L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 7894 | 100.0% | 15.2% | 4844 | 100.0% | 19.4% | 3050 | 100.0% | 11.2% | 3011 | 100.0% | 17.4% |
| Sexe | ||||||||||||
| Homme | 4844 | 61.4% | 19.4% | 4844 | 100.0% | 19.4% | - | - | - | 1928 | 64.0% | 22.0% |
| Femme | 3050 | 38.6% | 11.2% | - | - | - | 3050 | 100.0% | 11.2% | 1083 | 36.0% | 12.6% |
| Age | ||||||||||||
| 15 à 24 ans | 1251 | 15.8% | 17.2% | 770 | 15.9% | 20.9% | 481 | 15.8% | 13.4% | 551 | 18.3% | 18.0% |
| 25 à 34 ans | 1127 | 14.3% | 14.9% | 761 | 15.7% | 20.5% | 366 | 12.0% | 9.5% | 508 | 16.9% | 15.7% |
| 35 à 49 ans | 1793 | 22.7% | 14.4% | 1188 | 24.5% | 19.3% | 605 | 19.8% | 9.6% | 1022 | 33.9% | 16.2% |
| 50 à 59 ans | 1281 | 16.2% | 13.8% | 796 | 16.4% | 17.3% | 484 | 15.9% | 10.4% | 684 | 22.7% | 17.7% |
| 60 ans et plus | 2442 | 30.9% | 15.8% | 1329 | 27.4% | 19.6% | 1113 | 36.5% | 12.9% | 247 | 8.2% | 28.3% |
| Individu | ||||||||||||
| Ménagères | 2540 | 32.2% | 10.8% | - | - | - | 2540 | 83.3% | 10.8% | 851 | 28.3% | 12.1% |
| Personne de référence | 4719 | 59.8% | 16.6% | 3907 | 80.7% | 19.1% | 811 | 26.6% | 10.2% | 1732 | 57.5% | 20.7% |
| Responsable des achats | 5033 | 63.8% | 14.0% | 2565 | 52.9% | 19.5% | 2469 | 80.9% | 10.8% | 1750 | 58.1% | 15.9% |
| PCS Individu | ||||||||||||
| Agriculteurs | 30 | 0.4% | 5.9% | 24 | 0.5% | 7.1% | 6 | 0.2% | 3.5% | 2 | 0.1% | 17.7% |
| Petits patrons | 254 | 3.2% | 15.8% | 195 | 4.0% | 16.9% | 59 | 1.9% | 13.1% | 236 | 7.8% | 16.3% |
| Affaires et Cadres | 1170 | 14.8% | 23.9% | 793 | 16.4% | 28.0% | 377 | 12.3% | 18.3% | 1070 | 35.5% | 24.3% |
| Professions intermédiaires | 1059 | 13.4% | 14.7% | 680 | 14.0% | 19.3% | 379 | 12.4% | 10.4% | 889 | 29.5% | 15.3% |
| Employés | 997 | 12.6% | 12.0% | 493 | 10.2% | 22.3% | 504 | 16.5% | 8.2% | 182 | 6.0% | 9.8% |
| Ouvriers | 850 | 10.8% | 13.4% | 767 | 15.8% | 15.3% | 83 | 2.7% | 6.3% | 41 | 1.4% | 11.7% |
| Retraités | 1980 | 25.1% | 15.5% | 1159 | 23.9% | 18.8% | 821 | 26.9% | 12.4% | 32 | 1.1% | 15.4% |
| Autres inactifs | 1554 | 19.7% | 14.9% | 732 | 15.1% | 19.7% | 821 | 26.9% | 12.2% | 560 | 18.6% | 17.2% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 49 | 0.6% | 6.5% | 35 | 0.7% | 8.4% | 15 | 0.5% | 4.3% | - | - | - |
| Petits patrons | 395 | 5.0% | 15.1% | 229 | 4.7% | 17.1% | 166 | 5.4% | 13.0% | 395 | 13.1% | 15.1% |
| Affaires et Cadres | 1434 | 18.2% | 21.0% | 909 | 18.8% | 26.5% | 525 | 17.2% | 15.4% | 1434 | 47.6% | 21.0% |
| Professions intermédiaires | 1182 | 15.0% | 15.0% | 790 | 16.3% | 19.7% | 392 | 12.8% | 10.1% | 1182 | 39.2% | 15.0% |
| Employés | 807 | 10.2% | 14.9% | 511 | 10.6% | 21.5% | 296 | 9.7% | 9.7% | - | - | - |
| Ouvriers | 1163 | 14.7% | 12.3% | 818 | 16.9% | 16.1% | 345 | 11.3% | 7.8% | - | - | - |
