L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 718 | 100.0% | 1.4% | 338 | 100.0% | 1.4% | 380 | 100.0% | 1.4% | 164 | 100.0% | 0.9% |
| Sexe | ||||||||||||
| Homme | 338 | 47.1% | 1.4% | 338 | 100.0% | 1.4% | - | - | - | 73 | 44.9% | 0.8% |
| Femme | 380 | 52.9% | 1.4% | - | - | - | 380 | 100.0% | 1.4% | 90 | 55.1% | 1.1% |
| Age | ||||||||||||
| 15 à 24 ans | 117 | 16.3% | 1.6% | 77 | 22.7% | 2.1% | 40 | 10.7% | 1.1% | 36 | 21.8% | 1.2% |
| 25 à 34 ans | 111 | 15.5% | 1.5% | 58 | 17.2% | 1.6% | 53 | 14.0% | 1.4% | 30 | 18.6% | 0.9% |
| 35 à 49 ans | 171 | 23.8% | 1.4% | 69 | 20.3% | 1.1% | 103 | 27.0% | 1.6% | 66 | 40.6% | 1.1% |
| 50 à 59 ans | 106 | 14.8% | 1.1% | 53 | 15.6% | 1.1% | 54 | 14.1% | 1.2% | 27 | 16.7% | 0.7% |
| 60 ans et plus | 212 | 29.5% | 1.4% | 82 | 24.2% | 1.2% | 130 | 34.3% | 1.5% | 4 | 2.3% | 0.4% |
| Individu | ||||||||||||
| Ménagères | 333 | 46.4% | 1.4% | - | - | - | 333 | 87.7% | 1.4% | 72 | 44.3% | 1.0% |
| Personne de référence | 340 | 47.4% | 1.2% | 260 | 76.9% | 1.3% | 81 | 21.2% | 1.0% | 55 | 33.6% | 0.7% |
| Responsable des achats | 497 | 69.3% | 1.4% | 177 | 52.3% | 1.3% | 321 | 84.4% | 1.4% | 91 | 55.4% | 0.8% |
| PCS Individu | ||||||||||||
| Agriculteurs | 5 | 0.7% | 1.0% | - | - | - | 5 | 1.3% | 3.1% | - | - | - |
| Petits patrons | 15 | 2.0% | 0.9% | 12 | 3.6% | 1.0% | 2 | 0.7% | 0.5% | 11 | 6.7% | 0.8% |
| Affaires et Cadres | 30 | 4.2% | 0.6% | 8 | 2.4% | 0.3% | 22 | 5.7% | 1.1% | 25 | 15.0% | 0.6% |
| Professions intermédiaires | 72 | 10.1% | 1.0% | 38 | 11.1% | 1.1% | 35 | 9.1% | 0.9% | 50 | 30.4% | 0.9% |
| Employés | 151 | 21.0% | 1.8% | 46 | 13.7% | 2.1% | 104 | 27.5% | 1.7% | 30 | 18.5% | 1.6% |
| Ouvriers | 111 | 15.4% | 1.7% | 87 | 25.7% | 1.7% | 24 | 6.3% | 1.8% | 4 | 2.7% | 1.3% |
| Retraités | 164 | 22.8% | 1.3% | 71 | 20.9% | 1.1% | 93 | 24.5% | 1.4% | - | - | - |
| Autres inactifs | 171 | 23.8% | 1.6% | 76 | 22.5% | 2.0% | 95 | 24.9% | 1.4% | 43 | 26.5% | 1.3% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 10 | 1.4% | 1.4% | 3 | 0.9% | 0.7% | 7 | 2.0% | 2.2% | - | - | - |
| Petits patrons | 30 | 4.1% | 1.1% | 14 | 4.0% | 1.0% | 16 | 4.2% | 1.3% | 30 | 18.1% | 1.1% |
| Affaires et Cadres | 37 | 5.2% | 0.5% | 16 | 4.8% | 0.5% | 21 | 5.5% | 0.6% | 37 | 22.7% | 0.5% |
| Professions intermédiaires | 97 | 13.5% | 1.2% | 44 | 12.9% | 1.1% | 53 | 14.0% | 1.4% | 97 | 59.2% | 1.2% |
| Employés | 100 | 13.9% | 1.8% | 62 | 18.5% | 2.6% | 37 | 9.8% | 1.2% | - | - | - |
| Ouvriers | 169 | 23.6% | 1.8% | 79 | 23.4% | 1.6% | 90 | 23.8% | 2.1% | - | - | - |
