L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1263 | 100.0% | 2.4% | 1098 | 100.0% | 4.4% | 165 | 100.0% | 0.6% | 380 | 100.0% | 2.2% |
| Sexe | ||||||||||||
| Homme | 1098 | 87.0% | 4.4% | 1098 | 100.0% | 4.4% | - | - | - | 332 | 87.4% | 3.8% |
| Femme | 165 | 13.0% | 0.6% | - | - | - | 165 | 100.0% | 0.6% | 48 | 12.6% | 0.6% |
| Age | ||||||||||||
| 15 à 24 ans | 278 | 22.0% | 3.8% | 244 | 22.2% | 6.6% | 34 | 20.6% | 0.9% | 107 | 28.1% | 3.5% |
| 25 à 34 ans | 275 | 21.8% | 3.6% | 250 | 22.7% | 6.7% | 26 | 15.6% | 0.7% | 62 | 16.3% | 1.9% |
| 35 à 49 ans | 353 | 28.0% | 2.8% | 332 | 30.3% | 5.4% | 21 | 12.8% | 0.3% | 135 | 35.6% | 2.1% |
| 50 à 59 ans | 228 | 18.1% | 2.5% | 180 | 16.4% | 3.9% | 48 | 29.4% | 1.0% | 64 | 16.8% | 1.7% |
| 60 ans et plus | 128 | 10.1% | 0.8% | 92 | 8.4% | 1.4% | 36 | 21.6% | 0.4% | 12 | 3.2% | 1.4% |
| Individu | ||||||||||||
| Ménagères | 135 | 10.7% | 0.6% | - | - | - | 135 | 82.1% | 0.6% | 30 | 8.0% | 0.4% |
| Personne de référence | 851 | 67.4% | 3.0% | 813 | 74.0% | 4.0% | 38 | 23.3% | 0.5% | 248 | 65.3% | 3.0% |
| Responsable des achats | 686 | 54.3% | 1.9% | 556 | 50.7% | 4.2% | 130 | 78.7% | 0.6% | 186 | 48.9% | 1.7% |
| PCS Individu | ||||||||||||
| Agriculteurs | 5 | 0.4% | 1.0% | 1 | 0.1% | 0.4% | 3 | 2.1% | 2.2% | - | - | - |
| Petits patrons | 38 | 3.0% | 2.3% | 36 | 3.3% | 3.1% | 2 | 1.1% | 0.4% | 37 | 9.6% | 2.5% |
| Affaires et Cadres | 91 | 7.2% | 1.9% | 84 | 7.7% | 3.0% | 6 | 3.9% | 0.3% | 79 | 20.7% | 1.8% |
| Professions intermédiaires | 167 | 13.2% | 2.3% | 153 | 14.0% | 4.3% | 14 | 8.3% | 0.4% | 148 | 38.9% | 2.5% |
| Employés | 176 | 13.9% | 2.1% | 133 | 12.1% | 6.0% | 43 | 26.1% | 0.7% | 17 | 4.4% | 0.9% |
| Ouvriers | 358 | 28.3% | 5.6% | 351 | 32.0% | 7.0% | 6 | 3.9% | 0.5% | 9 | 2.4% | 2.6% |
| Retraités | 119 | 9.4% | 0.9% | 89 | 8.1% | 1.4% | 30 | 18.1% | 0.4% | 1 | 0.1% | 0.3% |
| Autres inactifs | 310 | 24.6% | 3.0% | 250 | 22.8% | 6.7% | 60 | 36.6% | 0.9% | 91 | 23.9% | 2.8% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 10 | 0.8% | 1.4% | 6 | 0.6% | 1.5% | 4 | 2.4% | 1.2% | - | - | - |
| Petits patrons | 54 | 4.2% | 2.0% | 45 | 4.1% | 3.3% | 9 | 5.3% | 0.7% | 54 | 14.1% | 2.0% |
| Affaires et Cadres | 126 | 10.0% | 1.8% | 110 | 10.0% | 3.2% | 17 | 10.1% | 0.5% | 126 | 33.2% | 1.8% |
| Professions intermédiaires | 200 | 15.8% | 2.5% | 178 | 16.2% | 4.4% | 22 | 13.6% | 0.6% | 200 | 52.7% | 2.5% |
| Employés | 180 | 14.2% | 3.3% | 163 | 14.8% | 6.8% | 17 | 10.3% | 0.6% | - | - | - |
| Ouvriers | 419 | 33.2% | 4.4% | 382 | 34.8% | 7.5% | 37 | 22.5% | 0.8% | - | - | - |