| Retraités | 2337 | 29.6% | 15.7% | 1284 | 26.5% | 19.1% | 1053 | 34.5% | 13.0% | - | - | - |
| Autres inactifs | 526 | 6.7% | 12.5% | 268 | 5.5% | 16.9% | 258 | 8.5% | 9.9% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 1334 | 16.9% | 13.3% | 748 | 15.4% | 17.1% | 586 | 19.2% | 10.4% | 340 | 11.3% | 18.7% |
| 2 personnes | 2855 | 36.2% | 15.8% | 1680 | 34.7% | 19.4% | 1175 | 38.5% | 12.5% | 733 | 24.3% | 17.7% |
| 3 personnes | 1443 | 18.3% | 15.7% | 931 | 19.2% | 20.1% | 512 | 16.8% | 11.2% | 687 | 22.8% | 17.6% |
| 4 personnes | 1384 | 17.5% | 15.0% | 903 | 18.7% | 19.7% | 481 | 15.8% | 10.3% | 785 | 26.1% | 16.0% |
| 5 personnes et + | 878 | 11.1% | 16.0% | 582 | 12.0% | 21.6% | 296 | 9.7% | 10.6% | 465 | 15.5% | 18.2% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 2287 | 29.0% | 14.7% | 1497 | 30.9% | 20.3% | 790 | 25.9% | 9.6% | 1268 | 42.1% | 16.4% |
| Non | 5607 | 71.0% | 15.4% | 3347 | 69.1% | 19.0% | 2261 | 74.1% | 12.0% | 1743 | 57.9% | 18.2% |
| Habitat | ||||||||||||
| Communes rurales | 1198 | 15.2% | 10.0% | 770 | 15.9% | 13.5% | 428 | 14.0% | 6.9% | 382 | 12.7% | 11.6% |
| Agglo. - 20 000 hab | 952 | 12.1% | 10.5% | 598 | 12.3% | 14.1% | 354 | 11.6% | 7.3% | 363 | 12.1% | 14.3% |
| Agglo. 20 000 à 100 000 hab | 893 | 11.3% | 12.8% | 594 | 12.3% | 17.5% | 299 | 9.8% | 8.3% | 254 | 8.4% | 13.7% |
| Agglo. + 100 000 hab | 2184 | 27.7% | 14.1% | 1422 | 29.4% | 18.9% | 762 | 25.0% | 9.5% | 879 | 29.2% | 15.4% |
| Agglo. Paris | 2667 | 33.8% | 31.1% | 1459 | 30.1% | 35.5% | 1208 | 39.6% | 27.1% | 1133 | 37.6% | 28.6% |
| Régions INSEE | ||||||||||||
| Ile de France | 2933 | 37.1% | 30.6% | 1608 | 33.2% | 35.1% | 1324 | 43.4% | 26.4% | 1233 | 41.0% | 28.4% |
| Nord Pas de Calais | 358 | 4.5% | 11.1% | 265 | 5.5% | 17.3% | 92 | 3.0% | 5.5% | 141 | 4.7% | 14.5% |
| Lorraine | 170 | 2.2% | 8.9% | 108 | 2.2% | 11.7% | 62 | 2.0% | 6.3% | 58 | 1.9% | 11.0% |
| Alsace | 165 | 2.1% | 10.8% | 109 | 2.2% | 14.6% | 57 | 1.9% | 7.1% | 68 | 2.3% | 14.3% |
| Franche-Comté | 89 | 1.1% | 9.3% | 59 | 1.2% | 12.8% | 29 | 1.0% | 6.0% | 33 | 1.1% | 12.2% |
| Champagne Ardennes | 114 | 1.4% | 10.5% | 83 | 1.7% | 15.8% | 31 | 1.0% | 5.5% | 37 | 1.2% | 12.5% |
| Picardie | 296 | 3.8% | 19.2% | 176 | 3.6% | 23.5% | 120 | 3.9% | 15.1% | 85 | 2.8% | 20.2% |
| Bourgogne | 177 | 2.2% | 13.1% | 128 | 2.6% | 19.7% | 49 | 1.6% | 7.0% | 52 | 1.7% | 15.3% |
| Haute Normandie | 189 | 2.4% | 12.7% | 111 | 2.3% | 15.6% | 78 | 2.6% | 10.0% | 55 | 1.8% | 12.3% |
| Basse Normandie | 114 | 1.4% | 9.4% | 80 | 1.6% | 13.7% | 34 | 1.1% | 5.4% | 39 | 1.3% | 12.0% |
| Centre | 259 | 3.3% | 12.3% | 173 | 3.6% | 17.1% | 86 | 2.8% | 7.9% | 88 | 2.9% | 13.5% |
| Pays de Loire | 278 | 3.5% | 9.3% | 174 | 3.6% | 12.1% | 104 | 3.4% | 6.7% | 105 | 3.5% | 11.3% |
