L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 759 | 100.0% | 1.5% | 401 | 100.0% | 1.6% | 358 | 100.0% | 1.3% | 204 | 100.0% | 1.2% |
| Sexe | ||||||||||||
| Homme | 401 | 52.8% | 1.6% | 401 | 100.0% | 1.6% | - | - | - | 113 | 55.5% | 1.3% |
| Femme | 358 | 47.2% | 1.3% | - | - | - | 358 | 100.0% | 1.3% | 91 | 44.5% | 1.1% |
| Age | ||||||||||||
| 15 à 24 ans | 61 | 8.0% | 0.8% | 33 | 8.2% | 0.9% | 28 | 7.7% | 0.8% | 15 | 7.5% | 0.5% |
| 25 à 34 ans | 83 | 10.9% | 1.1% | 40 | 9.9% | 1.1% | 43 | 12.0% | 1.1% | 33 | 16.4% | 1.0% |
| 35 à 49 ans | 166 | 21.9% | 1.3% | 102 | 25.5% | 1.7% | 64 | 17.9% | 1.0% | 72 | 35.4% | 1.1% |
| 50 à 59 ans | 184 | 24.3% | 2.0% | 101 | 25.3% | 2.2% | 83 | 23.2% | 1.8% | 62 | 30.2% | 1.6% |
| 60 ans et plus | 265 | 34.9% | 1.7% | 125 | 31.1% | 1.8% | 140 | 39.2% | 1.6% | 21 | 10.4% | 2.4% |
| Individu | ||||||||||||
| Ménagères | 314 | 41.4% | 1.3% | - | - | - | 314 | 87.8% | 1.3% | 87 | 42.7% | 1.2% |
| Personne de référence | 426 | 56.1% | 1.5% | 341 | 85.0% | 1.7% | 85 | 23.9% | 1.1% | 112 | 55.2% | 1.3% |
| Responsable des achats | 505 | 66.5% | 1.4% | 195 | 48.7% | 1.5% | 310 | 86.4% | 1.4% | 129 | 63.1% | 1.2% |
| PCS Individu | ||||||||||||
| Agriculteurs | 6 | 0.8% | 1.2% | 3 | 0.9% | 1.0% | 3 | 0.7% | 1.6% | - | - | - |
| Petits patrons | 30 | 3.9% | 1.9% | 24 | 6.0% | 2.1% | 6 | 1.6% | 1.3% | 23 | 11.5% | 1.6% |
| Affaires et Cadres | 62 | 8.2% | 1.3% | 37 | 9.2% | 1.3% | 26 | 7.2% | 1.2% | 53 | 26.1% | 1.2% |
| Professions intermédiaires | 89 | 11.7% | 1.2% | 51 | 12.6% | 1.4% | 38 | 10.7% | 1.0% | 73 | 36.0% | 1.3% |
| Employés | 123 | 16.2% | 1.5% | 56 | 13.9% | 2.5% | 67 | 18.7% | 1.1% | 23 | 11.3% | 1.2% |
| Ouvriers | 76 | 10.0% | 1.2% | 62 | 15.4% | 1.2% | 15 | 4.1% | 1.1% | 3 | 1.6% | 0.9% |
| Retraités | 222 | 29.3% | 1.7% | 119 | 29.6% | 1.9% | 104 | 28.9% | 1.6% | 7 | 3.2% | 3.2% |
| Autres inactifs | 151 | 19.8% | 1.4% | 50 | 12.4% | 1.3% | 101 | 28.1% | 1.5% | 21 | 10.3% | 0.6% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 6 | 0.7% | 0.7% | 2 | 0.6% | 0.6% | 3 | 0.9% | 0.9% | - | - | - |
| Petits patrons | 41 | 5.4% | 1.6% | 27 | 6.7% | 2.0% | 14 | 4.0% | 1.1% | 41 | 20.2% | 1.6% |
| Affaires et Cadres | 73 | 9.6% | 1.1% | 39 | 9.7% | 1.1% | 34 | 9.4% | 1.0% | 73 | 35.8% | 1.1% |
