L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1132 | 100.0% | 2.2% | 266 | 100.0% | 1.1% | 866 | 100.0% | 3.2% | 422 | 100.0% | 2.4% |
| Sexe | ||||||||||||
| Homme | 266 | 23.5% | 1.1% | 266 | 100.0% | 1.1% | - | - | - | 86 | 20.4% | 1.0% |
| Femme | 866 | 76.5% | 3.2% | - | - | - | 866 | 100.0% | 3.2% | 336 | 79.6% | 3.9% |
| Age | ||||||||||||
| 15 à 24 ans | 67 | 5.9% | 0.9% | 16 | 6.0% | 0.4% | 51 | 5.9% | 1.4% | 28 | 6.7% | 0.9% |
| 25 à 34 ans | 116 | 10.2% | 1.5% | 39 | 14.8% | 1.1% | 76 | 8.8% | 2.0% | 43 | 10.1% | 1.3% |
| 35 à 49 ans | 373 | 33.0% | 3.0% | 102 | 38.5% | 1.7% | 271 | 31.3% | 4.3% | 201 | 47.7% | 3.2% |
| 50 à 59 ans | 303 | 26.8% | 3.3% | 68 | 25.4% | 1.5% | 235 | 27.2% | 5.1% | 126 | 29.8% | 3.3% |
| 60 ans et plus | 273 | 24.1% | 1.8% | 41 | 15.3% | 0.6% | 232 | 26.8% | 2.7% | 24 | 5.8% | 2.8% |
| Individu | ||||||||||||
| Ménagères | 813 | 71.8% | 3.5% | - | - | - | 813 | 93.9% | 3.5% | 306 | 72.5% | 4.4% |
| Personne de référence | 409 | 36.1% | 1.4% | 237 | 89.2% | 1.2% | 171 | 19.8% | 2.2% | 121 | 28.7% | 1.4% |
| Responsable des achats | 954 | 84.3% | 2.6% | 176 | 66.3% | 1.3% | 778 | 89.8% | 3.4% | 336 | 79.6% | 3.1% |
| PCS Individu | ||||||||||||
| Agriculteurs | 11 | 1.0% | 2.2% | 4 | 1.5% | 1.2% | 7 | 0.8% | 4.4% | 1 | 0.3% | 8.3% |
| Petits patrons | 42 | 3.7% | 2.6% | 14 | 5.4% | 1.3% | 28 | 3.2% | 6.2% | 34 | 8.1% | 2.4% |
| Affaires et Cadres | 98 | 8.6% | 2.0% | 26 | 9.8% | 0.9% | 71 | 8.3% | 3.5% | 83 | 19.6% | 1.9% |
| Professions intermédiaires | 196 | 17.3% | 2.7% | 44 | 16.6% | 1.3% | 152 | 17.6% | 4.2% | 155 | 36.7% | 2.7% |
| Employés | 242 | 21.3% | 2.9% | 19 | 7.2% | 0.9% | 222 | 25.7% | 3.6% | 73 | 17.2% | 3.9% |
| Ouvriers | 118 | 10.4% | 1.9% | 72 | 27.2% | 1.4% | 45 | 5.2% | 3.4% | 10 | 2.4% | 2.9% |
| Retraités | 243 | 21.5% | 1.9% | 40 | 15.1% | 0.7% | 203 | 23.5% | 3.1% | 9 | 2.2% | 4.4% |
| Autres inactifs | 182 | 16.1% | 1.7% | 46 | 17.1% | 1.2% | 137 | 15.8% | 2.0% | 58 | 13.7% | 1.8% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 20 | 1.8% | 2.7% | 3 | 1.2% | 0.8% | 17 | 1.9% | 4.9% | - | - | - |
| Petits patrons | 77 | 6.8% | 2.9% | 13 | 4.8% | 1.0% | 64 | 7.4% | 5.0% | 77 | 18.1% | 2.9% |
| Affaires et Cadres | 163 | 14.4% | 2.4% | 27 | 10.1% | 0.8% | 136 | 15.8% | 4.0% | 163 | 38.7% | 2.4% |
| Professions intermédiaires | 182 | 16.1% | 2.3% | 46 | 17.5% | 1.2% | 136 | 15.7% | 3.5% | 182 | 43.2% | 2.3% |
| Employés | 119 | 10.5% | 2.2% | 25 | 9.5% | 1.1% | 94 | 10.8% | 3.1% | - | - | - |
| Ouvriers | 195 | 17.3% | 2.1% | 68 | 25.6% | 1.3% | 127 | 14.7% | 2.9% | - | - | - |
