L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2421 | 100.0% | 4.6% | 403 | 100.0% | 1.6% | 2018 | 100.0% | 7.4% | 724 | 100.0% | 4.2% |
| Sexe | ||||||||||||
| Homme | 403 | 16.6% | 1.6% | 403 | 100.0% | 1.6% | - | - | - | 122 | 16.9% | 1.4% |
| Femme | 2018 | 83.4% | 7.4% | - | - | - | 2018 | 100.0% | 7.4% | 602 | 83.1% | 7.0% |
| Age | ||||||||||||
| 15 à 24 ans | 97 | 4.0% | 1.3% | 23 | 5.8% | 0.6% | 73 | 3.6% | 2.0% | 30 | 4.1% | 1.0% |
| 25 à 34 ans | 207 | 8.5% | 2.7% | 42 | 10.3% | 1.1% | 165 | 8.2% | 4.3% | 98 | 13.5% | 3.0% |
| 35 à 49 ans | 546 | 22.6% | 4.4% | 110 | 27.4% | 1.8% | 436 | 21.6% | 6.9% | 302 | 41.7% | 4.8% |
| 50 à 59 ans | 587 | 24.2% | 6.3% | 106 | 26.3% | 2.3% | 481 | 23.8% | 10.3% | 230 | 31.8% | 6.0% |
| 60 ans et plus | 984 | 40.7% | 6.4% | 121 | 30.1% | 1.8% | 863 | 42.8% | 10.0% | 65 | 9.0% | 7.4% |
| Individu | ||||||||||||
| Ménagères | 1921 | 79.3% | 8.2% | - | - | - | 1921 | 95.2% | 8.2% | 565 | 77.9% | 8.0% |
| Personne de référence | 994 | 41.1% | 3.5% | 372 | 92.4% | 1.8% | 622 | 30.8% | 7.8% | 216 | 29.8% | 2.6% |
| Responsable des achats | 2099 | 86.7% | 5.8% | 225 | 55.9% | 1.7% | 1874 | 92.9% | 8.2% | 605 | 83.5% | 5.5% |
| PCS Individu | ||||||||||||
| Agriculteurs | 29 | 1.2% | 5.9% | 11 | 2.7% | 3.1% | 19 | 0.9% | 11.7% | - | - | - |
| Petits patrons | 52 | 2.1% | 3.2% | 13 | 3.1% | 1.1% | 39 | 1.9% | 8.7% | 46 | 6.3% | 3.2% |
| Affaires et Cadres | 171 | 7.1% | 3.5% | 39 | 9.6% | 1.4% | 132 | 6.5% | 6.4% | 141 | 19.4% | 3.2% |
| Professions intermédiaires | 356 | 14.7% | 5.0% | 70 | 17.5% | 2.0% | 285 | 14.1% | 7.8% | 265 | 36.6% | 4.6% |
| Employés | 467 | 19.3% | 5.6% | 22 | 5.5% | 1.0% | 445 | 22.0% | 7.3% | 121 | 16.7% | 6.5% |
| Ouvriers | 148 | 6.1% | 2.3% | 73 | 18.0% | 1.5% | 76 | 3.8% | 5.7% | 11 | 1.6% | 3.3% |
| Retraités | 793 | 32.8% | 6.2% | 115 | 28.7% | 1.9% | 678 | 33.6% | 10.2% | 31 | 4.3% | 15.1% |
| Autres inactifs | 405 | 16.7% | 3.9% | 60 | 14.9% | 1.6% | 345 | 17.1% | 5.1% | 109 | 15.1% | 3.4% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 48 | 2.0% | 6.3% | 11 | 2.8% | 2.7% | 37 | 1.8% | 10.7% | - | - | - |
| Petits patrons | 83 | 3.4% | 3.2% | 13 | 3.1% | 0.9% | 70 | 3.5% | 5.5% | 83 | 11.4% | 3.2% |
| Affaires et Cadres | 273 | 11.3% | 4.0% | 38 | 9.4% | 1.1% | 235 | 11.6% | 6.9% | 273 | 37.6% | 4.0% |
| Professions intermédiaires | 369 | 15.2% | 4.7% | 72 | 17.8% | 1.8% | 297 | 14.7% | 7.7% | 369 | 51.0% | 4.7% |
| Employés | 224 | 9.2% | 4.1% | 30 | 7.4% | 1.3% | 194 | 9.6% | 6.4% | - | - | - |
| Ouvriers | 351 | 14.5% | 3.7% | 74 | 18.5% | 1.5% | 276 | 13.7% | 6.3% | - | - | - |
