L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 831 | 100.0% | 1.6% | 470 | 100.0% | 1.9% | 361 | 100.0% | 1.3% | 439 | 100.0% | 2.5% |
| Sexe | ||||||||||||
| Homme | 470 | 56.6% | 1.9% | 470 | 100.0% | 1.9% | - | - | - | 266 | 60.5% | 3.0% |
| Femme | 361 | 43.4% | 1.3% | - | - | - | 361 | 100.0% | 1.3% | 174 | 39.5% | 2.0% |
| Age | ||||||||||||
| 15 à 24 ans | 245 | 29.4% | 3.4% | 127 | 26.9% | 3.4% | 118 | 32.7% | 3.3% | 134 | 30.6% | 4.4% |
| 25 à 34 ans | 114 | 13.8% | 1.5% | 73 | 15.6% | 2.0% | 41 | 11.4% | 1.1% | 73 | 16.7% | 2.3% |
| 35 à 49 ans | 189 | 22.8% | 1.5% | 105 | 22.4% | 1.7% | 84 | 23.3% | 1.3% | 128 | 29.1% | 2.0% |
| 50 à 59 ans | 132 | 15.8% | 1.4% | 75 | 15.9% | 1.6% | 57 | 15.7% | 1.2% | 82 | 18.7% | 2.1% |
| 60 ans et plus | 151 | 18.2% | 1.0% | 90 | 19.2% | 1.3% | 61 | 16.9% | 0.7% | 22 | 4.9% | 2.5% |
| Individu | ||||||||||||
| Ménagères | 239 | 28.7% | 1.0% | - | - | - | 239 | 66.2% | 1.0% | 111 | 25.2% | 1.6% |
| Personne de référence | 392 | 47.1% | 1.4% | 324 | 68.9% | 1.6% | 68 | 18.7% | 0.9% | 212 | 48.3% | 2.5% |
| Responsable des achats | 454 | 54.7% | 1.3% | 222 | 47.1% | 1.7% | 233 | 64.4% | 1.0% | 224 | 51.1% | 2.0% |
| PCS Individu | ||||||||||||
| Agriculteurs | 2 | 0.3% | 0.5% | 2 | 0.4% | 0.5% | 1 | 0.2% | 0.5% | - | - | - |
| Petits patrons | 18 | 2.1% | 1.1% | 14 | 3.0% | 1.2% | 4 | 1.0% | 0.8% | 15 | 3.5% | 1.1% |
| Affaires et Cadres | 178 | 21.4% | 3.6% | 95 | 20.3% | 3.4% | 82 | 22.8% | 4.0% | 153 | 34.7% | 3.5% |
| Professions intermédiaires | 134 | 16.1% | 1.9% | 90 | 19.1% | 2.5% | 44 | 12.3% | 1.2% | 120 | 27.4% | 2.1% |
| Employés | 94 | 11.3% | 1.1% | 42 | 8.9% | 1.9% | 52 | 14.4% | 0.8% | 19 | 4.3% | 1.0% |
| Ouvriers | 27 | 3.3% | 0.4% | 27 | 5.8% | 0.5% | - | - | - | - | - | - |
| Retraités | 129 | 15.5% | 1.0% | 77 | 16.4% | 1.2% | 52 | 14.3% | 0.8% | 1 | 0.3% | 0.7% |
| Autres inactifs | 250 | 30.0% | 2.4% | 123 | 26.2% | 3.3% | 126 | 35.0% | 1.9% | 130 | 29.7% | 4.0% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 9 | 1.1% | 1.2% | 5 | 1.0% | 1.2% | 4 | 1.2% | 1.2% | - | - | - |
| Petits patrons | 48 | 5.8% | 1.8% | 25 | 5.4% | 1.9% | 23 | 6.3% | 1.8% | 48 | 10.9% | 1.8% |
| Affaires et Cadres | 228 | 27.4% | 3.3% | 136 | 28.9% | 4.0% | 92 | 25.4% | 2.7% | 228 | 51.8% | 3.3% |
| Professions intermédiaires | 164 | 19.7% | 2.1% | 105 | 22.2% | 2.6% | 59 | 16.4% | 1.5% | 164 | 37.3% | 2.1% |
| Employés | 74 | 8.9% | 1.4% | 42 | 8.9% | 1.8% | 32 | 8.9% | 1.0% | - | - | - |
| Ouvriers | 89 | 10.7% | 0.9% | 39 | 8.2% | 0.8% | 50 | 14.0% | 1.1% | - | - | - |
