L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1226 | 100.0% | 2.4% | 407 | 100.0% | 1.6% | 819 | 100.0% | 3.0% | 370 | 100.0% | 2.1% |
| Sexe | ||||||||||||
| Homme | 407 | 33.2% | 1.6% | 407 | 100.0% | 1.6% | - | - | - | 109 | 29.4% | 1.2% |
| Femme | 819 | 66.8% | 3.0% | - | - | - | 819 | 100.0% | 3.0% | 261 | 70.6% | 3.0% |
| Age | ||||||||||||
| 15 à 24 ans | 78 | 6.3% | 1.1% | 14 | 3.4% | 0.4% | 64 | 7.8% | 1.8% | 45 | 12.2% | 1.5% |
| 25 à 34 ans | 64 | 5.2% | 0.8% | 16 | 3.9% | 0.4% | 48 | 5.8% | 1.2% | 33 | 8.9% | 1.0% |
| 35 à 49 ans | 151 | 12.3% | 1.2% | 39 | 9.5% | 0.6% | 112 | 13.7% | 1.8% | 101 | 27.3% | 1.6% |
| 50 à 59 ans | 224 | 18.3% | 2.4% | 93 | 22.9% | 2.0% | 131 | 16.0% | 2.8% | 121 | 32.8% | 3.1% |
| 60 ans et plus | 710 | 57.9% | 4.6% | 246 | 60.3% | 3.6% | 465 | 56.7% | 5.4% | 70 | 18.8% | 8.0% |
| Individu | ||||||||||||
| Ménagères | 737 | 60.1% | 3.1% | - | - | - | 737 | 90.0% | 3.1% | 213 | 57.7% | 3.0% |
| Personne de référence | 625 | 51.0% | 2.2% | 379 | 93.0% | 1.8% | 247 | 30.1% | 3.1% | 144 | 38.8% | 1.7% |
| Responsable des achats | 953 | 77.7% | 2.6% | 215 | 52.8% | 1.6% | 739 | 90.2% | 3.2% | 265 | 71.6% | 2.4% |
| PCS Individu | ||||||||||||
| Agriculteurs | 6 | 0.5% | 1.2% | 2 | 0.4% | 0.5% | 4 | 0.5% | 2.7% | - | - | - |
| Petits patrons | 32 | 2.6% | 2.0% | 11 | 2.8% | 1.0% | 21 | 2.5% | 4.6% | 30 | 8.2% | 2.1% |
| Affaires et Cadres | 136 | 11.1% | 2.8% | 60 | 14.7% | 2.1% | 76 | 9.3% | 3.7% | 125 | 33.7% | 2.8% |
| Professions intermédiaires | 80 | 6.6% | 1.1% | 29 | 7.1% | 0.8% | 52 | 6.3% | 1.4% | 65 | 17.5% | 1.1% |
| Employés | 130 | 10.6% | 1.6% | 29 | 7.2% | 1.3% | 101 | 12.3% | 1.7% | 37 | 9.9% | 2.0% |
| Ouvriers | 35 | 2.8% | 0.6% | 30 | 7.3% | 0.6% | 5 | 0.6% | 0.4% | - | - | - |
| Retraités | 548 | 44.7% | 4.3% | 217 | 53.3% | 3.5% | 331 | 40.4% | 5.0% | 19 | 5.1% | 9.2% |
| Autres inactifs | 259 | 21.1% | 2.5% | 30 | 7.3% | 0.8% | 230 | 28.0% | 3.4% | 94 | 25.5% | 2.9% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 10 | 0.9% | 1.4% | 2 | 0.5% | 0.5% | 8 | 1.0% | 2.4% | - | - | - |
| Petits patrons | 54 | 4.4% | 2.1% | 12 | 3.0% | 0.9% | 42 | 5.1% | 3.3% | 54 | 14.6% | 2.1% |
| Affaires et Cadres | 208 | 16.9% | 3.0% | 70 | 17.1% | 2.0% | 138 | 16.8% | 4.0% | 208 | 56.1% | 3.0% |
| Professions intermédiaires | 108 | 8.8% | 1.4% | 27 | 6.5% | 0.7% | 81 | 9.9% | 2.1% | 108 | 29.2% | 1.4% |
| Employés | 94 | 7.7% | 1.7% | 28 | 6.8% | 1.2% | 67 | 8.1% | 2.2% | - | - | - |
| Ouvriers | 60 | 4.9% | 0.6% | 32 | 7.9% | 0.6% | 28 | 3.4% | 0.6% | - | - | - |
