L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1177 | 100.0% | 2.3% | 282 | 100.0% | 1.1% | 894 | 100.0% | 3.3% | 485 | 100.0% | 2.8% |
| Sexe | ||||||||||||
| Homme | 282 | 24.0% | 1.1% | 282 | 100.0% | 1.1% | - | - | - | 109 | 22.5% | 1.2% |
| Femme | 894 | 76.0% | 3.3% | - | - | - | 894 | 100.0% | 3.3% | 376 | 77.5% | 4.4% |
| Age | ||||||||||||
| 15 à 24 ans | 49 | 4.1% | 0.7% | 22 | 7.8% | 0.6% | 27 | 3.0% | 0.7% | 26 | 5.4% | 0.9% |
| 25 à 34 ans | 118 | 10.0% | 1.6% | 31 | 10.9% | 0.8% | 87 | 9.7% | 2.2% | 52 | 10.7% | 1.6% |
| 35 à 49 ans | 345 | 29.3% | 2.8% | 75 | 26.6% | 1.2% | 270 | 30.2% | 4.3% | 213 | 43.9% | 3.4% |
| 50 à 59 ans | 300 | 25.5% | 3.2% | 70 | 24.7% | 1.5% | 230 | 25.7% | 4.9% | 149 | 30.6% | 3.9% |
| 60 ans et plus | 365 | 31.1% | 2.4% | 85 | 30.1% | 1.3% | 280 | 31.4% | 3.2% | 45 | 9.4% | 5.2% |
| Individu | ||||||||||||
| Ménagères | 856 | 72.8% | 3.6% | - | - | - | 856 | 95.7% | 3.6% | 356 | 73.3% | 5.1% |
| Personne de référence | 461 | 39.2% | 1.6% | 254 | 89.9% | 1.2% | 207 | 23.2% | 2.6% | 156 | 32.2% | 1.9% |
| Responsable des achats | 980 | 83.3% | 2.7% | 177 | 62.5% | 1.3% | 804 | 89.9% | 3.5% | 386 | 79.5% | 3.5% |
| PCS Individu | ||||||||||||
| Agriculteurs | 10 | 0.8% | 2.0% | 5 | 1.7% | 1.4% | 5 | 0.6% | 3.2% | - | - | - |
| Petits patrons | 63 | 5.3% | 3.9% | 33 | 11.6% | 2.9% | 30 | 3.4% | 6.7% | 54 | 11.2% | 3.8% |
| Affaires et Cadres | 148 | 12.6% | 3.0% | 37 | 13.2% | 1.3% | 111 | 12.4% | 5.4% | 130 | 26.9% | 3.0% |
| Professions intermédiaires | 229 | 19.5% | 3.2% | 35 | 12.2% | 1.0% | 195 | 21.8% | 5.3% | 170 | 35.0% | 2.9% |
| Employés | 232 | 19.7% | 2.8% | 15 | 5.2% | 0.7% | 217 | 24.2% | 3.5% | 74 | 15.2% | 4.0% |
| Ouvriers | 80 | 6.8% | 1.3% | 57 | 20.3% | 1.1% | 23 | 2.5% | 1.7% | 5 | 1.0% | 1.4% |
| Retraités | 279 | 23.7% | 2.2% | 65 | 22.8% | 1.0% | 215 | 24.0% | 3.2% | 8 | 1.6% | 3.8% |
| Autres inactifs | 135 | 11.5% | 1.3% | 36 | 12.9% | 1.0% | 99 | 11.1% | 1.5% | 45 | 9.2% | 1.4% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 18 | 1.5% | 2.4% | 8 | 2.8% | 1.9% | 10 | 1.2% | 3.0% | - | - | - |
| Petits patrons | 83 | 7.1% | 3.2% | 33 | 11.6% | 2.4% | 51 | 5.7% | 4.0% | 83 | 17.2% | 3.2% |
| Affaires et Cadres | 226 | 19.2% | 3.3% | 41 | 14.6% | 1.2% | 185 | 20.6% | 5.4% | 226 | 46.5% | 3.3% |
| Professions intermédiaires | 176 | 15.0% | 2.2% | 35 | 12.4% | 0.9% | 141 | 15.8% | 3.6% | 176 | 36.3% | 2.2% |
| Employés | 109 | 9.3% | 2.0% | 19 | 6.7% | 0.8% | 90 | 10.1% | 3.0% | - | - | - |
| Ouvriers | 171 | 14.5% | 1.8% | 56 | 20.0% | 1.1% | 114 | 12.8% | 2.6% | - | - | - |
