L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1346 | 100.0% | 2.6% | 284 | 100.0% | 1.1% | 1062 | 100.0% | 3.9% | 544 | 100.0% | 3.1% |
| Sexe | ||||||||||||
| Homme | 284 | 21.1% | 1.1% | 284 | 100.0% | 1.1% | - | - | - | 92 | 16.9% | 1.0% |
| Femme | 1062 | 78.9% | 3.9% | - | - | - | 1062 | 100.0% | 3.9% | 452 | 83.1% | 5.3% |
| Age | ||||||||||||
| 15 à 24 ans | 507 | 37.7% | 7.0% | 61 | 21.3% | 1.6% | 447 | 42.1% | 12.4% | 220 | 40.5% | 7.2% |
| 25 à 34 ans | 183 | 13.6% | 2.4% | 41 | 14.4% | 1.1% | 142 | 13.4% | 3.7% | 70 | 12.9% | 2.2% |
| 35 à 49 ans | 286 | 21.3% | 2.3% | 65 | 22.9% | 1.1% | 221 | 20.8% | 3.5% | 152 | 28.0% | 2.4% |
| 50 à 59 ans | 197 | 14.6% | 2.1% | 88 | 30.9% | 1.9% | 109 | 10.3% | 2.3% | 76 | 14.0% | 2.0% |
| 60 ans et plus | 172 | 12.8% | 1.1% | 30 | 10.5% | 0.4% | 142 | 13.4% | 1.6% | 26 | 4.7% | 2.9% |
| Individu | ||||||||||||
| Ménagères | 661 | 49.2% | 2.8% | - | - | - | 661 | 62.3% | 2.8% | 258 | 47.4% | 3.7% |
| Personne de référence | 439 | 32.6% | 1.5% | 212 | 74.6% | 1.0% | 227 | 21.4% | 2.9% | 121 | 22.3% | 1.5% |
| Responsable des achats | 814 | 60.5% | 2.3% | 151 | 53.2% | 1.1% | 663 | 62.4% | 2.9% | 279 | 51.2% | 2.5% |
| PCS Individu | ||||||||||||
| Agriculteurs | 4 | 0.3% | 0.8% | 2 | 0.8% | 0.7% | 2 | 0.2% | 1.1% | - | - | - |
| Petits patrons | 48 | 3.6% | 3.0% | 22 | 7.9% | 1.9% | 26 | 2.5% | 5.8% | 43 | 7.8% | 2.9% |
| Affaires et Cadres | 93 | 6.9% | 1.9% | 34 | 12.1% | 1.2% | 59 | 5.6% | 2.9% | 70 | 13.0% | 1.6% |
| Professions intermédiaires | 153 | 11.4% | 2.1% | 20 | 7.0% | 0.6% | 133 | 12.6% | 3.6% | 112 | 20.6% | 1.9% |
| Employés | 243 | 18.0% | 2.9% | 21 | 7.2% | 0.9% | 222 | 20.9% | 3.6% | 56 | 10.3% | 3.0% |
| Ouvriers | 86 | 6.4% | 1.4% | 49 | 17.2% | 1.0% | 37 | 3.5% | 2.8% | 11 | 1.9% | 3.0% |
| Retraités | 117 | 8.7% | 0.9% | 23 | 8.0% | 0.4% | 95 | 8.9% | 1.4% | 6 | 1.0% | 2.7% |
| Autres inactifs | 601 | 44.7% | 5.8% | 113 | 39.9% | 3.0% | 488 | 45.9% | 7.3% | 247 | 45.4% | 7.6% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 16 | 1.2% | 2.1% | 3 | 1.0% | 0.7% | 13 | 1.2% | 3.7% | - | - | - |
| Petits patrons | 128 | 9.5% | 4.9% | 24 | 8.5% | 1.8% | 104 | 9.8% | 8.1% | 128 | 23.5% | 4.9% |
| Affaires et Cadres | 215 | 15.9% | 3.1% | 42 | 14.9% | 1.2% | 172 | 16.2% | 5.1% | 215 | 39.5% | 3.1% |
| Professions intermédiaires | 202 | 15.0% | 2.6% | 26 | 9.0% | 0.6% | 176 | 16.6% | 4.5% | 202 | 37.1% | 2.6% |
| Employés | 175 | 13.0% | 3.2% | 37 | 13.0% | 1.6% | 138 | 13.0% | 4.5% | - | - | - |
| Ouvriers | 254 | 18.9% | 2.7% | 59 | 20.7% | 1.2% | 195 | 18.4% | 4.4% | - | - | - |
