L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 990 | 100.0% | 1.9% | 297 | 100.0% | 1.2% | 693 | 100.0% | 2.6% | 133 | 100.0% | 0.8% |
| Sexe | ||||||||||||
| Homme | 297 | 30.0% | 1.2% | 297 | 100.0% | 1.2% | - | - | - | 41 | 31.0% | 0.5% |
| Femme | 693 | 70.0% | 2.6% | - | - | - | 693 | 100.0% | 2.6% | 91 | 69.0% | 1.1% |
| Age | ||||||||||||
| 15 à 24 ans | 41 | 4.2% | 0.6% | 18 | 6.2% | 0.5% | 23 | 3.3% | 0.6% | 12 | 8.9% | 0.4% |
| 25 à 34 ans | 72 | 7.3% | 1.0% | 33 | 11.1% | 0.9% | 40 | 5.7% | 1.0% | 13 | 9.8% | 0.4% |
| 35 à 49 ans | 159 | 16.0% | 1.3% | 67 | 22.6% | 1.1% | 91 | 13.2% | 1.4% | 53 | 39.9% | 0.8% |
| 50 à 59 ans | 233 | 23.5% | 2.5% | 54 | 18.3% | 1.2% | 178 | 25.7% | 3.8% | 49 | 36.7% | 1.3% |
| 60 ans et plus | 485 | 49.0% | 3.1% | 124 | 41.9% | 1.8% | 361 | 52.0% | 4.2% | 6 | 4.7% | 0.7% |
| Individu | ||||||||||||
| Ménagères | 647 | 65.3% | 2.8% | - | - | - | 647 | 93.3% | 2.8% | 83 | 62.5% | 1.2% |
| Personne de référence | 523 | 52.8% | 1.8% | 254 | 85.5% | 1.2% | 269 | 38.8% | 3.4% | 48 | 36.3% | 0.6% |
| Responsable des achats | 823 | 83.1% | 2.3% | 174 | 58.7% | 1.3% | 649 | 93.6% | 2.8% | 107 | 80.7% | 1.0% |
| PCS Individu | ||||||||||||
| Agriculteurs | 13 | 1.3% | 2.6% | 4 | 1.4% | 1.3% | 9 | 1.2% | 5.4% | - | - | - |
| Petits patrons | 18 | 1.8% | 1.1% | 12 | 4.0% | 1.0% | 6 | 0.9% | 1.3% | 12 | 9.1% | 0.8% |
| Affaires et Cadres | 16 | 1.6% | 0.3% | 9 | 2.9% | 0.3% | 7 | 1.1% | 0.4% | 12 | 8.8% | 0.3% |
| Professions intermédiaires | 56 | 5.7% | 0.8% | 25 | 8.4% | 0.7% | 31 | 4.5% | 0.9% | 39 | 29.7% | 0.7% |
| Employés | 173 | 17.4% | 2.1% | 22 | 7.3% | 1.0% | 151 | 21.8% | 2.5% | 33 | 24.9% | 1.8% |
| Ouvriers | 133 | 13.4% | 2.1% | 78 | 26.4% | 1.6% | 54 | 7.8% | 4.1% | 9 | 6.8% | 2.6% |
| Retraités | 385 | 38.9% | 3.0% | 116 | 39.1% | 1.9% | 269 | 38.9% | 4.1% | 4 | 3.4% | 2.2% |
| Autres inactifs | 196 | 19.8% | 1.9% | 31 | 10.5% | 0.8% | 165 | 23.8% | 2.5% | 23 | 17.4% | 0.7% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 11 | 1.1% | 1.5% | 4 | 1.4% | 1.0% | 7 | 1.0% | 2.0% | - | - | - |
| Petits patrons | 24 | 2.4% | 0.9% | 8 | 2.7% | 0.6% | 16 | 2.4% | 1.3% | 24 | 18.3% | 0.9% |
| Affaires et Cadres | 44 | 4.4% | 0.6% | 10 | 3.4% | 0.3% | 34 | 4.9% | 1.0% | 44 | 33.1% | 0.6% |
| Professions intermédiaires | 64 | 6.5% | 0.8% | 23 | 7.8% | 0.6% | 41 | 5.9% | 1.1% | 64 | 48.6% | 0.8% |
| Employés | 88 | 8.9% | 1.6% | 28 | 9.3% | 1.2% | 60 | 8.7% | 2.0% | - | - | - |
| Ouvriers | 177 | 17.9% | 1.9% | 73 | 24.6% | 1.4% | 104 | 15.1% | 2.4% | - | - | - |
