L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 17161 | 100.0% | 33.0% | 8660 | 100.0% | 34.7% | 8501 | 100.0% | 31.4% | 4193 | 100.0% | 24.2% |
| Sexe | ||||||||||||
| Homme | 8660 | 50.5% | 34.7% | 8660 | 100.0% | 34.7% | - | - | - | 2277 | 54.3% | 25.9% |
| Femme | 8501 | 49.5% | 31.4% | - | - | - | 8501 | 100.0% | 31.4% | 1916 | 45.7% | 22.4% |
| Age | ||||||||||||
| 15 à 24 ans | 1328 | 7.7% | 18.2% | 687 | 7.9% | 18.6% | 640 | 7.5% | 17.8% | 489 | 11.7% | 16.0% |
| 25 à 34 ans | 1807 | 10.5% | 23.8% | 993 | 11.5% | 26.7% | 814 | 9.6% | 21.0% | 666 | 15.9% | 20.5% |
| 35 à 49 ans | 3547 | 20.7% | 28.4% | 1935 | 22.3% | 31.4% | 1612 | 19.0% | 25.5% | 1543 | 36.8% | 24.4% |
| 50 à 59 ans | 3323 | 19.4% | 35.9% | 1704 | 19.7% | 37.0% | 1619 | 19.0% | 34.8% | 1191 | 28.4% | 30.9% |
| 60 ans et plus | 7157 | 41.7% | 46.3% | 3341 | 38.6% | 49.2% | 3816 | 44.9% | 44.0% | 304 | 7.3% | 34.8% |
| Individu | ||||||||||||
| Ménagères | 7693 | 44.8% | 32.8% | - | - | - | 7693 | 90.5% | 32.8% | 1654 | 39.4% | 23.5% |
| Personne de référence | 10101 | 58.9% | 35.5% | 7616 | 87.9% | 37.2% | 2485 | 29.2% | 31.3% | 2263 | 54.0% | 27.1% |
| Responsable des achats | 12161 | 70.9% | 33.7% | 4620 | 53.3% | 35.2% | 7541 | 88.7% | 32.9% | 2751 | 65.6% | 25.0% |
| PCS Individu | ||||||||||||
| Agriculteurs | 264 | 1.5% | 52.7% | 187 | 2.2% | 54.6% | 77 | 0.9% | 48.4% | 7 | 0.2% | 53.0% |
| Petits patrons | 470 | 2.7% | 29.4% | 347 | 4.0% | 30.2% | 123 | 1.4% | 27.3% | 413 | 9.9% | 28.6% |
| Affaires et Cadres | 1108 | 6.5% | 22.6% | 688 | 7.9% | 24.2% | 421 | 4.9% | 20.4% | 972 | 23.2% | 22.1% |
| Professions intermédiaires | 1993 | 11.6% | 27.7% | 1063 | 12.3% | 30.2% | 930 | 10.9% | 25.4% | 1586 | 37.8% | 27.2% |
| Employés | 2612 | 15.2% | 31.3% | 782 | 9.0% | 35.3% | 1830 | 21.5% | 29.9% | 494 | 11.8% | 26.6% |
| Ouvriers | 2073 | 12.1% | 32.7% | 1667 | 19.3% | 33.3% | 406 | 4.8% | 30.5% | 78 | 1.9% | 22.5% |
| Retraités | 6091 | 35.5% | 47.7% | 3092 | 35.7% | 50.2% | 2999 | 35.3% | 45.3% | 67 | 1.6% | 32.7% |
| Autres inactifs | 2549 | 14.9% | 24.4% | 834 | 9.6% | 22.4% | 1715 | 20.2% | 25.6% | 576 | 13.7% | 17.7% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 346 | 2.0% | 45.8% | 207 | 2.4% | 50.3% | 139 | 1.6% | 40.5% | - | - | - |
| Petits patrons | 726 | 4.2% | 27.7% | 383 | 4.4% | 28.6% | 343 | 4.0% | 26.8% | 726 | 17.3% | 27.7% |
| Affaires et Cadres | 1393 | 8.1% | 20.4% | 767 | 8.9% | 22.3% | 627 | 7.4% | 18.4% | 1393 | 33.2% | 20.4% |
| Professions intermédiaires | 2074 | 12.1% | 26.3% | 1127 | 13.0% | 28.1% | 947 | 11.1% | 24.4% | 2074 | 49.5% | 26.3% |
| Employés | 1567 | 9.1% | 28.9% | 770 | 8.9% | 32.4% | 797 | 9.4% | 26.1% | - | - | - |
| Ouvriers | 2835 | 16.5% | 29.9% | 1625 | 18.8% | 32.0% | 1210 | 14.2% | 27.5% | - | - | - |
