L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1159 | 100.0% | 2.2% | 213 | 100.0% | 0.9% | 946 | 100.0% | 3.5% | 497 | 100.0% | 2.9% |
| Sexe | ||||||||||||
| Homme | 213 | 18.4% | 0.9% | 213 | 100.0% | 0.9% | - | - | - | 87 | 17.6% | 1.0% |
| Femme | 946 | 81.6% | 3.5% | - | - | - | 946 | 100.0% | 3.5% | 410 | 82.4% | 4.8% |
| Age | ||||||||||||
| 15 à 24 ans | 108 | 9.3% | 1.5% | 21 | 10.0% | 0.6% | 87 | 9.2% | 2.4% | 53 | 10.7% | 1.7% |
| 25 à 34 ans | 135 | 11.7% | 1.8% | 15 | 6.8% | 0.4% | 121 | 12.8% | 3.1% | 67 | 13.5% | 2.1% |
| 35 à 49 ans | 350 | 30.2% | 2.8% | 77 | 36.0% | 1.2% | 273 | 28.9% | 4.3% | 229 | 46.1% | 3.6% |
| 50 à 59 ans | 260 | 22.5% | 2.8% | 66 | 30.7% | 1.4% | 195 | 20.6% | 4.2% | 110 | 22.2% | 2.9% |
| 60 ans et plus | 306 | 26.4% | 2.0% | 35 | 16.5% | 0.5% | 271 | 28.6% | 3.1% | 37 | 7.5% | 4.2% |
| Individu | ||||||||||||
| Ménagères | 860 | 74.2% | 3.7% | - | - | - | 860 | 90.9% | 3.7% | 374 | 75.2% | 5.3% |
| Personne de référence | 441 | 38.1% | 1.6% | 188 | 88.3% | 0.9% | 253 | 26.7% | 3.2% | 152 | 30.5% | 1.8% |
| Responsable des achats | 968 | 83.5% | 2.7% | 133 | 62.2% | 1.0% | 835 | 88.3% | 3.6% | 410 | 82.5% | 3.7% |
| PCS Individu | ||||||||||||
| Agriculteurs | 4 | 0.3% | 0.8% | 1 | 0.7% | 0.4% | 3 | 0.3% | 1.6% | - | - | - |
| Petits patrons | 37 | 3.2% | 2.3% | 10 | 4.8% | 0.9% | 26 | 2.8% | 5.9% | 32 | 6.4% | 2.2% |
| Affaires et Cadres | 187 | 16.1% | 3.8% | 49 | 23.0% | 1.7% | 138 | 14.5% | 6.7% | 165 | 33.2% | 3.7% |
| Professions intermédiaires | 174 | 15.0% | 2.4% | 25 | 11.6% | 0.7% | 149 | 15.7% | 4.1% | 145 | 29.2% | 2.5% |
| Employés | 213 | 18.4% | 2.6% | 29 | 13.7% | 1.3% | 184 | 19.4% | 3.0% | 54 | 10.8% | 2.9% |
| Ouvriers | 68 | 5.9% | 1.1% | 28 | 13.3% | 0.6% | 40 | 4.2% | 3.0% | - | - | - |
| Retraités | 224 | 19.3% | 1.8% | 28 | 13.0% | 0.4% | 196 | 20.7% | 3.0% | 7 | 1.3% | 3.2% |
| Autres inactifs | 253 | 21.8% | 2.4% | 43 | 19.9% | 1.1% | 211 | 22.3% | 3.1% | 94 | 19.0% | 2.9% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 7 | 0.6% | 0.9% | 1 | 0.7% | 0.3% | 5 | 0.6% | 1.5% | - | - | - |
| Petits patrons | 77 | 6.7% | 3.0% | 10 | 4.8% | 0.8% | 67 | 7.1% | 5.3% | 77 | 15.6% | 3.0% |
| Affaires et Cadres | 249 | 21.5% | 3.6% | 51 | 23.8% | 1.5% | 199 | 21.0% | 5.8% | 249 | 50.2% | 3.6% |
| Professions intermédiaires | 170 | 14.7% | 2.2% | 26 | 12.3% | 0.7% | 144 | 15.2% | 3.7% | 170 | 34.2% | 2.2% |
| Employés | 117 | 10.1% | 2.2% | 32 | 14.9% | 1.3% | 85 | 9.0% | 2.8% | - | - | - |
| Ouvriers | 137 | 11.8% | 1.4% | 27 | 12.7% | 0.5% | 110 | 11.6% | 2.5% | - | - | - |