| Retraités | 457 | 46.2% | 3.1% | 129 | 43.3% | 1.9% | 329 | 47.4% | 4.0% | - | - | - |
| Autres inactifs | 124 | 12.5% | 2.9% | 22 | 7.6% | 1.4% | 101 | 14.6% | 3.9% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 283 | 28.6% | 2.8% | 55 | 18.5% | 1.3% | 228 | 32.9% | 4.0% | 16 | 12.0% | 0.9% |
| 2 personnes | 417 | 42.1% | 2.3% | 147 | 49.4% | 1.7% | 270 | 39.0% | 2.9% | 44 | 33.1% | 1.1% |
| 3 personnes | 136 | 13.7% | 1.5% | 38 | 12.7% | 0.8% | 98 | 14.2% | 2.1% | 35 | 26.5% | 0.9% |
| 4 personnes | 88 | 8.9% | 0.9% | 38 | 13.0% | 0.8% | 49 | 7.1% | 1.1% | 17 | 13.2% | 0.4% |
| 5 personnes et + | 67 | 6.8% | 1.2% | 19 | 6.5% | 0.7% | 48 | 6.9% | 1.7% | 20 | 15.1% | 0.8% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 151 | 15.2% | 1.0% | 56 | 19.0% | 0.8% | 95 | 13.6% | 1.2% | 47 | 35.5% | 0.6% |
| Non | 839 | 84.8% | 2.3% | 241 | 81.0% | 1.4% | 599 | 86.4% | 3.2% | 85 | 64.5% | 0.9% |
| Habitat | ||||||||||||
| Communes rurales | 277 | 28.0% | 2.3% | 73 | 24.7% | 1.3% | 204 | 29.4% | 3.3% | 26 | 20.0% | 0.8% |
| Agglo. - 20 000 hab | 207 | 20.9% | 2.3% | 57 | 19.3% | 1.4% | 149 | 21.5% | 3.1% | 37 | 27.7% | 1.4% |
| Agglo. 20 000 à 100 000 hab | 182 | 18.3% | 2.6% | 66 | 22.1% | 1.9% | 116 | 16.7% | 3.2% | 14 | 10.7% | 0.8% |
| Agglo. + 100 000 hab | 242 | 24.4% | 1.6% | 88 | 29.6% | 1.2% | 154 | 22.2% | 1.9% | 41 | 30.9% | 0.7% |
| Agglo. Paris | 83 | 8.4% | 1.0% | 13 | 4.3% | 0.3% | 70 | 10.1% | 1.6% | 14 | 10.6% | 0.4% |
| Régions INSEE | ||||||||||||
| Ile de France | 103 | 10.4% | 1.1% | 25 | 8.6% | 0.6% | 78 | 11.2% | 1.5% | 18 | 13.8% | 0.4% |
| Nord Pas de Calais | 80 | 8.1% | 2.5% | 27 | 9.2% | 1.8% | 53 | 7.6% | 3.1% | 11 | 8.0% | 1.1% |
| Lorraine | 42 | 4.3% | 2.2% | 17 | 5.7% | 1.8% | 25 | 3.7% | 2.6% | 5 | 3.8% | 1.0% |
| Alsace | 30 | 3.0% | 1.9% | 12 | 3.9% | 1.6% | 18 | 2.6% | 2.2% | - | - | - |
| Franche-Comté | 21 | 2.2% | 2.2% | 2 | 0.7% | 0.5% | 19 | 2.8% | 3.9% | 2 | 1.8% | 0.9% |
| Champagne Ardennes | 19 | 1.9% | 1.7% | 4 | 1.4% | 0.8% | 15 | 2.1% | 2.6% | 3 | 2.2% | 1.0% |
| Picardie | 46 | 4.6% | 3.0% | 16 | 5.3% | 2.1% | 30 | 4.4% | 3.8% | 9 | 6.9% | 2.2% |
| Bourgogne | 27 | 2.7% | 2.0% | 8 | 2.8% | 1.3% | 18 | 2.7% | 2.6% | 4 | 3.2% | 1.3% |
| Haute Normandie | 44 | 4.4% | 2.9% | 9 | 3.0% | 1.2% | 35 | 5.0% | 4.5% | 8 | 5.8% | 1.7% |
| Basse Normandie | 35 | 3.6% | 2.9% | 10 | 3.5% | 1.8% | 25 | 3.6% | 4.0% | 5 | 3.7% | 1.5% |
| Centre | 51 | 5.1% | 2.4% | 17 | 5.8% | 1.7% | 33 | 4.8% | 3.1% | 4 | 3.3% | 0.7% |
| Pays de Loire | 58 | 5.9% | 2.0% | 11 | 3.8% | 0.8% | 47 | 6.8% | 3.1% | 6 | 4.6% | 0.7% |