| Retraités | 614 | 50.1% | 4.1% | 220 | 54.0% | 3.3% | 394 | 48.1% | 4.8% | - | - | - |
| Autres inactifs | 78 | 6.4% | 1.9% | 17 | 4.1% | 1.0% | 61 | 7.5% | 2.3% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 251 | 20.5% | 2.5% | 46 | 11.3% | 1.0% | 205 | 25.1% | 3.6% | 40 | 10.9% | 2.2% |
| 2 personnes | 605 | 49.3% | 3.3% | 247 | 60.6% | 2.9% | 358 | 43.7% | 3.8% | 112 | 30.4% | 2.7% |
| 3 personnes | 144 | 11.8% | 1.6% | 39 | 9.6% | 0.8% | 105 | 12.8% | 2.3% | 79 | 21.5% | 2.0% |
| 4 personnes | 135 | 11.0% | 1.5% | 29 | 7.1% | 0.6% | 106 | 12.9% | 2.3% | 87 | 23.5% | 1.8% |
| 5 personnes et + | 92 | 7.5% | 1.7% | 46 | 11.4% | 1.7% | 45 | 5.5% | 1.6% | 51 | 13.7% | 2.0% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 193 | 15.7% | 1.2% | 65 | 16.0% | 0.9% | 128 | 15.6% | 1.6% | 121 | 32.7% | 1.6% |
| Non | 1033 | 84.3% | 2.8% | 342 | 84.0% | 1.9% | 691 | 84.4% | 3.7% | 249 | 67.3% | 2.6% |
| Habitat | ||||||||||||
| Communes rurales | 161 | 13.1% | 1.3% | 46 | 11.2% | 0.8% | 115 | 14.1% | 1.8% | 49 | 13.2% | 1.5% |
| Agglo. - 20 000 hab | 148 | 12.0% | 1.6% | 53 | 13.1% | 1.3% | 95 | 11.5% | 2.0% | 34 | 9.2% | 1.3% |
| Agglo. 20 000 à 100 000 hab | 118 | 9.7% | 1.7% | 27 | 6.7% | 0.8% | 91 | 11.1% | 2.5% | 22 | 6.0% | 1.2% |
| Agglo. + 100 000 hab | 392 | 32.0% | 2.5% | 143 | 35.2% | 1.9% | 249 | 30.4% | 3.1% | 119 | 32.2% | 2.1% |
| Agglo. Paris | 407 | 33.2% | 4.8% | 138 | 33.9% | 3.4% | 269 | 32.9% | 6.0% | 146 | 39.4% | 3.7% |
| Régions INSEE | ||||||||||||
| Ile de France | 428 | 34.9% | 4.5% | 143 | 35.1% | 3.1% | 285 | 34.8% | 5.7% | 155 | 41.9% | 3.6% |
| Nord Pas de Calais | 49 | 4.0% | 1.5% | 20 | 5.0% | 1.3% | 28 | 3.4% | 1.7% | 16 | 4.4% | 1.7% |
| Lorraine | 19 | 1.6% | 1.0% | 7 | 1.6% | 0.7% | 13 | 1.5% | 1.3% | 2 | 0.6% | 0.4% |
| Alsace | 23 | 1.9% | 1.5% | 13 | 3.1% | 1.7% | 11 | 1.3% | 1.3% | 5 | 1.3% | 1.0% |
| Franche-Comté | 13 | 1.1% | 1.4% | 4 | 0.9% | 0.8% | 10 | 1.2% | 1.9% | 4 | 1.0% | 1.4% |
| Champagne Ardennes | 20 | 1.6% | 1.8% | 6 | 1.6% | 1.2% | 13 | 1.6% | 2.3% | 9 | 2.4% | 3.0% |
| Picardie | 24 | 2.0% | 1.6% | 8 | 2.0% | 1.1% | 16 | 2.0% | 2.0% | 3 | 0.9% | 0.8% |
| Bourgogne | 24 | 2.0% | 1.8% | 12 | 3.0% | 1.9% | 12 | 1.5% | 1.7% | 5 | 1.4% | 1.5% |
| Haute Normandie | 16 | 1.3% | 1.0% | - | - | - | 16 | 1.9% | 2.0% | 4 | 1.1% | 0.9% |
| Basse Normandie | 20 | 1.6% | 1.6% | 4 | 1.0% | 0.7% | 16 | 2.0% | 2.5% | 6 | 1.5% | 1.8% |
| Centre | 33 | 2.7% | 1.6% | 8 | 2.0% | 0.8% | 25 | 3.1% | 2.3% | 12 | 3.2% | 1.8% |
| Pays de Loire | 54 | 4.4% | 1.8% | 16 | 4.0% | 1.1% | 37 | 4.5% | 2.4% | 20 | 5.5% | 2.2% |