| Retraités | 893 | 36.9% | 6.0% | 119 | 29.4% | 1.8% | 775 | 38.4% | 9.5% | - | - | - |
| Autres inactifs | 181 | 7.5% | 4.3% | 47 | 11.6% | 2.9% | 134 | 6.6% | 5.1% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 527 | 21.8% | 5.3% | 47 | 11.7% | 1.1% | 480 | 23.8% | 8.5% | 72 | 9.9% | 4.0% |
| 2 personnes | 1010 | 41.7% | 5.6% | 186 | 46.2% | 2.1% | 824 | 40.8% | 8.8% | 205 | 28.3% | 5.0% |
| 3 personnes | 345 | 14.2% | 3.7% | 58 | 14.3% | 1.2% | 287 | 14.2% | 6.3% | 158 | 21.8% | 4.0% |
| 4 personnes | 339 | 14.0% | 3.7% | 61 | 15.1% | 1.3% | 278 | 13.8% | 6.0% | 197 | 27.2% | 4.0% |
| 5 personnes et + | 199 | 8.2% | 3.6% | 51 | 12.7% | 1.9% | 148 | 7.3% | 5.3% | 93 | 12.8% | 3.6% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 602 | 24.9% | 3.9% | 121 | 30.0% | 1.6% | 482 | 23.9% | 5.9% | 322 | 44.5% | 4.2% |
| Non | 1818 | 75.1% | 5.0% | 282 | 70.0% | 1.6% | 1536 | 76.1% | 8.1% | 402 | 55.5% | 4.2% |
| Habitat | ||||||||||||
| Communes rurales | 670 | 27.7% | 5.6% | 111 | 27.6% | 2.0% | 559 | 27.7% | 8.9% | 171 | 23.7% | 5.2% |
| Agglo. - 20 000 hab | 435 | 18.0% | 4.8% | 77 | 19.1% | 1.8% | 358 | 17.7% | 7.4% | 127 | 17.5% | 5.0% |
| Agglo. 20 000 à 100 000 hab | 372 | 15.4% | 5.3% | 74 | 18.3% | 2.2% | 299 | 14.8% | 8.3% | 92 | 12.6% | 4.9% |
| Agglo. + 100 000 hab | 632 | 26.1% | 4.1% | 104 | 25.9% | 1.4% | 528 | 26.1% | 6.6% | 225 | 31.0% | 3.9% |
| Agglo. Paris | 312 | 12.9% | 3.6% | 37 | 9.1% | 0.9% | 275 | 13.6% | 6.2% | 109 | 15.1% | 2.8% |
| Régions INSEE | ||||||||||||
| Ile de France | 368 | 15.2% | 3.8% | 48 | 12.0% | 1.1% | 320 | 15.8% | 6.4% | 127 | 17.6% | 2.9% |
| Nord Pas de Calais | 114 | 4.7% | 3.5% | 24 | 6.0% | 1.6% | 89 | 4.4% | 5.3% | 43 | 5.9% | 4.4% |
| Lorraine | 68 | 2.8% | 3.5% | 15 | 3.7% | 1.6% | 53 | 2.6% | 5.3% | 19 | 2.6% | 3.6% |
| Alsace | 79 | 3.3% | 5.1% | 19 | 4.8% | 2.6% | 59 | 2.9% | 7.5% | 20 | 2.8% | 4.2% |
| Franche-Comté | 55 | 2.3% | 5.7% | 10 | 2.6% | 2.2% | 44 | 2.2% | 9.1% | 14 | 1.9% | 5.1% |
| Champagne Ardennes | 65 | 2.7% | 6.0% | 8 | 2.0% | 1.5% | 57 | 2.8% | 10.2% | 16 | 2.1% | 5.3% |
| Picardie | 73 | 3.0% | 4.7% | 20 | 5.0% | 2.7% | 53 | 2.6% | 6.6% | 19 | 2.6% | 4.5% |
| Bourgogne | 63 | 2.6% | 4.7% | 13 | 3.3% | 2.0% | 50 | 2.5% | 7.1% | 16 | 2.2% | 4.7% |
| Haute Normandie | 49 | 2.0% | 3.3% | 7 | 1.8% | 1.0% | 42 | 2.1% | 5.4% | 11 | 1.6% | 2.5% |
| Basse Normandie | 64 | 2.6% | 5.3% | 16 | 3.9% | 2.7% | 48 | 2.4% | 7.6% | 16 | 2.2% | 4.8% |
| Centre | 128 | 5.3% | 6.1% | 22 | 5.5% | 2.2% | 106 | 5.2% | 9.7% | 35 | 4.9% | 5.4% |
| Pays de Loire | 147 | 6.1% | 4.9% | 20 | 4.9% | 1.4% | 127 | 6.3% | 8.2% | 48 | 6.6% | 5.2% |