| Retraités | 6936 | 40.4% | 46.7% | 3284 | 37.9% | 48.8% | 3651 | 43.0% | 44.9% | - | - | - |
| Autres inactifs | 1285 | 7.5% | 30.5% | 497 | 5.7% | 31.3% | 788 | 9.3% | 30.1% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 3441 | 20.0% | 34.3% | 1567 | 18.1% | 35.8% | 1873 | 22.0% | 33.1% | 462 | 11.0% | 25.4% |
| 2 personnes | 7263 | 42.3% | 40.2% | 3617 | 41.8% | 41.8% | 3646 | 42.9% | 38.7% | 1071 | 25.5% | 25.9% |
| 3 personnes | 2640 | 15.4% | 28.6% | 1419 | 16.4% | 30.6% | 1221 | 14.4% | 26.7% | 998 | 23.8% | 25.6% |
| 4 personnes | 2449 | 14.3% | 26.5% | 1326 | 15.3% | 28.9% | 1123 | 13.2% | 24.1% | 1112 | 26.5% | 22.6% |
| 5 personnes et + | 1369 | 8.0% | 24.9% | 732 | 8.5% | 27.1% | 637 | 7.5% | 22.8% | 549 | 13.1% | 21.4% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 4000 | 23.3% | 25.7% | 2140 | 24.7% | 29.0% | 1860 | 21.9% | 22.7% | 1744 | 41.6% | 22.5% |
| Non | 13161 | 76.7% | 36.1% | 6520 | 75.3% | 37.1% | 6641 | 78.1% | 35.1% | 2449 | 58.4% | 25.5% |
| Habitat | ||||||||||||
| Communes rurales | 4671 | 27.2% | 39.1% | 2289 | 26.4% | 40.2% | 2382 | 28.0% | 38.2% | 916 | 21.8% | 27.9% |
| Agglo. - 20 000 hab | 3503 | 20.4% | 38.7% | 1712 | 19.8% | 40.5% | 1791 | 21.1% | 37.1% | 760 | 18.1% | 29.9% |
| Agglo. 20 000 à 100 000 hab | 2837 | 16.5% | 40.6% | 1440 | 16.6% | 42.4% | 1397 | 16.4% | 38.9% | 595 | 14.2% | 32.1% |
| Agglo. + 100 000 hab | 4839 | 28.2% | 31.2% | 2502 | 28.9% | 33.2% | 2337 | 27.5% | 29.3% | 1418 | 33.8% | 24.9% |
| Agglo. Paris | 1311 | 7.6% | 15.3% | 718 | 8.3% | 17.5% | 593 | 7.0% | 13.3% | 504 | 12.0% | 12.7% |
| Régions INSEE | ||||||||||||
| Ile de France | 1503 | 8.8% | 15.7% | 816 | 9.4% | 17.8% | 687 | 8.1% | 13.7% | 563 | 13.4% | 13.0% |
| Nord Pas de Calais | 1104 | 6.4% | 34.2% | 591 | 6.8% | 38.5% | 512 | 6.0% | 30.2% | 277 | 6.6% | 28.4% |
| Lorraine | 822 | 4.8% | 42.8% | 400 | 4.6% | 43.1% | 422 | 5.0% | 42.6% | 171 | 4.1% | 32.2% |
| Alsace | 695 | 4.0% | 45.3% | 346 | 4.0% | 46.6% | 349 | 4.1% | 44.0% | 170 | 4.1% | 35.6% |
| Franche-Comté | 370 | 2.2% | 38.7% | 183 | 2.1% | 39.3% | 187 | 2.2% | 38.2% | 79 | 1.9% | 29.2% |
| Champagne Ardennes | 472 | 2.8% | 43.3% | 235 | 2.7% | 44.6% | 238 | 2.8% | 42.1% | 101 | 2.4% | 34.3% |
| Picardie | 518 | 3.0% | 33.5% | 272 | 3.1% | 36.3% | 246 | 2.9% | 30.9% | 119 | 2.8% | 28.1% |
| Bourgogne | 580 | 3.4% | 42.8% | 282 | 3.3% | 43.2% | 298 | 3.5% | 42.3% | 104 | 2.5% | 30.6% |
| Haute Normandie | 318 | 1.9% | 21.3% | 166 | 1.9% | 23.3% | 151 | 1.8% | 19.4% | 72 | 1.7% | 16.1% |
| Basse Normandie | 436 | 2.5% | 36.0% | 216 | 2.5% | 37.1% | 221 | 2.6% | 35.0% | 91 | 2.2% | 28.1% |
| Centre | 745 | 4.3% | 35.5% | 363 | 4.2% | 36.0% | 382 | 4.5% | 35.1% | 155 | 3.7% | 23.8% |
| Pays de Loire | 1321 | 7.7% | 44.4% | 608 | 7.0% | 42.4% | 712 | 8.4% | 46.2% | 303 | 7.2% | 32.6% |