| Retraités | 296 | 26.1% | 2.0% | 46 | 17.3% | 0.7% | 250 | 28.9% | 3.1% | - | - | - |
| Autres inactifs | 80 | 7.0% | 1.9% | 37 | 14.0% | 2.3% | 42 | 4.9% | 1.6% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 165 | 14.6% | 1.6% | 43 | 16.3% | 1.0% | 122 | 14.1% | 2.2% | 39 | 9.2% | 2.1% |
| 2 personnes | 449 | 39.6% | 2.5% | 101 | 38.1% | 1.2% | 347 | 40.1% | 3.7% | 103 | 24.4% | 2.5% |
| 3 personnes | 173 | 15.3% | 1.9% | 43 | 16.0% | 0.9% | 130 | 15.0% | 2.8% | 90 | 21.2% | 2.3% |
| 4 personnes | 209 | 18.5% | 2.3% | 57 | 21.4% | 1.2% | 152 | 17.6% | 3.3% | 119 | 28.2% | 2.4% |
| 5 personnes et + | 136 | 12.0% | 2.5% | 22 | 8.2% | 0.8% | 114 | 13.2% | 4.1% | 71 | 16.9% | 2.8% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 385 | 34.1% | 2.5% | 91 | 34.1% | 1.2% | 295 | 34.0% | 3.6% | 213 | 50.4% | 2.7% |
| Non | 747 | 65.9% | 2.0% | 175 | 65.9% | 1.0% | 571 | 66.0% | 3.0% | 210 | 49.6% | 2.2% |
| Habitat | ||||||||||||
| Communes rurales | 324 | 28.7% | 2.7% | 58 | 21.6% | 1.0% | 267 | 30.8% | 4.3% | 106 | 25.1% | 3.2% |
| Agglo. - 20 000 hab | 179 | 15.8% | 2.0% | 53 | 20.1% | 1.3% | 125 | 14.5% | 2.6% | 67 | 16.0% | 2.7% |
| Agglo. 20 000 à 100 000 hab | 183 | 16.2% | 2.6% | 57 | 21.5% | 1.7% | 126 | 14.6% | 3.5% | 60 | 14.2% | 3.2% |
| Agglo. + 100 000 hab | 308 | 27.2% | 2.0% | 67 | 25.4% | 0.9% | 240 | 27.8% | 3.0% | 119 | 28.2% | 2.1% |
| Agglo. Paris | 138 | 12.2% | 1.6% | 30 | 11.4% | 0.7% | 107 | 12.4% | 2.4% | 70 | 16.5% | 1.8% |
| Régions INSEE | ||||||||||||
| Ile de France | 155 | 13.7% | 1.6% | 32 | 12.0% | 0.7% | 123 | 14.3% | 2.5% | 78 | 18.5% | 1.8% |
| Nord Pas de Calais | 73 | 6.4% | 2.2% | 18 | 6.6% | 1.1% | 55 | 6.3% | 3.2% | 16 | 3.9% | 1.7% |
| Lorraine | 30 | 2.7% | 1.6% | 8 | 3.1% | 0.9% | 22 | 2.6% | 2.2% | 14 | 3.4% | 2.7% |
| Alsace | 32 | 2.8% | 2.1% | 13 | 4.8% | 1.7% | 19 | 2.2% | 2.4% | 8 | 1.9% | 1.7% |
| Franche-Comté | 19 | 1.7% | 2.0% | 3 | 1.2% | 0.7% | 16 | 1.8% | 3.2% | 9 | 2.2% | 3.4% |
| Champagne Ardennes | 46 | 4.0% | 4.2% | 15 | 5.5% | 2.8% | 31 | 3.6% | 5.5% | 16 | 3.8% | 5.4% |
| Picardie | 52 | 4.6% | 3.4% | 14 | 5.4% | 1.9% | 38 | 4.4% | 4.8% | 16 | 3.8% | 3.8% |
| Bourgogne | 24 | 2.1% | 1.8% | 6 | 2.3% | 1.0% | 18 | 2.0% | 2.5% | 8 | 1.9% | 2.4% |
| Haute Normandie | 32 | 2.9% | 2.2% | 7 | 2.7% | 1.0% | 25 | 2.9% | 3.2% | 9 | 2.2% | 2.1% |
| Basse Normandie | 31 | 2.7% | 2.5% | 8 | 3.1% | 1.4% | 22 | 2.6% | 3.5% | 8 | 1.9% | 2.4% |
| Centre | 56 | 4.9% | 2.6% | 13 | 4.8% | 1.3% | 43 | 4.9% | 3.9% | 28 | 6.6% | 4.3% |
| Pays de Loire | 47 | 4.1% | 1.6% | 9 | 3.4% | 0.6% | 38 | 4.4% | 2.4% | 21 | 4.9% | 2.2% |
