L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 677 | 100.0% | 1.3% | 341 | 100.0% | 1.4% | 336 | 100.0% | 1.2% | 178 | 100.0% | 1.0% |
| Sexe | ||||||||||||
| Homme | 341 | 50.3% | 1.4% | 341 | 100.0% | 1.4% | - | - | - | 93 | 52.6% | 1.1% |
| Femme | 336 | 49.7% | 1.2% | - | - | - | 336 | 100.0% | 1.2% | 84 | 47.4% | 1.0% |
| Age | ||||||||||||
| 15 à 24 ans | 67 | 9.9% | 0.9% | 36 | 10.7% | 1.0% | 31 | 9.2% | 0.9% | 22 | 12.5% | 0.7% |
| 25 à 34 ans | 88 | 13.0% | 1.2% | 45 | 13.1% | 1.2% | 43 | 12.9% | 1.1% | 31 | 17.7% | 1.0% |
| 35 à 49 ans | 180 | 26.7% | 1.4% | 91 | 26.7% | 1.5% | 89 | 26.6% | 1.4% | 75 | 42.1% | 1.2% |
| 50 à 59 ans | 121 | 17.9% | 1.3% | 64 | 18.6% | 1.4% | 58 | 17.1% | 1.2% | 34 | 19.2% | 0.9% |
| 60 ans et plus | 220 | 32.6% | 1.4% | 105 | 30.9% | 1.6% | 115 | 34.2% | 1.3% | 15 | 8.6% | 1.7% |
| Individu | ||||||||||||
| Ménagères | 302 | 44.7% | 1.3% | - | - | - | 302 | 90.0% | 1.3% | 68 | 38.2% | 1.0% |
| Personne de référence | 349 | 51.5% | 1.2% | 289 | 84.9% | 1.4% | 60 | 17.7% | 0.7% | 88 | 49.5% | 1.1% |
| Responsable des achats | 441 | 65.1% | 1.2% | 156 | 45.9% | 1.2% | 284 | 84.5% | 1.2% | 93 | 52.1% | 0.8% |
| PCS Individu | ||||||||||||
| Agriculteurs | 12 | 1.7% | 2.3% | 10 | 2.8% | 2.8% | 2 | 0.6% | 1.3% | 2 | 1.1% | 14.8% |
| Petits patrons | 21 | 3.0% | 1.3% | 16 | 4.6% | 1.4% | 5 | 1.5% | 1.1% | 18 | 10.1% | 1.2% |
| Affaires et Cadres | 39 | 5.7% | 0.8% | 29 | 8.6% | 1.0% | 10 | 2.8% | 0.5% | 35 | 19.8% | 0.8% |
| Professions intermédiaires | 97 | 14.4% | 1.4% | 44 | 12.9% | 1.2% | 53 | 15.9% | 1.5% | 66 | 37.2% | 1.1% |
| Employés | 106 | 15.7% | 1.3% | 33 | 9.7% | 1.5% | 73 | 21.7% | 1.2% | 20 | 11.1% | 1.1% |
| Ouvriers | 94 | 13.9% | 1.5% | 75 | 22.1% | 1.5% | 18 | 5.5% | 1.4% | 6 | 3.4% | 1.7% |
| Retraités | 193 | 28.6% | 1.5% | 93 | 27.3% | 1.5% | 100 | 29.8% | 1.5% | 10 | 5.6% | 4.8% |
| Autres inactifs | 115 | 17.0% | 1.1% | 41 | 11.9% | 1.1% | 74 | 22.1% | 1.1% | 21 | 11.6% | 0.6% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 19 | 2.7% | 2.5% | 11 | 3.3% | 2.7% | 7 | 2.2% | 2.1% | - | - | - |
| Petits patrons | 36 | 5.3% | 1.4% | 17 | 4.9% | 1.2% | 19 | 5.7% | 1.5% | 36 | 20.2% | 1.4% |
| Affaires et Cadres | 56 | 8.2% | 0.8% | 33 | 9.7% | 1.0% | 23 | 6.8% | 0.7% | 56 | 31.4% | 0.8% |
| Professions intermédiaires | 86 | 12.7% | 1.1% | 44 | 12.8% | 1.1% | 42 | 12.6% | 1.1% | 86 | 48.3% | 1.1% |
| Employés | 56 | 8.3% | 1.0% | 38 | 11.1% | 1.6% | 18 | 5.4% | 0.6% | - | - | - |
| Ouvriers | 152 | 22.5% | 1.6% | 71 | 21.0% | 1.4% | 81 | 24.1% | 1.8% | - | - | - |
| Retraités | 229 | 33.9% | 1.5% | 97 | 28.5% | 1.4% | 132 | 39.3% | 1.6% | - | - | - |
| Autres inactifs | 43 | 6.4% | 1.0% | 30 | 8.8% | 1.9% | 13 | 3.9% | 0.5% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 87 | 12.8% | 0.9% | 50 | 14.8% | 1.2% | 37 | 10.9% | 0.6% | 13 | 7.4% | 0.7% |
| 2 personnes | 242 | 35.7% | 1.3% | 99 | 29.0% | 1.1% | 143 | 42.6% | 1.5% | 40 | 22.7% | 1.0% |
| 3 personnes | 135 | 19.9% | 1.5% | 88 | 25.7% | 1.9% | 47 | 14.0% | 1.0% | 27 | 15.3% | 0.7% |
| 4 personnes | 121 | 17.9% | 1.3% | 57 | 16.9% | 1.3% | 64 | 19.0% | 1.4% | 60 | 33.6% | 1.2% |
