L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 160 | 100.0% | 0.3% | 75 | 100.0% | 0.3% | 85 | 100.0% | 0.3% | 34 | 100.0% | 0.2% |
| Sexe | ||||||||||||
| Homme | 75 | 46.8% | 0.3% | 75 | 100.0% | 0.3% | - | - | - | 19 | 57.4% | 0.2% |
| Femme | 85 | 53.2% | 0.3% | - | - | - | 85 | 100.0% | 0.3% | 14 | 42.6% | 0.2% |
| Age | ||||||||||||
| 15 à 24 ans | 13 | 8.1% | 0.2% | 6 | 8.7% | 0.2% | 6 | 7.6% | 0.2% | 4 | 12.9% | 0.1% |
| 25 à 34 ans | 15 | 9.2% | 0.2% | 9 | 11.5% | 0.2% | 6 | 7.2% | 0.2% | 7 | 20.4% | 0.2% |
| 35 à 49 ans | 34 | 21.4% | 0.3% | 15 | 20.0% | 0.2% | 19 | 22.6% | 0.3% | 8 | 22.7% | 0.1% |
| 50 à 59 ans | 29 | 18.3% | 0.3% | 14 | 18.1% | 0.3% | 16 | 18.4% | 0.3% | 12 | 35.0% | 0.3% |
| 60 ans et plus | 69 | 43.0% | 0.4% | 31 | 41.7% | 0.5% | 38 | 44.1% | 0.4% | 3 | 9.1% | 0.4% |
| Individu | ||||||||||||
| Ménagères | 78 | 49.1% | 0.3% | - | - | - | 78 | 92.3% | 0.3% | 12 | 36.2% | 0.2% |
| Personne de référence | 85 | 53.1% | 0.3% | 68 | 90.7% | 0.3% | 17 | 19.9% | 0.2% | 23 | 67.2% | 0.3% |
| Responsable des achats | 117 | 73.2% | 0.3% | 42 | 55.7% | 0.3% | 75 | 88.6% | 0.3% | 22 | 63.8% | 0.2% |
| PCS Individu | ||||||||||||
| Agriculteurs | 4 | 2.4% | 0.8% | 1 | 1.9% | 0.4% | 2 | 2.9% | 1.6% | - | - | - |
| Petits patrons | 2 | 1.3% | 0.1% | 0 | 0.5% | - | 2 | 1.9% | 0.4% | 0 | 1.2% | - |
| Affaires et Cadres | 14 | 8.5% | 0.3% | 8 | 11.3% | 0.3% | 5 | 6.0% | 0.2% | 10 | 31.0% | 0.2% |
| Professions intermédiaires | 20 | 12.8% | 0.3% | 12 | 16.6% | 0.4% | 8 | 9.4% | 0.2% | 15 | 45.0% | 0.3% |
| Employés | 20 | 12.3% | 0.2% | 5 | 7.0% | 0.2% | 14 | 17.0% | 0.2% | 3 | 9.1% | 0.2% |
| Ouvriers | 25 | 15.4% | 0.4% | 14 | 18.1% | 0.3% | 11 | 13.1% | 0.8% | 1 | 3.0% | 0.3% |
| Retraités | 49 | 30.7% | 0.4% | 29 | 38.6% | 0.5% | 20 | 23.7% | 0.3% | - | - | - |
| Autres inactifs | 27 | 16.6% | 0.3% | 4 | 5.9% | 0.1% | 22 | 26.0% | 0.3% | 4 | 10.7% | 0.1% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 4 | 2.3% | 0.5% | 1 | 1.9% | 0.3% | 2 | 2.6% | 0.6% | - | - | - |
| Petits patrons | 2 | 1.5% | 0.1% | 1 | 0.8% | - | 2 | 2.1% | 0.1% | 2 | 6.9% | 0.1% |
| Affaires et Cadres | 15 | 9.1% | 0.2% | 9 | 11.6% | 0.3% | 6 | 6.9% | 0.2% | 15 | 43.2% | 0.2% |
| Professions intermédiaires | 17 | 10.5% | 0.2% | 10 | 13.6% | 0.3% | 7 | 7.9% | 0.2% | 17 | 49.9% | 0.2% |
| Employés | 16 | 9.8% | 0.3% | 4 | 5.6% | 0.2% | 11 | 13.4% | 0.4% | - | - | - |
| Ouvriers | 28 | 17.3% | 0.3% | 15 | 20.1% | 0.3% | 13 | 14.8% | 0.3% | - | - | - |
| Retraités | 68 | 42.7% | 0.5% | 30 | 40.3% | 0.4% | 38 | 44.8% | 0.5% | - | - | - |
| Autres inactifs | 11 | 6.8% | 0.3% | 5 | 6.1% | 0.3% | 6 | 7.5% | 0.2% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 23 | 14.1% | 0.2% | 15 | 20.3% | 0.3% | 7 | 8.7% | 0.1% | 5 | 13.6% | 0.3% |
| 2 personnes | 89 | 55.6% | 0.5% | 40 | 52.8% | 0.5% | 49 | 58.1% | 0.5% | 12 | 35.3% | 0.3% |
| 3 personnes | 22 | 13.9% | 0.2% | 8 | 11.2% | 0.2% | 14 | 16.2% | 0.3% | 7 | 21.5% | 0.2% |
| 4 personnes | 19 | 11.7% | 0.2% | 9 | 12.5% | 0.2% | 9 | 10.9% | 0.2% | 9 | 25.9% | 0.2% |
