L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 237 | 100.0% | 0.5% | 132 | 100.0% | 0.5% | 105 | 100.0% | 0.4% | 67 | 100.0% | 0.4% |
| Sexe | ||||||||||||
| Homme | 132 | 55.8% | 0.5% | 132 | 100.0% | 0.5% | - | - | - | 42 | 63.3% | 0.5% |
| Femme | 105 | 44.2% | 0.4% | - | - | - | 105 | 100.0% | 0.4% | 25 | 36.7% | 0.3% |
| Age | ||||||||||||
| 15 à 24 ans | 17 | 7.1% | 0.2% | 12 | 8.8% | 0.3% | 5 | 4.9% | 0.1% | 5 | 7.1% | 0.2% |
| 25 à 34 ans | 34 | 14.3% | 0.4% | 16 | 12.3% | 0.4% | 18 | 16.8% | 0.5% | 12 | 17.9% | 0.4% |
| 35 à 49 ans | 48 | 20.1% | 0.4% | 33 | 25.3% | 0.5% | 14 | 13.7% | 0.2% | 22 | 33.2% | 0.4% |
| 50 à 59 ans | 59 | 25.0% | 0.6% | 26 | 20.0% | 0.6% | 33 | 31.2% | 0.7% | 18 | 27.5% | 0.5% |
| 60 ans et plus | 79 | 33.5% | 0.5% | 45 | 33.7% | 0.7% | 35 | 33.3% | 0.4% | 10 | 14.3% | 1.1% |
| Individu | ||||||||||||
| Ménagères | 90 | 38.0% | 0.4% | - | - | - | 90 | 86.1% | 0.4% | 20 | 29.5% | 0.3% |
| Personne de référence | 138 | 58.2% | 0.5% | 115 | 87.1% | 0.6% | 23 | 21.7% | 0.3% | 39 | 57.5% | 0.5% |
| Responsable des achats | 168 | 70.7% | 0.5% | 70 | 52.6% | 0.5% | 98 | 93.4% | 0.4% | 42 | 61.9% | 0.4% |
| PCS Individu | ||||||||||||
| Agriculteurs | 4 | 1.6% | 0.8% | - | - | - | 4 | 3.6% | 2.4% | - | - | - |
| Petits patrons | 6 | 2.4% | 0.4% | 3 | 2.2% | 0.2% | 3 | 2.7% | 0.6% | 6 | 8.2% | 0.4% |
| Affaires et Cadres | 16 | 6.8% | 0.3% | 14 | 10.4% | 0.5% | 2 | 2.3% | 0.1% | 15 | 22.8% | 0.3% |
| Professions intermédiaires | 42 | 17.6% | 0.6% | 27 | 20.7% | 0.8% | 14 | 13.6% | 0.4% | 29 | 43.5% | 0.5% |
| Employés | 57 | 23.9% | 0.7% | 18 | 13.3% | 0.8% | 39 | 37.3% | 0.6% | 9 | 13.3% | 0.5% |
| Ouvriers | 22 | 9.2% | 0.3% | 19 | 14.7% | 0.4% | 2 | 2.3% | 0.2% | 1 | 1.4% | 0.3% |
| Retraités | 55 | 23.3% | 0.4% | 40 | 29.9% | 0.6% | 16 | 14.8% | 0.2% | 2 | 3.7% | 1.2% |
| Autres inactifs | 36 | 15.2% | 0.3% | 12 | 8.8% | 0.3% | 24 | 23.3% | 0.4% | 5 | 7.2% | 0.1% |
| PCS Personne de référence | ||||||||||||
| Petits patrons | 10 | 4.3% | 0.4% | 3 | 2.6% | 0.3% | 7 | 6.6% | 0.5% | 10 | 15.4% | 0.4% |
| Affaires et Cadres | 22 | 9.1% | 0.3% | 14 | 10.6% | 0.4% | 8 | 7.2% | 0.2% | 22 | 32.3% | 0.3% |
| Professions intermédiaires | 35 | 14.8% | 0.4% | 25 | 18.9% | 0.6% | 10 | 9.7% | 0.3% | 35 | 52.3% | 0.4% |
| Employés | 22 | 9.3% | 0.4% | 16 | 12.1% | 0.7% | 6 | 5.9% | 0.2% | - | - | - |
| Ouvriers | 52 | 21.8% | 0.5% | 26 | 19.4% | 0.5% | 26 | 24.9% | 0.6% | - | - | - |
| Retraités | 79 | 33.3% | 0.5% | 43 | 32.8% | 0.6% | 35 | 33.8% | 0.4% | - | - | - |
| Autres inactifs | 17 | 7.3% | 0.4% | 5 | 3.6% | 0.3% | 13 | 11.9% | 0.5% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 35 | 14.7% | 0.3% | 16 | 12.1% | 0.4% | 19 | 17.9% | 0.3% | 5 | 7.3% | 0.3% |
| 2 personnes | 109 | 46.0% | 0.6% | 63 | 47.8% | 0.7% | 46 | 43.6% | 0.5% | 27 | 41.0% | 0.7% |
| 3 personnes | 38 | 16.2% | 0.4% | 27 | 20.6% | 0.6% | 11 | 10.7% | 0.2% | 13 | 19.5% | 0.3% |
| 4 personnes | 33 | 14.0% | 0.4% | 18 | 13.5% | 0.4% | 15 | 14.7% | 0.3% | 10 | 14.8% | 0.2% |
| 5 personnes et + | 22 | 9.1% | 0.4% | 8 | 5.9% | 0.3% | 14 | 13.0% | 0.5% | 12 | 17.4% | 0.5% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 55 | 23.1% | 0.4% | 36 | 26.9% | 0.5% | 19 | 18.4% | 0.2% | 24 | 35.4% | 0.3% |
