L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1769 | 100.0% | 3.4% | 494 | 100.0% | 2.0% | 1275 | 100.0% | 4.7% | 718 | 100.0% | 4.1% |
| Sexe | ||||||||||||
| Homme | 494 | 27.9% | 2.0% | 494 | 100.0% | 2.0% | - | - | - | 253 | 35.3% | 2.9% |
| Femme | 1275 | 72.1% | 4.7% | - | - | - | 1275 | 100.0% | 4.7% | 465 | 64.7% | 5.4% |
| Age | ||||||||||||
| 15 à 24 ans | 156 | 8.8% | 2.1% | 27 | 5.5% | 0.7% | 128 | 10.1% | 3.6% | 40 | 5.6% | 1.3% |
| 25 à 34 ans | 520 | 29.4% | 6.9% | 139 | 28.1% | 3.7% | 382 | 29.9% | 9.9% | 227 | 31.6% | 7.0% |
| 35 à 49 ans | 622 | 35.2% | 5.0% | 218 | 44.2% | 3.5% | 404 | 31.7% | 6.4% | 325 | 45.2% | 5.1% |
| 50 à 59 ans | 254 | 14.4% | 2.7% | 63 | 12.7% | 1.4% | 192 | 15.0% | 4.1% | 105 | 14.7% | 2.7% |
| 60 ans et plus | 216 | 12.2% | 1.4% | 47 | 9.5% | 0.7% | 170 | 13.3% | 2.0% | 20 | 2.8% | 2.3% |
| Individu | ||||||||||||
| Ménagères | 1156 | 65.4% | 4.9% | - | - | - | 1156 | 90.7% | 4.9% | 437 | 61.0% | 6.2% |
| Personne de référence | 695 | 39.3% | 2.4% | 457 | 92.7% | 2.2% | 237 | 18.6% | 3.0% | 279 | 38.8% | 3.3% |
| Responsable des achats | 1387 | 78.4% | 3.8% | 269 | 54.5% | 2.0% | 1118 | 87.7% | 4.9% | 550 | 76.7% | 5.0% |
| PCS Individu | ||||||||||||
| Agriculteurs | 13 | 0.7% | 2.6% | 10 | 2.0% | 2.8% | 3 | 0.3% | 2.2% | - | - | - |
| Petits patrons | 25 | 1.4% | 1.5% | 12 | 2.5% | 1.1% | 13 | 1.0% | 2.8% | 22 | 3.1% | 1.5% |
| Affaires et Cadres | 209 | 11.8% | 4.3% | 99 | 20.1% | 3.5% | 110 | 8.6% | 5.3% | 190 | 26.5% | 4.3% |
| Professions intermédiaires | 406 | 22.9% | 5.6% | 130 | 26.4% | 3.7% | 275 | 21.6% | 7.5% | 294 | 41.0% | 5.0% |
| Employés | 495 | 28.0% | 5.9% | 70 | 14.2% | 3.2% | 425 | 33.3% | 6.9% | 134 | 18.6% | 7.2% |
| Ouvriers | 144 | 8.1% | 2.3% | 98 | 19.9% | 2.0% | 46 | 3.6% | 3.4% | 9 | 1.3% | 2.7% |
| Retraités | 173 | 9.8% | 1.3% | 41 | 8.3% | 0.7% | 131 | 10.3% | 2.0% | 3 | 0.4% | 1.3% |
| Autres inactifs | 305 | 17.2% | 2.9% | 33 | 6.7% | 0.9% | 272 | 21.3% | 4.1% | 66 | 9.2% | 2.0% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 28 | 1.6% | 3.7% | 10 | 2.0% | 2.3% | 19 | 1.5% | 5.4% | - | - | - |
| Petits patrons | 51 | 2.9% | 1.9% | 14 | 2.9% | 1.1% | 37 | 2.9% | 2.9% | 51 | 7.1% | 1.9% |
| Affaires et Cadres | 290 | 16.4% | 4.2% | 105 | 21.4% | 3.1% | 185 | 14.5% | 5.4% | 290 | 40.4% | 4.2% |
| Professions intermédiaires | 376 | 21.3% | 4.8% | 134 | 27.1% | 3.3% | 243 | 19.0% | 6.3% | 376 | 52.5% | 4.8% |
| Employés | 254 | 14.4% | 4.7% | 76 | 15.5% | 3.2% | 178 | 13.9% | 5.8% | - | - | - |
| Ouvriers | 434 | 24.5% | 4.6% | 102 | 20.7% | 2.0% | 332 | 26.0% | 7.5% | - | - | - |
