L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1848 | 100.0% | 3.5% | 513 | 100.0% | 2.1% | 1335 | 100.0% | 4.9% | 796 | 100.0% | 4.6% |
| Sexe | ||||||||||||
| Homme | 513 | 27.8% | 2.1% | 513 | 100.0% | 2.1% | - | - | - | 283 | 35.6% | 3.2% |
| Femme | 1335 | 72.2% | 4.9% | - | - | - | 1335 | 100.0% | 4.9% | 513 | 64.4% | 6.0% |
| Age | ||||||||||||
| 15 à 24 ans | 119 | 6.5% | 1.6% | 24 | 4.7% | 0.6% | 95 | 7.1% | 2.6% | 45 | 5.7% | 1.5% |
| 25 à 34 ans | 510 | 27.6% | 6.7% | 118 | 23.1% | 3.2% | 391 | 29.3% | 10.1% | 205 | 25.7% | 6.3% |
| 35 à 49 ans | 724 | 39.2% | 5.8% | 283 | 55.2% | 4.6% | 441 | 33.0% | 7.0% | 443 | 55.7% | 7.0% |
| 50 à 59 ans | 206 | 11.2% | 2.2% | 54 | 10.5% | 1.2% | 153 | 11.4% | 3.3% | 80 | 10.1% | 2.1% |
| 60 ans et plus | 289 | 15.7% | 1.9% | 34 | 6.6% | 0.5% | 256 | 19.1% | 2.9% | 23 | 2.8% | 2.6% |
| Individu | ||||||||||||
| Ménagères | 1231 | 66.6% | 5.2% | - | - | - | 1231 | 92.2% | 5.2% | 476 | 59.8% | 6.8% |
| Personne de référence | 755 | 40.8% | 2.7% | 484 | 94.3% | 2.4% | 271 | 20.3% | 3.4% | 318 | 39.9% | 3.8% |
| Responsable des achats | 1446 | 78.2% | 4.0% | 252 | 49.2% | 1.9% | 1194 | 89.4% | 5.2% | 591 | 74.2% | 5.4% |
| PCS Individu | ||||||||||||
| Agriculteurs | 14 | 0.8% | 2.8% | 7 | 1.4% | 2.1% | 7 | 0.5% | 4.4% | - | - | - |
| Petits patrons | 42 | 2.3% | 2.6% | 26 | 5.1% | 2.3% | 16 | 1.2% | 3.5% | 38 | 4.7% | 2.6% |
| Affaires et Cadres | 247 | 13.3% | 5.0% | 110 | 21.4% | 3.9% | 137 | 10.2% | 6.6% | 228 | 28.6% | 5.2% |
| Professions intermédiaires | 386 | 20.9% | 5.4% | 138 | 26.9% | 3.9% | 248 | 18.6% | 6.8% | 303 | 38.1% | 5.2% |
| Employés | 483 | 26.1% | 5.8% | 74 | 14.4% | 3.3% | 409 | 30.6% | 6.7% | 120 | 15.1% | 6.5% |
| Ouvriers | 135 | 7.3% | 2.1% | 86 | 16.9% | 1.7% | 49 | 3.7% | 3.7% | 16 | 2.0% | 4.7% |
| Retraités | 247 | 13.4% | 1.9% | 33 | 6.3% | 0.5% | 214 | 16.1% | 3.2% | 14 | 1.8% | 6.9% |
| Autres inactifs | 294 | 15.9% | 2.8% | 39 | 7.7% | 1.1% | 255 | 19.1% | 3.8% | 77 | 9.7% | 2.4% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 23 | 1.3% | 3.1% | 7 | 1.4% | 1.7% | 16 | 1.2% | 4.7% | - | - | - |
| Petits patrons | 85 | 4.6% | 3.2% | 28 | 5.4% | 2.1% | 57 | 4.3% | 4.5% | 85 | 10.7% | 3.2% |
| Affaires et Cadres | 342 | 18.5% | 5.0% | 117 | 22.8% | 3.4% | 225 | 16.9% | 6.6% | 342 | 43.0% | 5.0% |
| Professions intermédiaires | 369 | 20.0% | 4.7% | 138 | 27.0% | 3.5% | 231 | 17.3% | 5.9% | 369 | 46.3% | 4.7% |
| Employés | 274 | 14.8% | 5.0% | 80 | 15.5% | 3.4% | 194 | 14.5% | 6.4% | - | - | - |
| Ouvriers | 371 | 20.1% | 3.9% | 95 | 18.5% | 1.9% | 276 | 20.6% | 6.3% | - | - | - |
