L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 4702 | 100.0% | 9.0% | 2360 | 100.0% | 9.5% | 2341 | 100.0% | 8.6% | 1975 | 100.0% | 11.4% |
| Sexe | ||||||||||||
| Homme | 2360 | 50.2% | 9.5% | 2360 | 100.0% | 9.5% | - | - | - | 1049 | 53.1% | 12.0% |
| Femme | 2341 | 49.8% | 8.6% | - | - | - | 2341 | 100.0% | 8.6% | 926 | 46.9% | 10.8% |
| Age | ||||||||||||
| 15 à 24 ans | 956 | 20.3% | 13.1% | 458 | 19.4% | 12.4% | 498 | 21.3% | 13.8% | 383 | 19.4% | 12.6% |
| 25 à 34 ans | 933 | 19.8% | 12.3% | 475 | 20.1% | 12.8% | 457 | 19.5% | 11.8% | 408 | 20.6% | 12.6% |
| 35 à 49 ans | 1305 | 27.8% | 10.5% | 698 | 29.6% | 11.3% | 608 | 26.0% | 9.6% | 672 | 34.0% | 10.6% |
| 50 à 59 ans | 866 | 18.4% | 9.3% | 451 | 19.1% | 9.8% | 416 | 17.8% | 8.9% | 417 | 21.1% | 10.8% |
| 60 ans et plus | 642 | 13.6% | 4.2% | 279 | 11.8% | 4.1% | 362 | 15.5% | 4.2% | 95 | 4.8% | 10.9% |
| Individu | ||||||||||||
| Ménagères | 1862 | 39.6% | 7.9% | - | - | - | 1862 | 79.5% | 7.9% | 732 | 37.1% | 10.4% |
| Personne de référence | 2523 | 53.7% | 8.9% | 1831 | 77.6% | 8.9% | 692 | 29.5% | 8.7% | 1016 | 51.4% | 12.1% |
| Responsable des achats | 3184 | 67.7% | 8.8% | 1314 | 55.7% | 10.0% | 1869 | 79.8% | 8.2% | 1274 | 64.5% | 11.6% |
| PCS Individu | ||||||||||||
| Agriculteurs | 4 | 0.1% | 0.8% | 1 | - | 0.3% | 3 | 0.1% | 2.0% | - | - | - |
| Petits patrons | 86 | 1.8% | 5.4% | 58 | 2.4% | 5.0% | 29 | 1.2% | 6.4% | 81 | 4.1% | 5.6% |
| Affaires et Cadres | 659 | 14.0% | 13.5% | 381 | 16.1% | 13.4% | 278 | 11.9% | 13.5% | 596 | 30.2% | 13.5% |
| Professions intermédiaires | 877 | 18.7% | 12.2% | 461 | 19.5% | 13.1% | 416 | 17.8% | 11.4% | 716 | 36.3% | 12.3% |
| Employés | 946 | 20.1% | 11.4% | 329 | 13.9% | 14.9% | 617 | 26.4% | 10.1% | 183 | 9.3% | 9.8% |
| Ouvriers | 547 | 11.6% | 8.6% | 472 | 20.0% | 9.4% | 75 | 3.2% | 5.7% | 20 | 1.0% | 5.7% |
| Retraités | 480 | 10.2% | 3.8% | 225 | 9.5% | 3.7% | 256 | 10.9% | 3.9% | 15 | 0.8% | 7.4% |
| Autres inactifs | 1101 | 23.4% | 10.6% | 435 | 18.4% | 11.7% | 667 | 28.5% | 9.9% | 364 | 18.4% | 11.2% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 12 | 0.3% | 1.6% | 5 | 0.2% | 1.2% | 7 | 0.3% | 2.1% | - | - | - |
| Petits patrons | 184 | 3.9% | 7.0% | 76 | 3.2% | 5.7% | 108 | 4.6% | 8.4% | 184 | 9.3% | 7.0% |
| Affaires et Cadres | 873 | 18.6% | 12.8% | 458 | 19.4% | 13.4% | 415 | 17.7% | 12.2% | 873 | 44.2% | 12.8% |
| Professions intermédiaires | 918 | 19.5% | 11.6% | 515 | 21.8% | 12.9% | 403 | 17.2% | 10.4% | 918 | 46.5% | 11.6% |
| Employés | 742 | 15.8% | 13.7% | 348 | 14.7% | 14.7% | 394 | 16.8% | 12.9% | - | - | - |
| Ouvriers | 914 | 19.4% | 9.6% | 509 | 21.5% | 10.0% | 406 | 17.3% | 9.2% | - | - | - |