| Retraités | 161 | 12.8% | 1.1% | 128 | 11.7% | 1.9% | 33 | 20.1% | 0.4% | - | - | - |
| Autres inactifs | 113 | 8.9% | 2.7% | 87 | 7.9% | 5.5% | 26 | 15.5% | 1.0% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 165 | 13.1% | 1.6% | 153 | 13.9% | 3.5% | 12 | 7.4% | 0.2% | 25 | 6.7% | 1.4% |
| 2 personnes | 266 | 21.1% | 1.5% | 215 | 19.6% | 2.5% | 51 | 31.0% | 0.5% | 60 | 15.7% | 1.4% |
| 3 personnes | 333 | 26.4% | 3.6% | 278 | 25.4% | 6.0% | 54 | 33.1% | 1.2% | 110 | 29.0% | 2.8% |
| 4 personnes | 283 | 22.4% | 3.1% | 261 | 23.8% | 5.7% | 22 | 13.1% | 0.5% | 118 | 31.0% | 2.4% |
| 5 personnes et + | 215 | 17.1% | 3.9% | 190 | 17.3% | 7.0% | 25 | 15.4% | 0.9% | 67 | 17.6% | 2.6% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 548 | 43.4% | 3.5% | 472 | 43.0% | 6.4% | 76 | 46.3% | 0.9% | 203 | 53.5% | 2.6% |
| Non | 715 | 56.6% | 2.0% | 626 | 57.0% | 3.6% | 88 | 53.7% | 0.5% | 177 | 46.5% | 1.8% |
| Habitat | ||||||||||||
| Communes rurales | 210 | 16.6% | 1.8% | 190 | 17.3% | 3.3% | 20 | 12.1% | 0.3% | 60 | 15.9% | 1.8% |
| Agglo. - 20 000 hab | 203 | 16.1% | 2.2% | 168 | 15.3% | 4.0% | 35 | 21.1% | 0.7% | 72 | 19.0% | 2.8% |
| Agglo. 20 000 à 100 000 hab | 185 | 14.7% | 2.7% | 163 | 14.8% | 4.8% | 23 | 13.9% | 0.6% | 52 | 13.8% | 2.8% |
| Agglo. + 100 000 hab | 392 | 31.1% | 2.5% | 329 | 30.0% | 4.4% | 63 | 38.5% | 0.8% | 99 | 26.0% | 1.7% |
| Agglo. Paris | 272 | 21.5% | 3.2% | 248 | 22.6% | 6.0% | 24 | 14.5% | 0.5% | 96 | 25.4% | 2.4% |
| Régions INSEE | ||||||||||||
| Ile de France | 298 | 23.6% | 3.1% | 274 | 24.9% | 6.0% | 25 | 15.1% | 0.5% | 111 | 29.2% | 2.6% |
| Nord Pas de Calais | 105 | 8.3% | 3.2% | 96 | 8.7% | 6.2% | 9 | 5.5% | 0.5% | 32 | 8.3% | 3.2% |
| Lorraine | 50 | 4.0% | 2.6% | 48 | 4.4% | 5.2% | 2 | 1.3% | 0.2% | 12 | 3.2% | 2.3% |
| Alsace | 16 | 1.3% | 1.1% | 13 | 1.2% | 1.8% | 3 | 1.7% | 0.4% | 5 | 1.3% | 1.1% |
| Franche-Comté | 27 | 2.1% | 2.8% | 22 | 2.0% | 4.8% | 4 | 2.5% | 0.8% | 10 | 2.6% | 3.6% |
| Champagne Ardennes | 30 | 2.3% | 2.7% | 20 | 1.9% | 3.9% | 9 | 5.6% | 1.6% | 7 | 1.9% | 2.5% |
| Picardie | 50 | 4.0% | 3.3% | 41 | 3.7% | 5.4% | 10 | 5.9% | 1.2% | 13 | 3.4% | 3.1% |
| Bourgogne | 44 | 3.5% | 3.3% | 44 | 4.0% | 6.8% | 0 | 0.2% | - | 7 | 1.7% | 2.0% |
| Haute Normandie | 53 | 4.2% | 3.6% | 51 | 4.7% | 7.2% | 2 | 1.2% | 0.3% | 3 | 0.8% | 0.7% |
| Basse Normandie | 18 | 1.5% | 1.5% | 18 | 1.6% | 3.0% | 1 | 0.5% | 0.1% | 6 | 1.7% | 2.0% |
| Centre | 46 | 3.7% | 2.2% | 36 | 3.3% | 3.6% | 10 | 6.2% | 0.9% | 13 | 3.5% | 2.0% |
| Pays de Loire | 40 | 3.2% | 1.3% | 32 | 2.9% | 2.2% | 8 | 4.9% | 0.5% | 13 | 3.4% | 1.4% |