| Bretagne | 1434 | 8.4% | 53.5% | 704 | 8.1% | 54.6% | 729 | 8.6% | 52.5% | 342 | 8.2% | 45.2% |
| Poitou Charentes | 641 | 3.7% | 43.0% | 324 | 3.7% | 45.3% | 317 | 3.7% | 40.9% | 143 | 3.4% | 39.1% |
| Aquitaine | 1048 | 6.1% | 37.6% | 534 | 6.2% | 40.2% | 514 | 6.1% | 35.2% | 240 | 5.7% | 28.4% |
| Midi Pyrénées | 737 | 4.3% | 29.8% | 389 | 4.5% | 32.6% | 347 | 4.1% | 27.2% | 173 | 4.1% | 22.0% |
| Limousin | 294 | 1.7% | 47.7% | 139 | 1.6% | 47.3% | 155 | 1.8% | 48.2% | 55 | 1.3% | 33.7% |
| Auvergne | 528 | 3.1% | 46.7% | 255 | 2.9% | 47.0% | 273 | 3.2% | 46.5% | 100 | 2.4% | 30.9% |
| Rhône Alpes | 1444 | 8.4% | 27.6% | 752 | 8.7% | 29.9% | 692 | 8.1% | 25.6% | 374 | 8.9% | 19.2% |
| Languedoc Roussillon | 767 | 4.5% | 33.4% | 375 | 4.3% | 34.5% | 392 | 4.6% | 32.4% | 179 | 4.3% | 25.9% |
| Provence Alpes Côte d'Azur, Corse | 1387 | 8.1% | 31.7% | 711 | 8.2% | 34.3% | 676 | 8.0% | 29.4% | 383 | 9.1% | 26.3% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 10125 | 59.0% | 29.2% | 5414 | 62.5% | 31.2% | 4710 | 55.4% | 27.1% | 3535 | 84.3% | 24.0% |
| Presque tous les jours | 1874 | 10.9% | 31.5% | 913 | 10.5% | 33.4% | 961 | 11.3% | 29.9% | 431 | 10.3% | 23.3% |
| 1 à 2 fois par semaine | 909 | 5.3% | 35.3% | 412 | 4.8% | 37.9% | 497 | 5.8% | 33.4% | 128 | 3.0% | 24.3% |
| 1 à 3 fois par mois | 177 | 1.0% | 36.6% | 71 | 0.8% | 37.0% | 105 | 1.2% | 36.4% | 26 | 0.6% | 38.3% |
| Moins souvent | 262 | 1.5% | 36.2% | 139 | 1.6% | 38.2% | 123 | 1.4% | 34.2% | 16 | 0.4% | 34.4% |
| Jamais | 31 | 0.2% | 44.7% | 17 | 0.2% | 43.3% | 14 | 0.2% | 46.6% | 0 | - | 5.3% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 521 | 3.0% | 28.5% | 229 | 2.6% | 30.5% | 292 | 3.4% | 27.1% | 53 | 1.3% | 27.6% |
| De 9 000 à moins de 12 000 euros par an | 1027 | 6.0% | 34.5% | 413 | 4.8% | 36.0% | 614 | 7.2% | 33.5% | 68 | 1.6% | 28.4% |
| De 12 000 à moins de 18 000 euros par an | 2082 | 12.1% | 37.5% | 941 | 10.9% | 38.8% | 1141 | 13.4% | 36.5% | 165 | 3.9% | 26.3% |
| De 18 000 à moins de 24 000 euros par an | 2435 | 14.2% | 35.9% | 1153 | 13.3% | 38.7% | 1283 | 15.1% | 33.7% | 350 | 8.3% | 26.0% |
| De 24 000 à moins de 36 000 euros par an | 3940 | 23.0% | 34.5% | 2009 | 23.2% | 37.2% | 1931 | 22.7% | 32.0% | 917 | 21.9% | 26.2% |
| De 36 000 à moins de 45 000 euros par an | 2439 | 14.2% | 34.0% | 1353 | 15.6% | 36.4% | 1086 | 12.8% | 31.5% | 782 | 18.7% | 26.5% |
| De 45 000 à moins de 65 000 euros par an | 2243 | 13.1% | 30.6% | 1319 | 15.2% | 32.3% | 924 | 10.9% | 28.4% | 971 | 23.1% | 23.9% |
| 65 000 euros et plus par an | 944 | 5.5% | 23.8% | 581 | 6.7% | 25.6% | 362 | 4.3% | 21.5% | 575 | 13.7% | 21.2% |
| Refus | 1051 | 6.1% | 31.0% | 457 | 5.3% | 31.4% | 594 | 7.0% | 30.6% | 220 | 5.2% | 19.6% |
| Ne sait pas | 479 | 2.8% | 28.9% | 205 | 2.4% | 27.9% | 274 | 3.2% | 29.8% | 91 | 2.2% | 15.8% |