| Retraités | 173 | 12.9% | 1.2% | 31 | 10.9% | 0.5% | 142 | 13.4% | 1.8% | - | - | - |
| Autres inactifs | 184 | 13.7% | 4.4% | 63 | 22.0% | 3.9% | 122 | 11.5% | 4.7% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 205 | 15.2% | 2.0% | 59 | 20.8% | 1.3% | 146 | 13.8% | 2.6% | 45 | 8.3% | 2.5% |
| 2 personnes | 318 | 23.7% | 1.8% | 57 | 20.1% | 0.7% | 261 | 24.6% | 2.8% | 101 | 18.6% | 2.4% |
| 3 personnes | 289 | 21.5% | 3.1% | 61 | 21.5% | 1.3% | 228 | 21.5% | 5.0% | 135 | 24.9% | 3.5% |
| 4 personnes | 311 | 23.1% | 3.4% | 42 | 14.9% | 0.9% | 269 | 25.3% | 5.8% | 163 | 30.0% | 3.3% |
| 5 personnes et + | 222 | 16.5% | 4.0% | 65 | 22.7% | 2.4% | 157 | 14.8% | 5.6% | 99 | 18.2% | 3.9% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 486 | 36.1% | 3.1% | 102 | 36.0% | 1.4% | 383 | 36.1% | 4.7% | 248 | 45.5% | 3.2% |
| Non | 860 | 63.9% | 2.4% | 182 | 64.0% | 1.0% | 678 | 63.9% | 3.6% | 296 | 54.5% | 3.1% |
| Habitat | ||||||||||||
| Communes rurales | 178 | 13.3% | 1.5% | 30 | 10.6% | 0.5% | 148 | 14.0% | 2.4% | 63 | 11.5% | 1.9% |
| Agglo. - 20 000 hab | 177 | 13.2% | 2.0% | 25 | 8.9% | 0.6% | 152 | 14.3% | 3.2% | 77 | 14.1% | 3.0% |
| Agglo. 20 000 à 100 000 hab | 147 | 10.9% | 2.1% | 46 | 16.1% | 1.3% | 101 | 9.5% | 2.8% | 46 | 8.5% | 2.5% |
| Agglo. + 100 000 hab | 508 | 37.8% | 3.3% | 94 | 33.2% | 1.3% | 414 | 39.0% | 5.2% | 207 | 38.0% | 3.6% |
| Agglo. Paris | 335 | 24.9% | 3.9% | 89 | 31.3% | 2.2% | 246 | 23.2% | 5.5% | 151 | 27.8% | 3.8% |
| Régions INSEE | ||||||||||||
| Ile de France | 358 | 26.6% | 3.7% | 96 | 33.7% | 2.1% | 262 | 24.7% | 5.2% | 159 | 29.2% | 3.7% |
| Nord Pas de Calais | 79 | 5.9% | 2.4% | 12 | 4.1% | 0.8% | 67 | 6.3% | 4.0% | 33 | 6.1% | 3.4% |
| Lorraine | 33 | 2.5% | 1.7% | 11 | 4.0% | 1.2% | 22 | 2.1% | 2.2% | 12 | 2.2% | 2.2% |
| Alsace | 46 | 3.4% | 3.0% | 17 | 6.1% | 2.3% | 29 | 2.7% | 3.6% | 24 | 4.4% | 5.1% |
| Franche-Comté | 22 | 1.6% | 2.3% | 2 | 0.6% | 0.4% | 20 | 1.9% | 4.1% | 11 | 2.0% | 4.0% |
| Champagne Ardennes | 43 | 3.2% | 3.9% | 4 | 1.3% | 0.7% | 39 | 3.7% | 6.9% | 11 | 2.1% | 3.8% |
| Picardie | 35 | 2.6% | 2.2% | 6 | 2.0% | 0.7% | 29 | 2.7% | 3.6% | 8 | 1.5% | 1.9% |
| Bourgogne | 27 | 2.0% | 2.0% | 4 | 1.4% | 0.6% | 23 | 2.2% | 3.3% | 8 | 1.5% | 2.4% |
| Haute Normandie | 36 | 2.7% | 2.4% | 6 | 2.2% | 0.9% | 30 | 2.8% | 3.9% | 17 | 3.1% | 3.8% |
| Basse Normandie | 20 | 1.5% | 1.7% | 3 | 1.0% | 0.5% | 18 | 1.7% | 2.8% | 14 | 2.5% | 4.2% |
| Centre | 33 | 2.5% | 1.6% | 5 | 1.9% | 0.5% | 28 | 2.6% | 2.5% | 12 | 2.2% | 1.8% |
| Pays de Loire | 55 | 4.1% | 1.8% | 7 | 2.4% | 0.5% | 48 | 4.5% | 3.1% | 24 | 4.4% | 2.6% |