| Bretagne | 43 | 4.3% | 1.6% | 23 | 7.8% | 1.8% | 20 | 2.8% | 1.4% | 7 | 5.0% | 0.9% |
| Poitou Charentes | 38 | 3.9% | 2.6% | 14 | 4.9% | 2.0% | 24 | 3.4% | 3.1% | 3 | 2.5% | 0.9% |
| Aquitaine | 72 | 7.3% | 2.6% | 19 | 6.3% | 1.4% | 54 | 7.8% | 3.7% | 6 | 4.6% | 0.7% |
| Midi Pyrénées | 39 | 3.9% | 1.6% | 11 | 3.6% | 0.9% | 28 | 4.1% | 2.2% | 1 | 1.0% | 0.2% |
| Limousin | 36 | 3.7% | 5.9% | 7 | 2.3% | 2.3% | 30 | 4.3% | 9.2% | 3 | 2.1% | 1.7% |
| Auvergne | 26 | 2.7% | 2.3% | 6 | 1.9% | 1.0% | 21 | 3.0% | 3.5% | 1 | 1.0% | 0.4% |
| Rhône Alpes | 60 | 6.0% | 1.1% | 23 | 7.7% | 0.9% | 37 | 5.3% | 1.4% | 14 | 10.7% | 0.7% |
| Languedoc Roussillon | 37 | 3.8% | 1.6% | 10 | 3.4% | 0.9% | 27 | 3.9% | 2.3% | 6 | 4.9% | 0.9% |
| Provence Alpes Côte d'Azur, Corse | 82 | 8.3% | 1.9% | 26 | 8.6% | 1.2% | 57 | 8.2% | 2.5% | 14 | 10.9% | 1.0% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 494 | 49.9% | 1.4% | 183 | 61.7% | 1.1% | 310 | 44.8% | 1.8% | 105 | 79.0% | 0.7% |
| Presque tous les jours | 70 | 7.1% | 1.2% | 15 | 5.0% | 0.5% | 56 | 8.0% | 1.7% | 11 | 8.3% | 0.6% |
| 1 à 2 fois par semaine | 55 | 5.5% | 2.1% | 15 | 5.2% | 1.4% | 39 | 5.7% | 2.6% | 6 | 4.5% | 1.1% |
| 1 à 3 fois par mois | 21 | 2.1% | 4.3% | 5 | 1.5% | 2.4% | 16 | 2.3% | 5.5% | 2 | 1.8% | 3.5% |
| Moins souvent | 32 | 3.3% | 4.5% | 14 | 4.7% | 3.9% | 19 | 2.7% | 5.1% | 1 | 1.0% | 2.8% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 35 | 3.5% | 1.9% | 13 | 4.4% | 1.8% | 22 | 3.2% | 2.0% | 0 | 0.2% | 0.2% |
| De 9 000 à moins de 12 000 euros par an | 104 | 10.5% | 3.5% | 13 | 4.3% | 1.1% | 91 | 13.1% | 4.9% | 1 | 1.1% | 0.6% |
| De 12 000 à moins de 18 000 euros par an | 196 | 19.8% | 3.5% | 45 | 15.3% | 1.9% | 151 | 21.7% | 4.8% | 7 | 5.5% | 1.2% |
| De 18 000 à moins de 24 000 euros par an | 182 | 18.4% | 2.7% | 67 | 22.6% | 2.3% | 115 | 16.5% | 3.0% | 14 | 10.5% | 1.0% |
| De 24 000 à moins de 36 000 euros par an | 211 | 21.3% | 1.8% | 74 | 25.0% | 1.4% | 137 | 19.7% | 2.3% | 45 | 33.6% | 1.3% |
| De 36 000 à moins de 45 000 euros par an | 98 | 9.9% | 1.4% | 35 | 11.6% | 0.9% | 63 | 9.1% | 1.8% | 20 | 14.9% | 0.7% |
| De 45 000 à moins de 65 000 euros par an | 54 | 5.5% | 0.7% | 31 | 10.6% | 0.8% | 23 | 3.3% | 0.7% | 24 | 18.1% | 0.6% |
| 65 000 euros et plus par an | 18 | 1.8% | 0.5% | 4 | 1.5% | 0.2% | 14 | 2.0% | 0.8% | 14 | 10.6% | 0.5% |
| Refus | 63 | 6.3% | 1.8% | 4 | 1.4% | 0.3% | 58 | 8.4% | 3.0% | 5 | 3.5% | 0.4% |
| Ne sait pas | 30 | 3.0% | 1.8% | 10 | 3.2% | 1.3% | 20 | 3.0% | 2.2% | 3 | 1.9% | 0.4% |