| Retraités | 220 | 12.4% | 1.5% | 44 | 8.9% | 0.7% | 176 | 13.8% | 2.2% | - | - | - |
| Autres inactifs | 115 | 6.5% | 2.7% | 8 | 1.6% | 0.5% | 107 | 8.4% | 4.1% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 119 | 6.7% | 1.2% | 9 | 1.8% | 0.2% | 110 | 8.6% | 1.9% | 18 | 2.5% | 1.0% |
| 2 personnes | 400 | 22.6% | 2.2% | 91 | 18.5% | 1.1% | 309 | 24.2% | 3.3% | 101 | 14.0% | 2.4% |
| 3 personnes | 403 | 22.8% | 4.4% | 131 | 26.6% | 2.8% | 272 | 21.3% | 5.9% | 192 | 26.7% | 4.9% |
| 4 personnes | 541 | 30.6% | 5.8% | 182 | 37.0% | 4.0% | 359 | 28.1% | 7.7% | 270 | 37.6% | 5.5% |
| 5 personnes et + | 306 | 17.3% | 5.6% | 80 | 16.2% | 3.0% | 226 | 17.7% | 8.1% | 137 | 19.1% | 5.3% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 1179 | 66.7% | 7.6% | 381 | 77.2% | 5.2% | 798 | 62.6% | 9.7% | 577 | 80.4% | 7.4% |
| Non | 589 | 33.3% | 1.6% | 113 | 22.8% | 0.6% | 477 | 37.4% | 2.5% | 141 | 19.6% | 1.5% |
| Habitat | ||||||||||||
| Communes rurales | 426 | 24.1% | 3.6% | 109 | 22.0% | 1.9% | 318 | 24.9% | 5.1% | 156 | 21.7% | 4.7% |
| Agglo. - 20 000 hab | 318 | 18.0% | 3.5% | 77 | 15.7% | 1.8% | 241 | 18.9% | 5.0% | 107 | 14.9% | 4.2% |
| Agglo. 20 000 à 100 000 hab | 216 | 12.2% | 3.1% | 54 | 10.9% | 1.6% | 162 | 12.7% | 4.5% | 78 | 10.8% | 4.2% |
| Agglo. + 100 000 hab | 518 | 29.3% | 3.3% | 154 | 31.2% | 2.0% | 364 | 28.6% | 4.6% | 235 | 32.8% | 4.1% |
| Agglo. Paris | 290 | 16.4% | 3.4% | 100 | 20.2% | 2.4% | 190 | 14.9% | 4.3% | 142 | 19.8% | 3.6% |
| Régions INSEE | ||||||||||||
| Ile de France | 335 | 19.0% | 3.5% | 108 | 21.9% | 2.4% | 227 | 17.8% | 4.5% | 156 | 21.8% | 3.6% |
| Nord Pas de Calais | 106 | 6.0% | 3.3% | 25 | 5.1% | 1.6% | 81 | 6.3% | 4.8% | 40 | 5.6% | 4.1% |
| Lorraine | 43 | 2.4% | 2.2% | 12 | 2.5% | 1.3% | 31 | 2.4% | 3.1% | 30 | 4.2% | 5.7% |
| Alsace | 55 | 3.1% | 3.6% | 8 | 1.5% | 1.0% | 47 | 3.7% | 6.0% | 16 | 2.3% | 3.4% |
| Franche-Comté | 28 | 1.6% | 2.9% | 12 | 2.5% | 2.7% | 15 | 1.2% | 3.1% | 8 | 1.0% | 2.8% |
| Champagne Ardennes | 46 | 2.6% | 4.2% | 14 | 2.8% | 2.7% | 32 | 2.5% | 5.7% | 9 | 1.3% | 3.0% |
| Picardie | 50 | 2.8% | 3.2% | 10 | 2.0% | 1.3% | 40 | 3.1% | 5.0% | 21 | 3.0% | 5.0% |
| Bourgogne | 34 | 1.9% | 2.5% | 12 | 2.5% | 1.9% | 22 | 1.7% | 3.1% | 11 | 1.5% | 3.2% |
| Haute Normandie | 36 | 2.0% | 2.4% | 9 | 1.9% | 1.3% | 26 | 2.1% | 3.4% | 14 | 2.0% | 3.2% |
| Basse Normandie | 54 | 3.1% | 4.5% | 12 | 2.4% | 2.1% | 42 | 3.3% | 6.7% | 17 | 2.4% | 5.3% |
| Centre | 114 | 6.4% | 5.4% | 24 | 4.8% | 2.4% | 90 | 7.1% | 8.3% | 47 | 6.6% | 7.3% |
| Pays de Loire | 157 | 8.9% | 5.3% | 45 | 9.2% | 3.2% | 111 | 8.7% | 7.2% | 43 | 6.0% | 4.6% |