| Professions intermédiaires | 90 | 11.8% | 1.1% | 47 | 11.8% | 1.2% | 43 | 11.9% | 1.1% | 90 | 44.1% | 1.1% |
| Employés | 85 | 11.1% | 1.6% | 50 | 12.4% | 2.1% | 35 | 9.7% | 1.1% | - | - | - |
| Ouvriers | 104 | 13.8% | 1.1% | 57 | 14.3% | 1.1% | 47 | 13.1% | 1.1% | - | - | - |
| Retraités | 270 | 35.6% | 1.8% | 130 | 32.5% | 1.9% | 140 | 39.0% | 1.7% | - | - | - |
| Autres inactifs | 91 | 12.0% | 2.2% | 48 | 12.0% | 3.0% | 43 | 12.0% | 1.6% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 114 | 15.0% | 1.1% | 66 | 16.5% | 1.5% | 48 | 13.4% | 0.8% | 17 | 8.4% | 0.9% |
| 2 personnes | 327 | 43.1% | 1.8% | 144 | 36.0% | 1.7% | 183 | 51.0% | 1.9% | 58 | 28.3% | 1.4% |
| 3 personnes | 132 | 17.4% | 1.4% | 79 | 19.7% | 1.7% | 53 | 14.7% | 1.2% | 56 | 27.4% | 1.4% |
| 4 personnes | 120 | 15.8% | 1.3% | 69 | 17.2% | 1.5% | 51 | 14.3% | 1.1% | 52 | 25.7% | 1.1% |
| 5 personnes et + | 66 | 8.7% | 1.2% | 42 | 10.6% | 1.6% | 24 | 6.6% | 0.8% | 21 | 10.2% | 0.8% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 204 | 26.9% | 1.3% | 123 | 30.7% | 1.7% | 81 | 22.5% | 1.0% | 91 | 44.6% | 1.2% |
| Non | 555 | 73.1% | 1.5% | 278 | 69.3% | 1.6% | 277 | 77.5% | 1.5% | 113 | 55.4% | 1.2% |
| Habitat | ||||||||||||
| Communes rurales | 97 | 12.8% | 0.8% | 53 | 13.1% | 0.9% | 45 | 12.4% | 0.7% | 19 | 9.5% | 0.6% |
| Agglo. - 20 000 hab | 124 | 16.3% | 1.4% | 75 | 18.6% | 1.8% | 49 | 13.7% | 1.0% | 29 | 14.4% | 1.2% |
| Agglo. 20 000 à 100 000 hab | 118 | 15.6% | 1.7% | 62 | 15.3% | 1.8% | 57 | 15.9% | 1.6% | 31 | 15.5% | 1.7% |
| Agglo. + 100 000 hab | 410 | 54.0% | 2.6% | 209 | 52.2% | 2.8% | 201 | 56.1% | 2.5% | 119 | 58.6% | 2.1% |
| Agglo. Paris | 9 | 1.2% | 0.1% | 3 | 0.7% | 0.1% | 7 | 1.8% | 0.1% | 4 | 2.0% | 0.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 10 | 1.3% | 0.1% | 3 | 0.7% | 0.1% | 7 | 1.8% | 0.1% | 4 | 2.0% | 0.1% |
| Lorraine | 0 | - | - | 0 | - | - | - | - | - | 0 | 0.1% | - |
| Alsace | 0 | - | - | - | - | - | 0 | 0.1% | - | - | - | - |
| Franche-Comté | 1 | 0.1% | 0.1% | 1 | 0.2% | 0.2% | - | - | - | 1 | 0.5% | 0.3% |
| Picardie | 0 | 0.1% | - | - | - | - | 0 | 0.1% | 0.1% | - | - | - |
| Bourgogne | 0 | - | - | 0 | 0.1% | - | 0 | - | - | 0 | 0.1% | 0.1% |
| Centre | 4 | 0.6% | 0.2% | 4 | 1.0% | 0.4% | 0 | - | - | - | - | - |
| Pays de Loire | 2 | 0.3% | 0.1% | 2 | 0.5% | 0.1% | - | - | - | 2 | 1.0% | 0.2% |
