L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 943 | 100.0% | 1.8% | 546 | 100.0% | 2.2% | 397 | 100.0% | 1.5% | 308 | 100.0% | 1.8% |
| Sexe | ||||||||||||
| Homme | 546 | 57.9% | 2.2% | 546 | 100.0% | 2.2% | - | - | - | 173 | 56.0% | 2.0% |
| Femme | 397 | 42.1% | 1.5% | - | - | - | 397 | 100.0% | 1.5% | 135 | 44.0% | 1.6% |
| Age | ||||||||||||
| 15 à 24 ans | 74 | 7.9% | 1.0% | 44 | 8.0% | 1.2% | 31 | 7.7% | 0.8% | 33 | 10.7% | 1.1% |
| 25 à 34 ans | 88 | 9.3% | 1.2% | 58 | 10.7% | 1.6% | 29 | 7.4% | 0.8% | 33 | 10.8% | 1.0% |
| 35 à 49 ans | 265 | 28.1% | 2.1% | 151 | 27.6% | 2.4% | 115 | 28.9% | 1.8% | 121 | 39.3% | 1.9% |
| 50 à 59 ans | 231 | 24.5% | 2.5% | 154 | 28.3% | 3.3% | 77 | 19.4% | 1.7% | 96 | 31.1% | 2.5% |
| 60 ans et plus | 284 | 30.1% | 1.8% | 139 | 25.4% | 2.0% | 145 | 36.6% | 1.7% | 25 | 8.1% | 2.9% |
| Individu | ||||||||||||
| Ménagères | 361 | 38.3% | 1.5% | - | - | - | 361 | 90.9% | 1.5% | 119 | 38.6% | 1.7% |
| Personne de référence | 609 | 64.6% | 2.1% | 479 | 87.7% | 2.3% | 130 | 32.9% | 1.6% | 181 | 58.7% | 2.2% |
| Responsable des achats | 684 | 72.6% | 1.9% | 338 | 61.9% | 2.6% | 346 | 87.3% | 1.5% | 208 | 67.5% | 1.9% |
| PCS Individu | ||||||||||||
| Petits patrons | 40 | 4.2% | 2.5% | 32 | 5.8% | 2.8% | 8 | 1.9% | 1.7% | 40 | 12.8% | 2.7% |
| Affaires et Cadres | 94 | 10.0% | 1.9% | 58 | 10.7% | 2.1% | 36 | 9.0% | 1.7% | 85 | 27.5% | 1.9% |
| Professions intermédiaires | 125 | 13.2% | 1.7% | 74 | 13.6% | 2.1% | 50 | 12.7% | 1.4% | 94 | 30.6% | 1.6% |
| Employés | 188 | 19.9% | 2.3% | 90 | 16.6% | 4.1% | 98 | 24.6% | 1.6% | 32 | 10.5% | 1.7% |
| Ouvriers | 133 | 14.1% | 2.1% | 108 | 19.8% | 2.2% | 25 | 6.3% | 1.9% | 8 | 2.6% | 2.3% |
| Retraités | 234 | 24.8% | 1.8% | 111 | 20.4% | 1.8% | 123 | 30.9% | 1.9% | - | - | - |
| Autres inactifs | 130 | 13.7% | 1.2% | 72 | 13.2% | 1.9% | 58 | 14.5% | 0.9% | 49 | 15.9% | 1.5% |
| PCS Personne de référence | ||||||||||||
| Petits patrons | 65 | 6.9% | 2.5% | 33 | 6.1% | 2.5% | 32 | 8.2% | 2.5% | 65 | 21.3% | 2.5% |
| Affaires et Cadres | 119 | 12.7% | 1.7% | 72 | 13.1% | 2.1% | 48 | 12.0% | 1.4% | 119 | 38.7% | 1.7% |
| Professions intermédiaires | 123 | 13.1% | 1.6% | 68 | 12.4% | 1.7% | 55 | 14.0% | 1.4% | 123 | 40.0% | 1.6% |
| Employés | 142 | 15.1% | 2.6% | 97 | 17.8% | 4.1% | 45 | 11.4% | 1.5% | - | - | - |
| Ouvriers | 170 | 18.0% | 1.8% | 116 | 21.2% | 2.3% | 55 | 13.7% | 1.2% | - | - | - |
| Retraités | 278 | 29.5% | 1.9% | 125 | 22.9% | 1.9% | 153 | 38.5% | 1.9% | - | - | - |
| Autres inactifs | 45 | 4.7% | 1.1% | 36 | 6.6% | 2.3% | 9 | 2.2% | 0.3% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 189 | 20.0% | 1.9% | 102 | 18.8% | 2.3% | 87 | 21.8% | 1.5% | 48 | 15.6% | 2.6% |
| 2 personnes | 291 | 30.9% | 1.6% | 167 | 30.5% | 1.9% | 124 | 31.3% | 1.3% | 65 | 21.2% | 1.6% |
| 3 personnes | 187 | 19.8% | 2.0% | 102 | 18.6% | 2.2% | 85 | 21.4% | 1.9% | 87 | 28.4% | 2.2% |