| Bretagne | 119 | 6.7% | 4.4% | 38 | 7.6% | 2.9% | 81 | 6.4% | 5.8% | 49 | 6.9% | 6.5% |
| Poitou Charentes | 60 | 3.4% | 4.0% | 23 | 4.7% | 3.3% | 36 | 2.9% | 4.7% | 27 | 3.8% | 7.4% |
| Aquitaine | 55 | 3.1% | 2.0% | 25 | 5.2% | 1.9% | 30 | 2.3% | 2.0% | 29 | 4.1% | 3.4% |
| Midi Pyrénées | 85 | 4.8% | 3.5% | 20 | 4.1% | 1.7% | 65 | 5.1% | 5.1% | 33 | 4.6% | 4.2% |
| Limousin | 12 | 0.7% | 1.9% | 1 | 0.2% | 0.3% | 11 | 0.8% | 3.4% | 3 | 0.5% | 2.1% |
| Auvergne | 25 | 1.4% | 2.2% | 1 | 0.3% | 0.2% | 23 | 1.8% | 4.0% | 8 | 1.1% | 2.4% |
| Rhône Alpes | 198 | 11.2% | 3.8% | 47 | 9.6% | 1.9% | 151 | 11.8% | 5.6% | 93 | 12.9% | 4.8% |
| Languedoc Roussillon | 69 | 3.9% | 3.0% | 15 | 3.1% | 1.4% | 54 | 4.2% | 4.5% | 34 | 4.7% | 4.9% |
| Provence Alpes Côte d'Azur, Corse | 88 | 5.0% | 2.0% | 30 | 6.1% | 1.5% | 58 | 4.5% | 2.5% | 28 | 3.9% | 1.9% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1300 | 73.5% | 3.7% | 398 | 80.5% | 2.3% | 902 | 70.7% | 5.2% | 618 | 86.1% | 4.2% |
| Presque tous les jours | 217 | 12.3% | 3.6% | 54 | 10.9% | 2.0% | 163 | 12.8% | 5.1% | 71 | 9.8% | 3.8% |
| 1 à 2 fois par semaine | 90 | 5.1% | 3.5% | 22 | 4.5% | 2.0% | 68 | 5.3% | 4.6% | 25 | 3.4% | 4.7% |
| 1 à 3 fois par mois | 24 | 1.4% | 5.0% | - | - | - | 24 | 1.9% | 8.3% | 1 | 0.2% | 2.1% |
| Moins souvent | 21 | 1.2% | 2.9% | 8 | 1.6% | 2.1% | 13 | 1.0% | 3.6% | 1 | 0.1% | 1.2% |
| Jamais | 1 | 0.1% | 1.8% | 1 | 0.3% | 3.2% | - | - | - | 1 | 0.2% | 29.1% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 62 | 3.5% | 3.4% | 3 | 0.6% | 0.4% | 59 | 4.6% | 5.4% | 4 | 0.5% | 2.0% |
| De 9 000 à moins de 12 000 euros par an | 71 | 4.0% | 2.4% | 3 | 0.6% | 0.3% | 68 | 5.3% | 3.7% | 1 | 0.2% | 0.6% |
| De 12 000 à moins de 18 000 euros par an | 143 | 8.1% | 2.6% | 27 | 5.4% | 1.1% | 117 | 9.1% | 3.7% | 21 | 3.0% | 3.4% |
| De 18 000 à moins de 24 000 euros par an | 226 | 12.8% | 3.3% | 46 | 9.3% | 1.5% | 180 | 14.1% | 4.7% | 60 | 8.4% | 4.5% |
| De 24 000 à moins de 36 000 euros par an | 445 | 25.2% | 3.9% | 122 | 24.8% | 2.3% | 323 | 25.3% | 5.4% | 145 | 20.2% | 4.1% |
| De 36 000 à moins de 45 000 euros par an | 321 | 18.2% | 4.5% | 117 | 23.7% | 3.2% | 204 | 16.0% | 5.9% | 165 | 22.9% | 5.6% |
| De 45 000 à moins de 65 000 euros par an | 260 | 14.7% | 3.5% | 86 | 17.5% | 2.1% | 173 | 13.6% | 5.3% | 169 | 23.5% | 4.2% |
| 65 000 euros et plus par an | 136 | 7.7% | 3.4% | 66 | 13.3% | 2.9% | 70 | 5.5% | 4.2% | 110 | 15.3% | 4.0% |
| Refus | 85 | 4.8% | 2.5% | 23 | 4.7% | 1.6% | 61 | 4.8% | 3.2% | 39 | 5.4% | 3.4% |
| Ne sait pas | 20 | 1.1% | 1.2% | 0 | 0.1% | - | 20 | 1.5% | 2.1% | 4 | 0.5% | 0.6% |
