L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 489 | 100.0% | 0.9% | 68 | 100.0% | 0.3% | 421 | 100.0% | 1.6% | 141 | 100.0% | 0.8% |
| Sexe | ||||||||||||
| Homme | 68 | 14.0% | 0.3% | 68 | 100.0% | 0.3% | - | - | - | 17 | 11.7% | 0.2% |
| Femme | 421 | 86.0% | 1.6% | - | - | - | 421 | 100.0% | 1.6% | 124 | 88.3% | 1.4% |
| Age | ||||||||||||
| 15 à 24 ans | 70 | 14.4% | 1.0% | 5 | 7.4% | 0.1% | 65 | 15.5% | 1.8% | 19 | 13.5% | 0.6% |
| 25 à 34 ans | 63 | 12.9% | 0.8% | 1 | 0.7% | - | 62 | 14.8% | 1.6% | 19 | 13.6% | 0.6% |
| 35 à 49 ans | 130 | 26.5% | 1.0% | 11 | 16.7% | 0.2% | 118 | 28.1% | 1.9% | 53 | 37.8% | 0.8% |
| 50 à 59 ans | 115 | 23.5% | 1.2% | 34 | 49.1% | 0.7% | 81 | 19.3% | 1.7% | 38 | 27.2% | 1.0% |
| 60 ans et plus | 112 | 22.8% | 0.7% | 18 | 26.1% | 0.3% | 94 | 22.3% | 1.1% | 11 | 7.9% | 1.3% |
| Individu | ||||||||||||
| Ménagères | 347 | 70.9% | 1.5% | - | - | - | 347 | 82.4% | 1.5% | 100 | 71.2% | 1.4% |
| Personne de référence | 158 | 32.2% | 0.6% | 63 | 92.7% | 0.3% | 94 | 22.4% | 1.2% | 42 | 29.5% | 0.5% |
| Responsable des achats | 397 | 81.1% | 1.1% | 49 | 71.6% | 0.4% | 348 | 82.6% | 1.5% | 106 | 75.4% | 1.0% |
| PCS Individu | ||||||||||||
| Agriculteurs | 4 | 0.9% | 0.9% | - | - | - | 4 | 1.1% | 2.8% | - | - | - |
| Petits patrons | 10 | 2.0% | 0.6% | 3 | 4.9% | 0.3% | 6 | 1.5% | 1.4% | 10 | 6.8% | 0.7% |
| Affaires et Cadres | 27 | 5.5% | 0.6% | 5 | 7.7% | 0.2% | 22 | 5.2% | 1.1% | 25 | 17.6% | 0.6% |
| Professions intermédiaires | 50 | 10.1% | 0.7% | 9 | 12.4% | 0.2% | 41 | 9.8% | 1.1% | 36 | 25.4% | 0.6% |
| Employés | 133 | 27.1% | 1.6% | 0 | 0.5% | - | 132 | 31.4% | 2.2% | 32 | 22.9% | 1.7% |
| Ouvriers | 32 | 6.6% | 0.5% | 12 | 17.6% | 0.2% | 20 | 4.8% | 1.5% | 1 | 0.8% | 0.3% |
| Retraités | 100 | 20.4% | 0.8% | 18 | 26.1% | 0.3% | 82 | 19.5% | 1.2% | 6 | 4.1% | 2.8% |
| Autres inactifs | 134 | 27.4% | 1.3% | 21 | 30.7% | 0.6% | 113 | 26.9% | 1.7% | 31 | 22.4% | 1.0% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 9 | 1.8% | 1.2% | - | - | - | 9 | 2.1% | 2.6% | - | - | - |
| Petits patrons | 27 | 5.5% | 1.0% | 5 | 7.4% | 0.4% | 22 | 5.2% | 1.7% | 27 | 19.1% | 1.0% |
| Affaires et Cadres | 43 | 8.8% | 0.6% | 5 | 7.7% | 0.2% | 38 | 9.0% | 1.1% | 43 | 30.7% | 0.6% |
| Professions intermédiaires | 71 | 14.4% | 0.9% | 6 | 9.1% | 0.2% | 64 | 15.3% | 1.7% | 71 | 50.2% | 0.9% |
| Employés | 79 | 16.1% | 1.5% | 0 | 0.5% | - | 79 | 18.7% | 2.6% | - | - | - |
| Ouvriers | 107 | 21.8% | 1.1% | 13 | 19.1% | 0.3% | 94 | 22.3% | 2.1% | - | - | - |