| Retraités | 335 | 28.4% | 2.3% | 68 | 23.9% | 1.0% | 267 | 29.9% | 3.3% | - | - | - |
| Autres inactifs | 59 | 5.0% | 1.4% | 23 | 8.0% | 1.4% | 36 | 4.0% | 1.4% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 208 | 17.7% | 2.1% | 50 | 17.8% | 1.1% | 157 | 17.6% | 2.8% | 44 | 9.1% | 2.4% |
| 2 personnes | 430 | 36.5% | 2.4% | 92 | 32.7% | 1.1% | 337 | 37.7% | 3.6% | 126 | 26.0% | 3.0% |
| 3 personnes | 167 | 14.2% | 1.8% | 35 | 12.4% | 0.8% | 132 | 14.8% | 2.9% | 85 | 17.6% | 2.2% |
| 4 personnes | 220 | 18.7% | 2.4% | 61 | 21.5% | 1.3% | 159 | 17.8% | 3.4% | 139 | 28.7% | 2.8% |
| 5 personnes et + | 152 | 12.9% | 2.8% | 44 | 15.6% | 1.6% | 108 | 12.0% | 3.8% | 91 | 18.7% | 3.5% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 397 | 33.8% | 2.5% | 95 | 33.7% | 1.3% | 302 | 33.8% | 3.7% | 244 | 50.3% | 3.2% |
| Non | 779 | 66.2% | 2.1% | 187 | 66.3% | 1.1% | 592 | 66.2% | 3.1% | 241 | 49.7% | 2.5% |
| Habitat | ||||||||||||
| Communes rurales | 253 | 21.5% | 2.1% | 63 | 22.3% | 1.1% | 190 | 21.3% | 3.0% | 82 | 17.0% | 2.5% |
| Agglo. - 20 000 hab | 159 | 13.5% | 1.8% | 37 | 13.0% | 0.9% | 122 | 13.7% | 2.5% | 62 | 12.8% | 2.5% |
| Agglo. 20 000 à 100 000 hab | 164 | 14.0% | 2.4% | 41 | 14.6% | 1.2% | 123 | 13.8% | 3.4% | 60 | 12.4% | 3.2% |
| Agglo. + 100 000 hab | 341 | 29.0% | 2.2% | 80 | 28.2% | 1.1% | 262 | 29.3% | 3.3% | 137 | 28.2% | 2.4% |
| Agglo. Paris | 258 | 22.0% | 3.0% | 62 | 21.9% | 1.5% | 197 | 22.0% | 4.4% | 144 | 29.6% | 3.6% |
| Régions INSEE | ||||||||||||
| Ile de France | 286 | 24.3% | 3.0% | 67 | 23.6% | 1.5% | 220 | 24.6% | 4.4% | 159 | 32.7% | 3.7% |
| Nord Pas de Calais | 67 | 5.7% | 2.1% | 20 | 7.2% | 1.3% | 46 | 5.2% | 2.7% | 14 | 2.9% | 1.4% |
| Lorraine | 30 | 2.6% | 1.6% | 8 | 2.8% | 0.9% | 22 | 2.5% | 2.2% | 15 | 3.1% | 2.8% |
| Alsace | 45 | 3.8% | 2.9% | 25 | 8.9% | 3.4% | 20 | 2.3% | 2.5% | 11 | 2.3% | 2.4% |
| Franche-Comté | 23 | 2.0% | 2.4% | 6 | 2.0% | 1.2% | 18 | 2.0% | 3.6% | 9 | 1.8% | 3.2% |
| Champagne Ardennes | 21 | 1.8% | 2.0% | 6 | 2.0% | 1.1% | 16 | 1.7% | 2.8% | 9 | 1.9% | 3.1% |
| Picardie | 33 | 2.8% | 2.1% | 11 | 4.0% | 1.5% | 21 | 2.4% | 2.7% | 9 | 1.8% | 2.1% |
| Bourgogne | 37 | 3.2% | 2.7% | 8 | 3.0% | 1.3% | 29 | 3.2% | 4.1% | 12 | 2.5% | 3.6% |
| Haute Normandie | 30 | 2.5% | 2.0% | 9 | 3.3% | 1.3% | 21 | 2.3% | 2.6% | 10 | 2.0% | 2.2% |
| Basse Normandie | 17 | 1.4% | 1.4% | 3 | 1.2% | 0.6% | 13 | 1.5% | 2.1% | 5 | 1.1% | 1.6% |
| Centre | 38 | 3.2% | 1.8% | 6 | 2.0% | 0.6% | 32 | 3.6% | 2.9% | 18 | 3.8% | 2.8% |
| Pays de Loire | 55 | 4.7% | 1.9% | 7 | 2.5% | 0.5% | 48 | 5.4% | 3.1% | 30 | 6.1% | 3.2% |