| Retraités | 287 | 24.7% | 1.9% | 30 | 14.3% | 0.5% | 256 | 27.1% | 3.2% | - | - | - |
| Autres inactifs | 115 | 9.9% | 2.7% | 36 | 16.7% | 2.2% | 80 | 8.4% | 3.0% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 211 | 18.2% | 2.1% | 28 | 13.1% | 0.6% | 183 | 19.3% | 3.2% | 55 | 11.1% | 3.0% |
| 2 personnes | 408 | 35.2% | 2.3% | 74 | 34.6% | 0.9% | 334 | 35.3% | 3.5% | 121 | 24.3% | 2.9% |
| 3 personnes | 169 | 14.6% | 1.8% | 30 | 14.1% | 0.6% | 139 | 14.7% | 3.0% | 106 | 21.3% | 2.7% |
| 4 personnes | 234 | 20.1% | 2.5% | 44 | 20.8% | 1.0% | 189 | 20.0% | 4.1% | 148 | 29.8% | 3.0% |
| 5 personnes et + | 138 | 11.9% | 2.5% | 37 | 17.4% | 1.4% | 101 | 10.6% | 3.6% | 67 | 13.5% | 2.6% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 387 | 33.3% | 2.5% | 79 | 36.8% | 1.1% | 308 | 32.6% | 3.8% | 231 | 46.4% | 3.0% |
| Non | 773 | 66.7% | 2.1% | 135 | 63.2% | 0.8% | 638 | 67.4% | 3.4% | 266 | 53.6% | 2.8% |
| Habitat | ||||||||||||
| Communes rurales | 187 | 16.2% | 1.6% | 16 | 7.5% | 0.3% | 171 | 18.1% | 2.7% | 75 | 15.0% | 2.3% |
| Agglo. - 20 000 hab | 123 | 10.6% | 1.4% | 26 | 12.2% | 0.6% | 97 | 10.3% | 2.0% | 53 | 10.7% | 2.1% |
| Agglo. 20 000 à 100 000 hab | 112 | 9.6% | 1.6% | 24 | 11.2% | 0.7% | 88 | 9.3% | 2.4% | 41 | 8.3% | 2.2% |
| Agglo. + 100 000 hab | 405 | 35.0% | 2.6% | 85 | 40.0% | 1.1% | 320 | 33.8% | 4.0% | 158 | 31.7% | 2.8% |
| Agglo. Paris | 332 | 28.6% | 3.9% | 62 | 29.1% | 1.5% | 270 | 28.5% | 6.0% | 170 | 34.3% | 4.3% |
| Régions INSEE | ||||||||||||
| Ile de France | 357 | 30.8% | 3.7% | 63 | 29.4% | 1.4% | 294 | 31.1% | 5.9% | 187 | 37.6% | 4.3% |
| Nord Pas de Calais | 33 | 2.8% | 1.0% | 3 | 1.6% | 0.2% | 29 | 3.1% | 1.7% | 10 | 2.1% | 1.1% |
| Lorraine | 24 | 2.1% | 1.3% | 4 | 2.0% | 0.5% | 20 | 2.1% | 2.0% | 11 | 2.2% | 2.1% |
| Alsace | 38 | 3.3% | 2.5% | 5 | 2.4% | 0.7% | 33 | 3.5% | 4.2% | 3 | 0.5% | 0.6% |
| Franche-Comté | 25 | 2.1% | 2.6% | 0 | 0.1% | 0.1% | 25 | 2.6% | 5.0% | 6 | 1.3% | 2.4% |
| Champagne Ardennes | 17 | 1.5% | 1.6% | 1 | 0.4% | 0.2% | 17 | 1.8% | 2.9% | 5 | 1.0% | 1.8% |
| Picardie | 27 | 2.3% | 1.7% | 4 | 1.7% | 0.5% | 23 | 2.4% | 2.9% | 14 | 2.7% | 3.2% |
| Bourgogne | 30 | 2.6% | 2.2% | 7 | 3.1% | 1.0% | 24 | 2.5% | 3.4% | 11 | 2.2% | 3.2% |
| Haute Normandie | 38 | 3.2% | 2.5% | 12 | 5.7% | 1.7% | 25 | 2.7% | 3.3% | 18 | 3.5% | 3.9% |
| Basse Normandie | 21 | 1.8% | 1.7% | 8 | 3.9% | 1.4% | 13 | 1.3% | 2.0% | 10 | 2.0% | 3.1% |
| Centre | 36 | 3.1% | 1.7% | 4 | 1.7% | 0.4% | 33 | 3.5% | 3.0% | 21 | 4.3% | 3.3% |
| Pays de Loire | 43 | 3.7% | 1.4% | 2 | 1.1% | 0.2% | 41 | 4.3% | 2.6% | 15 | 3.1% | 1.7% |
