L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 3051 | 100.0% | 5.9% | 1283 | 100.0% | 5.1% | 1769 | 100.0% | 6.5% | 748 | 100.0% | 4.3% |
| Sexe | ||||||||||||
| Homme | 1283 | 42.0% | 5.1% | 1283 | 100.0% | 5.1% | - | - | - | 337 | 45.0% | 3.8% |
| Femme | 1769 | 58.0% | 6.5% | - | - | - | 1769 | 100.0% | 6.5% | 411 | 55.0% | 4.8% |
| Age | ||||||||||||
| 15 à 24 ans | 409 | 13.4% | 5.6% | 189 | 14.8% | 5.1% | 220 | 12.4% | 6.1% | 146 | 19.5% | 4.8% |
| 25 à 34 ans | 439 | 14.4% | 5.8% | 195 | 15.2% | 5.2% | 244 | 13.8% | 6.3% | 127 | 17.0% | 3.9% |
| 35 à 49 ans | 754 | 24.7% | 6.0% | 327 | 25.5% | 5.3% | 427 | 24.1% | 6.8% | 269 | 35.9% | 4.3% |
| 50 à 59 ans | 648 | 21.2% | 7.0% | 278 | 21.7% | 6.0% | 370 | 20.9% | 7.9% | 181 | 24.2% | 4.7% |
| 60 ans et plus | 801 | 26.3% | 5.2% | 293 | 22.9% | 4.3% | 508 | 28.7% | 5.9% | 26 | 3.5% | 3.0% |
| Individu | ||||||||||||
| Ménagères | 1499 | 49.1% | 6.4% | - | - | - | 1499 | 84.8% | 6.4% | 319 | 42.6% | 4.5% |
| Personne de référence | 1492 | 48.9% | 5.2% | 1008 | 78.6% | 4.9% | 484 | 27.4% | 6.1% | 318 | 42.5% | 3.8% |
| Responsable des achats | 2115 | 69.3% | 5.9% | 610 | 47.5% | 4.6% | 1506 | 85.1% | 6.6% | 450 | 60.2% | 4.1% |
| PCS Individu | ||||||||||||
| Agriculteurs | 24 | 0.8% | 4.8% | 15 | 1.1% | 4.3% | 9 | 0.5% | 6.0% | - | - | - |
| Petits patrons | 67 | 2.2% | 4.2% | 48 | 3.8% | 4.2% | 19 | 1.1% | 4.2% | 61 | 8.1% | 4.2% |
| Affaires et Cadres | 154 | 5.1% | 3.1% | 78 | 6.1% | 2.7% | 76 | 4.3% | 3.7% | 125 | 16.8% | 2.8% |
| Professions intermédiaires | 381 | 12.5% | 5.3% | 160 | 12.5% | 4.5% | 221 | 12.5% | 6.0% | 273 | 36.4% | 4.7% |
| Employés | 663 | 21.7% | 7.9% | 135 | 10.5% | 6.1% | 528 | 29.8% | 8.6% | 100 | 13.4% | 5.4% |
| Ouvriers | 478 | 15.7% | 7.5% | 395 | 30.8% | 7.9% | 83 | 4.7% | 6.3% | 21 | 2.8% | 6.0% |
| Retraités | 632 | 20.7% | 4.9% | 262 | 20.5% | 4.3% | 370 | 20.9% | 5.6% | 6 | 0.8% | 3.1% |
| Autres inactifs | 652 | 21.4% | 6.3% | 190 | 14.8% | 5.1% | 463 | 26.1% | 6.9% | 162 | 21.7% | 5.0% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 41 | 1.3% | 5.4% | 18 | 1.4% | 4.3% | 23 | 1.3% | 6.8% | - | - | - |
| Petits patrons | 119 | 3.9% | 4.5% | 59 | 4.6% | 4.4% | 60 | 3.4% | 4.7% | 119 | 15.9% | 4.5% |
| Affaires et Cadres | 215 | 7.0% | 3.1% | 97 | 7.6% | 2.8% | 118 | 6.7% | 3.5% | 215 | 28.7% | 3.1% |
| Professions intermédiaires | 415 | 13.6% | 5.3% | 181 | 14.1% | 4.5% | 234 | 13.2% | 6.0% | 415 | 55.5% | 5.3% |
| Employés | 389 | 12.8% | 7.2% | 143 | 11.2% | 6.0% | 246 | 13.9% | 8.1% | - | - | - |
| Ouvriers | 768 | 25.2% | 8.1% | 367 | 28.6% | 7.2% | 401 | 22.7% | 9.1% | - | - | - |