| 5 personnes et + | 8 | 4.8% | 0.1% | 2 | 3.2% | 0.1% | 5 | 6.2% | 0.2% | 1 | 3.7% | - |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 38 | 23.5% | 0.2% | 17 | 23.1% | 0.2% | 20 | 23.8% | 0.2% | 14 | 42.0% | 0.2% |
| Non | 122 | 76.5% | 0.3% | 57 | 76.9% | 0.3% | 65 | 76.2% | 0.3% | 20 | 58.0% | 0.2% |
| Habitat | ||||||||||||
| Communes rurales | 85 | 52.9% | 0.7% | 38 | 50.3% | 0.7% | 47 | 55.2% | 0.8% | 10 | 28.7% | 0.3% |
| Agglo. - 20 000 hab | 17 | 10.7% | 0.2% | 8 | 10.9% | 0.2% | 9 | 10.6% | 0.2% | 3 | 9.2% | 0.1% |
| Agglo. 20 000 à 100 000 hab | 8 | 5.0% | 0.1% | 3 | 4.5% | 0.1% | 5 | 5.4% | 0.1% | 4 | 12.9% | 0.2% |
| Agglo. + 100 000 hab | 49 | 30.8% | 0.3% | 25 | 33.0% | 0.3% | 25 | 28.8% | 0.3% | 16 | 46.5% | 0.3% |
| Agglo. Paris | 1 | 0.6% | - | 1 | 1.3% | - | - | - | - | 1 | 2.8% | - |
| Régions INSEE | ||||||||||||
| Ile de France | 1 | 0.6% | - | 1 | 1.3% | - | - | - | - | 1 | 2.8% | - |
| Centre | 1 | 0.6% | - | 1 | 1.3% | 0.1% | - | - | - | - | - | - |
| Pays de Loire | 0 | 0.1% | - | 0 | 0.3% | - | - | - | - | - | - | - |
| Bretagne | 2 | 1.2% | 0.1% | 2 | 2.6% | 0.2% | - | - | - | - | - | - |
| Poitou Charentes | 149 | 93.4% | 10.0% | 67 | 89.7% | 9.4% | 82 | 96.7% | 10.6% | 30 | 87.7% | 8.1% |
| Aquitaine | 3 | 1.6% | 0.1% | 2 | 2.1% | 0.1% | 1 | 1.2% | 0.1% | 1 | 2.9% | 0.1% |
| Midi Pyrénées | 0 | 0.1% | - | - | - | - | 0 | 0.2% | - | 0 | 0.5% | - |
| Limousin | 2 | 1.3% | 0.3% | 2 | 2.1% | 0.5% | 0 | 0.5% | 0.1% | 0 | 1.3% | 0.3% |
| Rhône Alpes | 2 | 1.0% | - | 1 | 0.7% | - | 1 | 1.3% | - | 2 | 4.8% | 0.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 87 | 54.4% | 0.3% | 47 | 62.2% | 0.3% | 40 | 47.4% | 0.2% | 30 | 88.2% | 0.2% |
| Presque tous les jours | 20 | 12.5% | 0.3% | 12 | 16.7% | 0.5% | 7 | 8.8% | 0.2% | 4 | 11.1% | 0.2% |
| 1 à 2 fois par semaine | 14 | 8.6% | 0.5% | 2 | 2.0% | 0.1% | 12 | 14.3% | 0.8% | 0 | 0.7% | - |
| 1 à 3 fois par mois | 1 | 0.5% | 0.2% | 1 | 1.0% | 0.4% | - | - | - | - | - | - |
| Moins souvent | 1 | 0.4% | 0.1% | 1 | 0.9% | 0.2% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 7 | 4.6% | 0.4% | 4 | 5.4% | 0.5% | 3 | 3.9% | 0.3% | 0 | 1.4% | 0.2% |
| De 9 000 à moins de 12 000 euros par an | 12 | 7.6% | 0.4% | 4 | 4.8% | 0.3% | 9 | 10.1% | 0.5% | 0 | 0.7% | 0.1% |
| De 12 000 à moins de 18 000 euros par an | 19 | 11.8% | 0.3% | 9 | 11.8% | 0.4% | 10 | 11.9% | 0.3% | 2 | 7.3% | 0.4% |
| De 18 000 à moins de 24 000 euros par an | 37 | 23.1% | 0.5% | 11 | 14.5% | 0.4% | 26 | 30.7% | 0.7% | 4 | 10.5% | 0.3% |
| De 24 000 à moins de 36 000 euros par an | 34 | 21.4% | 0.3% | 13 | 17.4% | 0.2% | 21 | 25.0% | 0.4% | 7 | 20.7% | 0.2% |
| De 36 000 à moins de 45 000 euros par an | 19 | 11.8% | 0.3% | 12 | 15.6% | 0.3% | 7 | 8.4% | 0.2% | 7 | 19.6% | 0.2% |
| De 45 000 à moins de 65 000 euros par an | 18 | 11.2% | 0.2% | 13 | 18.0% | 0.3% | 4 | 5.1% | 0.1% | 7 | 21.8% | 0.2% |
| 65 000 euros et plus par an | 7 | 4.6% | 0.2% | 6 | 8.3% | 0.3% | 1 | 1.2% | 0.1% | 5 | 14.5% | 0.2% |
| Refus | 5 | 2.8% | 0.1% | 2 | 2.5% | 0.1% | 3 | 3.2% | 0.1% | 1 | 3.0% | 0.1% |
| Ne sait pas | 2 | 1.2% | 0.1% | 1 | 1.8% | 0.2% | 1 | 0.7% | 0.1% | 0 | 0.5% | - |
