L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 363 | 100.0% | 0.7% | 242 | 100.0% | 1.0% | 121 | 100.0% | 0.4% | 107 | 100.0% | 0.6% |
| Sexe | ||||||||||||
| Homme | 242 | 66.7% | 1.0% | 242 | 100.0% | 1.0% | - | - | - | 69 | 64.6% | 0.8% |
| Femme | 121 | 33.3% | 0.4% | - | - | - | 121 | 100.0% | 0.4% | 38 | 35.4% | 0.4% |
| Age | ||||||||||||
| 15 à 24 ans | 37 | 10.3% | 0.5% | 19 | 7.8% | 0.5% | 18 | 15.3% | 0.5% | 19 | 18.1% | 0.6% |
| 25 à 34 ans | 29 | 7.9% | 0.4% | 19 | 7.8% | 0.5% | 10 | 7.9% | 0.2% | 12 | 11.0% | 0.4% |
| 35 à 49 ans | 66 | 18.3% | 0.5% | 49 | 20.2% | 0.8% | 17 | 14.4% | 0.3% | 31 | 29.4% | 0.5% |
| 50 à 59 ans | 89 | 24.6% | 1.0% | 59 | 24.3% | 1.3% | 30 | 25.2% | 0.7% | 36 | 33.5% | 0.9% |
| 60 ans et plus | 141 | 39.0% | 0.9% | 96 | 39.9% | 1.4% | 45 | 37.2% | 0.5% | 9 | 8.0% | 1.0% |
| Individu | ||||||||||||
| Ménagères | 100 | 27.5% | 0.4% | - | - | - | 100 | 82.4% | 0.4% | 26 | 24.7% | 0.4% |
| Personne de référence | 254 | 70.0% | 0.9% | 221 | 91.5% | 1.1% | 33 | 26.9% | 0.4% | 71 | 66.0% | 0.8% |
| Responsable des achats | 245 | 67.7% | 0.7% | 155 | 63.9% | 1.2% | 91 | 75.2% | 0.4% | 60 | 56.0% | 0.5% |
| PCS Individu | ||||||||||||
| Agriculteurs | 1 | 0.2% | 0.2% | 0 | 0.2% | 0.1% | 0 | 0.3% | 0.2% | - | - | - |
| Petits patrons | 15 | 4.1% | 0.9% | 11 | 4.5% | 1.0% | 4 | 3.2% | 0.9% | 14 | 13.5% | 1.0% |
| Affaires et Cadres | 38 | 10.5% | 0.8% | 25 | 10.5% | 0.9% | 13 | 10.5% | 0.6% | 33 | 30.3% | 0.7% |
| Professions intermédiaires | 45 | 12.4% | 0.6% | 27 | 11.2% | 0.8% | 18 | 14.7% | 0.5% | 34 | 31.7% | 0.6% |
| Employés | 36 | 9.9% | 0.4% | 17 | 7.0% | 0.8% | 19 | 15.8% | 0.3% | 7 | 6.8% | 0.4% |
| Ouvriers | 37 | 10.1% | 0.6% | 34 | 14.2% | 0.7% | 2 | 1.9% | 0.2% | 3 | 3.2% | 1.0% |
| Retraités | 129 | 35.6% | 1.0% | 93 | 38.4% | 1.5% | 36 | 30.0% | 0.5% | 0 | 0.1% | - |
| Autres inactifs | 62 | 17.2% | 0.6% | 34 | 14.0% | 0.9% | 29 | 23.6% | 0.4% | 15 | 14.3% | 0.5% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 1 | 0.3% | 0.2% | 0 | 0.2% | 0.1% | 1 | 0.6% | 0.2% | - | - | - |
| Petits patrons | 17 | 4.6% | 0.6% | 11 | 4.7% | 0.8% | 5 | 4.5% | 0.4% | 17 | 15.6% | 0.6% |
| Affaires et Cadres | 50 | 13.8% | 0.7% | 31 | 13.0% | 0.9% | 19 | 15.6% | 0.6% | 50 | 46.8% | 0.7% |
| Professions intermédiaires | 40 | 11.1% | 0.5% | 27 | 11.0% | 0.7% | 14 | 11.2% | 0.4% | 40 | 37.5% | 0.5% |
| Employés | 25 | 6.9% | 0.5% | 17 | 7.0% | 0.7% | 8 | 6.6% | 0.3% | - | - | - |
| Ouvriers | 48 | 13.1% | 0.5% | 32 | 13.3% | 0.6% | 15 | 12.6% | 0.3% | - | - | - |