| Retraités | 813 | 26.7% | 5.5% | 309 | 24.1% | 4.6% | 504 | 28.5% | 6.2% | - | - | - |
| Autres inactifs | 291 | 9.5% | 6.9% | 108 | 8.4% | 6.8% | 183 | 10.4% | 7.0% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 543 | 17.8% | 5.4% | 172 | 13.4% | 3.9% | 370 | 20.9% | 6.6% | 75 | 10.1% | 4.1% |
| 2 personnes | 1043 | 34.2% | 5.8% | 474 | 37.0% | 5.5% | 568 | 32.1% | 6.0% | 196 | 26.2% | 4.7% |
| 3 personnes | 603 | 19.8% | 6.5% | 253 | 19.8% | 5.5% | 350 | 19.8% | 7.6% | 146 | 19.5% | 3.7% |
| 4 personnes | 526 | 17.2% | 5.7% | 220 | 17.1% | 4.8% | 306 | 17.3% | 6.6% | 237 | 31.6% | 4.8% |
| 5 personnes et + | 336 | 11.0% | 6.1% | 162 | 12.7% | 6.0% | 174 | 9.8% | 6.2% | 94 | 12.6% | 3.7% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 877 | 28.7% | 5.6% | 386 | 30.1% | 5.2% | 491 | 27.8% | 6.0% | 308 | 41.2% | 4.0% |
| Non | 2174 | 71.3% | 6.0% | 896 | 69.9% | 5.1% | 1278 | 72.2% | 6.8% | 440 | 58.8% | 4.6% |
| Habitat | ||||||||||||
| Communes rurales | 748 | 24.5% | 6.3% | 321 | 25.0% | 5.6% | 427 | 24.1% | 6.8% | 155 | 20.7% | 4.7% |
| Agglo. - 20 000 hab | 556 | 18.2% | 6.1% | 212 | 16.5% | 5.0% | 344 | 19.5% | 7.1% | 113 | 15.1% | 4.4% |
| Agglo. 20 000 à 100 000 hab | 474 | 15.5% | 6.8% | 196 | 15.3% | 5.8% | 278 | 15.7% | 7.7% | 99 | 13.3% | 5.4% |
| Agglo. + 100 000 hab | 877 | 28.7% | 5.7% | 368 | 28.7% | 4.9% | 509 | 28.8% | 6.4% | 213 | 28.4% | 3.7% |
| Agglo. Paris | 396 | 13.0% | 4.6% | 186 | 14.5% | 4.5% | 210 | 11.9% | 4.7% | 168 | 22.4% | 4.2% |
| Régions INSEE | ||||||||||||
| Ile de France | 456 | 14.9% | 4.7% | 215 | 16.8% | 4.7% | 241 | 13.6% | 4.8% | 202 | 27.0% | 4.7% |
| Nord Pas de Calais | 322 | 10.6% | 10.0% | 128 | 9.9% | 8.3% | 194 | 11.0% | 11.5% | 61 | 8.2% | 6.3% |
| Lorraine | 195 | 6.4% | 10.2% | 85 | 6.6% | 9.1% | 110 | 6.2% | 11.1% | 40 | 5.3% | 7.5% |
| Alsace | 67 | 2.2% | 4.4% | 29 | 2.3% | 4.0% | 38 | 2.1% | 4.8% | 18 | 2.4% | 3.7% |
| Franche-Comté | 69 | 2.3% | 7.2% | 17 | 1.4% | 3.7% | 52 | 2.9% | 10.6% | 11 | 1.5% | 4.1% |
| Champagne Ardennes | 91 | 3.0% | 8.4% | 47 | 3.7% | 9.0% | 44 | 2.5% | 7.8% | 15 | 2.0% | 5.0% |
| Picardie | 127 | 4.2% | 8.2% | 46 | 3.6% | 6.1% | 81 | 4.6% | 10.2% | 24 | 3.2% | 5.7% |
| Bourgogne | 97 | 3.2% | 7.1% | 36 | 2.8% | 5.6% | 60 | 3.4% | 8.6% | 17 | 2.2% | 4.9% |
| Haute Normandie | 136 | 4.4% | 9.1% | 50 | 3.9% | 7.1% | 85 | 4.8% | 11.0% | 39 | 5.2% | 8.6% |
| Basse Normandie | 84 | 2.8% | 6.9% | 41 | 3.2% | 7.1% | 43 | 2.4% | 6.8% | 14 | 1.9% | 4.4% |
| Centre | 158 | 5.2% | 7.5% | 71 | 5.6% | 7.1% | 87 | 4.9% | 7.9% | 40 | 5.3% | 6.1% |
| Pays de Loire | 165 | 5.4% | 5.5% | 78 | 6.1% | 5.4% | 88 | 4.9% | 5.7% | 33 | 4.4% | 3.5% |