| Retraités | 107 | 21.9% | 0.7% | 18 | 26.1% | 0.3% | 89 | 21.2% | 1.1% | - | - | - |
| Autres inactifs | 47 | 9.6% | 1.1% | 21 | 30.1% | 1.3% | 26 | 6.2% | 1.0% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 63 | 12.8% | 0.6% | 11 | 16.3% | 0.3% | 52 | 12.3% | 0.9% | 11 | 8.1% | 0.6% |
| 2 personnes | 161 | 33.0% | 0.9% | 24 | 34.4% | 0.3% | 138 | 32.7% | 1.5% | 35 | 24.8% | 0.8% |
| 3 personnes | 89 | 18.2% | 1.0% | 10 | 14.9% | 0.2% | 79 | 18.7% | 1.7% | 34 | 23.9% | 0.9% |
| 4 personnes | 107 | 21.8% | 1.2% | 10 | 14.4% | 0.2% | 97 | 23.1% | 2.1% | 41 | 29.3% | 0.8% |
| 5 personnes et + | 69 | 14.2% | 1.3% | 14 | 20.0% | 0.5% | 56 | 13.2% | 2.0% | 20 | 13.9% | 0.8% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 173 | 35.4% | 1.1% | 21 | 30.4% | 0.3% | 153 | 36.3% | 1.9% | 69 | 48.9% | 0.9% |
| Non | 316 | 64.6% | 0.9% | 48 | 69.6% | 0.3% | 268 | 63.7% | 1.4% | 72 | 51.1% | 0.7% |
| Habitat | ||||||||||||
| Communes rurales | 78 | 15.9% | 0.7% | 10 | 14.8% | 0.2% | 68 | 16.1% | 1.1% | 22 | 15.6% | 0.7% |
| Agglo. - 20 000 hab | 75 | 15.3% | 0.8% | 11 | 16.4% | 0.3% | 64 | 15.1% | 1.3% | 20 | 14.5% | 0.8% |
| Agglo. 20 000 à 100 000 hab | 62 | 12.6% | 0.9% | 12 | 17.9% | 0.4% | 49 | 11.7% | 1.4% | 12 | 8.4% | 0.6% |
| Agglo. + 100 000 hab | 177 | 36.3% | 1.1% | 18 | 25.8% | 0.2% | 160 | 37.9% | 2.0% | 35 | 24.7% | 0.6% |
| Agglo. Paris | 98 | 20.0% | 1.1% | 17 | 25.2% | 0.4% | 81 | 19.1% | 1.8% | 52 | 36.8% | 1.3% |
| Régions INSEE | ||||||||||||
| Ile de France | 102 | 20.8% | 1.1% | 17 | 25.2% | 0.4% | 85 | 20.1% | 1.7% | 54 | 38.6% | 1.2% |
| Nord Pas de Calais | 39 | 8.0% | 1.2% | 9 | 13.5% | 0.6% | 30 | 7.1% | 1.8% | 5 | 3.6% | 0.5% |
| Lorraine | 13 | 2.7% | 0.7% | 1 | 1.5% | 0.1% | 12 | 2.9% | 1.2% | 3 | 2.0% | 0.5% |
| Alsace | 15 | 3.1% | 1.0% | 2 | 2.4% | 0.2% | 14 | 3.2% | 1.7% | 5 | 3.9% | 1.1% |
| Franche-Comté | 11 | 2.2% | 1.1% | - | - | - | 11 | 2.6% | 2.2% | 3 | 2.3% | 1.2% |
| Champagne Ardennes | 25 | 5.1% | 2.3% | 2 | 2.3% | 0.3% | 23 | 5.5% | 4.1% | 8 | 5.3% | 2.5% |
| Picardie | 16 | 3.2% | 1.0% | 3 | 5.0% | 0.5% | 12 | 2.9% | 1.5% | 1 | 1.0% | 0.3% |
| Bourgogne | 14 | 3.0% | 1.1% | 2 | 2.6% | 0.3% | 13 | 3.0% | 1.8% | 9 | 6.6% | 2.7% |
| Haute Normandie | 12 | 2.4% | 0.8% | - | - | - | 12 | 2.8% | 1.5% | - | - | - |
| Basse Normandie | 16 | 3.2% | 1.3% | 7 | 10.8% | 1.3% | 8 | 1.9% | 1.3% | 6 | 4.1% | 1.8% |
| Centre | 17 | 3.4% | 0.8% | - | - | - | 17 | 4.0% | 1.5% | 5 | 3.7% | 0.8% |
