L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 435 | 100.0% | 0.8% | 210 | 100.0% | 0.8% | 225 | 100.0% | 0.8% | 111 | 100.0% | 0.6% |
| Sexe | ||||||||||||
| Homme | 210 | 48.2% | 0.8% | 210 | 100.0% | 0.8% | - | - | - | 61 | 54.7% | 0.7% |
| Femme | 225 | 51.8% | 0.8% | - | - | - | 225 | 100.0% | 0.8% | 50 | 45.3% | 0.6% |
| Age | ||||||||||||
| 15 à 24 ans | 26 | 6.0% | 0.4% | 16 | 7.5% | 0.4% | 10 | 4.6% | 0.3% | 9 | 8.2% | 0.3% |
| 25 à 34 ans | 43 | 10.0% | 0.6% | 23 | 10.7% | 0.6% | 21 | 9.2% | 0.5% | 20 | 18.2% | 0.6% |
| 35 à 49 ans | 93 | 21.5% | 0.7% | 43 | 20.7% | 0.7% | 50 | 22.2% | 0.8% | 37 | 33.4% | 0.6% |
| 50 à 59 ans | 94 | 21.7% | 1.0% | 40 | 19.2% | 0.9% | 54 | 24.0% | 1.2% | 41 | 36.5% | 1.1% |
| 60 ans et plus | 178 | 40.9% | 1.2% | 88 | 41.8% | 1.3% | 90 | 40.0% | 1.0% | 4 | 3.7% | 0.5% |
| Individu | ||||||||||||
| Ménagères | 212 | 48.8% | 0.9% | - | - | - | 212 | 94.1% | 0.9% | 45 | 39.9% | 0.6% |
| Personne de référence | 245 | 56.3% | 0.9% | 184 | 88.0% | 0.9% | 61 | 26.9% | 0.8% | 60 | 54.0% | 0.7% |
| Responsable des achats | 334 | 76.7% | 0.9% | 121 | 57.8% | 0.9% | 212 | 94.2% | 0.9% | 77 | 68.7% | 0.7% |
| PCS Individu | ||||||||||||
| Agriculteurs | 14 | 3.1% | 2.7% | 10 | 4.9% | 3.0% | 3 | 1.4% | 2.0% | - | - | - |
| Petits patrons | 9 | 2.1% | 0.6% | 9 | 4.3% | 0.8% | - | - | - | 8 | 7.5% | 0.6% |
| Affaires et Cadres | 28 | 6.5% | 0.6% | 16 | 7.7% | 0.6% | 12 | 5.4% | 0.6% | 26 | 23.5% | 0.6% |
| Professions intermédiaires | 54 | 12.5% | 0.8% | 33 | 15.9% | 0.9% | 21 | 9.3% | 0.6% | 37 | 33.1% | 0.6% |
| Employés | 55 | 12.6% | 0.7% | 4 | 2.1% | 0.2% | 50 | 22.3% | 0.8% | 22 | 19.4% | 1.2% |
| Ouvriers | 53 | 12.2% | 0.8% | 44 | 20.9% | 0.9% | 9 | 4.1% | 0.7% | - | - | - |
| Retraités | 161 | 37.0% | 1.3% | 79 | 37.7% | 1.3% | 82 | 36.3% | 1.2% | 3 | 2.3% | 1.3% |
| Autres inactifs | 61 | 14.1% | 0.6% | 14 | 6.5% | 0.4% | 48 | 21.2% | 0.7% | 16 | 14.2% | 0.5% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 15 | 3.5% | 2.0% | 10 | 4.9% | 2.5% | 5 | 2.2% | 1.5% | - | - | - |
| Petits patrons | 28 | 6.5% | 1.1% | 9 | 4.2% | 0.7% | 19 | 8.5% | 1.5% | 28 | 25.2% | 1.1% |
| Affaires et Cadres | 30 | 6.8% | 0.4% | 16 | 7.8% | 0.5% | 13 | 6.0% | 0.4% | 30 | 26.7% | 0.4% |
| Professions intermédiaires | 54 | 12.3% | 0.7% | 36 | 17.1% | 0.9% | 18 | 7.9% | 0.5% | 54 | 48.1% | 0.7% |
| Employés | 23 | 5.4% | 0.4% | 8 | 4.0% | 0.4% | 15 | 6.7% | 0.5% | - | - | - |
| Ouvriers | 73 | 16.8% | 0.8% | 34 | 16.1% | 0.7% | 40 | 17.5% | 0.9% | - | - | - |
| Retraités | 181 | 41.6% | 1.2% | 90 | 42.7% | 1.3% | 91 | 40.6% | 1.1% | - | - | - |
| Autres inactifs | 31 | 7.1% | 0.7% | 7 | 3.2% | 0.4% | 24 | 10.6% | 0.9% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 85 | 19.4% | 0.8% | 34 | 16.3% | 0.8% | 50 | 22.4% | 0.9% | 9 | 7.7% | 0.5% |
| 2 personnes | 179 | 41.2% | 1.0% | 91 | 43.3% | 1.0% | 89 | 39.3% | 0.9% | 26 | 23.5% | 0.6% |
| 3 personnes | 65 | 15.0% | 0.7% | 39 | 18.6% | 0.8% | 26 | 11.7% | 0.6% | 20 | 17.7% | 0.5% |
| 4 personnes | 67 | 15.3% | 0.7% | 36 | 17.3% | 0.8% | 30 | 13.4% | 0.6% | 29 | 26.1% | 0.6% |
