L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 6837 | 100.0% | 13.1% | 3430 | 100.0% | 13.7% | 3406 | 100.0% | 12.6% | 1688 | 100.0% | 9.7% |
| Sexe | ||||||||||||
| Homme | 3430 | 50.2% | 13.7% | 3430 | 100.0% | 13.7% | - | - | - | 943 | 55.9% | 10.7% |
| Femme | 3406 | 49.8% | 12.6% | - | - | - | 3406 | 100.0% | 12.6% | 745 | 44.1% | 8.7% |
| Age | ||||||||||||
| 15 à 24 ans | 560 | 8.2% | 7.7% | 323 | 9.4% | 8.8% | 237 | 7.0% | 6.6% | 172 | 10.2% | 5.7% |
| 25 à 34 ans | 799 | 11.7% | 10.5% | 439 | 12.8% | 11.8% | 360 | 10.6% | 9.3% | 286 | 17.0% | 8.8% |
| 35 à 49 ans | 1531 | 22.4% | 12.3% | 827 | 24.1% | 13.4% | 704 | 20.7% | 11.1% | 628 | 37.2% | 9.9% |
| 50 à 59 ans | 1486 | 21.7% | 16.0% | 749 | 21.8% | 16.2% | 737 | 21.6% | 15.8% | 503 | 29.8% | 13.0% |
| 60 ans et plus | 2460 | 36.0% | 15.9% | 1092 | 31.8% | 16.1% | 1368 | 40.2% | 15.8% | 98 | 5.8% | 11.2% |
| Individu | ||||||||||||
| Ménagères | 3145 | 46.0% | 13.4% | - | - | - | 3145 | 92.3% | 13.4% | 671 | 39.8% | 9.5% |
| Personne de référence | 3882 | 56.8% | 13.7% | 2989 | 87.1% | 14.6% | 893 | 26.2% | 11.2% | 918 | 54.3% | 11.0% |
| Responsable des achats | 4885 | 71.5% | 13.6% | 1815 | 52.9% | 13.8% | 3070 | 90.1% | 13.4% | 1109 | 65.7% | 10.1% |
| PCS Individu | ||||||||||||
| Agriculteurs | 139 | 2.0% | 27.7% | 101 | 2.9% | 29.3% | 38 | 1.1% | 24.2% | 2 | 0.1% | 14.8% |
| Petits patrons | 204 | 3.0% | 12.8% | 166 | 4.9% | 14.4% | 38 | 1.1% | 8.4% | 187 | 11.1% | 13.0% |
| Affaires et Cadres | 423 | 6.2% | 8.6% | 262 | 7.6% | 9.2% | 161 | 4.7% | 7.8% | 368 | 21.8% | 8.4% |
| Professions intermédiaires | 837 | 12.2% | 11.6% | 434 | 12.6% | 12.3% | 403 | 11.8% | 11.0% | 649 | 38.4% | 11.1% |
| Employés | 1076 | 15.7% | 12.9% | 307 | 9.0% | 13.9% | 768 | 22.6% | 12.5% | 212 | 12.5% | 11.4% |
| Ouvriers | 1024 | 15.0% | 16.2% | 815 | 23.7% | 16.3% | 209 | 6.1% | 15.7% | 41 | 2.4% | 11.9% |
| Retraités | 2139 | 31.3% | 16.7% | 1007 | 29.4% | 16.4% | 1131 | 33.2% | 17.1% | 29 | 1.7% | 14.2% |
| Autres inactifs | 995 | 14.6% | 9.5% | 338 | 9.9% | 9.1% | 657 | 19.3% | 9.8% | 200 | 11.9% | 6.2% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 196 | 2.9% | 25.9% | 111 | 3.2% | 26.9% | 85 | 2.5% | 24.8% | - | - | - |
| Petits patrons | 333 | 4.9% | 12.7% | 185 | 5.4% | 13.8% | 148 | 4.4% | 11.6% | 333 | 19.7% | 12.7% |
| Affaires et Cadres | 545 | 8.0% | 8.0% | 307 | 9.0% | 9.0% | 238 | 7.0% | 7.0% | 545 | 32.3% | 8.0% |
| Professions intermédiaires | 810 | 11.9% | 10.3% | 451 | 13.2% | 11.3% | 359 | 10.5% | 9.3% | 810 | 48.0% | 10.3% |
| Employés | 636 | 9.3% | 11.7% | 317 | 9.2% | 13.4% | 319 | 9.4% | 10.4% | - | - | - |
| Ouvriers | 1415 | 20.7% | 14.9% | 787 | 22.9% | 15.5% | 628 | 18.4% | 14.3% | - | - | - |