| Pays de Loire | 13 | 2.6% | 0.4% | 1 | 2.1% | 0.1% | 11 | 2.6% | 0.7% | 4 | 2.8% | 0.4% |
| Bretagne | 18 | 3.6% | 0.7% | 6 | 8.3% | 0.4% | 12 | 2.9% | 0.9% | 4 | 3.2% | 0.6% |
| Poitou Charentes | 22 | 4.4% | 1.5% | 5 | 6.7% | 0.6% | 17 | 4.1% | 2.2% | 1 | 0.6% | 0.2% |
| Aquitaine | 28 | 5.7% | 1.0% | 6 | 8.6% | 0.4% | 22 | 5.3% | 1.5% | 2 | 1.2% | 0.2% |
| Midi Pyrénées | 32 | 6.6% | 1.3% | - | - | - | 32 | 7.7% | 2.5% | 6 | 4.2% | 0.7% |
| Limousin | 5 | 1.1% | 0.8% | - | - | - | 5 | 1.2% | 1.6% | - | - | - |
| Auvergne | 11 | 2.3% | 1.0% | - | - | - | 11 | 2.7% | 1.9% | 2 | 1.4% | 0.6% |
| Rhône Alpes | 34 | 6.9% | 0.6% | 4 | 6.2% | 0.2% | 29 | 7.0% | 1.1% | 13 | 8.9% | 0.6% |
| Languedoc Roussillon | 22 | 4.4% | 0.9% | - | - | - | 22 | 5.2% | 1.8% | 7 | 4.7% | 1.0% |
| Provence Alpes Côte d'Azur, Corse | 26 | 5.2% | 0.6% | 3 | 5.0% | 0.2% | 22 | 5.3% | 1.0% | 3 | 1.9% | 0.2% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 343 | 70.2% | 1.0% | 27 | 39.4% | 0.2% | 316 | 75.1% | 1.8% | 107 | 76.4% | 0.7% |
| Presque tous les jours | 48 | 9.8% | 0.8% | 8 | 11.0% | 0.3% | 40 | 9.6% | 1.3% | 18 | 12.5% | 1.0% |
| 1 à 2 fois par semaine | 23 | 4.7% | 0.9% | - | - | - | 23 | 5.4% | 1.5% | 2 | 1.5% | 0.4% |
| 1 à 3 fois par mois | 6 | 1.2% | 1.2% | - | - | - | 6 | 1.4% | 2.1% | 4 | 2.9% | 6.2% |
| Moins souvent | 14 | 2.9% | 2.0% | 2 | 3.3% | 0.6% | 12 | 2.9% | 3.4% | 9 | 6.6% | 19.5% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 26 | 5.3% | 1.4% | 7 | 10.1% | 0.9% | 19 | 4.5% | 1.8% | 1 | 0.8% | 0.6% |
| De 9 000 à moins de 12 000 euros par an | 30 | 6.2% | 1.0% | 2 | 2.4% | 0.1% | 29 | 6.8% | 1.6% | 8 | 5.5% | 3.3% |
| De 12 000 à moins de 18 000 euros par an | 62 | 12.7% | 1.1% | 15 | 22.4% | 0.6% | 47 | 11.1% | 1.5% | 8 | 5.5% | 1.2% |
| De 18 000 à moins de 24 000 euros par an | 68 | 13.9% | 1.0% | 10 | 14.5% | 0.3% | 58 | 13.8% | 1.5% | 7 | 4.9% | 0.5% |
| De 24 000 à moins de 36 000 euros par an | 110 | 22.5% | 1.0% | 10 | 14.2% | 0.2% | 100 | 23.8% | 1.7% | 37 | 26.2% | 1.1% |
| De 36 000 à moins de 45 000 euros par an | 51 | 10.4% | 0.7% | 6 | 9.0% | 0.2% | 45 | 10.6% | 1.3% | 7 | 5.3% | 0.3% |
| De 45 000 à moins de 65 000 euros par an | 55 | 11.2% | 0.7% | 5 | 6.9% | 0.1% | 50 | 11.8% | 1.5% | 34 | 24.5% | 0.8% |
| 65 000 euros et plus par an | 28 | 5.8% | 0.7% | 1 | 1.6% | - | 27 | 6.5% | 1.6% | 16 | 11.5% | 0.6% |
| Refus | 25 | 5.1% | 0.7% | - | - | - | 25 | 6.0% | 1.3% | 10 | 7.5% | 0.9% |
| Ne sait pas | 34 | 7.0% | 2.1% | 13 | 18.9% | 1.8% | 21 | 5.0% | 2.3% | 12 | 8.3% | 2.0% |