| 5 personnes et + | 39 | 9.0% | 0.7% | 10 | 4.6% | 0.4% | 30 | 13.1% | 1.1% | 28 | 25.0% | 1.1% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 115 | 26.5% | 0.7% | 45 | 21.7% | 0.6% | 70 | 31.0% | 0.9% | 52 | 47.0% | 0.7% |
| Non | 320 | 73.5% | 0.9% | 164 | 78.3% | 0.9% | 156 | 69.0% | 0.8% | 59 | 53.0% | 0.6% |
| Habitat | ||||||||||||
| Communes rurales | 176 | 40.4% | 1.5% | 83 | 39.8% | 1.5% | 92 | 40.9% | 1.5% | 53 | 47.2% | 1.6% |
| Agglo. - 20 000 hab | 138 | 31.8% | 1.5% | 65 | 31.1% | 1.5% | 73 | 32.4% | 1.5% | 25 | 22.0% | 1.0% |
| Agglo. 20 000 à 100 000 hab | 102 | 23.5% | 1.5% | 48 | 23.0% | 1.4% | 54 | 23.9% | 1.5% | 20 | 18.2% | 1.1% |
| Agglo. + 100 000 hab | 16 | 3.7% | 0.1% | 12 | 5.6% | 0.2% | 4 | 1.9% | 0.1% | 12 | 10.8% | 0.2% |
| Agglo. Paris | 3 | 0.7% | - | 1 | 0.4% | - | 2 | 0.9% | - | 2 | 1.7% | - |
| Régions INSEE | ||||||||||||
| Ile de France | 23 | 5.2% | 0.2% | 9 | 4.4% | 0.2% | 14 | 6.0% | 0.3% | 12 | 10.9% | 0.3% |
| Champagne Ardennes | 1 | 0.2% | 0.1% | 1 | 0.5% | 0.2% | - | - | - | - | - | - |
| Bourgogne | 35 | 8.1% | 2.6% | 14 | 6.7% | 2.2% | 21 | 9.5% | 3.0% | 6 | 5.0% | 1.6% |
| Centre | 159 | 36.5% | 7.6% | 71 | 33.9% | 7.0% | 88 | 39.0% | 8.1% | 32 | 29.0% | 5.0% |
| Auvergne | 77 | 17.6% | 6.8% | 27 | 13.0% | 5.0% | 49 | 21.9% | 8.4% | 14 | 12.7% | 4.4% |
| Rhône Alpes | 139 | 31.9% | 2.7% | 87 | 41.3% | 3.4% | 52 | 23.1% | 1.9% | 47 | 42.3% | 2.4% |
| Languedoc Roussillon | 2 | 0.4% | 0.1% | 0 | 0.2% | - | 1 | 0.5% | 0.1% | 0 | 0.2% | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 234 | 53.9% | 0.7% | 119 | 56.8% | 0.7% | 115 | 51.1% | 0.7% | 81 | 72.6% | 0.5% |
| Presque tous les jours | 49 | 11.3% | 0.8% | 22 | 10.6% | 0.8% | 27 | 12.0% | 0.8% | 20 | 18.2% | 1.1% |
| 1 à 2 fois par semaine | 26 | 5.9% | 1.0% | 10 | 4.8% | 0.9% | 16 | 6.9% | 1.0% | 9 | 7.9% | 1.7% |
| 1 à 3 fois par mois | 9 | 2.0% | 1.8% | 1 | 0.7% | 0.8% | 7 | 3.2% | 2.5% | 1 | 0.8% | 1.4% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 8 | 1.9% | 0.4% | 6 | 2.8% | 0.8% | 2 | 1.0% | 0.2% | 1 | 0.6% | 0.4% |
| De 9 000 à moins de 12 000 euros par an | 42 | 9.8% | 1.4% | 24 | 11.4% | 2.1% | 19 | 8.2% | 1.0% | 1 | 0.6% | 0.3% |
| De 12 000 à moins de 18 000 euros par an | 48 | 11.1% | 0.9% | 25 | 11.8% | 1.0% | 24 | 10.5% | 0.8% | 5 | 4.8% | 0.9% |
| De 18 000 à moins de 24 000 euros par an | 65 | 14.9% | 1.0% | 24 | 11.3% | 0.8% | 41 | 18.3% | 1.1% | 8 | 6.7% | 0.6% |
| De 24 000 à moins de 36 000 euros par an | 98 | 22.4% | 0.9% | 42 | 20.1% | 0.8% | 56 | 24.7% | 0.9% | 27 | 24.2% | 0.8% |
| De 36 000 à moins de 45 000 euros par an | 64 | 14.8% | 0.9% | 31 | 14.7% | 0.8% | 33 | 14.8% | 1.0% | 24 | 21.7% | 0.8% |
| De 45 000 à moins de 65 000 euros par an | 51 | 11.8% | 0.7% | 27 | 12.9% | 0.7% | 24 | 10.7% | 0.7% | 33 | 29.7% | 0.8% |
| 65 000 euros et plus par an | 9 | 2.0% | 0.2% | 5 | 2.3% | 0.2% | 4 | 1.8% | 0.2% | 8 | 7.2% | 0.3% |
| Refus | 40 | 9.2% | 1.2% | 26 | 12.4% | 1.8% | 14 | 6.3% | 0.7% | 4 | 3.7% | 0.4% |
| Ne sait pas | 9 | 2.0% | 0.5% | 1 | 0.4% | 0.1% | 8 | 3.6% | 0.9% | 1 | 0.6% | 0.1% |
