L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2136 | 100.0% | 4.1% | 1288 | 100.0% | 5.2% | 848 | 100.0% | 3.1% | 871 | 100.0% | 5.0% |
| Sexe | ||||||||||||
| Homme | 1288 | 60.3% | 5.2% | 1288 | 100.0% | 5.2% | - | - | - | 506 | 58.2% | 5.8% |
| Femme | 848 | 39.7% | 3.1% | - | - | - | 848 | 100.0% | 3.1% | 364 | 41.8% | 4.3% |
| Age | ||||||||||||
| 15 à 24 ans | 508 | 23.8% | 7.0% | 308 | 23.9% | 8.3% | 200 | 23.6% | 5.6% | 237 | 27.3% | 7.8% |
| 25 à 34 ans | 333 | 15.6% | 4.4% | 216 | 16.8% | 5.8% | 117 | 13.8% | 3.0% | 120 | 13.7% | 3.7% |
| 35 à 49 ans | 497 | 23.3% | 4.0% | 327 | 25.4% | 5.3% | 170 | 20.1% | 2.7% | 274 | 31.5% | 4.3% |
| 50 à 59 ans | 381 | 17.8% | 4.1% | 220 | 17.1% | 4.8% | 162 | 19.1% | 3.5% | 195 | 22.4% | 5.1% |
| 60 ans et plus | 417 | 19.5% | 2.7% | 217 | 16.9% | 3.2% | 200 | 23.6% | 2.3% | 44 | 5.0% | 5.0% |
| Individu | ||||||||||||
| Ménagères | 630 | 29.5% | 2.7% | - | - | - | 630 | 74.3% | 2.7% | 264 | 30.3% | 3.7% |
| Personne de référence | 1146 | 53.7% | 4.0% | 932 | 72.4% | 4.6% | 214 | 25.2% | 2.7% | 431 | 49.5% | 5.2% |
| Responsable des achats | 1278 | 59.8% | 3.5% | 646 | 50.1% | 4.9% | 632 | 74.6% | 2.8% | 500 | 57.4% | 4.5% |
| PCS Individu | ||||||||||||
| Agriculteurs | 9 | 0.4% | 1.9% | 2 | 0.1% | 0.5% | 8 | 0.9% | 4.9% | 2 | 0.2% | 13.6% |
| Petits patrons | 90 | 4.2% | 5.6% | 69 | 5.3% | 6.0% | 21 | 2.5% | 4.7% | 79 | 9.1% | 5.5% |
| Affaires et Cadres | 245 | 11.5% | 5.0% | 145 | 11.3% | 5.1% | 100 | 11.8% | 4.9% | 225 | 25.8% | 5.1% |
| Professions intermédiaires | 309 | 14.5% | 4.3% | 182 | 14.2% | 5.2% | 126 | 14.9% | 3.5% | 263 | 30.2% | 4.5% |
| Employés | 273 | 12.8% | 3.3% | 137 | 10.6% | 6.2% | 136 | 16.0% | 2.2% | 38 | 4.3% | 2.0% |
| Ouvriers | 318 | 14.9% | 5.0% | 295 | 22.9% | 5.9% | 23 | 2.7% | 1.7% | 17 | 1.9% | 4.9% |
| Retraités | 339 | 15.9% | 2.7% | 181 | 14.0% | 2.9% | 159 | 18.7% | 2.4% | 14 | 1.6% | 7.0% |
| Autres inactifs | 553 | 25.9% | 5.3% | 277 | 21.5% | 7.4% | 276 | 32.5% | 4.1% | 232 | 26.7% | 7.2% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 20 | 0.9% | 2.7% | 3 | 0.3% | 0.8% | 17 | 2.0% | 4.9% | - | - | - |
| Petits patrons | 138 | 6.5% | 5.3% | 77 | 6.0% | 5.8% | 61 | 7.2% | 4.7% | 138 | 15.9% | 5.3% |
| Affaires et Cadres | 375 | 17.6% | 5.5% | 207 | 16.1% | 6.0% | 168 | 19.8% | 4.9% | 375 | 43.1% | 5.5% |
| Professions intermédiaires | 357 | 16.7% | 4.5% | 221 | 17.2% | 5.5% | 136 | 16.0% | 3.5% | 357 | 41.0% | 4.5% |
| Employés | 255 | 12.0% | 4.7% | 163 | 12.7% | 6.9% | 92 | 10.9% | 3.0% | - | - | - |
| Ouvriers | 421 | 19.7% | 4.4% | 299 | 23.2% | 5.9% | 123 | 14.5% | 2.8% | - | - | - |