| Retraités | 195 | 27.2% | 1.3% | 80 | 23.5% | 1.2% | 116 | 30.5% | 1.4% | - | - | - |
| Autres inactifs | 80 | 11.1% | 1.9% | 41 | 12.0% | 2.6% | 39 | 10.2% | 1.5% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 120 | 16.7% | 1.2% | 67 | 19.8% | 1.5% | 53 | 14.0% | 0.9% | 7 | 4.5% | 0.4% |
| 2 personnes | 239 | 33.3% | 1.3% | 103 | 30.5% | 1.2% | 136 | 35.8% | 1.4% | 22 | 13.2% | 0.5% |
| 3 personnes | 130 | 18.1% | 1.4% | 51 | 15.2% | 1.1% | 79 | 20.7% | 1.7% | 45 | 27.8% | 1.2% |
| 4 personnes | 142 | 19.7% | 1.5% | 72 | 21.2% | 1.6% | 70 | 18.4% | 1.5% | 66 | 40.5% | 1.3% |
| 5 personnes et + | 87 | 12.1% | 1.6% | 45 | 13.2% | 1.7% | 42 | 11.2% | 1.5% | 23 | 14.1% | 0.9% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 232 | 32.3% | 1.5% | 110 | 32.5% | 1.5% | 122 | 32.2% | 1.5% | 81 | 49.3% | 1.0% |
| Non | 486 | 67.7% | 1.3% | 228 | 67.5% | 1.3% | 258 | 67.8% | 1.4% | 83 | 50.7% | 0.9% |
| Habitat | ||||||||||||
| Communes rurales | 182 | 25.3% | 1.5% | 77 | 22.8% | 1.4% | 105 | 27.5% | 1.7% | 31 | 18.9% | 0.9% |
| Agglo. - 20 000 hab | 111 | 15.5% | 1.2% | 56 | 16.5% | 1.3% | 55 | 14.5% | 1.1% | 31 | 18.7% | 1.2% |
| Agglo. 20 000 à 100 000 hab | 90 | 12.6% | 1.3% | 46 | 13.6% | 1.4% | 44 | 11.6% | 1.2% | 15 | 9.1% | 0.8% |
| Agglo. + 100 000 hab | 206 | 28.6% | 1.3% | 102 | 30.2% | 1.4% | 103 | 27.2% | 1.3% | 56 | 34.0% | 1.0% |
| Agglo. Paris | 129 | 18.0% | 1.5% | 57 | 16.8% | 1.4% | 72 | 19.1% | 1.6% | 32 | 19.3% | 0.8% |
| Régions INSEE | ||||||||||||
| Ile de France | 140 | 19.5% | 1.5% | 63 | 18.5% | 1.4% | 77 | 20.3% | 1.5% | 35 | 21.4% | 0.8% |
| Nord Pas de Calais | 34 | 4.7% | 1.0% | 20 | 5.9% | 1.3% | 14 | 3.6% | 0.8% | 6 | 3.4% | 0.6% |
| Lorraine | 28 | 3.8% | 1.4% | 18 | 5.2% | 1.9% | 10 | 2.6% | 1.0% | 3 | 1.9% | 0.6% |
| Alsace | 19 | 2.7% | 1.3% | 7 | 1.9% | 0.9% | 13 | 3.3% | 1.6% | 5 | 3.2% | 1.1% |
| Franche-Comté | 13 | 1.8% | 1.4% | 5 | 1.4% | 1.0% | 8 | 2.2% | 1.7% | 3 | 1.8% | 1.1% |
| Champagne Ardennes | 21 | 3.0% | 2.0% | 5 | 1.5% | 0.9% | 16 | 4.3% | 2.9% | 8 | 4.6% | 2.6% |
| Picardie | 39 | 5.5% | 2.5% | 22 | 6.4% | 2.9% | 18 | 4.7% | 2.2% | 3 | 1.7% | 0.7% |
| Bourgogne | 28 | 4.0% | 2.1% | 11 | 3.1% | 1.6% | 18 | 4.7% | 2.5% | 4 | 2.6% | 1.2% |
| Haute Normandie | 12 | 1.7% | 0.8% | 5 | 1.4% | 0.7% | 7 | 1.9% | 0.9% | 6 | 3.8% | 1.4% |
| Basse Normandie | 17 | 2.4% | 1.4% | 7 | 2.1% | 1.2% | 10 | 2.6% | 1.5% | 1 | 0.3% | 0.2% |
| Centre | 26 | 3.6% | 1.2% | 7 | 2.1% | 0.7% | 19 | 4.9% | 1.7% | 8 | 4.6% | 1.2% |
| Pays de Loire | 30 | 4.2% | 1.0% | 17 | 5.1% | 1.2% | 13 | 3.3% | 0.8% | 4 | 2.5% | 0.4% |
