 2.2% | 0.1% | 7 | 19.3% | 0.2% |
| Professions intermédiaires | 16 | 10.0% | 0.2% | 12 | 14.8% | 0.3% | 4 | 5.1% | 0.1% | 14 | 37.8% | 0.2% |
| Employés | 34 | 20.6% | 0.4% | 10 | 11.9% | 0.4% | 24 | 29.3% | 0.4% | 6 | 16.8% | 0.3% |
| Ouvriers | 25 | 15.2% | 0.4% | 18 | 21.9% | 0.4% | 7 | 8.5% | 0.5% | 1 | 3.0% | 0.3% |
| Retraités | 54 | 33.3% | 0.4% | 23 | 28.2% | 0.4% | 31 | 38.3% | 0.5% | - | - | - |
| Autres inactifs | 17 | 10.2% | 0.2% | 8 | 9.6% | 0.2% | 9 | 10.9% | 0.1% | 3 | 7.3% | 0.1% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 5 | 3.1% | 0.7% | 0 | 0.5% | 0.1% | 5 | 5.6% | 1.3% | - | - | - |
| Petits patrons | 8 | 5.1% | 0.3% | 5 | 6.5% | 0.4% | 3 | 3.7% | 0.2% | 8 | 22.5% | 0.3% |
| Affaires et Cadres | 11 | 7.0% | 0.2% | 6 | 7.6% | 0.2% | 5 | 6.5% | 0.2% | 11 | 31.1% | 0.2% |
| Professions intermédiaires | 17 | 10.5% | 0.2% | 11 | 13.2% | 0.3% | 6 | 7.8% | 0.2% | 17 | 46.4% | 0.2% |
| Employés | 18 | 10.8% | 0.3% | 12 | 14.1% | 0.5% | 6 | 7.5% | 0.2% | - | - | - |
| Ouvriers | 34 | 21.0% | 0.4% | 18 | 21.9% | 0.4% | 16 | 20.0% | 0.4% | - | - | - |
| Retraités | 64 | 39.4% | 0.4% | 24 | 29.9% | 0.4% | 40 | 48.9% | 0.5% | - | - | - |
| Autres inactifs | 5 | 3.2% | 0.1% | 5 | 6.3% | 0.3% | - | - | - | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 26 | 15.8% | 0.3% | 21 | 25.8% | 0.5% | 5 | 5.7% | 0.1% | 2 | 5.8% | 0.1% |
| 2 personnes | 85 | 51.9% | 0.5% | 34 | 41.3% | 0.4% | 51 | 62.6% | 0.5% | 11 | 31.2% | 0.3% |
| 3 personnes | 24 | 14.6% | 0.3% | 13 | 16.3% | 0.3% | 11 | 13.0% | 0.2% | 9 | 25.1% | 0.2% |
| 4 personnes | 23 | 13.9% | 0.2% | 9 | 10.8% | 0.2% | 14 | 17.0% | 0.3% | 11 | 29.1% | 0.2% |
| 5 personnes et + | 6 | 3.7% | 0.1% | 5 | 5.9% | 0.2% | 1 | 1.5% | - | 3 | 8.8% | 0.1% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 38 | 23.4% | 0.2% | 23 | 28.3% | 0.3% | 15 | 18.6% | 0.2% | 20 | 53.3% | 0.3% |
| Non | 125 | 76.6% | 0.3% | 58 | 71.7% | 0.3% | 66 | 81.4% | 0.4% | 17 | 46.7% | 0.2% |
| Habitat | ||||||||||||
| Communes rurales | 57 | 35.1% | 0.5% | 21 | 26.1% | 0.4% | 36 | 44.1% | 0.6% | 12 | 33.1% | 0.4% |
| Agglo. - 20 000 hab | 55 | 33.5% | 0.6% | 33 | 40.0% | 0.8% | 22 | 26.9% | 0.5% | 13 | 34.5% | 0.5% |
| Agglo. 20 000 à 100 000 hab | 33 | 20.3% | 0.5% | 17 | 20.7% | 0.5% | 16 | 19.9% | 0.4% | 10 | 27.0% | 0.5% |