| Poitou Charentes | 0 | 0.1% | - | 0 | 0.1% | 0.1% | - | - | - | - | - | - |
| Aquitaine | 0 | - | - | 0 | - | - | 0 | - | - | 0 | 0.1% | - |
| Midi Pyrénées | 1 | 0.2% | - | 0 | 0.1% | - | 1 | 0.2% | 0.1% | 0 | 0.1% | - |
| Auvergne | 0 | 0.1% | - | - | - | - | 0 | 0.1% | 0.1% | - | - | - |
| Rhône Alpes | 8 | 1.0% | 0.1% | 4 | 1.0% | 0.2% | 4 | 1.1% | 0.1% | 3 | 1.7% | 0.2% |
| Languedoc Roussillon | 12 | 1.6% | 0.5% | 10 | 2.6% | 1.0% | 1 | 0.4% | 0.1% | 6 | 3.1% | 0.9% |
| Provence Alpes Côte d'Azur, Corse | 719 | 94.8% | 16.5% | 375 | 93.6% | 18.1% | 344 | 96.1% | 15.0% | 186 | 91.4% | 12.8% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 500 | 65.9% | 1.4% | 268 | 66.9% | 1.5% | 232 | 64.8% | 1.3% | 171 | 83.9% | 1.2% |
| Presque tous les jours | 98 | 12.9% | 1.7% | 45 | 11.3% | 1.7% | 53 | 14.8% | 1.7% | 28 | 13.6% | 1.5% |
| 1 à 2 fois par semaine | 57 | 7.5% | 2.2% | 39 | 9.7% | 3.6% | 18 | 5.0% | 1.2% | 3 | 1.3% | 0.5% |
| 1 à 3 fois par mois | 6 | 0.8% | 1.2% | 1 | 0.2% | 0.4% | 5 | 1.4% | 1.8% | 1 | 0.5% | 1.4% |
| Moins souvent | 3 | 0.5% | 0.5% | 3 | 0.9% | 1.0% | - | - | - | - | - | - |
| Jamais | 0 | - | 0.3% | 0 | 0.1% | 0.6% | - | - | - | 0 | 0.1% | 5.3% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 12 | 1.5% | 0.6% | 1 | 0.3% | 0.2% | 10 | 2.9% | 1.0% | 1 | 0.5% | 0.6% |
| De 9 000 à moins de 12 000 euros par an | 32 | 4.2% | 1.1% | 10 | 2.6% | 0.9% | 22 | 6.1% | 1.2% | 3 | 1.5% | 1.3% |
| De 12 000 à moins de 18 000 euros par an | 92 | 12.1% | 1.7% | 40 | 10.0% | 1.7% | 52 | 14.5% | 1.7% | 8 | 4.1% | 1.3% |
| De 18 000 à moins de 24 000 euros par an | 69 | 9.0% | 1.0% | 33 | 8.3% | 1.1% | 35 | 9.8% | 0.9% | 5 | 2.3% | 0.3% |
| De 24 000 à moins de 36 000 euros par an | 183 | 24.1% | 1.6% | 106 | 26.5% | 2.0% | 77 | 21.4% | 1.3% | 55 | 27.2% | 1.6% |
| De 36 000 à moins de 45 000 euros par an | 129 | 17.0% | 1.8% | 84 | 21.1% | 2.3% | 45 | 12.5% | 1.3% | 50 | 24.5% | 1.7% |
| De 45 000 à moins de 65 000 euros par an | 116 | 15.2% | 1.6% | 66 | 16.4% | 1.6% | 50 | 13.9% | 1.5% | 44 | 21.5% | 1.1% |
| 65 000 euros et plus par an | 46 | 6.0% | 1.2% | 31 | 7.8% | 1.4% | 14 | 4.0% | 0.9% | 24 | 11.9% | 0.9% |
| Refus | 59 | 7.8% | 1.7% | 23 | 5.7% | 1.6% | 36 | 10.2% | 1.9% | 10 | 5.2% | 0.9% |
| Ne sait pas | 22 | 2.9% | 1.3% | 5 | 1.3% | 0.7% | 17 | 4.6% | 1.8% | 3 | 1.3% | 0.5% |