| Bretagne | 37 | 3.0% | 1.4% | 11 | 2.6% | 0.8% | 26 | 3.2% | 1.9% | 13 | 3.5% | 1.7% |
| Poitou Charentes | 23 | 1.9% | 1.6% | 8 | 2.0% | 1.2% | 15 | 1.8% | 1.9% | 1 | 0.3% | 0.3% |
| Aquitaine | 58 | 4.7% | 2.1% | 28 | 6.8% | 2.1% | 30 | 3.7% | 2.1% | 17 | 4.7% | 2.1% |
| Midi Pyrénées | 84 | 6.8% | 3.4% | 18 | 4.4% | 1.5% | 66 | 8.1% | 5.2% | 8 | 2.2% | 1.0% |
| Limousin | 13 | 1.1% | 2.1% | 3 | 0.7% | 0.9% | 10 | 1.3% | 3.2% | 2 | 0.4% | 0.9% |
| Auvergne | 16 | 1.3% | 1.4% | 1 | 0.3% | 0.3% | 15 | 1.8% | 2.5% | 5 | 1.3% | 1.4% |
| Rhône Alpes | 106 | 8.6% | 2.0% | 45 | 11.1% | 1.8% | 61 | 7.4% | 2.2% | 27 | 7.4% | 1.4% |
| Languedoc Roussillon | 58 | 4.7% | 2.5% | 18 | 4.3% | 1.6% | 40 | 4.9% | 3.3% | 17 | 4.5% | 2.4% |
| Provence Alpes Côte d'Azur, Corse | 109 | 8.9% | 2.5% | 34 | 8.4% | 1.6% | 74 | 9.1% | 3.2% | 38 | 10.4% | 2.6% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 860 | 70.2% | 2.5% | 297 | 73.0% | 1.7% | 563 | 68.7% | 3.2% | 320 | 86.5% | 2.2% |
| Presque tous les jours | 153 | 12.4% | 2.6% | 37 | 9.1% | 1.4% | 116 | 14.1% | 3.6% | 41 | 11.2% | 2.2% |
| 1 à 2 fois par semaine | 75 | 6.1% | 2.9% | 24 | 5.9% | 2.2% | 51 | 6.2% | 3.4% | 5 | 1.3% | 0.9% |
| 1 à 3 fois par mois | 9 | 0.7% | 1.9% | 1 | 0.3% | 0.5% | 8 | 1.0% | 2.8% | - | - | - |
| Moins souvent | 8 | 0.6% | 1.0% | - | - | - | 8 | 0.9% | 2.1% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 23 | 1.9% | 1.3% | 7 | 1.6% | 0.9% | 17 | 2.1% | 1.6% | 5 | 1.3% | 2.4% |
| De 9 000 à moins de 12 000 euros par an | 40 | 3.2% | 1.3% | 5 | 1.2% | 0.4% | 35 | 4.3% | 1.9% | 6 | 1.5% | 2.4% |
| De 12 000 à moins de 18 000 euros par an | 66 | 5.4% | 1.2% | 27 | 6.7% | 1.1% | 39 | 4.7% | 1.2% | 8 | 2.2% | 1.3% |
| De 18 000 à moins de 24 000 euros par an | 125 | 10.2% | 1.8% | 27 | 6.7% | 0.9% | 98 | 11.9% | 2.6% | 35 | 9.4% | 2.6% |
| De 24 000 à moins de 36 000 euros par an | 211 | 17.2% | 1.8% | 51 | 12.4% | 0.9% | 160 | 19.5% | 2.7% | 45 | 12.0% | 1.3% |
| De 36 000 à moins de 45 000 euros par an | 149 | 12.2% | 2.1% | 40 | 9.7% | 1.1% | 110 | 13.4% | 3.2% | 38 | 10.2% | 1.3% |
| De 45 000 à moins de 65 000 euros par an | 271 | 22.1% | 3.7% | 118 | 29.0% | 2.9% | 152 | 18.6% | 4.7% | 92 | 24.8% | 2.3% |
| 65 000 euros et plus par an | 199 | 16.3% | 5.0% | 96 | 23.6% | 4.2% | 103 | 12.6% | 6.1% | 103 | 27.8% | 3.8% |
| Refus | 108 | 8.8% | 3.2% | 28 | 7.0% | 2.0% | 80 | 9.7% | 4.1% | 30 | 8.2% | 2.7% |
| Ne sait pas | 34 | 2.8% | 2.1% | 8 | 2.0% | 1.1% | 26 | 3.1% | 2.8% | 10 | 2.6% | 1.6% |
