L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 566 | 100.0% | 1.1% | 388 | 100.0% | 1.6% | 179 | 100.0% | 0.7% | 298 | 100.0% | 1.7% |
| Sexe | ||||||||||||
| Homme | 388 | 68.5% | 1.6% | 388 | 100.0% | 1.6% | - | - | - | 204 | 68.5% | 2.3% |
| Femme | 179 | 31.5% | 0.7% | - | - | - | 179 | 100.0% | 0.7% | 94 | 31.5% | 1.1% |
| Age | ||||||||||||
| 15 à 24 ans | 74 | 13.1% | 1.0% | 37 | 9.4% | 1.0% | 37 | 20.9% | 1.0% | 33 | 11.0% | 1.1% |
| 25 à 34 ans | 99 | 17.4% | 1.3% | 64 | 16.6% | 1.7% | 34 | 19.1% | 0.9% | 51 | 17.2% | 1.6% |
| 35 à 49 ans | 163 | 28.7% | 1.3% | 124 | 32.0% | 2.0% | 39 | 21.6% | 0.6% | 113 | 37.7% | 1.8% |
| 50 à 59 ans | 125 | 22.1% | 1.3% | 89 | 22.9% | 1.9% | 36 | 20.2% | 0.8% | 80 | 26.7% | 2.1% |
| 60 ans et plus | 106 | 18.7% | 0.7% | 74 | 19.0% | 1.1% | 32 | 18.1% | 0.4% | 22 | 7.3% | 2.5% |
| Individu | ||||||||||||
| Ménagères | 142 | 25.1% | 0.6% | - | - | - | 142 | 79.6% | 0.6% | 81 | 27.2% | 1.2% |
| Personne de référence | 364 | 64.3% | 1.3% | 326 | 84.1% | 1.6% | 38 | 21.2% | 0.5% | 197 | 65.9% | 2.4% |
| Responsable des achats | 331 | 58.4% | 0.9% | 195 | 50.4% | 1.5% | 135 | 75.8% | 0.6% | 169 | 56.8% | 1.5% |
| PCS Individu | ||||||||||||
| Agriculteurs | 0 | 0.1% | 0.1% | 0 | 0.1% | 0.1% | - | - | - | - | - | - |
| Petits patrons | 26 | 4.6% | 1.6% | 20 | 5.2% | 1.7% | 6 | 3.3% | 1.3% | 24 | 8.0% | 1.7% |
| Affaires et Cadres | 182 | 32.1% | 3.7% | 132 | 34.1% | 4.7% | 50 | 27.8% | 2.4% | 168 | 56.5% | 3.8% |
| Professions intermédiaires | 66 | 11.7% | 0.9% | 46 | 11.9% | 1.3% | 20 | 11.2% | 0.5% | 56 | 18.8% | 1.0% |
| Employés | 63 | 11.0% | 0.8% | 35 | 9.1% | 1.6% | 27 | 15.2% | 0.4% | 11 | 3.7% | 0.6% |
| Ouvriers | 35 | 6.1% | 0.5% | 34 | 8.8% | 0.7% | 1 | 0.4% | - | - | - | - |
| Retraités | 73 | 12.9% | 0.6% | 54 | 14.0% | 0.9% | 18 | 10.3% | 0.3% | 0 | 0.1% | 0.1% |
| Autres inactifs | 122 | 21.5% | 1.2% | 65 | 16.7% | 1.7% | 57 | 31.8% | 0.8% | 39 | 12.9% | 1.2% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 2 | 0.3% | 0.2% | 1 | 0.1% | 0.1% | 1 | 0.6% | 0.3% | - | - | - |
| Petits patrons | 40 | 7.1% | 1.5% | 22 | 5.8% | 1.7% | 18 | 10.1% | 1.4% | 40 | 13.6% | 1.5% |
| Affaires et Cadres | 191 | 33.7% | 2.8% | 135 | 34.8% | 3.9% | 56 | 31.1% | 1.6% | 191 | 63.9% | 2.8% |
| Professions intermédiaires | 67 | 11.9% | 0.9% | 47 | 12.1% | 1.2% | 20 | 11.2% | 0.5% | 67 | 22.5% | 0.9% |
| Employés | 46 | 8.2% | 0.9% | 31 | 8.0% | 1.3% | 15 | 8.5% | 0.5% | - | - | - |
| Ouvriers | 65 | 11.4% | 0.7% | 38 | 9.7% | 0.7% | 27 | 15.2% | 0.6% | - | - | - |
| Retraités | 103 | 18.1% | 0.7% | 70 | 18.0% | 1.0% | 33 | 18.3% | 0.4% | - | - | - |
| Autres inactifs | 53 | 9.3% | 1.3% | 44 | 11.4% | 2.8% | 9 | 4.8% | 0.3% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 81 | 14.3% | 0.8% | 54 | 13.9% | 1.2% | 27 | 15.3% | 0.5% | 33 | 11.0% | 1.8% |