| Retraités | 2434 | 35.6% | 16.4% | 1086 | 31.6% | 16.1% | 1348 | 39.6% | 16.6% | - | - | - |
| Autres inactifs | 468 | 6.9% | 11.1% | 187 | 5.5% | 11.8% | 281 | 8.3% | 10.7% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 1228 | 18.0% | 12.2% | 589 | 17.2% | 13.5% | 638 | 18.7% | 11.3% | 160 | 9.5% | 8.8% |
| 2 personnes | 2758 | 40.3% | 15.3% | 1270 | 37.0% | 14.7% | 1488 | 43.7% | 15.8% | 443 | 26.2% | 10.7% |
| 3 personnes | 1143 | 16.7% | 12.4% | 624 | 18.2% | 13.5% | 519 | 15.2% | 11.3% | 371 | 22.0% | 9.5% |
| 4 personnes | 1074 | 15.7% | 11.6% | 597 | 17.4% | 13.0% | 477 | 14.0% | 10.2% | 441 | 26.1% | 9.0% |
| 5 personnes et + | 633 | 9.3% | 11.5% | 350 | 10.2% | 12.9% | 284 | 8.3% | 10.1% | 274 | 16.2% | 10.7% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 1864 | 27.3% | 12.0% | 978 | 28.5% | 13.2% | 886 | 26.0% | 10.8% | 760 | 45.0% | 9.8% |
| Non | 4973 | 72.7% | 13.6% | 2453 | 71.5% | 14.0% | 2520 | 74.0% | 13.3% | 928 | 55.0% | 9.7% |
| Habitat | ||||||||||||
| Communes rurales | 2390 | 35.0% | 20.0% | 1171 | 34.1% | 20.6% | 1219 | 35.8% | 19.5% | 527 | 31.2% | 16.0% |
| Agglo. - 20 000 hab | 1650 | 24.1% | 18.2% | 763 | 22.2% | 18.1% | 887 | 26.0% | 18.4% | 395 | 23.4% | 15.5% |
| Agglo. 20 000 à 100 000 hab | 1280 | 18.7% | 18.3% | 664 | 19.4% | 19.6% | 616 | 18.1% | 17.1% | 302 | 17.9% | 16.3% |
| Agglo. + 100 000 hab | 1112 | 16.3% | 7.2% | 600 | 17.5% | 8.0% | 512 | 15.0% | 6.4% | 343 | 20.3% | 6.0% |
| Agglo. Paris | 404 | 5.9% | 4.7% | 232 | 6.7% | 5.6% | 173 | 5.1% | 3.9% | 122 | 7.2% | 3.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 639 | 9.3% | 6.7% | 343 | 10.0% | 7.5% | 296 | 8.7% | 5.9% | 191 | 11.3% | 4.4% |
| Nord Pas de Calais | 746 | 10.9% | 23.1% | 392 | 11.4% | 25.5% | 354 | 10.4% | 20.9% | 186 | 11.0% | 19.0% |
| Lorraine | 65 | 0.9% | 3.4% | 32 | 0.9% | 3.5% | 32 | 0.9% | 3.3% | 20 | 1.2% | 3.8% |
| Alsace | 69 | 1.0% | 4.5% | 32 | 0.9% | 4.3% | 37 | 1.1% | 4.7% | 11 | 0.7% | 2.3% |
| Franche-Comté | 124 | 1.8% | 13.0% | 66 | 1.9% | 14.1% | 58 | 1.7% | 11.9% | 33 | 1.9% | 12.1% |
| Champagne Ardennes | 59 | 0.9% | 5.4% | 33 | 1.0% | 6.2% | 26 | 0.8% | 4.7% | 11 | 0.7% | 3.8% |
| Picardie | 401 | 5.9% | 26.0% | 187 | 5.4% | 25.0% | 214 | 6.3% | 26.9% | 88 | 5.2% | 20.9% |
| Bourgogne | 121 | 1.8% | 9.0% | 68 | 2.0% | 10.4% | 54 | 1.6% | 7.7% | 28 | 1.7% | 8.4% |
| Haute Normandie | 516 | 7.6% | 34.6% | 242 | 7.1% | 34.0% | 274 | 8.0% | 35.2% | 109 | 6.5% | 24.3% |
| Basse Normandie | 539 | 7.9% | 44.5% | 243 | 7.1% | 41.8% | 295 | 8.7% | 46.9% | 108 | 6.4% | 33.1% |
| Centre | 242 | 3.5% | 11.5% | 105 | 3.0% | 10.4% | 137 | 4.0% | 12.6% | 47 | 2.8% | 7.3% |
| Pays de Loire | 506 | 7.4% | 17.0% | 235 | 6.9% | 16.4% | 271 | 7.9% | 17.6% | 108 | 6.4% | 11.6% |
