L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 608 | 100.0% | 1.2% | 283 | 100.0% | 1.1% | 324 | 100.0% | 1.2% | 156 | 100.0% | 0.9% |
| Sexe | ||||||||||||
| Homme | 283 | 46.6% | 1.1% | 283 | 100.0% | 1.1% | - | - | - | 71 | 45.7% | 0.8% |
| Femme | 324 | 53.4% | 1.2% | - | - | - | 324 | 100.0% | 1.2% | 85 | 54.3% | 1.0% |
| Age | ||||||||||||
| 15 à 24 ans | 45 | 7.4% | 0.6% | 25 | 8.9% | 0.7% | 20 | 6.1% | 0.6% | 20 | 12.9% | 0.7% |
| 25 à 34 ans | 65 | 10.6% | 0.9% | 37 | 12.9% | 1.0% | 28 | 8.7% | 0.7% | 24 | 15.2% | 0.7% |
| 35 à 49 ans | 144 | 23.7% | 1.2% | 70 | 24.7% | 1.1% | 74 | 22.8% | 1.2% | 58 | 37.0% | 0.9% |
| 50 à 59 ans | 106 | 17.5% | 1.1% | 49 | 17.4% | 1.1% | 57 | 17.6% | 1.2% | 44 | 28.4% | 1.1% |
| 60 ans et plus | 248 | 40.8% | 1.6% | 102 | 36.2% | 1.5% | 145 | 44.8% | 1.7% | 10 | 6.5% | 1.2% |
| Individu | ||||||||||||
| Ménagères | 306 | 50.4% | 1.3% | - | - | - | 306 | 94.4% | 1.3% | 76 | 48.9% | 1.1% |
| Personne de référence | 366 | 60.2% | 1.3% | 245 | 86.6% | 1.2% | 120 | 37.1% | 1.5% | 74 | 47.3% | 0.9% |
| Responsable des achats | 460 | 75.8% | 1.3% | 166 | 58.6% | 1.3% | 295 | 90.8% | 1.3% | 116 | 74.2% | 1.1% |
| PCS Individu | ||||||||||||
| Agriculteurs | 15 | 2.4% | 2.9% | 12 | 4.1% | 3.4% | 3 | 0.9% | 1.9% | - | - | - |
| Petits patrons | 15 | 2.5% | 0.9% | 11 | 4.0% | 1.0% | 4 | 1.1% | 0.8% | 15 | 9.3% | 1.0% |
| Affaires et Cadres | 42 | 7.0% | 0.9% | 24 | 8.3% | 0.8% | 19 | 5.8% | 0.9% | 38 | 24.1% | 0.9% |
| Professions intermédiaires | 68 | 11.3% | 1.0% | 26 | 9.3% | 0.8% | 42 | 12.9% | 1.1% | 56 | 35.7% | 1.0% |
| Employés | 77 | 12.7% | 0.9% | 17 | 6.0% | 0.8% | 60 | 18.6% | 1.0% | 20 | 12.8% | 1.1% |
| Ouvriers | 84 | 13.9% | 1.3% | 60 | 21.3% | 1.2% | 24 | 7.4% | 1.8% | 2 | 1.1% | 0.5% |
| Retraités | 201 | 33.0% | 1.6% | 97 | 34.1% | 1.6% | 104 | 32.1% | 1.6% | 0 | 0.3% | 0.2% |
| Autres inactifs | 105 | 17.3% | 1.0% | 37 | 12.9% | 1.0% | 68 | 21.1% | 1.0% | 26 | 16.7% | 0.8% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 24 | 4.0% | 3.2% | 19 | 6.7% | 4.6% | 5 | 1.6% | 1.5% | - | - | - |
| Petits patrons | 38 | 6.2% | 1.4% | 13 | 4.6% | 1.0% | 25 | 7.7% | 1.9% | 38 | 24.3% | 1.4% |
| Affaires et Cadres | 47 | 7.7% | 0.7% | 28 | 9.7% | 0.8% | 19 | 5.9% | 0.6% | 47 | 29.9% | 0.7% |
| Professions intermédiaires | 71 | 11.7% | 0.9% | 31 | 10.9% | 0.8% | 41 | 12.5% | 1.0% | 71 | 45.8% | 0.9% |
| Employés | 47 | 7.7% | 0.9% | 19 | 6.6% | 0.8% | 28 | 8.6% | 0.9% | - | - | - |
| Ouvriers | 111 | 18.3% | 1.2% | 60 | 21.3% | 1.2% | 51 | 15.7% | 1.2% | - | - | - |
| Retraités | 224 | 36.9% | 1.5% | 104 | 36.8% | 1.5% | 120 | 37.1% | 1.5% | - | - | - |
| Autres inactifs | 45 | 7.5% | 1.1% | 10 | 3.5% | 0.6% | 35 | 10.9% | 1.4% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 154 | 25.3% | 1.5% | 54 | 19.2% | 1.2% | 99 | 30.6% | 1.8% | 23 | 14.5% | 1.2% |
| 2 personnes | 216 | 35.5% | 1.2% | 117 | 41.4% | 1.4% | 98 | 30.3% | 1.0% | 34 | 21.6% | 0.8% |
| 3 personnes | 99 | 16.3% | 1.1% | 44 | 15.7% | 1.0% | 55 | 16.8% | 1.2% | 39 | 25.1% | 1.0% |
| 4 personnes | 94 | 15.5% | 1.0% | 49 | 17.2% | 1.1% | 45 | 14.0% | 1.0% | 36 | 22.9% | 0.7% |