| Bretagne | 122 | 4.0% | 4.5% | 49 | 3.8% | 3.8% | 73 | 4.1% | 5.3% | 26 | 3.5% | 3.5% |
| Poitou Charentes | 117 | 3.8% | 7.9% | 55 | 4.3% | 7.7% | 62 | 3.5% | 8.0% | 17 | 2.3% | 4.7% |
| Aquitaine | 123 | 4.0% | 4.4% | 62 | 4.8% | 4.7% | 61 | 3.4% | 4.2% | 21 | 2.8% | 2.5% |
| Midi Pyrénées | 106 | 3.5% | 4.3% | 45 | 3.5% | 3.8% | 61 | 3.5% | 4.8% | 26 | 3.5% | 3.4% |
| Limousin | 48 | 1.6% | 7.8% | 22 | 1.7% | 7.5% | 26 | 1.5% | 8.1% | 9 | 1.2% | 5.7% |
| Auvergne | 56 | 1.8% | 5.0% | 33 | 2.6% | 6.1% | 23 | 1.3% | 4.0% | 13 | 1.7% | 3.9% |
| Rhône Alpes | 215 | 7.1% | 4.1% | 75 | 5.8% | 3.0% | 140 | 7.9% | 5.2% | 58 | 7.8% | 3.0% |
| Languedoc Roussillon | 94 | 3.1% | 4.1% | 34 | 2.6% | 3.1% | 60 | 3.4% | 5.0% | 20 | 2.6% | 2.8% |
| Provence Alpes Côte d'Azur, Corse | 204 | 6.7% | 4.7% | 64 | 5.0% | 3.1% | 140 | 7.9% | 6.1% | 44 | 5.9% | 3.0% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1930 | 63.2% | 5.6% | 865 | 67.4% | 5.0% | 1065 | 60.2% | 6.1% | 598 | 79.9% | 4.1% |
| Presque tous les jours | 373 | 12.2% | 6.3% | 156 | 12.1% | 5.7% | 217 | 12.3% | 6.7% | 92 | 12.3% | 5.0% |
| 1 à 2 fois par semaine | 189 | 6.2% | 7.3% | 71 | 5.5% | 6.5% | 118 | 6.7% | 7.9% | 25 | 3.3% | 4.7% |
| 1 à 3 fois par mois | 37 | 1.2% | 7.7% | 11 | 0.9% | 5.7% | 26 | 1.5% | 9.1% | 7 | 0.9% | 10.2% |
| Moins souvent | 69 | 2.3% | 9.5% | 28 | 2.2% | 7.7% | 41 | 2.3% | 11.4% | 11 | 1.4% | 22.3% |
| Jamais | 7 | 0.2% | 10.1% | 5 | 0.4% | 13.6% | 2 | 0.1% | 5.3% | 1 | 0.2% | 31.8% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 124 | 4.1% | 6.8% | 31 | 2.4% | 4.1% | 93 | 5.2% | 8.6% | 10 | 1.3% | 5.0% |
| De 9 000 à moins de 12 000 euros par an | 198 | 6.5% | 6.6% | 58 | 4.5% | 5.0% | 141 | 7.9% | 7.7% | 12 | 1.6% | 5.1% |
| De 12 000 à moins de 18 000 euros par an | 417 | 13.7% | 7.5% | 142 | 11.1% | 5.9% | 274 | 15.5% | 8.8% | 22 | 3.0% | 3.5% |
| De 18 000 à moins de 24 000 euros par an | 377 | 12.4% | 5.6% | 143 | 11.1% | 4.8% | 234 | 13.2% | 6.2% | 68 | 9.1% | 5.0% |
| De 24 000 à moins de 36 000 euros par an | 803 | 26.3% | 7.0% | 383 | 29.8% | 7.1% | 421 | 23.8% | 7.0% | 174 | 23.2% | 5.0% |
| De 36 000 à moins de 45 000 euros par an | 383 | 12.6% | 5.3% | 185 | 14.4% | 5.0% | 198 | 11.2% | 5.7% | 109 | 14.6% | 3.7% |
| De 45 000 à moins de 65 000 euros par an | 343 | 11.3% | 4.7% | 167 | 13.0% | 4.1% | 177 | 10.0% | 5.4% | 194 | 25.9% | 4.8% |
| 65 000 euros et plus par an | 144 | 4.7% | 3.6% | 72 | 5.6% | 3.2% | 72 | 4.1% | 4.3% | 82 | 10.9% | 3.0% |
| Refus | 164 | 5.4% | 4.8% | 55 | 4.3% | 3.8% | 109 | 6.1% | 5.6% | 43 | 5.8% | 3.8% |
| Ne sait pas | 98 | 3.2% | 5.9% | 47 | 3.6% | 6.4% | 52 | 2.9% | 5.6% | 35 | 4.6% | 6.0% |
