L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2920 | 100.0% | 5.6% | 1344 | 100.0% | 5.4% | 1576 | 100.0% | 5.8% | 1176 | 100.0% | 6.8% |
| Sexe | ||||||||||||
| Homme | 1344 | 46.0% | 5.4% | 1344 | 100.0% | 5.4% | - | - | - | 551 | 46.9% | 6.3% |
| Femme | 1576 | 54.0% | 5.8% | - | - | - | 1576 | 100.0% | 5.8% | 625 | 53.1% | 7.3% |
| Age | ||||||||||||
| 15 à 24 ans | 262 | 9.0% | 3.6% | 125 | 9.3% | 3.4% | 138 | 8.7% | 3.8% | 138 | 11.8% | 4.5% |
| 25 à 34 ans | 330 | 11.3% | 4.3% | 159 | 11.8% | 4.3% | 171 | 10.8% | 4.4% | 176 | 15.0% | 5.4% |
| 35 à 49 ans | 834 | 28.6% | 6.7% | 394 | 29.3% | 6.4% | 440 | 27.9% | 7.0% | 497 | 42.3% | 7.9% |
| 50 à 59 ans | 684 | 23.4% | 7.4% | 342 | 25.4% | 7.4% | 342 | 21.7% | 7.3% | 303 | 25.8% | 7.8% |
| 60 ans et plus | 811 | 27.8% | 5.2% | 324 | 24.1% | 4.8% | 486 | 30.9% | 5.6% | 61 | 5.2% | 7.0% |
| Individu | ||||||||||||
| Ménagères | 1403 | 48.0% | 6.0% | - | - | - | 1403 | 89.0% | 6.0% | 539 | 45.8% | 7.7% |
| Personne de référence | 1583 | 54.2% | 5.6% | 1174 | 87.3% | 5.7% | 409 | 26.0% | 5.2% | 582 | 49.5% | 7.0% |
| Responsable des achats | 2131 | 73.0% | 5.9% | 745 | 55.5% | 5.7% | 1385 | 87.9% | 6.0% | 814 | 69.2% | 7.4% |
| PCS Individu | ||||||||||||
| Agriculteurs | 27 | 0.9% | 5.3% | 13 | 1.0% | 3.8% | 14 | 0.9% | 8.6% | - | - | - |
| Petits patrons | 111 | 3.8% | 7.0% | 60 | 4.5% | 5.2% | 51 | 3.2% | 11.4% | 94 | 8.0% | 6.5% |
| Affaires et Cadres | 317 | 10.9% | 6.5% | 164 | 12.2% | 5.8% | 153 | 9.7% | 7.4% | 284 | 24.1% | 6.4% |
| Professions intermédiaires | 541 | 18.5% | 7.5% | 266 | 19.8% | 7.5% | 275 | 17.5% | 7.5% | 458 | 39.0% | 7.9% |
| Employés | 462 | 15.8% | 5.5% | 131 | 9.7% | 5.9% | 331 | 21.0% | 5.4% | 113 | 9.7% | 6.1% |
| Ouvriers | 273 | 9.3% | 4.3% | 231 | 17.2% | 4.6% | 42 | 2.7% | 3.2% | 17 | 1.5% | 5.0% |
| Retraités | 738 | 25.3% | 5.8% | 311 | 23.1% | 5.0% | 428 | 27.1% | 6.5% | 23 | 1.9% | 11.0% |
| Autres inactifs | 451 | 15.5% | 4.3% | 169 | 12.5% | 4.5% | 283 | 17.9% | 4.2% | 187 | 15.9% | 5.8% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 42 | 1.4% | 5.6% | 14 | 1.1% | 3.5% | 28 | 1.8% | 8.1% | - | - | - |
| Petits patrons | 156 | 5.3% | 5.9% | 71 | 5.3% | 5.3% | 84 | 5.4% | 6.6% | 156 | 13.2% | 5.9% |
| Affaires et Cadres | 449 | 15.4% | 6.6% | 192 | 14.3% | 5.6% | 257 | 16.3% | 7.6% | 449 | 38.2% | 6.6% |
| Professions intermédiaires | 571 | 19.5% | 7.2% | 288 | 21.4% | 7.2% | 283 | 18.0% | 7.3% | 571 | 48.5% | 7.2% |
| Employés | 336 | 11.5% | 6.2% | 142 | 10.6% | 6.0% | 194 | 12.3% | 6.3% | - | - | - |
| Ouvriers | 408 | 14.0% | 4.3% | 234 | 17.4% | 4.6% | 175 | 11.1% | 4.0% | - | - | - |