| 4 personnes | 139 | 14.7% | 1.5% | 83 | 15.1% | 1.8% | 56 | 14.1% | 1.2% | 64 | 20.7% | 1.3% |
| 5 personnes et + | 137 | 14.6% | 2.5% | 93 | 17.0% | 3.4% | 45 | 11.3% | 1.6% | 44 | 14.2% | 1.7% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 312 | 33.1% | 2.0% | 185 | 33.9% | 2.5% | 127 | 31.9% | 1.5% | 140 | 45.6% | 1.8% |
| Non | 631 | 66.9% | 1.7% | 361 | 66.1% | 2.1% | 270 | 68.1% | 1.4% | 168 | 54.4% | 1.7% |
| Habitat | ||||||||||||
| Communes rurales | 56 | 5.9% | 0.5% | 39 | 7.1% | 0.7% | 17 | 4.3% | 0.3% | 16 | 5.3% | 0.5% |
| Agglo. - 20 000 hab | 66 | 7.0% | 0.7% | 30 | 5.5% | 0.7% | 36 | 9.0% | 0.7% | 25 | 8.2% | 1.0% |
| Agglo. 20 000 à 100 000 hab | 84 | 8.9% | 1.2% | 48 | 8.8% | 1.4% | 36 | 9.1% | 1.0% | 19 | 6.2% | 1.0% |
| Agglo. + 100 000 hab | 23 | 2.4% | 0.1% | 9 | 1.7% | 0.1% | 14 | 3.5% | 0.2% | 5 | 1.5% | 0.1% |
| Agglo. Paris | 714 | 75.8% | 8.3% | 420 | 77.0% | 10.2% | 294 | 74.2% | 6.6% | 243 | 78.8% | 6.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 833 | 88.4% | 8.7% | 489 | 89.6% | 10.7% | 344 | 86.7% | 6.9% | 281 | 91.1% | 6.5% |
| Picardie | 110 | 11.6% | 7.1% | 57 | 10.4% | 7.6% | 53 | 13.3% | 6.6% | 27 | 8.9% | 6.5% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 589 | 62.4% | 1.7% | 345 | 63.1% | 2.0% | 244 | 61.5% | 1.4% | 243 | 78.8% | 1.6% |
| Presque tous les jours | 126 | 13.4% | 2.1% | 61 | 11.2% | 2.2% | 65 | 16.3% | 2.0% | 46 | 15.0% | 2.5% |
| 1 à 2 fois par semaine | 66 | 7.0% | 2.6% | 41 | 7.4% | 3.7% | 25 | 6.4% | 1.7% | 13 | 4.4% | 2.6% |
| 1 à 3 fois par mois | 5 | 0.5% | 0.9% | 5 | 0.8% | 2.4% | - | - | - | - | - | - |
| Moins souvent | 6 | 0.6% | 0.8% | 2 | 0.3% | 0.5% | 4 | 1.0% | 1.1% | - | - | - |
| Jamais | 1 | 0.1% | 1.8% | - | - | - | 1 | 0.3% | 4.3% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 32 | 3.4% | 1.7% | 10 | 1.7% | 1.3% | 22 | 5.6% | 2.1% | 12 | 3.8% | 6.1% |
| De 9 000 à moins de 12 000 euros par an | 49 | 5.2% | 1.7% | 35 | 6.4% | 3.0% | 15 | 3.7% | 0.8% | 7 | 2.3% | 3.0% |
| De 12 000 à moins de 18 000 euros par an | 88 | 9.3% | 1.6% | 50 | 9.1% | 2.1% | 38 | 9.6% | 1.2% | 6 | 2.1% | 1.0% |
| De 18 000 à moins de 24 000 euros par an | 116 | 12.3% | 1.7% | 77 | 14.2% | 2.6% | 38 | 9.7% | 1.0% | 22 | 7.3% | 1.7% |
| De 24 000 à moins de 36 000 euros par an | 200 | 21.2% | 1.7% | 105 | 19.2% | 1.9% | 95 | 24.0% | 1.6% | 74 | 24.0% | 2.1% |
| De 36 000 à moins de 45 000 euros par an | 122 | 13.0% | 1.7% | 72 | 13.2% | 1.9% | 50 | 12.7% | 1.5% | 41 | 13.2% | 1.4% |
| De 45 000 à moins de 65 000 euros par an | 148 | 15.7% | 2.0% | 90 | 16.5% | 2.2% | 58 | 14.6% | 1.8% | 64 | 20.8% | 1.6% |
| 65 000 euros et plus par an | 92 | 9.7% | 2.3% | 62 | 11.4% | 2.7% | 29 | 7.4% | 1.7% | 61 | 19.7% | 2.2% |
| Refus | 60 | 6.4% | 1.8% | 38 | 6.9% | 2.6% | 23 | 5.7% | 1.2% | 14 | 4.5% | 1.2% |
| Ne sait pas | 36 | 3.8% | 2.2% | 8 | 1.4% | 1.1% | 28 | 7.0% | 3.0% | 7 | 2.2% | 1.2% |