| Non | 182 | 76.9% | 0.5% | 97 | 73.1% | 0.6% | 86 | 81.6% | 0.5% | 43 | 64.6% | 0.5% |
| Habitat | ||||||||||||
| Communes rurales | 45 | 19.1% | 0.4% | 21 | 16.0% | 0.4% | 24 | 23.0% | 0.4% | 16 | 24.3% | 0.5% |
| Agglo. - 20 000 hab | 54 | 22.8% | 0.6% | 34 | 25.7% | 0.8% | 20 | 19.1% | 0.4% | 7 | 10.2% | 0.3% |
| Agglo. 20 000 à 100 000 hab | 53 | 22.4% | 0.8% | 32 | 24.3% | 0.9% | 21 | 20.1% | 0.6% | 17 | 25.3% | 0.9% |
| Agglo. + 100 000 hab | 80 | 33.7% | 0.5% | 40 | 30.3% | 0.5% | 40 | 37.9% | 0.5% | 25 | 37.9% | 0.4% |
| Agglo. Paris | 5 | 2.1% | 0.1% | 5 | 3.7% | 0.1% | - | - | - | 2 | 2.3% | - |
| Régions INSEE | ||||||||||||
| Ile de France | 5 | 2.1% | 0.1% | 5 | 3.7% | 0.1% | - | - | - | 2 | 2.3% | - |
| Lorraine | 1 | 0.4% | 0.1% | 1 | 0.4% | 0.1% | 0 | 0.5% | 0.1% | - | - | - |
| Alsace | 226 | 95.4% | 14.7% | 124 | 93.4% | 16.6% | 103 | 97.8% | 12.9% | 63 | 93.8% | 13.1% |
| Franche-Comté | 3 | 1.2% | 0.3% | 1 | 1.1% | 0.3% | 1 | 1.2% | 0.3% | 1 | 1.7% | 0.4% |
| Champagne Ardennes | 0 | 0.1% | - | 0 | 0.2% | 0.1% | - | - | - | - | - | - |
| Bourgogne | 1 | 0.2% | - | - | - | - | 1 | 0.5% | 0.1% | - | - | - |
| Poitou Charentes | 0 | 0.1% | - | 0 | 0.2% | - | - | - | - | 0 | 0.4% | 0.1% |
| Midi Pyrénées | 0 | - | - | 0 | - | - | - | - | - | 0 | 0.1% | - |
| Rhône Alpes | 0 | 0.2% | - | 0 | 0.3% | - | - | - | - | 0 | 0.6% | - |
| Languedoc Roussillon | 0 | 0.1% | - | 0 | 0.3% | - | - | - | - | 0 | 0.5% | - |
| Provence Alpes Côte d'Azur, Corse | 0 | 0.2% | - | 0 | 0.4% | - | - | - | - | 0 | 0.7% | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 150 | 63.1% | 0.4% | 89 | 67.1% | 0.5% | 61 | 58.1% | 0.4% | 51 | 76.6% | 0.3% |
| Presque tous les jours | 33 | 13.8% | 0.5% | 21 | 15.6% | 0.8% | 12 | 11.4% | 0.4% | 15 | 21.7% | 0.8% |
| 1 à 2 fois par semaine | 6 | 2.7% | 0.3% | 2 | 1.5% | 0.2% | 4 | 4.2% | 0.3% | 1 | 1.7% | 0.2% |
| Moins souvent | 5 | 1.9% | 0.6% | 4 | 3.0% | 1.1% | 1 | 0.6% | 0.2% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 3 | 1.2% | 0.2% | 1 | 0.7% | 0.1% | 2 | 1.8% | 0.2% | - | - | - |
| De 9 000 à moins de 12 000 euros par an | 20 | 8.4% | 0.7% | 2 | 1.5% | 0.2% | 18 | 17.1% | 1.0% | - | - | - |
| De 12 000 à moins de 18 000 euros par an | 25 | 10.7% | 0.5% | 12 | 8.8% | 0.5% | 14 | 13.0% | 0.4% | 1 | 1.6% | 0.2% |
| De 18 000 à moins de 24 000 euros par an | 16 | 6.9% | 0.2% | 12 | 9.2% | 0.4% | 4 | 4.1% | 0.1% | 3 | 3.8% | 0.2% |
| De 24 000 à moins de 36 000 euros par an | 47 | 19.8% | 0.4% | 25 | 18.9% | 0.5% | 22 | 20.9% | 0.4% | 12 | 17.8% | 0.3% |
| De 36 000 à moins de 45 000 euros par an | 41 | 17.4% | 0.6% | 29 | 21.7% | 0.8% | 12 | 11.8% | 0.4% | 16 | 24.4% | 0.6% |
| De 45 000 à moins de 65 000 euros par an | 48 | 20.1% | 0.7% | 30 | 23.0% | 0.7% | 17 | 16.6% | 0.5% | 19 | 28.9% | 0.5% |
| 65 000 euros et plus par an | 21 | 8.7% | 0.5% | 13 | 10.1% | 0.6% | 7 | 7.0% | 0.4% | 9 | 14.0% | 0.3% |
| Refus | 10 | 4.4% | 0.3% | 5 | 4.0% | 0.4% | 5 | 4.8% | 0.3% | 2 | 2.5% | 0.1% |
| Ne sait pas | 6 | 2.5% | 0.4% | 3 | 2.1% | 0.4% | 3 | 2.8% | 0.3% | 5 | 6.9% | 0.8% |