| Retraités | 282 | 15.3% | 1.9% | 35 | 6.7% | 0.5% | 248 | 18.6% | 3.0% | - | - | - |
| Autres inactifs | 102 | 5.5% | 2.4% | 14 | 2.7% | 0.9% | 88 | 6.6% | 3.4% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 161 | 8.7% | 1.6% | 14 | 2.8% | 0.3% | 147 | 11.0% | 2.6% | 20 | 2.6% | 1.1% |
| 2 personnes | 355 | 19.2% | 2.0% | 59 | 11.4% | 0.7% | 297 | 22.2% | 3.2% | 83 | 10.5% | 2.0% |
| 3 personnes | 413 | 22.4% | 4.5% | 116 | 22.5% | 2.5% | 297 | 22.3% | 6.5% | 186 | 23.3% | 4.8% |
| 4 personnes | 548 | 29.6% | 5.9% | 212 | 41.2% | 4.6% | 337 | 25.2% | 7.2% | 294 | 37.0% | 6.0% |
| 5 personnes et + | 371 | 20.1% | 6.7% | 113 | 22.0% | 4.2% | 258 | 19.3% | 9.2% | 213 | 26.7% | 8.3% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 1235 | 66.8% | 7.9% | 422 | 82.3% | 5.7% | 813 | 60.9% | 9.9% | 658 | 82.6% | 8.5% |
| Non | 613 | 33.2% | 1.7% | 91 | 17.7% | 0.5% | 522 | 39.1% | 2.8% | 138 | 17.4% | 1.4% |
| Habitat | ||||||||||||
| Communes rurales | 417 | 22.6% | 3.5% | 119 | 23.2% | 2.1% | 298 | 22.3% | 4.8% | 164 | 20.6% | 5.0% |
| Agglo. - 20 000 hab | 312 | 16.9% | 3.4% | 75 | 14.6% | 1.8% | 237 | 17.7% | 4.9% | 123 | 15.5% | 4.8% |
| Agglo. 20 000 à 100 000 hab | 254 | 13.8% | 3.6% | 86 | 16.7% | 2.5% | 169 | 12.6% | 4.7% | 99 | 12.5% | 5.3% |
| Agglo. + 100 000 hab | 515 | 27.9% | 3.3% | 148 | 28.9% | 2.0% | 367 | 27.5% | 4.6% | 216 | 27.1% | 3.8% |
| Agglo. Paris | 350 | 18.9% | 4.1% | 85 | 16.6% | 2.1% | 265 | 19.8% | 5.9% | 194 | 24.4% | 4.9% |
| Régions INSEE | ||||||||||||
| Ile de France | 411 | 22.2% | 4.3% | 103 | 20.1% | 2.3% | 308 | 23.0% | 6.1% | 215 | 27.0% | 4.9% |
| Nord Pas de Calais | 104 | 5.7% | 3.2% | 23 | 4.4% | 1.5% | 82 | 6.1% | 4.8% | 40 | 5.0% | 4.1% |
| Lorraine | 37 | 2.0% | 1.9% | 6 | 1.2% | 0.6% | 31 | 2.3% | 3.2% | 25 | 3.2% | 4.8% |
| Alsace | 53 | 2.8% | 3.4% | 14 | 2.7% | 1.9% | 39 | 2.9% | 4.9% | 21 | 2.7% | 4.4% |
| Franche-Comté | 23 | 1.2% | 2.4% | 8 | 1.6% | 1.7% | 15 | 1.1% | 3.0% | 10 | 1.2% | 3.6% |
| Champagne Ardennes | 37 | 2.0% | 3.4% | 5 | 1.1% | 1.0% | 31 | 2.4% | 5.6% | 5 | 0.6% | 1.5% |
| Picardie | 40 | 2.2% | 2.6% | 17 | 3.4% | 2.3% | 23 | 1.7% | 2.9% | 8 | 1.0% | 1.8% |
| Bourgogne | 37 | 2.0% | 2.7% | 6 | 1.1% | 0.9% | 32 | 2.4% | 4.5% | 10 | 1.2% | 2.9% |
| Haute Normandie | 55 | 3.0% | 3.7% | 12 | 2.3% | 1.7% | 43 | 3.2% | 5.5% | 27 | 3.3% | 5.9% |
| Basse Normandie | 49 | 2.6% | 4.0% | 8 | 1.7% | 1.5% | 40 | 3.0% | 6.4% | 11 | 1.3% | 3.3% |
| Centre | 78 | 4.2% | 3.7% | 11 | 2.2% | 1.1% | 67 | 5.0% | 6.2% | 34 | 4.3% | 5.3% |
| Pays de Loire | 126 | 6.8% | 4.2% | 37 | 7.1% | 2.5% | 89 | 6.7% | 5.8% | 45 | 5.6% | 4.8% |