| 5 personnes et + | 92 | 13.6% | 1.7% | 47 | 13.7% | 1.7% | 45 | 13.5% | 1.6% | 37 | 21.0% | 1.5% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 215 | 31.8% | 1.4% | 106 | 31.2% | 1.4% | 109 | 32.4% | 1.3% | 86 | 48.2% | 1.1% |
| Non | 462 | 68.2% | 1.3% | 235 | 68.8% | 1.3% | 227 | 67.6% | 1.2% | 92 | 51.8% | 1.0% |
| Habitat | ||||||||||||
| Communes rurales | 186 | 27.5% | 1.6% | 85 | 24.8% | 1.5% | 101 | 30.1% | 1.6% | 52 | 29.3% | 1.6% |
| Agglo. - 20 000 hab | 137 | 20.2% | 1.5% | 67 | 19.6% | 1.6% | 70 | 20.9% | 1.5% | 32 | 17.9% | 1.3% |
| Agglo. 20 000 à 100 000 hab | 137 | 20.3% | 2.0% | 73 | 21.5% | 2.2% | 64 | 19.0% | 1.8% | 43 | 24.2% | 2.3% |
| Agglo. + 100 000 hab | 215 | 31.7% | 1.4% | 115 | 33.7% | 1.5% | 100 | 29.7% | 1.3% | 50 | 28.0% | 0.9% |
| Agglo. Paris | 2 | 0.3% | - | 1 | 0.3% | - | 1 | 0.3% | - | 1 | 0.7% | - |
| Régions INSEE | ||||||||||||
| Ile de France | 3 | 0.5% | - | 2 | 0.6% | - | 1 | 0.3% | - | 2 | 1.1% | - |
| Nord Pas de Calais | 598 | 88.3% | 18.5% | 303 | 88.8% | 19.7% | 295 | 87.8% | 17.4% | 157 | 88.5% | 16.1% |
| Lorraine | 1 | 0.2% | 0.1% | 0 | 0.1% | - | 1 | 0.3% | 0.1% | 0 | 0.2% | 0.1% |
| Champagne Ardennes | 6 | 0.9% | 0.6% | 5 | 1.4% | 0.9% | 1 | 0.4% | 0.2% | 0 | 0.3% | 0.2% |
| Picardie | 66 | 9.8% | 4.3% | 29 | 8.4% | 3.8% | 38 | 11.2% | 4.7% | 17 | 9.7% | 4.1% |
| Midi Pyrénées | 0 | 0.1% | - | 0 | 0.1% | - | - | - | - | 0 | 0.3% | 0.1% |
| Rhône Alpes | 2 | 0.2% | - | 2 | 0.5% | 0.1% | - | - | - | - | - | - |
| Languedoc Roussillon | 0 | 0.1% | - | 0 | 0.1% | - | - | - | - | - | - | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 445 | 65.8% | 1.3% | 234 | 68.6% | 1.3% | 211 | 62.9% | 1.2% | 154 | 86.5% | 1.0% |
| Presque tous les jours | 57 | 8.4% | 1.0% | 27 | 8.0% | 1.0% | 29 | 8.7% | 0.9% | 10 | 5.5% | 0.5% |
| 1 à 2 fois par semaine | 29 | 4.2% | 1.1% | 20 | 5.8% | 1.8% | 9 | 2.6% | 0.6% | 2 | 1.0% | 0.3% |
| 1 à 3 fois par mois | 6 | 0.8% | 1.2% | 3 | 0.9% | 1.7% | 2 | 0.7% | 0.8% | 2 | 0.9% | 2.4% |
| Moins souvent | 7 | 1.1% | 1.0% | 5 | 1.6% | 1.5% | 2 | 0.6% | 0.6% | 2 | 1.1% | 4.2% |
| Jamais | 2 | 0.3% | 2.8% | - | - | - | 2 | 0.6% | 6.6% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 32 | 4.8% | 1.8% | 18 | 5.4% | 2.5% | 14 | 4.1% | 1.3% | 3 | 1.5% | 1.4% |
| De 9 000 à moins de 12 000 euros par an | 36 | 5.4% | 1.2% | 20 | 5.8% | 1.7% | 17 | 4.9% | 0.9% | - | - | - |
| De 12 000 à moins de 18 000 euros par an | 85 | 12.6% | 1.5% | 40 | 11.9% | 1.7% | 45 | 13.3% | 1.4% | 7 | 4.1% | 1.1% |
| De 18 000 à moins de 24 000 euros par an | 88 | 13.0% | 1.3% | 45 | 13.2% | 1.5% | 43 | 12.9% | 1.1% | 15 | 8.4% | 1.1% |
| De 24 000 à moins de 36 000 euros par an | 185 | 27.3% | 1.6% | 87 | 25.6% | 1.6% | 97 | 29.0% | 1.6% | 57 | 32.0% | 1.6% |
| De 36 000 à moins de 45 000 euros par an | 116 | 17.2% | 1.6% | 47 | 13.9% | 1.3% | 69 | 20.5% | 2.0% | 34 | 19.1% | 1.1% |
| De 45 000 à moins de 65 000 euros par an | 52 | 7.6% | 0.7% | 37 | 10.7% | 0.9% | 15 | 4.5% | 0.5% | 32 | 18.0% | 0.8% |
| 65 000 euros et plus par an | 34 | 5.1% | 0.9% | 22 | 6.3% | 1.0% | 13 | 3.8% | 0.7% | 21 | 12.0% | 0.8% |
| Refus | 31 | 4.6% | 0.9% | 18 | 5.3% | 1.3% | 13 | 3.8% | 0.7% | 8 | 4.4% | 0.7% |
| Ne sait pas | 17 | 2.5% | 1.0% | 6 | 1.9% | 0.9% | 10 | 3.1% | 1.1% | 1 | 0.6% | 0.2% |