| Bretagne | 51 | 7.0% | 1.9% | 23 | 6.9% | 1.8% | 27 | 7.2% | 2.0% | 9 | 5.8% | 1.3% |
| Poitou Charentes | 9 | 1.2% | 0.6% | 8 | 2.4% | 1.1% | 0 | 0.1% | 0.1% | 3 | 1.8% | 0.8% |
| Aquitaine | 49 | 6.8% | 1.7% | 19 | 5.6% | 1.4% | 30 | 7.8% | 2.0% | 5 | 2.8% | 0.5% |
| Midi Pyrénées | 19 | 2.7% | 0.8% | 13 | 3.8% | 1.1% | 6 | 1.7% | 0.5% | 1 | 0.9% | 0.2% |
| Limousin | 5 | 0.7% | 0.9% | 4 | 1.1% | 1.3% | 1 | 0.4% | 0.4% | - | - | - |
| Auvergne | 9 | 1.3% | 0.8% | 6 | 1.6% | 1.0% | 4 | 0.9% | 0.6% | 3 | 1.9% | 1.0% |
| Rhône Alpes | 64 | 8.9% | 1.2% | 34 | 10.2% | 1.4% | 30 | 7.8% | 1.1% | 24 | 14.9% | 1.2% |
| Languedoc Roussillon | 40 | 5.6% | 1.8% | 14 | 4.2% | 1.3% | 26 | 6.9% | 2.2% | 13 | 7.6% | 1.8% |
| Provence Alpes Côte d'Azur, Corse | 66 | 9.1% | 1.5% | 32 | 9.5% | 1.6% | 33 | 8.8% | 1.5% | 20 | 12.3% | 1.4% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 427 | 59.5% | 1.2% | 193 | 57.1% | 1.1% | 235 | 61.7% | 1.4% | 121 | 73.7% | 0.8% |
| Presque tous les jours | 81 | 11.3% | 1.4% | 41 | 12.2% | 1.5% | 40 | 10.4% | 1.2% | 16 | 10.1% | 0.9% |
| 1 à 2 fois par semaine | 76 | 10.6% | 3.0% | 38 | 11.3% | 3.5% | 38 | 10.0% | 2.6% | 14 | 8.8% | 2.7% |
| 1 à 3 fois par mois | 7 | 1.0% | 1.5% | - | - | - | 7 | 1.9% | 2.5% | 0 | 0.3% | 0.6% |
| Moins souvent | 26 | 3.6% | 3.6% | 11 | 3.2% | 3.0% | 15 | 4.0% | 4.2% | 9 | 5.6% | 19.5% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 41 | 5.7% | 2.2% | 22 | 6.5% | 2.9% | 19 | 4.9% | 1.7% | 0 | 0.2% | 0.2% |
| De 9 000 à moins de 12 000 euros par an | 28 | 3.9% | 0.9% | 19 | 5.7% | 1.7% | 8 | 2.2% | 0.5% | 0 | 0.2% | 0.1% |
| De 12 000 à moins de 18 000 euros par an | 102 | 14.2% | 1.8% | 48 | 14.3% | 2.0% | 54 | 14.1% | 1.7% | 10 | 6.3% | 1.6% |
| De 18 000 à moins de 24 000 euros par an | 92 | 12.8% | 1.4% | 41 | 12.2% | 1.4% | 51 | 13.4% | 1.3% | 6 | 3.6% | 0.4% |
| De 24 000 à moins de 36 000 euros par an | 177 | 24.7% | 1.5% | 85 | 25.0% | 1.6% | 93 | 24.4% | 1.5% | 54 | 33.2% | 1.5% |
| De 36 000 à moins de 45 000 euros par an | 104 | 14.5% | 1.4% | 48 | 14.2% | 1.3% | 56 | 14.7% | 1.6% | 28 | 16.8% | 0.9% |
| De 45 000 à moins de 65 000 euros par an | 59 | 8.3% | 0.8% | 31 | 9.2% | 0.8% | 28 | 7.5% | 0.9% | 27 | 16.7% | 0.7% |
| 65 000 euros et plus par an | 23 | 3.2% | 0.6% | 6 | 1.9% | 0.3% | 17 | 4.4% | 1.0% | 9 | 5.7% | 0.3% |
| Refus | 59 | 8.2% | 1.7% | 24 | 7.2% | 1.7% | 34 | 9.1% | 1.8% | 14 | 8.6% | 1.2% |
| Ne sait pas | 33 | 4.7% | 2.0% | 13 | 3.8% | 1.8% | 21 | 5.4% | 2.2% | 14 | 8.7% | 2.4% |