| Bretagne | 47 | 4.0% | 1.8% | 3 | 1.6% | 0.3% | 43 | 4.6% | 3.1% | 17 | 3.4% | 2.2% |
| Poitou Charentes | 32 | 2.7% | 2.1% | 10 | 4.6% | 1.4% | 22 | 2.3% | 2.8% | 8 | 1.6% | 2.2% |
| Aquitaine | 68 | 5.9% | 2.4% | 16 | 7.5% | 1.2% | 52 | 5.5% | 3.6% | 22 | 4.4% | 2.6% |
| Midi Pyrénées | 48 | 4.2% | 2.0% | 8 | 3.9% | 0.7% | 40 | 4.2% | 3.1% | 19 | 3.9% | 2.5% |
| Limousin | 12 | 1.0% | 2.0% | 0 | 0.2% | 0.1% | 12 | 1.2% | 3.6% | 4 | 0.9% | 2.7% |
| Auvergne | 16 | 1.4% | 1.4% | 1 | 0.6% | 0.2% | 15 | 1.6% | 2.5% | 6 | 1.1% | 1.7% |
| Rhône Alpes | 77 | 6.7% | 1.5% | 22 | 10.1% | 0.9% | 56 | 5.9% | 2.1% | 41 | 8.2% | 2.1% |
| Languedoc Roussillon | 46 | 3.9% | 2.0% | 5 | 2.3% | 0.5% | 41 | 4.3% | 3.4% | 14 | 2.9% | 2.1% |
| Provence Alpes Côte d'Azur, Corse | 123 | 10.6% | 2.8% | 34 | 16.0% | 1.6% | 89 | 9.4% | 3.9% | 54 | 10.9% | 3.7% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 883 | 76.2% | 2.5% | 171 | 80.0% | 1.0% | 712 | 75.3% | 4.1% | 434 | 87.4% | 2.9% |
| Presque tous les jours | 126 | 10.9% | 2.1% | 12 | 5.6% | 0.4% | 114 | 12.1% | 3.6% | 39 | 7.9% | 2.1% |
| 1 à 2 fois par semaine | 57 | 4.9% | 2.2% | 4 | 2.0% | 0.4% | 52 | 5.5% | 3.5% | 12 | 2.5% | 2.3% |
| 1 à 3 fois par mois | 8 | 0.7% | 1.6% | 1 | 0.7% | 0.8% | 6 | 0.7% | 2.1% | 2 | 0.4% | 2.6% |
| Moins souvent | 11 | 0.9% | 1.5% | - | - | - | 11 | 1.1% | 3.0% | 9 | 1.9% | 19.5% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 43 | 3.7% | 2.3% | 7 | 3.1% | 0.9% | 36 | 3.8% | 3.4% | 9 | 1.9% | 4.8% |
| De 9 000 à moins de 12 000 euros par an | 38 | 3.3% | 1.3% | - | - | - | 38 | 4.0% | 2.1% | 3 | 0.7% | 1.5% |
| De 12 000 à moins de 18 000 euros par an | 114 | 9.8% | 2.1% | 26 | 12.2% | 1.1% | 88 | 9.3% | 2.8% | 17 | 3.4% | 2.7% |
| De 18 000 à moins de 24 000 euros par an | 138 | 11.9% | 2.0% | 25 | 11.5% | 0.8% | 113 | 12.0% | 3.0% | 35 | 7.1% | 2.6% |
| De 24 000 à moins de 36 000 euros par an | 181 | 15.6% | 1.6% | 43 | 20.2% | 0.8% | 137 | 14.5% | 2.3% | 57 | 11.4% | 1.6% |
| De 36 000 à moins de 45 000 euros par an | 127 | 10.9% | 1.8% | 10 | 4.9% | 0.3% | 116 | 12.3% | 3.4% | 66 | 13.2% | 2.2% |
| De 45 000 à moins de 65 000 euros par an | 210 | 18.2% | 2.9% | 49 | 22.9% | 1.2% | 161 | 17.1% | 5.0% | 132 | 26.6% | 3.3% |
| 65 000 euros et plus par an | 175 | 15.1% | 4.4% | 44 | 20.6% | 1.9% | 132 | 13.9% | 7.8% | 112 | 22.6% | 4.1% |
| Refus | 104 | 9.0% | 3.1% | 7 | 3.2% | 0.5% | 97 | 10.3% | 5.0% | 44 | 8.9% | 3.9% |
| Ne sait pas | 30 | 2.6% | 1.8% | 3 | 1.5% | 0.4% | 27 | 2.8% | 2.9% | 21 | 4.1% | 3.5% |