| Bretagne | 116 | 6.3% | 4.3% | 45 | 8.7% | 3.5% | 71 | 5.3% | 5.1% | 37 | 4.6% | 4.8% |
| Poitou Charentes | 62 | 3.4% | 4.2% | 32 | 6.2% | 4.5% | 30 | 2.3% | 3.9% | 28 | 3.5% | 7.6% |
| Aquitaine | 75 | 4.1% | 2.7% | 37 | 7.2% | 2.8% | 38 | 2.9% | 2.6% | 38 | 4.7% | 4.5% |
| Midi Pyrénées | 87 | 4.7% | 3.5% | 33 | 6.3% | 2.7% | 55 | 4.1% | 4.3% | 32 | 4.0% | 4.0% |
| Limousin | 13 | 0.7% | 2.1% | 5 | 0.9% | 1.6% | 9 | 0.6% | 2.6% | 2 | 0.3% | 1.4% |
| Auvergne | 24 | 1.3% | 2.2% | 5 | 1.0% | 0.9% | 19 | 1.4% | 3.3% | 9 | 1.1% | 2.7% |
| Rhône Alpes | 205 | 11.1% | 3.9% | 52 | 10.1% | 2.1% | 154 | 11.5% | 5.7% | 115 | 14.4% | 5.9% |
| Languedoc Roussillon | 76 | 4.1% | 3.3% | 15 | 2.9% | 1.4% | 60 | 4.5% | 5.0% | 34 | 4.3% | 5.0% |
| Provence Alpes Côte d'Azur, Corse | 140 | 7.6% | 3.2% | 40 | 7.8% | 1.9% | 100 | 7.5% | 4.3% | 53 | 6.7% | 3.6% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1359 | 73.5% | 3.9% | 393 | 76.6% | 2.3% | 966 | 72.3% | 5.6% | 666 | 83.6% | 4.5% |
| Presque tous les jours | 260 | 14.1% | 4.4% | 83 | 16.2% | 3.0% | 177 | 13.3% | 5.5% | 99 | 12.4% | 5.4% |
| 1 à 2 fois par semaine | 70 | 3.8% | 2.7% | 15 | 2.9% | 1.4% | 54 | 4.1% | 3.7% | 24 | 3.0% | 4.5% |
| 1 à 3 fois par mois | 21 | 1.1% | 4.3% | 1 | 0.1% | 0.3% | 20 | 1.5% | 7.1% | 2 | 0.3% | 3.0% |
| Moins souvent | 28 | 1.5% | 3.9% | 12 | 2.4% | 3.4% | 16 | 1.2% | 4.5% | 3 | 0.4% | 7.3% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 50 | 2.7% | 2.8% | 4 | 0.8% | 0.6% | 46 | 3.4% | 4.3% | 7 | 0.9% | 3.8% |
| De 9 000 à moins de 12 000 euros par an | 96 | 5.2% | 3.2% | 20 | 3.9% | 1.8% | 76 | 5.7% | 4.1% | 1 | 0.2% | 0.6% |
| De 12 000 à moins de 18 000 euros par an | 152 | 8.2% | 2.7% | 11 | 2.2% | 0.5% | 141 | 10.6% | 4.5% | 25 | 3.2% | 4.0% |
| De 18 000 à moins de 24 000 euros par an | 201 | 10.9% | 3.0% | 46 | 8.9% | 1.5% | 156 | 11.7% | 4.1% | 48 | 6.1% | 3.6% |
| De 24 000 à moins de 36 000 euros par an | 431 | 23.3% | 3.8% | 90 | 17.5% | 1.7% | 341 | 25.5% | 5.7% | 128 | 16.1% | 3.7% |
| De 36 000 à moins de 45 000 euros par an | 323 | 17.5% | 4.5% | 118 | 23.0% | 3.2% | 205 | 15.4% | 6.0% | 163 | 20.5% | 5.5% |
| De 45 000 à moins de 65 000 euros par an | 324 | 17.5% | 4.4% | 131 | 25.6% | 3.2% | 192 | 14.4% | 5.9% | 225 | 28.3% | 5.6% |
| 65 000 euros et plus par an | 166 | 9.0% | 4.2% | 69 | 13.4% | 3.0% | 97 | 7.3% | 5.7% | 141 | 17.7% | 5.2% |
| Refus | 92 | 5.0% | 2.7% | 21 | 4.1% | 1.5% | 71 | 5.3% | 3.6% | 50 | 6.3% | 4.4% |
| Ne sait pas | 13 | 0.7% | 0.8% | 3 | 0.6% | 0.4% | 10 | 0.8% | 1.1% | 7 | 0.8% | 1.1% |