| 5 personnes et + | 45 | 7.4% | 0.8% | 18 | 6.5% | 0.7% | 27 | 8.2% | 1.0% | 25 | 15.8% | 1.0% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 143 | 23.5% | 0.9% | 65 | 22.8% | 0.9% | 78 | 24.2% | 1.0% | 62 | 40.0% | 0.8% |
| Non | 464 | 76.5% | 1.3% | 219 | 77.2% | 1.2% | 246 | 75.8% | 1.3% | 93 | 60.0% | 1.0% |
| Habitat | ||||||||||||
| Communes rurales | 185 | 30.4% | 1.5% | 99 | 35.0% | 1.7% | 85 | 26.3% | 1.4% | 34 | 21.9% | 1.0% |
| Agglo. - 20 000 hab | 197 | 32.5% | 2.2% | 85 | 30.0% | 2.0% | 112 | 34.7% | 2.3% | 45 | 29.0% | 1.8% |
| Agglo. 20 000 à 100 000 hab | 119 | 19.6% | 1.7% | 51 | 18.1% | 1.5% | 68 | 21.0% | 1.9% | 33 | 21.0% | 1.8% |
| Agglo. + 100 000 hab | 100 | 16.4% | 0.6% | 46 | 16.2% | 0.6% | 54 | 16.6% | 0.7% | 39 | 25.2% | 0.7% |
| Agglo. Paris | 7 | 1.1% | 0.1% | 2 | 0.8% | 0.1% | 5 | 1.4% | 0.1% | 4 | 2.9% | 0.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 8 | 1.4% | 0.1% | 3 | 0.9% | 0.1% | 6 | 1.8% | 0.1% | 6 | 3.7% | 0.1% |
| Picardie | 1 | 0.2% | 0.1% | 1 | 0.2% | 0.1% | 1 | 0.2% | 0.1% | 1 | 0.6% | 0.2% |
| Haute Normandie | 2 | 0.3% | 0.1% | 2 | 0.6% | 0.2% | - | - | - | 0 | 0.1% | 0.1% |
| Basse Normandie | 0 | - | - | 0 | - | - | - | - | - | - | - | - |
| Centre | 3 | 0.5% | 0.2% | 3 | 0.9% | 0.3% | 0 | 0.1% | - | 3 | 2.0% | 0.5% |
| Pays de Loire | 12 | 1.9% | 0.4% | 3 | 1.2% | 0.2% | 8 | 2.6% | 0.5% | 10 | 6.2% | 1.0% |
| Bretagne | 579 | 95.2% | 21.6% | 271 | 95.7% | 21.0% | 308 | 94.9% | 22.1% | 133 | 85.6% | 17.6% |
| Poitou Charentes | 3 | 0.4% | 0.2% | 1 | 0.4% | 0.2% | 1 | 0.4% | 0.2% | 3 | 1.6% | 0.7% |
| Midi Pyrénées | 0 | - | - | 0 | 0.1% | - | - | - | - | - | - | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 340 | 55.9% | 1.0% | 171 | 60.4% | 1.0% | 169 | 52.0% | 1.0% | 131 | 83.8% | 0.9% |
| Presque tous les jours | 66 | 10.8% | 1.1% | 28 | 9.7% | 1.0% | 38 | 11.7% | 1.2% | 19 | 12.5% | 1.1% |
| 1 à 2 fois par semaine | 35 | 5.8% | 1.4% | 15 | 5.3% | 1.4% | 20 | 6.2% | 1.3% | 3 | 1.6% | 0.5% |
| 1 à 3 fois par mois | 4 | 0.7% | 0.9% | 2 | 0.9% | 1.3% | 2 | 0.6% | 0.7% | - | - | - |
| Moins souvent | 10 | 1.6% | 1.4% | 5 | 1.7% | 1.4% | 5 | 1.5% | 1.4% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 9 | 1.4% | 0.5% | 8 | 2.9% | 1.1% | 1 | 0.2% | - | 0 | 0.3% | 0.2% |
| De 9 000 à moins de 12 000 euros par an | 23 | 3.8% | 0.8% | 7 | 2.6% | 0.6% | 16 | 4.8% | 0.9% | 1 | 0.7% | 0.5% |
| De 12 000 à moins de 18 000 euros par an | 46 | 7.6% | 0.8% | 19 | 6.7% | 0.8% | 27 | 8.3% | 0.9% | 2 | 1.1% | 0.3% |
| De 18 000 à moins de 24 000 euros par an | 114 | 18.7% | 1.7% | 52 | 18.5% | 1.8% | 62 | 19.0% | 1.6% | 12 | 7.5% | 0.9% |
| De 24 000 à moins de 36 000 euros par an | 160 | 26.4% | 1.4% | 75 | 26.3% | 1.4% | 86 | 26.5% | 1.4% | 42 | 26.8% | 1.2% |
| De 36 000 à moins de 45 000 euros par an | 104 | 17.0% | 1.4% | 54 | 19.0% | 1.5% | 50 | 15.3% | 1.4% | 36 | 22.8% | 1.2% |
| De 45 000 à moins de 65 000 euros par an | 77 | 12.6% | 1.0% | 49 | 17.1% | 1.2% | 28 | 8.7% | 0.9% | 35 | 22.2% | 0.9% |
| 65 000 euros et plus par an | 20 | 3.3% | 0.5% | 9 | 3.2% | 0.4% | 11 | 3.4% | 0.7% | 15 | 9.8% | 0.6% |
| Refus | 47 | 7.7% | 1.4% | 9 | 3.0% | 0.6% | 39 | 11.9% | 2.0% | 8 | 5.3% | 0.7% |
| Ne sait pas | 8 | 1.4% | 0.5% | 2 | 0.6% | 0.2% | 7 | 2.1% | 0.7% | 6 | 3.6% | 1.0% |