| Retraités | 827 | 28.3% | 5.6% | 329 | 24.5% | 4.9% | 498 | 31.6% | 6.1% | - | - | - |
| Autres inactifs | 132 | 4.5% | 3.1% | 74 | 5.5% | 4.7% | 58 | 3.7% | 2.2% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 475 | 16.3% | 4.7% | 210 | 15.7% | 4.8% | 265 | 16.8% | 4.7% | 113 | 9.6% | 6.2% |
| 2 personnes | 1083 | 37.1% | 6.0% | 478 | 35.6% | 5.5% | 605 | 38.4% | 6.4% | 287 | 24.4% | 6.9% |
| 3 personnes | 482 | 16.5% | 5.2% | 231 | 17.2% | 5.0% | 252 | 16.0% | 5.5% | 256 | 21.8% | 6.6% |
| 4 personnes | 573 | 19.6% | 6.2% | 265 | 19.7% | 5.8% | 308 | 19.5% | 6.6% | 341 | 29.0% | 6.9% |
| 5 personnes et + | 307 | 10.5% | 5.6% | 160 | 11.9% | 5.9% | 147 | 9.3% | 5.3% | 179 | 15.2% | 7.0% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 907 | 31.1% | 5.8% | 407 | 30.3% | 5.5% | 500 | 31.7% | 6.1% | 560 | 47.7% | 7.2% |
| Non | 2013 | 68.9% | 5.5% | 937 | 69.7% | 5.3% | 1076 | 68.3% | 5.7% | 615 | 52.3% | 6.4% |
| Habitat | ||||||||||||
| Communes rurales | 672 | 23.0% | 5.6% | 301 | 22.4% | 5.3% | 371 | 23.5% | 5.9% | 239 | 20.3% | 7.3% |
| Agglo. - 20 000 hab | 526 | 18.0% | 5.8% | 264 | 19.6% | 6.2% | 262 | 16.6% | 5.4% | 196 | 16.7% | 7.7% |
| Agglo. 20 000 à 100 000 hab | 418 | 14.3% | 6.0% | 187 | 13.9% | 5.5% | 231 | 14.6% | 6.4% | 155 | 13.2% | 8.4% |
| Agglo. + 100 000 hab | 890 | 30.5% | 5.7% | 420 | 31.2% | 5.6% | 470 | 29.9% | 5.9% | 392 | 33.4% | 6.9% |
| Agglo. Paris | 414 | 14.2% | 4.8% | 173 | 12.8% | 4.2% | 242 | 15.3% | 5.4% | 193 | 16.4% | 4.9% |
| Régions INSEE | ||||||||||||
| Ile de France | 477 | 16.3% | 5.0% | 203 | 15.1% | 4.4% | 274 | 17.4% | 5.5% | 228 | 19.4% | 5.3% |
| Nord Pas de Calais | 158 | 5.4% | 4.9% | 81 | 6.0% | 5.3% | 77 | 4.9% | 4.6% | 60 | 5.1% | 6.1% |
| Lorraine | 114 | 3.9% | 6.0% | 66 | 4.9% | 7.1% | 49 | 3.1% | 4.9% | 32 | 2.7% | 6.0% |
| Alsace | 131 | 4.5% | 8.6% | 70 | 5.2% | 9.4% | 61 | 3.9% | 7.7% | 51 | 4.4% | 10.7% |
| Franche-Comté | 58 | 2.0% | 6.1% | 27 | 2.0% | 5.8% | 31 | 2.0% | 6.4% | 27 | 2.3% | 9.8% |
| Champagne Ardennes | 71 | 2.4% | 6.5% | 29 | 2.1% | 5.5% | 42 | 2.7% | 7.5% | 23 | 1.9% | 7.7% |
| Picardie | 49 | 1.7% | 3.1% | 24 | 1.8% | 3.2% | 25 | 1.6% | 3.1% | 18 | 1.5% | 4.3% |
| Bourgogne | 87 | 3.0% | 6.4% | 42 | 3.1% | 6.4% | 45 | 2.9% | 6.4% | 30 | 2.6% | 8.9% |
| Haute Normandie | 74 | 2.5% | 4.9% | 35 | 2.6% | 4.9% | 39 | 2.5% | 5.0% | 32 | 2.7% | 7.1% |
| Basse Normandie | 56 | 1.9% | 4.6% | 31 | 2.3% | 5.3% | 25 | 1.6% | 4.0% | 16 | 1.4% | 5.0% |
| Centre | 107 | 3.6% | 5.1% | 52 | 3.9% | 5.1% | 55 | 3.5% | 5.0% | 44 | 3.7% | 6.7% |
| Pays de Loire | 156 | 5.4% | 5.2% | 90 | 6.7% | 6.2% | 67 | 4.2% | 4.3% | 58 | 4.9% | 6.2% |