| Bretagne | 462 | 6.8% | 17.2% | 245 | 7.1% | 19.0% | 218 | 6.4% | 15.7% | 106 | 6.3% | 14.0% |
| Poitou Charentes | 177 | 2.6% | 11.9% | 90 | 2.6% | 12.5% | 88 | 2.6% | 11.3% | 35 | 2.1% | 9.5% |
| Aquitaine | 366 | 5.4% | 13.1% | 188 | 5.5% | 14.2% | 178 | 5.2% | 12.2% | 89 | 5.3% | 10.6% |
| Midi Pyrénées | 425 | 6.2% | 17.2% | 230 | 6.7% | 19.3% | 196 | 5.7% | 15.3% | 99 | 5.8% | 12.5% |
| Limousin | 66 | 1.0% | 10.8% | 36 | 1.1% | 12.4% | 30 | 0.9% | 9.3% | 14 | 0.8% | 8.8% |
| Auvergne | 176 | 2.6% | 15.6% | 94 | 2.7% | 17.3% | 82 | 2.4% | 14.0% | 32 | 1.9% | 9.8% |
| Rhône Alpes | 740 | 10.8% | 14.2% | 367 | 10.7% | 14.6% | 373 | 11.0% | 13.8% | 236 | 14.0% | 12.1% |
| Languedoc Roussillon | 249 | 3.6% | 10.9% | 122 | 3.6% | 11.2% | 127 | 3.7% | 10.5% | 91 | 5.4% | 13.2% |
| Provence Alpes Côte d'Azur, Corse | 149 | 2.2% | 3.4% | 83 | 2.4% | 4.0% | 66 | 1.9% | 2.9% | 46 | 2.7% | 3.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 4122 | 60.3% | 11.9% | 2205 | 64.3% | 12.7% | 1917 | 56.3% | 11.0% | 1421 | 84.2% | 9.7% |
| Presque tous les jours | 715 | 10.5% | 12.0% | 375 | 10.9% | 13.7% | 341 | 10.0% | 10.6% | 150 | 8.9% | 8.1% |
| 1 à 2 fois par semaine | 420 | 6.1% | 16.3% | 177 | 5.2% | 16.3% | 243 | 7.1% | 16.3% | 57 | 3.4% | 10.8% |
| 1 à 3 fois par mois | 78 | 1.1% | 16.2% | 26 | 0.8% | 13.5% | 52 | 1.5% | 17.9% | 18 | 1.0% | 26.0% |
| Moins souvent | 111 | 1.6% | 15.3% | 53 | 1.5% | 14.6% | 58 | 1.7% | 16.0% | 4 | 0.2% | 7.6% |
| Jamais | 16 | 0.2% | 23.0% | 10 | 0.3% | 24.8% | 6 | 0.2% | 20.5% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 237 | 3.5% | 12.9% | 100 | 2.9% | 13.3% | 137 | 4.0% | 12.7% | 12 | 0.7% | 6.0% |
| De 9 000 à moins de 12 000 euros par an | 389 | 5.7% | 13.0% | 194 | 5.7% | 16.9% | 195 | 5.7% | 10.6% | 14 | 0.8% | 5.9% |
| De 12 000 à moins de 18 000 euros par an | 823 | 12.0% | 14.8% | 352 | 10.3% | 14.5% | 471 | 13.8% | 15.1% | 69 | 4.1% | 11.0% |
| De 18 000 à moins de 24 000 euros par an | 1024 | 15.0% | 15.1% | 496 | 14.5% | 16.7% | 528 | 15.5% | 13.9% | 139 | 8.3% | 10.4% |
| De 24 000 à moins de 36 000 euros par an | 1619 | 23.7% | 14.2% | 761 | 22.2% | 14.1% | 859 | 25.2% | 14.2% | 385 | 22.8% | 11.0% |
| De 36 000 à moins de 45 000 euros par an | 963 | 14.1% | 13.5% | 509 | 14.8% | 13.7% | 454 | 13.3% | 13.2% | 320 | 19.0% | 10.8% |
| De 45 000 à moins de 65 000 euros par an | 831 | 12.2% | 11.3% | 504 | 14.7% | 12.3% | 327 | 9.6% | 10.1% | 412 | 24.4% | 10.1% |
| 65 000 euros et plus par an | 345 | 5.0% | 8.7% | 232 | 6.8% | 10.2% | 113 | 3.3% | 6.7% | 213 | 12.6% | 7.8% |
| Refus | 409 | 6.0% | 12.1% | 184 | 5.4% | 12.6% | 226 | 6.6% | 11.6% | 94 | 5.5% | 8.3% |
| Ne sait pas | 196 | 2.9% | 11.8% | 98 | 2.9% | 13.4% | 97 | 2.9% | 10.6% | 30 | 1.8% | 5.2% |