| Retraités | 153 | 42.1% | 1.0% | 96 | 39.9% | 1.4% | 56 | 46.5% | 0.7% | - | - | - |
| Autres inactifs | 29 | 8.0% | 0.7% | 26 | 10.9% | 1.7% | 3 | 2.3% | 0.1% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 76 | 20.9% | 0.8% | 53 | 22.0% | 1.2% | 23 | 18.7% | 0.4% | 16 | 15.0% | 0.9% |
| 2 personnes | 162 | 44.6% | 0.9% | 101 | 42.0% | 1.2% | 60 | 50.0% | 0.6% | 34 | 31.4% | 0.8% |
| 3 personnes | 59 | 16.1% | 0.6% | 36 | 14.9% | 0.8% | 23 | 18.7% | 0.5% | 31 | 28.9% | 0.8% |
| 4 personnes | 29 | 8.1% | 0.3% | 22 | 8.9% | 0.5% | 8 | 6.4% | 0.2% | 15 | 14.0% | 0.3% |
| 5 personnes et + | 37 | 10.3% | 0.7% | 30 | 12.3% | 1.1% | 7 | 6.2% | 0.3% | 12 | 10.8% | 0.5% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 78 | 21.4% | 0.5% | 56 | 23.1% | 0.8% | 22 | 18.1% | 0.3% | 32 | 29.9% | 0.4% |
| Non | 285 | 78.6% | 0.8% | 186 | 76.9% | 1.1% | 99 | 81.9% | 0.5% | 75 | 70.1% | 0.8% |
| Habitat | ||||||||||||
| Communes rurales | 62 | 17.0% | 0.5% | 40 | 16.5% | 0.7% | 22 | 17.8% | 0.3% | 10 | 9.7% | 0.3% |
| Agglo. - 20 000 hab | 36 | 9.9% | 0.4% | 26 | 10.6% | 0.6% | 10 | 8.5% | 0.2% | 14 | 13.5% | 0.6% |
| Agglo. 20 000 à 100 000 hab | 39 | 10.8% | 0.6% | 25 | 10.5% | 0.8% | 14 | 11.3% | 0.4% | 10 | 9.1% | 0.5% |
| Agglo. + 100 000 hab | 109 | 29.9% | 0.7% | 72 | 29.7% | 1.0% | 37 | 30.4% | 0.5% | 30 | 28.4% | 0.5% |
| Agglo. Paris | 118 | 32.4% | 1.4% | 79 | 32.7% | 1.9% | 39 | 32.0% | 0.9% | 42 | 39.3% | 1.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 122 | 33.6% | 1.3% | 83 | 34.4% | 1.8% | 39 | 32.0% | 0.8% | 46 | 43.2% | 1.1% |
| Nord Pas de Calais | 11 | 3.1% | 0.4% | 6 | 2.6% | 0.4% | 5 | 4.3% | 0.3% | 3 | 2.9% | 0.3% |
| Lorraine | 10 | 2.7% | 0.5% | 3 | 1.3% | 0.3% | 7 | 5.4% | 0.7% | 0 | 0.5% | 0.1% |
| Alsace | 4 | 1.2% | 0.3% | 3 | 1.3% | 0.4% | 1 | 1.1% | 0.2% | 1 | 1.2% | 0.3% |
| Franche-Comté | 4 | 1.0% | 0.4% | 1 | 0.4% | 0.2% | 3 | 2.2% | 0.5% | 0 | 0.2% | 0.1% |
| Champagne Ardennes | 9 | 2.5% | 0.8% | 7 | 2.9% | 1.3% | 2 | 1.5% | 0.3% | 0 | 0.4% | 0.2% |
| Picardie | 7 | 2.0% | 0.5% | 4 | 1.7% | 0.6% | 3 | 2.7% | 0.4% | 5 | 4.6% | 1.2% |
| Bourgogne | 15 | 4.1% | 1.1% | 12 | 4.8% | 1.8% | 3 | 2.8% | 0.5% | 2 | 1.7% | 0.5% |
| Haute Normandie | 16 | 4.5% | 1.1% | 6 | 2.5% | 0.9% | 10 | 8.4% | 1.3% | 2 | 1.8% | 0.4% |
| Basse Normandie | 6 | 1.8% | 0.5% | 6 | 2.7% | 1.1% | - | - | - | 0 | 0.3% | 0.1% |
| Centre | 9 | 2.5% | 0.4% | 6 | 2.6% | 0.6% | 3 | 2.4% | 0.3% | 2 | 2.1% | 0.3% |
| Pays de Loire | 7 | 2.1% | 0.3% | 7 | 2.9% | 0.5% | 0 | 0.3% | - | 2 | 1.4% | 0.2% |