| Bretagne | 125 | 4.3% | 4.7% | 65 | 4.9% | 5.1% | 60 | 3.8% | 4.3% | 52 | 4.4% | 6.9% |
| Poitou Charentes | 73 | 2.5% | 4.9% | 23 | 1.7% | 3.3% | 50 | 3.2% | 6.5% | 23 | 1.9% | 6.2% |
| Aquitaine | 157 | 5.4% | 5.6% | 73 | 5.4% | 5.5% | 85 | 5.4% | 5.8% | 48 | 4.1% | 5.7% |
| Midi Pyrénées | 155 | 5.3% | 6.3% | 59 | 4.4% | 5.0% | 95 | 6.1% | 7.5% | 59 | 5.0% | 7.5% |
| Limousin | 51 | 1.7% | 8.3% | 23 | 1.7% | 7.9% | 28 | 1.8% | 8.7% | 19 | 1.6% | 11.5% |
| Auvergne | 76 | 2.6% | 6.7% | 33 | 2.5% | 6.1% | 43 | 2.7% | 7.3% | 20 | 1.7% | 6.1% |
| Rhône Alpes | 352 | 12.1% | 6.7% | 151 | 11.2% | 6.0% | 202 | 12.8% | 7.4% | 163 | 13.8% | 8.4% |
| Languedoc Roussillon | 155 | 5.3% | 6.8% | 65 | 4.8% | 6.0% | 91 | 5.7% | 7.5% | 64 | 5.5% | 9.3% |
| Provence Alpes Côte d'Azur, Corse | 237 | 8.1% | 5.4% | 105 | 7.8% | 5.1% | 132 | 8.4% | 5.8% | 111 | 9.4% | 7.6% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 2118 | 72.5% | 6.1% | 1003 | 74.6% | 5.8% | 1114 | 70.7% | 6.4% | 1003 | 85.3% | 6.8% |
| Presque tous les jours | 381 | 13.0% | 6.4% | 162 | 12.0% | 5.9% | 219 | 13.9% | 6.8% | 109 | 9.3% | 5.9% |
| 1 à 2 fois par semaine | 172 | 5.9% | 6.7% | 71 | 5.2% | 6.5% | 102 | 6.5% | 6.8% | 50 | 4.2% | 9.4% |
| 1 à 3 fois par mois | 25 | 0.8% | 5.1% | 4 | 0.3% | 1.9% | 21 | 1.3% | 7.3% | 4 | 0.4% | 6.6% |
| Moins souvent | 41 | 1.4% | 5.7% | 22 | 1.6% | 6.1% | 19 | 1.2% | 5.3% | 4 | 0.3% | 7.6% |
| Jamais | 1 | - | 1.0% | 1 | 0.1% | 1.8% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 53 | 1.8% | 2.9% | 19 | 1.4% | 2.5% | 34 | 2.1% | 3.1% | 9 | 0.7% | 4.5% |
| De 9 000 à moins de 12 000 euros par an | 94 | 3.2% | 3.2% | 47 | 3.5% | 4.1% | 47 | 3.0% | 2.6% | 14 | 1.2% | 5.9% |
| De 12 000 à moins de 18 000 euros par an | 236 | 8.1% | 4.2% | 102 | 7.6% | 4.2% | 134 | 8.5% | 4.3% | 36 | 3.1% | 5.8% |
| De 18 000 à moins de 24 000 euros par an | 344 | 11.8% | 5.1% | 138 | 10.3% | 4.7% | 205 | 13.0% | 5.4% | 77 | 6.5% | 5.7% |
| De 24 000 à moins de 36 000 euros par an | 688 | 23.6% | 6.0% | 317 | 23.6% | 5.9% | 371 | 23.6% | 6.2% | 224 | 19.1% | 6.4% |
| De 36 000 à moins de 45 000 euros par an | 474 | 16.2% | 6.6% | 224 | 16.7% | 6.0% | 249 | 15.8% | 7.2% | 204 | 17.3% | 6.9% |
| De 45 000 à moins de 65 000 euros par an | 511 | 17.5% | 7.0% | 256 | 19.0% | 6.3% | 256 | 16.2% | 7.9% | 320 | 27.2% | 7.9% |
| 65 000 euros et plus par an | 242 | 8.3% | 6.1% | 133 | 9.9% | 5.8% | 109 | 6.9% | 6.5% | 177 | 15.0% | 6.5% |
| Refus | 220 | 7.5% | 6.5% | 90 | 6.7% | 6.2% | 130 | 8.3% | 6.7% | 94 | 8.0% | 8.4% |
| Ne sait pas | 60 | 2.1% | 3.6% | 20 | 1.5% | 2.7% | 40 | 2.6% | 4.4% | 21 | 1.8% | 3.6% |