| Retraités | 400 | 18.7% | 2.7% | 220 | 17.1% | 3.3% | 180 | 21.2% | 2.2% | - | - | - |
| Autres inactifs | 169 | 7.9% | 4.0% | 96 | 7.5% | 6.1% | 73 | 8.5% | 2.8% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 353 | 16.5% | 3.5% | 201 | 15.6% | 4.6% | 153 | 18.0% | 2.7% | 111 | 12.7% | 6.1% |
| 2 personnes | 625 | 29.2% | 3.5% | 360 | 28.0% | 4.2% | 264 | 31.2% | 2.8% | 172 | 19.8% | 4.2% |
| 3 personnes | 410 | 19.2% | 4.4% | 257 | 19.9% | 5.5% | 153 | 18.1% | 3.3% | 168 | 19.3% | 4.3% |
| 4 personnes | 417 | 19.5% | 4.5% | 257 | 20.0% | 5.6% | 160 | 18.9% | 3.4% | 252 | 29.0% | 5.1% |
| 5 personnes et + | 331 | 15.5% | 6.0% | 213 | 16.5% | 7.9% | 118 | 13.9% | 4.2% | 167 | 19.1% | 6.5% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 712 | 33.3% | 4.6% | 453 | 35.2% | 6.1% | 258 | 30.5% | 3.2% | 364 | 41.8% | 4.7% |
| Non | 1424 | 66.7% | 3.9% | 834 | 64.8% | 4.7% | 590 | 69.5% | 3.1% | 506 | 58.2% | 5.3% |
| Habitat | ||||||||||||
| Communes rurales | 400 | 18.7% | 3.3% | 236 | 18.3% | 4.1% | 164 | 19.4% | 2.6% | 156 | 17.9% | 4.7% |
| Agglo. - 20 000 hab | 355 | 16.6% | 3.9% | 230 | 17.8% | 5.4% | 125 | 14.8% | 2.6% | 152 | 17.4% | 6.0% |
| Agglo. 20 000 à 100 000 hab | 250 | 11.7% | 3.6% | 166 | 12.9% | 4.9% | 84 | 9.9% | 2.3% | 79 | 9.1% | 4.3% |
| Agglo. + 100 000 hab | 686 | 32.1% | 4.4% | 394 | 30.6% | 5.2% | 293 | 34.5% | 3.7% | 275 | 31.6% | 4.8% |
| Agglo. Paris | 445 | 20.8% | 5.2% | 263 | 20.4% | 6.4% | 182 | 21.4% | 4.1% | 209 | 24.0% | 5.3% |
| Régions INSEE | ||||||||||||
| Ile de France | 493 | 23.1% | 5.1% | 298 | 23.2% | 6.5% | 195 | 22.9% | 3.9% | 242 | 27.8% | 5.6% |
| Nord Pas de Calais | 115 | 5.4% | 3.5% | 80 | 6.2% | 5.2% | 35 | 4.1% | 2.0% | 47 | 5.4% | 4.8% |
| Lorraine | 63 | 2.9% | 3.3% | 40 | 3.1% | 4.3% | 23 | 2.7% | 2.3% | 28 | 3.2% | 5.2% |
| Alsace | 61 | 2.9% | 4.0% | 27 | 2.1% | 3.6% | 34 | 4.1% | 4.3% | 21 | 2.4% | 4.4% |
| Franche-Comté | 31 | 1.5% | 3.3% | 17 | 1.4% | 3.7% | 14 | 1.7% | 2.9% | 11 | 1.2% | 3.9% |
| Champagne Ardennes | 43 | 2.0% | 4.0% | 29 | 2.3% | 5.6% | 14 | 1.7% | 2.5% | 11 | 1.3% | 3.7% |
| Picardie | 48 | 2.2% | 3.1% | 37 | 2.9% | 4.9% | 11 | 1.3% | 1.4% | 12 | 1.4% | 2.9% |
| Bourgogne | 53 | 2.5% | 3.9% | 31 | 2.4% | 4.8% | 22 | 2.6% | 3.1% | 17 | 1.9% | 5.0% |
| Haute Normandie | 48 | 2.2% | 3.2% | 27 | 2.1% | 3.7% | 21 | 2.5% | 2.7% | 10 | 1.2% | 2.3% |
| Basse Normandie | 29 | 1.4% | 2.4% | 15 | 1.1% | 2.5% | 14 | 1.7% | 2.3% | 11 | 1.3% | 3.4% |
| Centre | 80 | 3.7% | 3.8% | 53 | 4.1% | 5.3% | 27 | 3.2% | 2.5% | 36 | 4.1% | 5.5% |
| Pays de Loire | 97 | 4.6% | 3.3% | 50 | 3.9% | 3.5% | 47 | 5.6% | 3.1% | 44 | 5.1% | 4.7% |