| Bretagne | 3 | 0.9% | 0.1% | 2 | 0.7% | 0.1% | 2 | 1.3% | 0.1% | 1 | 1.1% | 0.2% |
| Poitou Charentes | 11 | 2.9% | 0.7% | 5 | 2.3% | 0.8% | 5 | 4.3% | 0.7% | 2 | 2.0% | 0.6% |
| Aquitaine | 22 | 6.1% | 0.8% | 17 | 6.9% | 1.3% | 5 | 4.4% | 0.4% | 4 | 3.7% | 0.5% |
| Midi Pyrénées | 18 | 5.1% | 0.7% | 12 | 4.8% | 1.0% | 7 | 5.6% | 0.5% | 3 | 2.5% | 0.3% |
| Limousin | 8 | 2.1% | 1.3% | 7 | 3.0% | 2.5% | 0 | 0.4% | 0.1% | 2 | 1.4% | 0.9% |
| Auvergne | 6 | 1.6% | 0.5% | 4 | 1.5% | 0.7% | 2 | 1.8% | 0.4% | 2 | 2.1% | 0.7% |
| Rhône Alpes | 20 | 5.6% | 0.4% | 11 | 4.5% | 0.4% | 9 | 7.7% | 0.3% | 7 | 6.8% | 0.4% |
| Languedoc Roussillon | 22 | 6.1% | 1.0% | 14 | 5.6% | 1.2% | 8 | 6.9% | 0.7% | 8 | 7.1% | 1.1% |
| Provence Alpes Côte d'Azur, Corse | 31 | 8.6% | 0.7% | 26 | 10.6% | 1.2% | 6 | 4.6% | 0.2% | 14 | 13.0% | 1.0% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 253 | 69.8% | 0.7% | 166 | 68.8% | 1.0% | 87 | 71.7% | 0.5% | 95 | 88.7% | 0.6% |
| Presque tous les jours | 43 | 11.9% | 0.7% | 27 | 11.4% | 1.0% | 16 | 13.0% | 0.5% | 7 | 6.5% | 0.4% |
| 1 à 2 fois par semaine | 23 | 6.3% | 0.9% | 15 | 6.2% | 1.4% | 8 | 6.4% | 0.5% | 5 | 4.4% | 0.9% |
| 1 à 3 fois par mois | 3 | 0.9% | 0.7% | 3 | 1.0% | 1.3% | 1 | 0.7% | 0.3% | 0 | 0.3% | 0.5% |
| Moins souvent | 2 | 0.5% | 0.2% | 1 | 0.5% | 0.3% | 1 | 0.4% | 0.1% | - | - | - |
| Jamais | 0 | 0.1% | 0.3% | - | - | - | 0 | 0.2% | 0.8% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 8 | 2.3% | 0.5% | 6 | 2.6% | 0.8% | 2 | 1.8% | 0.2% | 2 | 2.3% | 1.3% |
| De 9 000 à moins de 12 000 euros par an | 19 | 5.1% | 0.6% | 11 | 4.7% | 1.0% | 7 | 6.0% | 0.4% | 3 | 3.1% | 1.4% |
| De 12 000 à moins de 18 000 euros par an | 38 | 10.4% | 0.7% | 32 | 13.3% | 1.3% | 6 | 4.6% | 0.2% | 1 | 1.1% | 0.2% |
| De 18 000 à moins de 24 000 euros par an | 51 | 14.1% | 0.8% | 30 | 12.5% | 1.0% | 21 | 17.4% | 0.6% | 9 | 8.1% | 0.6% |
| De 24 000 à moins de 36 000 euros par an | 68 | 18.9% | 0.6% | 41 | 17.0% | 0.8% | 27 | 22.6% | 0.5% | 25 | 23.0% | 0.7% |
| De 36 000 à moins de 45 000 euros par an | 60 | 16.6% | 0.8% | 42 | 17.5% | 1.1% | 18 | 14.8% | 0.5% | 14 | 13.5% | 0.5% |
| De 45 000 à moins de 65 000 euros par an | 65 | 17.9% | 0.9% | 46 | 19.1% | 1.1% | 19 | 15.5% | 0.6% | 26 | 24.5% | 0.6% |
| 65 000 euros et plus par an | 33 | 9.2% | 0.8% | 21 | 8.5% | 0.9% | 13 | 10.7% | 0.8% | 19 | 17.6% | 0.7% |
| Refus | 17 | 4.7% | 0.5% | 11 | 4.4% | 0.7% | 6 | 5.2% | 0.3% | 5 | 4.8% | 0.5% |
| Ne sait pas | 3 | 0.8% | 0.2% | 1 | 0.5% | 0.2% | 2 | 1.4% | 0.2% | 2 | 1.9% | 0.4% |