| Bretagne | 133 | 5.5% | 5.0% | 13 | 3.2% | 1.0% | 120 | 6.0% | 8.6% | 38 | 5.2% | 5.0% |
| Poitou Charentes | 111 | 4.6% | 7.4% | 19 | 4.6% | 2.6% | 92 | 4.6% | 11.8% | 24 | 3.2% | 6.4% |
| Aquitaine | 137 | 5.7% | 4.9% | 28 | 7.0% | 2.1% | 109 | 5.4% | 7.5% | 30 | 4.1% | 3.5% |
| Midi Pyrénées | 112 | 4.6% | 4.5% | 21 | 5.2% | 1.8% | 91 | 4.5% | 7.1% | 38 | 5.2% | 4.8% |
| Limousin | 44 | 1.8% | 7.2% | 9 | 2.3% | 3.2% | 35 | 1.7% | 10.9% | 8 | 1.1% | 4.9% |
| Auvergne | 49 | 2.0% | 4.4% | 11 | 2.9% | 2.1% | 38 | 1.9% | 6.4% | 12 | 1.7% | 3.8% |
| Rhône Alpes | 234 | 9.7% | 4.5% | 31 | 7.6% | 1.2% | 204 | 10.1% | 7.5% | 81 | 11.1% | 4.1% |
| Languedoc Roussillon | 127 | 5.3% | 5.6% | 19 | 4.6% | 1.7% | 109 | 5.4% | 9.0% | 39 | 5.4% | 5.7% |
| Provence Alpes Côte d'Azur, Corse | 201 | 8.3% | 4.6% | 29 | 7.1% | 1.4% | 172 | 8.5% | 7.5% | 71 | 9.8% | 4.9% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1452 | 60.0% | 4.2% | 235 | 58.4% | 1.4% | 1217 | 60.3% | 7.0% | 571 | 78.9% | 3.9% |
| Presque tous les jours | 316 | 13.1% | 5.3% | 37 | 9.1% | 1.3% | 280 | 13.9% | 8.7% | 95 | 13.1% | 5.1% |
| 1 à 2 fois par semaine | 213 | 8.8% | 8.3% | 39 | 9.6% | 3.5% | 174 | 8.6% | 11.7% | 45 | 6.2% | 8.6% |
| 1 à 3 fois par mois | 28 | 1.2% | 5.9% | 2 | 0.4% | 0.8% | 27 | 1.3% | 9.3% | 4 | 0.6% | 6.1% |
| Moins souvent | 26 | 1.1% | 3.6% | 8 | 2.0% | 2.2% | 18 | 0.9% | 4.9% | 3 | 0.4% | 6.0% |
| Jamais | 3 | 0.1% | 4.8% | 1 | 0.2% | 1.7% | 3 | 0.1% | 9.1% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 76 | 3.1% | 4.2% | 10 | 2.6% | 1.4% | 65 | 3.2% | 6.1% | 3 | 0.4% | 1.3% |
| De 9 000 à moins de 12 000 euros par an | 168 | 6.9% | 5.6% | 30 | 7.6% | 2.7% | 137 | 6.8% | 7.5% | 8 | 1.1% | 3.3% |
| De 12 000 à moins de 18 000 euros par an | 261 | 10.8% | 4.7% | 52 | 12.8% | 2.1% | 209 | 10.4% | 6.7% | 15 | 2.1% | 2.4% |
| De 18 000 à moins de 24 000 euros par an | 356 | 14.7% | 5.2% | 51 | 12.6% | 1.7% | 305 | 15.1% | 8.0% | 71 | 9.8% | 5.3% |
| De 24 000 à moins de 36 000 euros par an | 571 | 23.6% | 5.0% | 82 | 20.3% | 1.5% | 489 | 24.2% | 8.1% | 170 | 23.5% | 4.9% |
| De 36 000 à moins de 45 000 euros par an | 337 | 13.9% | 4.7% | 57 | 14.2% | 1.5% | 280 | 13.9% | 8.1% | 119 | 16.5% | 4.0% |
| De 45 000 à moins de 65 000 euros par an | 314 | 13.0% | 4.3% | 71 | 17.5% | 1.7% | 243 | 12.1% | 7.5% | 183 | 25.3% | 4.5% |
| 65 000 euros et plus par an | 137 | 5.7% | 3.5% | 23 | 5.7% | 1.0% | 114 | 5.7% | 6.8% | 93 | 12.8% | 3.4% |
| Refus | 145 | 6.0% | 4.3% | 17 | 4.2% | 1.2% | 128 | 6.3% | 6.6% | 53 | 7.3% | 4.7% |
| Ne sait pas | 56 | 2.3% | 3.4% | 10 | 2.5% | 1.4% | 46 | 2.3% | 5.0% | 9 | 1.3% | 1.6% |
