L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 497 | 100.0% | 1.0% | 259 | 100.0% | 1.0% | 238 | 100.0% | 0.9% | 139 | 100.0% | 0.8% |
| Sexe | ||||||||||||
| Homme | 259 | 52.1% | 1.0% | 259 | 100.0% | 1.0% | - | - | - | 82 | 58.5% | 0.9% |
| Femme | 238 | 47.9% | 0.9% | - | - | - | 238 | 100.0% | 0.9% | 58 | 41.5% | 0.7% |
| Age | ||||||||||||
| 15 à 24 ans | 45 | 9.0% | 0.6% | 30 | 11.7% | 0.8% | 15 | 6.1% | 0.4% | 20 | 14.1% | 0.6% |
| 25 à 34 ans | 79 | 15.8% | 1.0% | 25 | 9.6% | 0.7% | 54 | 22.6% | 1.4% | 19 | 13.3% | 0.6% |
| 35 à 49 ans | 94 | 18.9% | 0.8% | 53 | 20.5% | 0.9% | 41 | 17.2% | 0.6% | 39 | 27.6% | 0.6% |
| 50 à 59 ans | 78 | 15.8% | 0.8% | 45 | 17.4% | 1.0% | 33 | 14.0% | 0.7% | 39 | 27.7% | 1.0% |
| 60 ans et plus | 201 | 40.5% | 1.3% | 106 | 40.9% | 1.6% | 95 | 40.1% | 1.1% | 24 | 17.3% | 2.8% |
| Individu | ||||||||||||
| Ménagères | 212 | 42.7% | 0.9% | - | - | - | 212 | 89.1% | 0.9% | 46 | 32.8% | 0.6% |
| Personne de référence | 265 | 53.4% | 0.9% | 224 | 86.5% | 1.1% | 42 | 17.5% | 0.5% | 76 | 54.4% | 0.9% |
| Responsable des achats | 326 | 65.6% | 0.9% | 110 | 42.5% | 0.8% | 216 | 90.8% | 0.9% | 79 | 56.5% | 0.7% |
| PCS Individu | ||||||||||||
| Agriculteurs | 6 | 1.2% | 1.2% | 3 | 1.0% | 0.7% | 4 | 1.5% | 2.2% | 4 | 2.5% | 26.0% |
| Petits patrons | 20 | 4.1% | 1.3% | 12 | 4.5% | 1.0% | 9 | 3.7% | 1.9% | 18 | 12.8% | 1.2% |
| Affaires et Cadres | 46 | 9.3% | 0.9% | 29 | 11.3% | 1.0% | 17 | 7.2% | 0.8% | 37 | 26.9% | 0.9% |
| Professions intermédiaires | 54 | 10.8% | 0.7% | 34 | 13.2% | 1.0% | 19 | 8.2% | 0.5% | 44 | 31.9% | 0.8% |
| Employés | 81 | 16.2% | 1.0% | 32 | 12.6% | 1.5% | 48 | 20.2% | 0.8% | 14 | 10.3% | 0.8% |
| Ouvriers | 59 | 12.0% | 0.9% | 42 | 16.3% | 0.8% | 17 | 7.3% | 1.3% | - | - | - |
| Retraités | 164 | 33.0% | 1.3% | 87 | 33.7% | 1.4% | 77 | 32.2% | 1.2% | 6 | 4.0% | 2.7% |
| Autres inactifs | 66 | 13.4% | 0.6% | 20 | 7.6% | 0.5% | 47 | 19.7% | 0.7% | 16 | 11.5% | 0.5% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 5 | 0.9% | 0.6% | 3 | 1.0% | 0.6% | 2 | 0.9% | 0.6% | - | - | - |
| Petits patrons | 24 | 4.9% | 0.9% | 14 | 5.4% | 1.0% | 10 | 4.2% | 0.8% | 24 | 17.3% | 0.9% |
| Affaires et Cadres | 49 | 9.9% | 0.7% | 31 | 12.1% | 0.9% | 18 | 7.6% | 0.5% | 49 | 35.4% | 0.7% |
| Professions intermédiaires | 66 | 13.3% | 0.8% | 36 | 14.1% | 0.9% | 30 | 12.4% | 0.8% | 66 | 47.3% | 0.8% |
| Employés | 63 | 12.6% | 1.2% | 30 | 11.6% | 1.3% | 33 | 13.8% | 1.1% | - | - | - |
| Ouvriers | 82 | 16.5% | 0.9% | 42 | 16.3% | 0.8% | 39 | 16.6% | 0.9% | - | - | - |
| Retraités | 178 | 35.9% | 1.2% | 94 | 36.5% | 1.4% | 84 | 35.3% | 1.0% | - | - | - |
| Autres inactifs | 30 | 6.0% | 0.7% | 8 | 3.1% | 0.5% | 22 | 9.1% | 0.8% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 59 | 11.9% | 0.6% | 31 | 11.8% | 0.7% | 28 | 11.9% | 0.5% | 10 | 7.3% | 0.6% |
| 2 personnes | 221 | 44.5% | 1.2% | 118 | 45.4% | 1.4% | 104 | 43.6% | 1.1% | 43 | 30.9% | 1.0% |
| 3 personnes | 83 | 16.7% | 0.9% | 55 | 21.3% | 1.2% | 28 | 11.6% | 0.6% | 35 | 24.9% | 0.9% |
| 4 personnes | 81 | 16.3% | 0.9% | 34 | 13.1% | 0.7% | 47 | 19.7% | 1.0% | 30 | 21.3% | 0.6% |