| Bretagne | 80 | 6.8% | 3.0% | 15 | 5.2% | 1.1% | 66 | 7.3% | 4.7% | 38 | 7.8% | 5.0% |
| Poitou Charentes | 31 | 2.6% | 2.1% | 7 | 2.5% | 1.0% | 24 | 2.7% | 3.1% | 5 | 1.0% | 1.3% |
| Aquitaine | 55 | 4.7% | 2.0% | 7 | 2.6% | 0.5% | 48 | 5.4% | 3.3% | 16 | 3.3% | 1.9% |
| Midi Pyrénées | 51 | 4.3% | 2.1% | 20 | 7.0% | 1.7% | 31 | 3.5% | 2.4% | 18 | 3.6% | 2.2% |
| Limousin | 14 | 1.2% | 2.3% | 2 | 0.6% | 0.5% | 12 | 1.4% | 3.9% | 5 | 1.0% | 3.0% |
| Auvergne | 21 | 1.8% | 1.8% | 6 | 2.0% | 1.1% | 15 | 1.7% | 2.6% | 6 | 1.2% | 1.9% |
| Rhône Alpes | 98 | 8.3% | 1.9% | 22 | 7.8% | 0.9% | 76 | 8.5% | 2.8% | 40 | 8.2% | 2.1% |
| Languedoc Roussillon | 64 | 5.5% | 2.8% | 14 | 4.9% | 1.3% | 51 | 5.7% | 4.2% | 25 | 5.1% | 3.6% |
| Provence Alpes Côte d'Azur, Corse | 79 | 6.7% | 1.8% | 14 | 4.9% | 0.7% | 65 | 7.3% | 2.8% | 33 | 6.8% | 2.3% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 846 | 71.9% | 2.4% | 200 | 70.8% | 1.2% | 646 | 72.3% | 3.7% | 405 | 83.5% | 2.8% |
| Presque tous les jours | 171 | 14.5% | 2.9% | 43 | 15.1% | 1.6% | 128 | 14.3% | 4.0% | 56 | 11.5% | 3.0% |
| 1 à 2 fois par semaine | 88 | 7.5% | 3.4% | 29 | 10.4% | 2.7% | 59 | 6.6% | 4.0% | 22 | 4.5% | 4.2% |
| 1 à 3 fois par mois | 11 | 0.9% | 2.2% | 2 | 0.9% | 1.3% | 8 | 0.9% | 2.9% | 2 | 0.4% | 3.1% |
| Moins souvent | 6 | 0.5% | 0.8% | 1 | 0.3% | 0.2% | 5 | 0.6% | 1.5% | - | - | - |
| Jamais | 2 | 0.2% | 2.9% | - | - | - | 2 | 0.2% | 6.9% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 22 | 1.9% | 1.2% | 4 | 1.4% | 0.5% | 18 | 2.0% | 1.7% | 2 | 0.3% | 0.8% |
| De 9 000 à moins de 12 000 euros par an | 39 | 3.3% | 1.3% | 24 | 8.7% | 2.1% | 15 | 1.6% | 0.8% | 1 | 0.2% | 0.4% |
| De 12 000 à moins de 18 000 euros par an | 99 | 8.4% | 1.8% | 19 | 6.6% | 0.8% | 81 | 9.0% | 2.6% | 10 | 2.2% | 1.7% |
| De 18 000 à moins de 24 000 euros par an | 104 | 8.9% | 1.5% | 21 | 7.5% | 0.7% | 83 | 9.3% | 2.2% | 42 | 8.7% | 3.1% |
| De 24 000 à moins de 36 000 euros par an | 260 | 22.1% | 2.3% | 55 | 19.5% | 1.0% | 205 | 22.9% | 3.4% | 83 | 17.2% | 2.4% |
| De 36 000 à moins de 45 000 euros par an | 167 | 14.2% | 2.3% | 36 | 12.9% | 1.0% | 131 | 14.6% | 3.8% | 63 | 12.9% | 2.1% |
| De 45 000 à moins de 65 000 euros par an | 246 | 20.9% | 3.4% | 61 | 21.7% | 1.5% | 185 | 20.7% | 5.7% | 144 | 29.7% | 3.5% |
| 65 000 euros et plus par an | 148 | 12.6% | 3.7% | 38 | 13.6% | 1.7% | 110 | 12.2% | 6.5% | 109 | 22.4% | 4.0% |
| Refus | 74 | 6.3% | 2.2% | 17 | 6.2% | 1.2% | 56 | 6.3% | 2.9% | 18 | 3.8% | 1.6% |
| Ne sait pas | 17 | 1.4% | 1.0% | 6 | 2.0% | 0.8% | 11 | 1.2% | 1.2% | 13 | 2.7% | 2.3% |