| Retraités | 655 | 13.9% | 4.4% | 283 | 12.0% | 4.2% | 372 | 15.9% | 4.6% | - | - | - |
| Autres inactifs | 403 | 8.6% | 9.6% | 167 | 7.1% | 10.5% | 236 | 10.1% | 9.0% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 818 | 17.4% | 8.1% | 384 | 16.3% | 8.8% | 433 | 18.5% | 7.7% | 283 | 14.3% | 15.5% |
| 2 personnes | 1246 | 26.5% | 6.9% | 586 | 24.8% | 6.8% | 660 | 28.2% | 7.0% | 440 | 22.3% | 10.6% |
| 3 personnes | 954 | 20.3% | 10.4% | 503 | 21.3% | 10.9% | 451 | 19.3% | 9.9% | 426 | 21.6% | 10.9% |
| 4 personnes | 999 | 21.3% | 10.8% | 501 | 21.2% | 10.9% | 498 | 21.3% | 10.7% | 565 | 28.6% | 11.5% |
| 5 personnes et + | 685 | 14.6% | 12.4% | 386 | 16.4% | 14.3% | 299 | 12.8% | 10.7% | 261 | 13.2% | 10.2% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 1680 | 35.7% | 10.8% | 866 | 36.7% | 11.7% | 814 | 34.8% | 9.9% | 799 | 40.5% | 10.3% |
| Non | 3022 | 64.3% | 8.3% | 1495 | 63.3% | 8.5% | 1527 | 65.2% | 8.1% | 1176 | 59.5% | 12.2% |
| Habitat | ||||||||||||
| Communes rurales | 308 | 6.5% | 2.6% | 163 | 6.9% | 2.9% | 145 | 6.2% | 2.3% | 120 | 6.1% | 3.7% |
| Agglo. - 20 000 hab | 347 | 7.4% | 3.8% | 196 | 8.3% | 4.6% | 150 | 6.4% | 3.1% | 139 | 7.0% | 5.5% |
| Agglo. 20 000 à 100 000 hab | 249 | 5.3% | 3.6% | 142 | 6.0% | 4.2% | 107 | 4.6% | 3.0% | 107 | 5.4% | 5.7% |
| Agglo. + 100 000 hab | 1821 | 38.7% | 11.7% | 875 | 37.1% | 11.6% | 946 | 40.4% | 11.8% | 668 | 33.8% | 11.7% |
| Agglo. Paris | 1977 | 42.1% | 23.1% | 984 | 41.7% | 24.0% | 994 | 42.4% | 22.3% | 941 | 47.6% | 23.7% |
| Régions INSEE | ||||||||||||
| Ile de France | 2122 | 45.1% | 22.1% | 1071 | 45.4% | 23.4% | 1051 | 44.9% | 20.9% | 997 | 50.5% | 22.9% |
| Nord Pas de Calais | 360 | 7.7% | 11.2% | 200 | 8.5% | 13.0% | 160 | 6.8% | 9.5% | 137 | 7.0% | 14.1% |
| Lorraine | 67 | 1.4% | 3.5% | 44 | 1.9% | 4.8% | 23 | 1.0% | 2.3% | 30 | 1.5% | 5.6% |
| Alsace | 148 | 3.2% | 9.7% | 67 | 2.8% | 9.0% | 81 | 3.5% | 10.2% | 57 | 2.9% | 11.9% |
| Franche-Comté | 6 | 0.1% | 0.7% | 5 | 0.2% | 1.0% | 2 | 0.1% | 0.4% | 4 | 0.2% | 1.4% |
| Champagne Ardennes | 19 | 0.4% | 1.7% | 6 | 0.3% | 1.1% | 13 | 0.5% | 2.3% | 8 | 0.4% | 2.6% |
| Picardie | 60 | 1.3% | 3.9% | 34 | 1.4% | 4.5% | 26 | 1.1% | 3.3% | 20 | 1.0% | 4.8% |
| Bourgogne | 22 | 0.5% | 1.6% | 12 | 0.5% | 1.8% | 11 | 0.5% | 1.5% | 11 | 0.6% | 3.3% |
| Haute Normandie | 54 | 1.1% | 3.6% | 25 | 1.1% | 3.5% | 29 | 1.2% | 3.7% | 16 | 0.8% | 3.5% |
| Basse Normandie | 9 | 0.2% | 0.7% | 6 | 0.3% | 1.1% | 3 | 0.1% | 0.4% | 5 | 0.2% | 1.5% |
| Centre | 36 | 0.8% | 1.7% | 17 | 0.7% | 1.7% | 19 | 0.8% | 1.8% | 20 | 1.0% | 3.1% |
| Pays de Loire | 169 | 3.6% | 5.7% | 91 | 3.9% | 6.4% | 77 | 3.3% | 5.0% | 64 | 3.2% | 6.9% |