| Bretagne | 64 | 5.6% | 2.4% | 10 | 3.9% | 0.8% | 54 | 6.2% | 3.9% | 19 | 4.5% | 2.5% |
| Poitou Charentes | 38 | 3.3% | 2.5% | 8 | 2.9% | 1.1% | 30 | 3.4% | 3.8% | 12 | 2.8% | 3.3% |
| Aquitaine | 77 | 6.8% | 2.8% | 12 | 4.5% | 0.9% | 65 | 7.5% | 4.5% | 22 | 5.2% | 2.6% |
| Midi Pyrénées | 54 | 4.8% | 2.2% | 12 | 4.6% | 1.0% | 42 | 4.9% | 3.3% | 23 | 5.5% | 3.0% |
| Limousin | 14 | 1.2% | 2.3% | 2 | 0.6% | 0.5% | 13 | 1.5% | 3.9% | 3 | 0.7% | 1.7% |
| Auvergne | 25 | 2.2% | 2.2% | 6 | 2.1% | 1.0% | 20 | 2.3% | 3.4% | 8 | 1.9% | 2.5% |
| Rhône Alpes | 128 | 11.3% | 2.5% | 38 | 14.2% | 1.5% | 91 | 10.5% | 3.3% | 50 | 11.8% | 2.6% |
| Languedoc Roussillon | 49 | 4.4% | 2.2% | 17 | 6.2% | 1.5% | 33 | 3.8% | 2.7% | 17 | 4.0% | 2.5% |
| Provence Alpes Côte d'Azur, Corse | 85 | 7.5% | 2.0% | 16 | 6.0% | 0.8% | 69 | 8.0% | 3.0% | 36 | 8.5% | 2.5% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 768 | 67.9% | 2.2% | 185 | 69.7% | 1.1% | 583 | 67.3% | 3.4% | 347 | 82.3% | 2.4% |
| Presque tous les jours | 134 | 11.9% | 2.3% | 21 | 7.9% | 0.8% | 113 | 13.1% | 3.5% | 46 | 10.9% | 2.5% |
| 1 à 2 fois par semaine | 88 | 7.8% | 3.4% | 19 | 7.2% | 1.8% | 69 | 7.9% | 4.6% | 16 | 3.8% | 3.1% |
| 1 à 3 fois par mois | 19 | 1.6% | 3.8% | 8 | 3.2% | 4.3% | 10 | 1.2% | 3.5% | 2 | 0.5% | 3.1% |
| Moins souvent | 17 | 1.5% | 2.4% | 2 | 0.6% | 0.4% | 15 | 1.8% | 4.3% | 9 | 2.2% | 19.5% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 38 | 3.3% | 2.1% | 12 | 4.4% | 1.6% | 26 | 3.0% | 2.4% | 4 | 0.8% | 1.9% |
| De 9 000 à moins de 12 000 euros par an | 52 | 4.6% | 1.7% | 9 | 3.6% | 0.8% | 43 | 4.9% | 2.3% | 5 | 1.1% | 2.0% |
| De 12 000 à moins de 18 000 euros par an | 136 | 12.1% | 2.5% | 35 | 13.2% | 1.4% | 101 | 11.7% | 3.2% | 13 | 3.1% | 2.1% |
| De 18 000 à moins de 24 000 euros par an | 158 | 14.0% | 2.3% | 43 | 16.3% | 1.5% | 115 | 13.2% | 3.0% | 43 | 10.1% | 3.2% |
| De 24 000 à moins de 36 000 euros par an | 230 | 20.3% | 2.0% | 55 | 20.6% | 1.0% | 175 | 20.2% | 2.9% | 75 | 17.8% | 2.1% |
| De 36 000 à moins de 45 000 euros par an | 158 | 14.0% | 2.2% | 28 | 10.5% | 0.8% | 130 | 15.1% | 3.8% | 73 | 17.4% | 2.5% |
| De 45 000 à moins de 65 000 euros par an | 156 | 13.8% | 2.1% | 34 | 12.8% | 0.8% | 122 | 14.1% | 3.8% | 96 | 22.7% | 2.4% |
| 65 000 euros et plus par an | 113 | 9.9% | 2.8% | 28 | 10.5% | 1.2% | 85 | 9.8% | 5.0% | 84 | 20.0% | 3.1% |
| Refus | 65 | 5.7% | 1.9% | 13 | 4.9% | 0.9% | 52 | 6.0% | 2.7% | 16 | 3.8% | 1.4% |
| Ne sait pas | 26 | 2.3% | 1.6% | 9 | 3.3% | 1.2% | 18 | 2.0% | 1.9% | 14 | 3.2% | 2.4% |