| Retraités | 174 | 21.0% | 1.2% | 95 | 20.3% | 1.4% | 79 | 21.9% | 1.0% | - | - | - |
| Autres inactifs | 45 | 5.5% | 1.1% | 24 | 5.1% | 1.5% | 22 | 6.0% | 0.8% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 116 | 14.0% | 1.2% | 64 | 13.7% | 1.5% | 52 | 14.3% | 0.9% | 51 | 11.6% | 2.8% |
| 2 personnes | 249 | 30.0% | 1.4% | 140 | 29.8% | 1.6% | 109 | 30.3% | 1.2% | 94 | 21.3% | 2.3% |
| 3 personnes | 183 | 22.0% | 2.0% | 97 | 20.6% | 2.1% | 86 | 23.9% | 1.9% | 100 | 22.7% | 2.6% |
| 4 personnes | 159 | 19.1% | 1.7% | 93 | 19.8% | 2.0% | 66 | 18.2% | 1.4% | 123 | 28.1% | 2.5% |
| 5 personnes et + | 124 | 14.9% | 2.3% | 76 | 16.1% | 2.8% | 48 | 13.3% | 1.7% | 72 | 16.3% | 2.8% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 244 | 29.4% | 1.6% | 146 | 31.1% | 2.0% | 98 | 27.2% | 1.2% | 169 | 38.4% | 2.2% |
| Non | 587 | 70.6% | 1.6% | 324 | 68.9% | 1.8% | 263 | 72.8% | 1.4% | 270 | 61.6% | 2.8% |
| Habitat | ||||||||||||
| Communes rurales | 130 | 15.6% | 1.1% | 69 | 14.6% | 1.2% | 61 | 16.9% | 1.0% | 54 | 12.4% | 1.7% |
| Agglo. - 20 000 hab | 107 | 12.9% | 1.2% | 70 | 14.9% | 1.7% | 37 | 10.2% | 0.8% | 66 | 15.1% | 2.6% |
| Agglo. 20 000 à 100 000 hab | 81 | 9.7% | 1.2% | 43 | 9.2% | 1.3% | 37 | 10.4% | 1.0% | 44 | 10.0% | 2.4% |
| Agglo. + 100 000 hab | 326 | 39.2% | 2.1% | 183 | 39.0% | 2.4% | 142 | 39.4% | 1.8% | 175 | 39.9% | 3.1% |
| Agglo. Paris | 188 | 22.6% | 2.2% | 105 | 22.3% | 2.6% | 83 | 23.1% | 1.9% | 99 | 22.6% | 2.5% |
| Régions INSEE | ||||||||||||
| Ile de France | 210 | 25.2% | 2.2% | 116 | 24.8% | 2.5% | 93 | 25.8% | 1.9% | 110 | 25.0% | 2.5% |
| Nord Pas de Calais | 42 | 5.1% | 1.3% | 26 | 5.6% | 1.7% | 16 | 4.4% | 0.9% | 22 | 5.1% | 2.3% |
| Lorraine | 15 | 1.8% | 0.8% | 6 | 1.3% | 0.7% | 8 | 2.3% | 0.8% | 7 | 1.6% | 1.3% |
| Alsace | 17 | 2.1% | 1.1% | 12 | 2.6% | 1.6% | 5 | 1.4% | 0.7% | 5 | 1.1% | 1.0% |
| Franche-Comté | 8 | 1.0% | 0.8% | 5 | 1.1% | 1.1% | 3 | 0.8% | 0.6% | 3 | 0.7% | 1.1% |
| Champagne Ardennes | 11 | 1.4% | 1.1% | 8 | 1.7% | 1.5% | 4 | 1.0% | 0.6% | 6 | 1.4% | 2.0% |
| Picardie | 16 | 1.9% | 1.0% | 3 | 0.6% | 0.4% | 13 | 3.6% | 1.6% | 7 | 1.6% | 1.7% |
| Bourgogne | 17 | 2.1% | 1.3% | 9 | 1.9% | 1.4% | 9 | 2.4% | 1.2% | 7 | 1.5% | 1.9% |
| Haute Normandie | 16 | 1.9% | 1.1% | 13 | 2.7% | 1.8% | 3 | 0.9% | 0.4% | 5 | 1.1% | 1.1% |
| Basse Normandie | 15 | 1.8% | 1.2% | 10 | 2.1% | 1.7% | 5 | 1.5% | 0.8% | 8 | 1.9% | 2.6% |
| Centre | 16 | 2.0% | 0.8% | 13 | 2.7% | 1.3% | 3 | 0.9% | 0.3% | 9 | 2.1% | 1.4% |