| Agglo. + 100 000 hab | 18 | 11.1% | 0.1% | 11 | 13.1% | 0.1% | 7 | 9.2% | 0.1% | 2 | 5.4% | - |
| Régions INSEE | ||||||||||||
| Lorraine | 2 | 1.2% | 0.1% | 1 | 1.2% | 0.1% | 1 | 1.2% | 0.1% | - | - | - |
| Franche-Comté | 1 | 0.6% | 0.1% | 1 | 1.2% | 0.2% | - | - | - | - | - | - |
| Champagne Ardennes | 13 | 7.7% | 1.2% | 7 | 8.5% | 1.3% | 6 | 6.9% | 1.0% | 2 | 6.7% | 0.8% |
| Bourgogne | 1 | 0.4% | 0.1% | 1 | 0.9% | 0.1% | - | - | - | - | - | - |
| Rhône Alpes | 141 | 86.8% | 2.7% | 69 | 85.1% | 2.8% | 72 | 88.4% | 2.7% | 34 | 93.3% | 1.8% |
| Provence Alpes Côte d'Azur, Corse | 5 | 3.3% | 0.1% | 3 | 3.1% | 0.1% | 3 | 3.5% | 0.1% | - | - | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 98 | 60.0% | 0.3% | 58 | 70.6% | 0.3% | 40 | 49.4% | 0.2% | 31 | 82.8% | 0.2% |
| Presque tous les jours | 15 | 9.3% | 0.3% | 8 | 9.6% | 0.3% | 7 | 9.0% | 0.2% | 2 | 5.6% | 0.1% |
| 1 à 2 fois par semaine | 11 | 6.8% | 0.4% | 5 | 6.2% | 0.5% | 6 | 7.4% | 0.4% | - | - | - |
| 1 à 3 fois par mois | 10 | 5.9% | 2.0% | 5 | 6.1% | 2.6% | 5 | 5.7% | 1.6% | 4 | 11.6% | 6.3% |
| Moins souvent | 1 | 0.9% | 0.2% | 1 | 1.4% | 0.3% | 0 | 0.3% | 0.1% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 2 | 1.5% | 0.1% | 2 | 2.3% | 0.2% | 1 | 0.7% | 0.1% | - | - | - |
| De 9 000 à moins de 12 000 euros par an | 5 | 2.9% | 0.2% | 1 | 1.2% | 0.1% | 4 | 4.5% | 0.2% | - | - | - |
| De 12 000 à moins de 18 000 euros par an | 16 | 9.9% | 0.3% | 10 | 12.5% | 0.4% | 6 | 7.3% | 0.2% | - | - | - |
| De 18 000 à moins de 24 000 euros par an | 36 | 22.3% | 0.5% | 14 | 17.5% | 0.5% | 22 | 27.1% | 0.6% | 6 | 15.8% | 0.4% |
| De 24 000 à moins de 36 000 euros par an | 43 | 26.7% | 0.4% | 19 | 23.4% | 0.4% | 24 | 29.9% | 0.4% | 4 | 11.4% | 0.1% |
| De 36 000 à moins de 45 000 euros par an | 32 | 19.8% | 0.5% | 20 | 24.0% | 0.5% | 13 | 15.6% | 0.4% | 18 | 47.6% | 0.6% |
| De 45 000 à moins de 65 000 euros par an | 12 | 7.4% | 0.2% | 10 | 11.7% | 0.2% | 2 | 3.0% | 0.1% | 4 | 11.3% | 0.1% |
| 65 000 euros et plus par an | 6 | 3.8% | 0.2% | 5 | 6.0% | 0.2% | 1 | 1.7% | 0.1% | 3 | 7.6% | 0.1% |
| Refus | 5 | 2.8% | 0.1% | 0 | 0.3% | - | 4 | 5.4% | 0.2% | 0 | 1.3% | - |
| Ne sait pas | 5 | 3.0% | 0.3% | 1 | 1.0% | 0.1% | 4 | 4.9% | 0.4% | 2 | 4.9% | 0.3% |