| Bretagne | 236 | 3.0% | 8.8% | 136 | 2.8% | 10.5% | 101 | 3.3% | 7.2% | 98 | 3.3% | 12.9% |
| Poitou Charentes | 162 | 2.0% | 10.8% | 111 | 2.3% | 15.5% | 51 | 1.7% | 6.5% | 51 | 1.7% | 13.9% |
| Aquitaine | 309 | 3.9% | 11.1% | 181 | 3.7% | 13.6% | 128 | 4.2% | 8.8% | 115 | 3.8% | 13.6% |
| Midi Pyrénées | 333 | 4.2% | 13.5% | 218 | 4.5% | 18.2% | 115 | 3.8% | 9.0% | 114 | 3.8% | 14.5% |
| Limousin | 69 | 0.9% | 11.2% | 48 | 1.0% | 16.4% | 21 | 0.7% | 6.4% | 18 | 0.6% | 11.3% |
| Auvergne | 113 | 1.4% | 10.0% | 72 | 1.5% | 13.3% | 40 | 1.3% | 6.8% | 39 | 1.3% | 12.1% |
| Rhône Alpes | 635 | 8.0% | 12.2% | 436 | 9.0% | 17.3% | 199 | 6.5% | 7.4% | 248 | 8.2% | 12.7% |
| Languedoc Roussillon | 281 | 3.6% | 12.3% | 178 | 3.7% | 16.4% | 103 | 3.4% | 8.5% | 103 | 3.4% | 14.9% |
| Provence Alpes Côte d'Azur, Corse | 615 | 7.8% | 14.1% | 390 | 8.0% | 18.8% | 225 | 7.4% | 9.8% | 230 | 7.6% | 15.8% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 6079 | 77.0% | 17.5% | 3825 | 79.0% | 22.1% | 2255 | 73.9% | 13.0% | 2705 | 89.8% | 18.4% |
| Presque tous les jours | 799 | 10.1% | 13.4% | 454 | 9.4% | 16.6% | 346 | 11.3% | 10.8% | 224 | 7.4% | 12.1% |
| 1 à 2 fois par semaine | 310 | 3.9% | 12.0% | 155 | 3.2% | 14.3% | 155 | 5.1% | 10.4% | 56 | 1.9% | 10.7% |
| 1 à 3 fois par mois | 33 | 0.4% | 6.8% | 17 | 0.4% | 8.9% | 16 | 0.5% | 5.4% | 3 | 0.1% | 4.2% |
| Moins souvent | 63 | 0.8% | 8.7% | 36 | 0.8% | 10.0% | 27 | 0.9% | 7.4% | 9 | 0.3% | 19.4% |
| Jamais | 6 | 0.1% | 8.3% | 1 | - | 2.9% | 5 | 0.2% | 15.5% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 187 | 2.4% | 10.2% | 97 | 2.0% | 13.0% | 89 | 2.9% | 8.3% | 34 | 1.1% | 17.8% |
| De 9 000 à moins de 12 000 euros par an | 299 | 3.8% | 10.0% | 157 | 3.2% | 13.6% | 143 | 4.7% | 7.8% | 34 | 1.1% | 14.3% |
| De 12 000 à moins de 18 000 euros par an | 582 | 7.4% | 10.5% | 382 | 7.9% | 15.7% | 200 | 6.6% | 6.4% | 84 | 2.8% | 13.3% |
| De 18 000 à moins de 24 000 euros par an | 807 | 10.2% | 11.9% | 474 | 9.8% | 15.9% | 333 | 10.9% | 8.8% | 209 | 6.9% | 15.5% |
| De 24 000 à moins de 36 000 euros par an | 1551 | 19.6% | 13.6% | 918 | 18.9% | 17.0% | 633 | 20.8% | 10.5% | 514 | 17.1% | 14.7% |
| De 36 000 à moins de 45 000 euros par an | 1148 | 14.5% | 16.0% | 719 | 14.9% | 19.3% | 428 | 14.0% | 12.4% | 449 | 14.9% | 15.2% |
| De 45 000 à moins de 65 000 euros par an | 1474 | 18.7% | 20.1% | 976 | 20.1% | 23.9% | 498 | 16.3% | 15.3% | 726 | 24.1% | 17.9% |
| 65 000 euros et plus par an | 1113 | 14.1% | 28.1% | 735 | 15.2% | 32.4% | 378 | 12.4% | 22.4% | 689 | 22.9% | 25.3% |
| Refus | 488 | 6.2% | 14.4% | 273 | 5.6% | 18.8% | 215 | 7.0% | 11.1% | 181 | 6.0% | 16.1% |
| Ne sait pas | 246 | 3.1% | 14.9% | 113 | 2.3% | 15.3% | 133 | 4.4% | 14.5% | 92 | 3.1% | 15.9% |