| Pays de Loire | 40 | 4.8% | 1.4% | 20 | 4.3% | 1.4% | 20 | 5.5% | 1.3% | 21 | 4.8% | 2.2% |
| Bretagne | 47 | 5.6% | 1.7% | 20 | 4.2% | 1.5% | 27 | 7.5% | 1.9% | 30 | 6.9% | 4.0% |
| Poitou Charentes | 24 | 2.8% | 1.6% | 16 | 3.3% | 2.2% | 8 | 2.2% | 1.0% | 6 | 1.5% | 1.8% |
| Aquitaine | 44 | 5.3% | 1.6% | 25 | 5.3% | 1.9% | 19 | 5.3% | 1.3% | 19 | 4.3% | 2.2% |
| Midi Pyrénées | 35 | 4.2% | 1.4% | 20 | 4.2% | 1.7% | 15 | 4.2% | 1.2% | 17 | 3.9% | 2.2% |
| Limousin | 5 | 0.6% | 0.8% | 3 | 0.7% | 1.1% | 2 | 0.4% | 0.5% | 2 | 0.5% | 1.3% |
| Auvergne | 13 | 1.5% | 1.1% | 7 | 1.5% | 1.3% | 6 | 1.7% | 1.0% | 6 | 1.4% | 1.9% |
| Rhône Alpes | 115 | 13.9% | 2.2% | 76 | 16.2% | 3.0% | 39 | 10.9% | 1.4% | 71 | 16.2% | 3.7% |
| Languedoc Roussillon | 48 | 5.7% | 2.1% | 23 | 4.9% | 2.1% | 25 | 6.8% | 2.0% | 27 | 6.2% | 4.0% |
| Provence Alpes Côte d'Azur, Corse | 77 | 9.3% | 1.8% | 39 | 8.2% | 1.9% | 38 | 10.6% | 1.7% | 49 | 11.3% | 3.4% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 708 | 85.1% | 2.0% | 407 | 86.6% | 2.4% | 300 | 83.2% | 1.7% | 391 | 89.1% | 2.7% |
| Presque tous les jours | 80 | 9.6% | 1.3% | 35 | 7.4% | 1.3% | 45 | 12.4% | 1.4% | 41 | 9.3% | 2.2% |
| 1 à 2 fois par semaine | 14 | 1.6% | 0.5% | 9 | 1.9% | 0.8% | 5 | 1.3% | 0.3% | 3 | 0.6% | 0.5% |
| 1 à 3 fois par mois | 3 | 0.4% | 0.7% | 1 | 0.2% | 0.5% | 2 | 0.6% | 0.8% | 1 | 0.3% | 1.8% |
| Moins souvent | 1 | 0.2% | 0.2% | - | - | - | 1 | 0.4% | 0.4% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 21 | 2.6% | 1.2% | 12 | 2.6% | 1.6% | 9 | 2.6% | 0.9% | 1 | 0.2% | 0.5% |
| De 9 000 à moins de 12 000 euros par an | 20 | 2.4% | 0.7% | 19 | 4.0% | 1.6% | 2 | 0.4% | 0.1% | 5 | 1.1% | 2.0% |
| De 12 000 à moins de 18 000 euros par an | 30 | 3.6% | 0.5% | 12 | 2.6% | 0.5% | 18 | 5.0% | 0.6% | 9 | 2.1% | 1.5% |
| De 18 000 à moins de 24 000 euros par an | 78 | 9.4% | 1.2% | 33 | 7.1% | 1.1% | 45 | 12.5% | 1.2% | 34 | 7.7% | 2.5% |
| De 24 000 à moins de 36 000 euros par an | 159 | 19.2% | 1.4% | 82 | 17.5% | 1.5% | 77 | 21.3% | 1.3% | 83 | 18.9% | 2.4% |
| De 36 000 à moins de 45 000 euros par an | 121 | 14.5% | 1.7% | 73 | 15.4% | 2.0% | 48 | 13.3% | 1.4% | 59 | 13.5% | 2.0% |
| De 45 000 à moins de 65 000 euros par an | 181 | 21.8% | 2.5% | 113 | 24.0% | 2.8% | 68 | 18.8% | 2.1% | 115 | 26.1% | 2.8% |
| 65 000 euros et plus par an | 118 | 14.2% | 3.0% | 78 | 16.6% | 3.4% | 40 | 11.2% | 2.4% | 81 | 18.5% | 3.0% |
| Refus | 55 | 6.6% | 1.6% | 21 | 4.6% | 1.5% | 33 | 9.2% | 1.7% | 28 | 6.3% | 2.5% |
| Ne sait pas | 47 | 5.6% | 2.8% | 26 | 5.5% | 3.5% | 21 | 5.7% | 2.3% | 24 | 5.6% | 4.2% |