| Bretagne | 61 | 4.8% | 2.3% | 54 | 4.9% | 4.2% | 6 | 3.9% | 0.5% | 22 | 5.9% | 2.9% |
| Poitou Charentes | 22 | 1.8% | 1.5% | 20 | 1.8% | 2.8% | 2 | 1.4% | 0.3% | 3 | 0.7% | 0.7% |
| Aquitaine | 54 | 4.3% | 1.9% | 43 | 4.0% | 3.3% | 11 | 6.4% | 0.7% | 13 | 3.3% | 1.5% |
| Midi Pyrénées | 61 | 4.8% | 2.5% | 42 | 3.8% | 3.5% | 19 | 11.4% | 1.5% | 13 | 3.4% | 1.6% |
| Limousin | 15 | 1.2% | 2.4% | 12 | 1.1% | 4.0% | 3 | 1.8% | 0.9% | 2 | 0.6% | 1.3% |
| Auvergne | 18 | 1.5% | 1.6% | 17 | 1.6% | 3.2% | 1 | 0.6% | 0.2% | 5 | 1.3% | 1.5% |
| Rhône Alpes | 82 | 6.5% | 1.6% | 79 | 7.2% | 3.1% | 4 | 2.2% | 0.1% | 27 | 7.2% | 1.4% |
| Languedoc Roussillon | 40 | 3.2% | 1.8% | 38 | 3.5% | 3.5% | 2 | 1.4% | 0.2% | 18 | 4.7% | 2.6% |
| Provence Alpes Côte d'Azur, Corse | 131 | 10.4% | 3.0% | 97 | 8.8% | 4.7% | 34 | 20.4% | 1.5% | 45 | 11.8% | 3.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 875 | 69.3% | 2.5% | 786 | 71.5% | 4.5% | 89 | 54.3% | 0.5% | 325 | 85.5% | 2.2% |
| Presque tous les jours | 157 | 12.4% | 2.6% | 127 | 11.6% | 4.6% | 30 | 17.9% | 0.9% | 45 | 11.7% | 2.4% |
| 1 à 2 fois par semaine | 63 | 5.0% | 2.5% | 30 | 2.7% | 2.8% | 33 | 20.1% | 2.2% | 7 | 1.8% | 1.3% |
| 1 à 3 fois par mois | 20 | 1.6% | 4.1% | 17 | 1.5% | 8.7% | 3 | 1.9% | 1.1% | - | - | - |
| Moins souvent | 32 | 2.6% | 4.5% | 31 | 2.8% | 8.6% | 1 | 0.8% | 0.3% | - | - | - |
| Jamais | 6 | 0.5% | 9.1% | 6 | 0.6% | 15.8% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 50 | 3.9% | 2.7% | 32 | 2.9% | 4.2% | 18 | 10.9% | 1.7% | 4 | 1.2% | 2.3% |
| De 9 000 à moins de 12 000 euros par an | 64 | 5.0% | 2.1% | 56 | 5.1% | 4.9% | 8 | 4.8% | 0.4% | 5 | 1.3% | 2.0% |
| De 12 000 à moins de 18 000 euros par an | 171 | 13.6% | 3.1% | 147 | 13.4% | 6.1% | 24 | 14.7% | 0.8% | 18 | 4.8% | 2.9% |
| De 18 000 à moins de 24 000 euros par an | 198 | 15.7% | 2.9% | 175 | 15.9% | 5.9% | 23 | 13.8% | 0.6% | 31 | 8.1% | 2.3% |
| De 24 000 à moins de 36 000 euros par an | 277 | 21.9% | 2.4% | 234 | 21.3% | 4.3% | 43 | 26.0% | 0.7% | 86 | 22.6% | 2.5% |
| De 36 000 à moins de 45 000 euros par an | 176 | 14.0% | 2.5% | 162 | 14.8% | 4.4% | 14 | 8.7% | 0.4% | 60 | 15.8% | 2.0% |
| De 45 000 à moins de 65 000 euros par an | 156 | 12.4% | 2.1% | 139 | 12.6% | 3.4% | 17 | 10.5% | 0.5% | 95 | 25.1% | 2.4% |
| 65 000 euros et plus par an | 65 | 5.2% | 1.6% | 62 | 5.7% | 2.8% | 3 | 1.7% | 0.2% | 43 | 11.2% | 1.6% |
| Refus | 42 | 3.3% | 1.2% | 37 | 3.4% | 2.6% | 4 | 2.7% | 0.2% | 18 | 4.8% | 1.6% |
| Ne sait pas | 64 | 5.1% | 3.9% | 53 | 4.9% | 7.3% | 10 | 6.4% | 1.1% | 19 | 5.1% | 3.3% |