| 5 personnes et + | 53 | 10.7% | 1.0% | 22 | 8.3% | 0.8% | 31 | 13.2% | 1.1% | 22 | 15.7% | 0.9% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 134 | 26.9% | 0.9% | 63 | 24.5% | 0.9% | 70 | 29.6% | 0.9% | 42 | 30.0% | 0.5% |
| Non | 363 | 73.1% | 1.0% | 195 | 75.5% | 1.1% | 167 | 70.4% | 0.9% | 97 | 70.0% | 1.0% |
| Habitat | ||||||||||||
| Communes rurales | 130 | 26.1% | 1.1% | 55 | 21.2% | 1.0% | 75 | 31.4% | 1.2% | 33 | 23.4% | 1.0% |
| Agglo. - 20 000 hab | 152 | 30.5% | 1.7% | 77 | 29.7% | 1.8% | 75 | 31.4% | 1.5% | 42 | 30.0% | 1.6% |
| Agglo. 20 000 à 100 000 hab | 49 | 9.9% | 0.7% | 40 | 15.6% | 1.2% | 9 | 3.6% | 0.2% | 18 | 12.9% | 1.0% |
| Agglo. + 100 000 hab | 163 | 32.7% | 1.0% | 83 | 32.0% | 1.1% | 80 | 33.5% | 1.0% | 47 | 33.7% | 0.8% |
| Agglo. Paris | 4 | 0.7% | - | 4 | 1.4% | 0.1% | - | - | - | - | - | - |
| Régions INSEE | ||||||||||||
| Ile de France | 6 | 1.2% | 0.1% | 6 | 2.3% | 0.1% | - | - | - | - | - | - |
| Lorraine | 11 | 2.3% | 0.6% | 2 | 0.8% | 0.2% | 9 | 3.9% | 0.9% | 4 | 3.2% | 0.8% |
| Alsace | 471 | 94.8% | 30.7% | 244 | 94.3% | 32.8% | 227 | 95.4% | 28.6% | 129 | 92.3% | 26.9% |
| Franche-Comté | 3 | 0.6% | 0.3% | 2 | 0.9% | 0.5% | 1 | 0.4% | 0.2% | 2 | 1.7% | 0.9% |
| Champagne Ardennes | 1 | 0.2% | 0.1% | 1 | 0.3% | 0.1% | - | - | - | - | - | - |
| Bourgogne | 1 | 0.2% | 0.1% | - | - | - | 1 | 0.4% | 0.1% | - | - | - |
| Poitou Charentes | 1 | 0.1% | - | 1 | 0.2% | 0.1% | - | - | - | 1 | 0.4% | 0.1% |
| Rhône Alpes | 3 | 0.7% | 0.1% | 3 | 1.3% | 0.1% | - | - | - | 3 | 2.4% | 0.2% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 329 | 66.2% | 0.9% | 196 | 75.7% | 1.1% | 133 | 55.9% | 0.8% | 106 | 76.4% | 0.7% |
| Presque tous les jours | 55 | 11.2% | 0.9% | 27 | 10.5% | 1.0% | 28 | 11.9% | 0.9% | 17 | 11.9% | 0.9% |
| 1 à 2 fois par semaine | 36 | 7.3% | 1.4% | 10 | 4.0% | 0.9% | 26 | 11.0% | 1.8% | 11 | 7.6% | 2.0% |
| 1 à 3 fois par mois | 4 | 0.7% | 0.8% | - | - | - | 4 | 1.6% | 1.3% | 4 | 2.7% | 5.5% |
| Moins souvent | 10 | 2.0% | 1.4% | 5 | 1.9% | 1.3% | 5 | 2.1% | 1.4% | 2 | 1.5% | 4.3% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 4 | 0.8% | 0.2% | 3 | 1.0% | 0.4% | 1 | 0.5% | 0.1% | 1 | 0.9% | 0.7% |
| De 9 000 à moins de 12 000 euros par an | 15 | 3.0% | 0.5% | 7 | 2.6% | 0.6% | 8 | 3.4% | 0.4% | 2 | 1.5% | 0.8% |
| De 12 000 à moins de 18 000 euros par an | 42 | 8.4% | 0.8% | 18 | 7.0% | 0.7% | 23 | 9.9% | 0.8% | 2 | 1.7% | 0.4% |
| De 18 000 à moins de 24 000 euros par an | 53 | 10.8% | 0.8% | 18 | 7.0% | 0.6% | 35 | 14.8% | 0.9% | 8 | 6.0% | 0.6% |
| De 24 000 à moins de 36 000 euros par an | 151 | 30.4% | 1.3% | 70 | 26.9% | 1.3% | 82 | 34.3% | 1.4% | 35 | 25.3% | 1.0% |
| De 36 000 à moins de 45 000 euros par an | 76 | 15.4% | 1.1% | 50 | 19.5% | 1.4% | 26 | 10.9% | 0.8% | 21 | 15.2% | 0.7% |
| De 45 000 à moins de 65 000 euros par an | 73 | 14.7% | 1.0% | 55 | 21.2% | 1.3% | 18 | 7.6% | 0.6% | 37 | 26.3% | 0.9% |
| 65 000 euros et plus par an | 38 | 7.6% | 1.0% | 20 | 7.7% | 0.9% | 18 | 7.5% | 1.1% | 23 | 16.3% | 0.8% |
| Refus | 33 | 6.7% | 1.0% | 12 | 4.6% | 0.8% | 21 | 8.9% | 1.1% | 7 | 4.9% | 0.6% |
| Ne sait pas | 11 | 2.3% | 0.7% | 6 | 2.4% | 0.8% | 5 | 2.2% | 0.6% | 3 | 1.9% | 0.5% |