| Bretagne | 81 | 1.7% | 3.0% | 33 | 1.4% | 2.5% | 48 | 2.1% | 3.5% | 33 | 1.7% | 4.4% |
| Poitou Charentes | 13 | 0.3% | 0.9% | 7 | 0.3% | 0.9% | 6 | 0.3% | 0.8% | 9 | 0.5% | 2.5% |
| Aquitaine | 202 | 4.3% | 7.3% | 101 | 4.3% | 7.6% | 101 | 4.3% | 6.9% | 76 | 3.8% | 9.0% |
| Midi Pyrénées | 176 | 3.7% | 7.1% | 111 | 4.7% | 9.3% | 65 | 2.8% | 5.1% | 75 | 3.8% | 9.6% |
| Limousin | 4 | 0.1% | 0.6% | 1 | - | 0.2% | 3 | 0.1% | 0.9% | 3 | 0.1% | 1.7% |
| Auvergne | 7 | 0.1% | 0.6% | 2 | 0.1% | 0.3% | 5 | 0.2% | 0.8% | 5 | 0.3% | 1.5% |
| Rhône Alpes | 527 | 11.2% | 10.1% | 265 | 11.2% | 10.5% | 262 | 11.2% | 9.7% | 203 | 10.3% | 10.4% |
| Languedoc Roussillon | 167 | 3.6% | 7.3% | 82 | 3.5% | 7.5% | 86 | 3.7% | 7.1% | 52 | 2.6% | 7.6% |
| Provence Alpes Côte d'Azur, Corse | 452 | 9.6% | 10.3% | 182 | 7.7% | 8.8% | 269 | 11.5% | 11.7% | 150 | 7.6% | 10.3% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 3766 | 80.1% | 10.9% | 1931 | 81.8% | 11.1% | 1835 | 78.4% | 10.6% | 1755 | 88.8% | 11.9% |
| Presque tous les jours | 475 | 10.1% | 8.0% | 239 | 10.1% | 8.7% | 236 | 10.1% | 7.4% | 171 | 8.6% | 9.2% |
| 1 à 2 fois par semaine | 215 | 4.6% | 8.3% | 91 | 3.8% | 8.4% | 124 | 5.3% | 8.3% | 37 | 1.9% | 7.1% |
| 1 à 3 fois par mois | 28 | 0.6% | 5.7% | 10 | 0.4% | 5.1% | 18 | 0.8% | 6.2% | 5 | 0.3% | 7.4% |
| Moins souvent | 23 | 0.5% | 3.2% | 11 | 0.5% | 2.9% | 12 | 0.5% | 3.4% | 6 | 0.3% | 12.6% |
| Jamais | 1 | - | 2.1% | - | - | - | 1 | 0.1% | 4.9% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 143 | 3.0% | 7.8% | 59 | 2.5% | 7.9% | 84 | 3.6% | 7.8% | 17 | 0.9% | 8.7% |
| De 9 000 à moins de 12 000 euros par an | 204 | 4.3% | 6.8% | 82 | 3.5% | 7.2% | 121 | 5.2% | 6.6% | 23 | 1.2% | 9.7% |
| De 12 000 à moins de 18 000 euros par an | 459 | 9.8% | 8.3% | 203 | 8.6% | 8.3% | 256 | 10.9% | 8.2% | 62 | 3.1% | 9.8% |
| De 18 000 à moins de 24 000 euros par an | 481 | 10.2% | 7.1% | 222 | 9.4% | 7.4% | 260 | 11.1% | 6.8% | 133 | 6.7% | 9.9% |
| De 24 000 à moins de 36 000 euros par an | 1033 | 22.0% | 9.0% | 506 | 21.4% | 9.4% | 527 | 22.5% | 8.7% | 417 | 21.1% | 11.9% |
| De 36 000 à moins de 45 000 euros par an | 687 | 14.6% | 9.6% | 376 | 15.9% | 10.1% | 311 | 13.3% | 9.0% | 334 | 16.9% | 11.3% |
| De 45 000 à moins de 65 000 euros par an | 781 | 16.6% | 10.7% | 461 | 19.5% | 11.3% | 320 | 13.6% | 9.8% | 456 | 23.1% | 11.2% |
| 65 000 euros et plus par an | 480 | 10.2% | 12.1% | 271 | 11.5% | 11.9% | 209 | 8.9% | 12.4% | 349 | 17.7% | 12.8% |
| Refus | 300 | 6.4% | 8.8% | 136 | 5.8% | 9.4% | 164 | 7.0% | 8.5% | 128 | 6.5% | 11.4% |
| Ne sait pas | 135 | 2.9% | 8.1% | 45 | 1.9% | 6.1% | 90 | 3.8% | 9.8% | 55 | 2.8% | 9.6% |