| Bretagne | 47 | 3.5% | 1.8% | 8 | 2.8% | 0.6% | 40 | 3.7% | 2.8% | 14 | 2.6% | 1.8% |
| Poitou Charentes | 26 | 1.9% | 1.7% | 2 | 0.8% | 0.3% | 24 | 2.2% | 3.0% | 3 | 0.6% | 1.0% |
| Aquitaine | 63 | 4.7% | 2.3% | 16 | 5.5% | 1.2% | 47 | 4.5% | 3.2% | 17 | 3.1% | 2.0% |
| Midi Pyrénées | 73 | 5.4% | 3.0% | 25 | 8.7% | 2.1% | 48 | 4.5% | 3.8% | 28 | 5.2% | 3.6% |
| Limousin | 14 | 1.0% | 2.3% | 0 | 0.1% | 0.1% | 14 | 1.3% | 4.3% | 3 | 0.6% | 2.0% |
| Auvergne | 13 | 1.0% | 1.2% | - | - | - | 13 | 1.2% | 2.3% | 8 | 1.5% | 2.5% |
| Rhône Alpes | 105 | 7.8% | 2.0% | 13 | 4.5% | 0.5% | 92 | 8.7% | 3.4% | 41 | 7.6% | 2.1% |
| Languedoc Roussillon | 67 | 5.0% | 2.9% | 6 | 2.1% | 0.5% | 61 | 5.8% | 5.1% | 25 | 4.6% | 3.6% |
| Provence Alpes Côte d'Azur, Corse | 150 | 11.1% | 3.4% | 42 | 14.9% | 2.0% | 107 | 10.1% | 4.7% | 71 | 13.0% | 4.9% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1020 | 75.8% | 2.9% | 193 | 68.1% | 1.1% | 827 | 77.9% | 4.8% | 477 | 87.7% | 3.2% |
| Presque tous les jours | 129 | 9.6% | 2.2% | 13 | 4.6% | 0.5% | 116 | 10.9% | 3.6% | 40 | 7.4% | 2.2% |
| 1 à 2 fois par semaine | 82 | 6.1% | 3.2% | 30 | 10.6% | 2.8% | 51 | 4.9% | 3.5% | 13 | 2.5% | 2.5% |
| 1 à 3 fois par mois | 11 | 0.8% | 2.3% | 0 | 0.2% | 0.2% | 11 | 1.0% | 3.7% | 2 | 0.4% | 3.1% |
| Moins souvent | 20 | 1.5% | 2.7% | 4 | 1.3% | 1.0% | 16 | 1.5% | 4.4% | 11 | 2.1% | 23.6% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 69 | 5.1% | 3.8% | 10 | 3.5% | 1.3% | 59 | 5.5% | 5.4% | 13 | 2.5% | 7.0% |
| De 9 000 à moins de 12 000 euros par an | 91 | 6.7% | 3.0% | 25 | 8.8% | 2.2% | 66 | 6.2% | 3.6% | 11 | 2.1% | 4.7% |
| De 12 000 à moins de 18 000 euros par an | 159 | 11.8% | 2.9% | 44 | 15.4% | 1.8% | 115 | 10.9% | 3.7% | 24 | 4.5% | 3.9% |
| De 18 000 à moins de 24 000 euros par an | 146 | 10.8% | 2.1% | 20 | 7.2% | 0.7% | 125 | 11.8% | 3.3% | 43 | 8.0% | 3.2% |
| De 24 000 à moins de 36 000 euros par an | 244 | 18.2% | 2.1% | 57 | 20.2% | 1.1% | 187 | 17.6% | 3.1% | 90 | 16.5% | 2.6% |
| De 36 000 à moins de 45 000 euros par an | 151 | 11.2% | 2.1% | 28 | 9.8% | 0.8% | 123 | 11.6% | 3.6% | 72 | 13.1% | 2.4% |
| De 45 000 à moins de 65 000 euros par an | 199 | 14.8% | 2.7% | 48 | 16.9% | 1.2% | 151 | 14.2% | 4.7% | 134 | 24.6% | 3.3% |
| 65 000 euros et plus par an | 121 | 9.0% | 3.1% | 29 | 10.2% | 1.3% | 92 | 8.7% | 5.5% | 76 | 14.0% | 2.8% |
| Refus | 90 | 6.7% | 2.7% | 15 | 5.3% | 1.0% | 75 | 7.1% | 3.9% | 39 | 7.2% | 3.5% |
| Ne sait pas | 77 | 5.7% | 4.6% | 8 | 2.6% | 1.0% | 69 | 6.5% | 7.5% | 41 | 7.6% | 7.1% |