| Bretagne | 81 | 3.8% | 3.0% | 44 | 3.5% | 3.4% | 36 | 4.3% | 2.6% | 30 | 3.4% | 4.0% |
| Poitou Charentes | 57 | 2.7% | 3.8% | 28 | 2.1% | 3.9% | 29 | 3.4% | 3.8% | 16 | 1.8% | 4.3% |
| Aquitaine | 108 | 5.1% | 3.9% | 74 | 5.7% | 5.6% | 35 | 4.1% | 2.4% | 42 | 4.8% | 4.9% |
| Midi Pyrénées | 118 | 5.5% | 4.8% | 73 | 5.7% | 6.1% | 45 | 5.3% | 3.5% | 46 | 5.3% | 5.9% |
| Limousin | 22 | 1.0% | 3.6% | 14 | 1.1% | 4.7% | 9 | 1.0% | 2.7% | 11 | 1.2% | 6.5% |
| Auvergne | 41 | 1.9% | 3.7% | 24 | 1.9% | 4.5% | 17 | 2.0% | 2.9% | 12 | 1.4% | 3.8% |
| Rhône Alpes | 227 | 10.6% | 4.3% | 134 | 10.4% | 5.3% | 93 | 11.0% | 3.4% | 99 | 11.4% | 5.1% |
| Languedoc Roussillon | 109 | 5.1% | 4.8% | 71 | 5.5% | 6.6% | 38 | 4.5% | 3.1% | 38 | 4.4% | 5.5% |
| Provence Alpes Côte d'Azur, Corse | 211 | 9.9% | 4.8% | 122 | 9.4% | 5.9% | 89 | 10.5% | 3.9% | 88 | 10.2% | 6.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1639 | 76.7% | 4.7% | 1017 | 79.0% | 5.9% | 621 | 73.3% | 3.6% | 740 | 85.0% | 5.0% |
| Presque tous les jours | 273 | 12.8% | 4.6% | 146 | 11.4% | 5.4% | 127 | 15.0% | 4.0% | 86 | 9.8% | 4.6% |
| 1 à 2 fois par semaine | 88 | 4.1% | 3.4% | 47 | 3.6% | 4.3% | 41 | 4.9% | 2.8% | 32 | 3.7% | 6.1% |
| 1 à 3 fois par mois | 20 | 0.9% | 4.1% | 7 | 0.6% | 3.8% | 13 | 1.5% | 4.4% | 4 | 0.4% | 5.6% |
| Moins souvent | 30 | 1.4% | 4.2% | 19 | 1.5% | 5.3% | 11 | 1.3% | 3.1% | 5 | 0.6% | 11.2% |
| Jamais | 1 | 0.1% | 1.7% | 1 | 0.1% | 3.0% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 72 | 3.4% | 3.9% | 34 | 2.6% | 4.5% | 39 | 4.6% | 3.6% | 5 | 0.6% | 2.7% |
| De 9 000 à moins de 12 000 euros par an | 91 | 4.2% | 3.0% | 48 | 3.7% | 4.2% | 43 | 5.0% | 2.3% | 11 | 1.3% | 4.6% |
| De 12 000 à moins de 18 000 euros par an | 188 | 8.8% | 3.4% | 122 | 9.4% | 5.0% | 67 | 7.9% | 2.1% | 25 | 2.8% | 3.9% |
| De 18 000 à moins de 24 000 euros par an | 263 | 12.3% | 3.9% | 146 | 11.4% | 4.9% | 117 | 13.8% | 3.1% | 76 | 8.7% | 5.6% |
| De 24 000 à moins de 36 000 euros par an | 441 | 20.7% | 3.9% | 274 | 21.3% | 5.1% | 167 | 19.7% | 2.8% | 182 | 20.9% | 5.2% |
| De 36 000 à moins de 45 000 euros par an | 276 | 12.9% | 3.9% | 166 | 12.9% | 4.5% | 110 | 13.0% | 3.2% | 124 | 14.3% | 4.2% |
| De 45 000 à moins de 65 000 euros par an | 311 | 14.6% | 4.2% | 211 | 16.4% | 5.2% | 100 | 11.7% | 3.1% | 159 | 18.3% | 3.9% |
| 65 000 euros et plus par an | 243 | 11.4% | 6.1% | 156 | 12.1% | 6.9% | 87 | 10.2% | 5.1% | 179 | 20.5% | 6.6% |
| Refus | 170 | 8.0% | 5.0% | 90 | 7.0% | 6.2% | 80 | 9.4% | 4.1% | 72 | 8.3% | 6.4% |
| Ne sait pas | 80 | 3.7% | 4.8% | 41 | 3.2% | 5.5% | 39 | 4.6% | 4.2% | 38 | 4.3% | 6.5% |