| 2 personnes | 192 | 33.9% | 1.1% | 133 | 34.2% | 1.5% | 59 | 33.3% | 0.6% | 80 | 26.7% | 1.9% |
| 3 personnes | 104 | 18.4% | 1.1% | 66 | 17.1% | 1.4% | 38 | 21.3% | 0.8% | 58 | 19.5% | 1.5% |
| 4 personnes | 106 | 18.6% | 1.1% | 71 | 18.4% | 1.6% | 34 | 19.2% | 0.7% | 76 | 25.4% | 1.5% |
| 5 personnes et + | 83 | 14.7% | 1.5% | 64 | 16.4% | 2.4% | 19 | 10.9% | 0.7% | 52 | 17.5% | 2.0% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 188 | 33.1% | 1.2% | 139 | 35.8% | 1.9% | 49 | 27.4% | 0.6% | 128 | 42.8% | 1.6% |
| Non | 379 | 66.9% | 1.0% | 249 | 64.2% | 1.4% | 130 | 72.6% | 0.7% | 171 | 57.2% | 1.8% |
| Habitat | ||||||||||||
| Communes rurales | 53 | 9.3% | 0.4% | 36 | 9.2% | 0.6% | 17 | 9.6% | 0.3% | 23 | 7.6% | 0.7% |
| Agglo. - 20 000 hab | 51 | 8.9% | 0.6% | 38 | 9.8% | 0.9% | 13 | 7.2% | 0.3% | 33 | 10.9% | 1.3% |
| Agglo. 20 000 à 100 000 hab | 45 | 8.0% | 0.6% | 32 | 8.4% | 1.0% | 13 | 7.1% | 0.4% | 19 | 6.4% | 1.0% |
| Agglo. + 100 000 hab | 186 | 32.8% | 1.2% | 131 | 33.8% | 1.7% | 54 | 30.5% | 0.7% | 98 | 32.7% | 1.7% |
| Agglo. Paris | 232 | 41.0% | 2.7% | 151 | 38.9% | 3.7% | 82 | 45.7% | 1.8% | 126 | 42.4% | 3.2% |
| Régions INSEE | ||||||||||||
| Ile de France | 243 | 42.9% | 2.5% | 159 | 41.0% | 3.5% | 84 | 47.0% | 1.7% | 135 | 45.3% | 3.1% |
| Nord Pas de Calais | 21 | 3.7% | 0.7% | 19 | 4.8% | 1.2% | 3 | 1.5% | 0.2% | 13 | 4.4% | 1.3% |
| Lorraine | 13 | 2.2% | 0.7% | 7 | 1.8% | 0.7% | 6 | 3.3% | 0.6% | 7 | 2.4% | 1.3% |
| Alsace | 19 | 3.4% | 1.2% | 11 | 3.0% | 1.5% | 8 | 4.2% | 1.0% | 9 | 3.1% | 1.9% |
| Franche-Comté | 5 | 0.9% | 0.5% | 2 | 0.6% | 0.5% | 3 | 1.6% | 0.6% | 2 | 0.5% | 0.6% |
| Champagne Ardennes | 6 | 1.0% | 0.5% | 5 | 1.2% | 0.9% | 1 | 0.6% | 0.2% | 2 | 0.8% | 0.8% |
| Picardie | 8 | 1.3% | 0.5% | 5 | 1.3% | 0.7% | 3 | 1.5% | 0.3% | 5 | 1.8% | 1.3% |
| Bourgogne | 8 | 1.4% | 0.6% | 8 | 2.0% | 1.2% | 0 | 0.2% | - | 2 | 0.7% | 0.6% |
| Haute Normandie | 10 | 1.7% | 0.6% | 5 | 1.2% | 0.6% | 5 | 2.8% | 0.6% | 6 | 1.8% | 1.2% |
| Basse Normandie | 5 | 0.9% | 0.4% | 5 | 1.2% | 0.8% | 1 | 0.3% | 0.1% | 4 | 1.2% | 1.1% |
| Centre | 11 | 1.9% | 0.5% | 8 | 2.1% | 0.8% | 3 | 1.6% | 0.3% | 6 | 2.1% | 1.0% |
| Pays de Loire | 16 | 2.9% | 0.6% | 13 | 3.4% | 0.9% | 3 | 1.8% | 0.2% | 9 | 3.0% | 0.9% |
| Bretagne | 9 | 1.6% | 0.3% | 8 | 2.1% | 0.6% | 1 | 0.8% | 0.1% | 5 | 1.8% | 0.7% |
| Poitou Charentes | 8 | 1.4% | 0.5% | 7 | 1.8% | 1.0% | 1 | 0.5% | 0.1% | 2 | 0.6% | 0.5% |
| Aquitaine | 31 | 5.4% | 1.1% | 12 | 3.1% | 0.9% | 18 | 10.4% | 1.3% | 14 | 4.6% | 1.6% |
| Midi Pyrénées | 26 | 4.6% | 1.1% | 19 | 5.0% | 1.6% | 7 | 3.8% | 0.5% | 13 | 4.5% | 1.7% |
| Limousin | 4 | 0.6% | 0.6% | 2 | 0.5% | 0.6% | 2 | 1.0% | 0.6% | 1 | 0.3% | 0.6% |
| Auvergne | 7 | 1.3% | 0.6% | 5 | 1.3% | 0.9% | 2 | 1.2% | 0.4% | 4 | 1.4% | 1.2% |
| Rhône Alpes | 57 | 10.1% | 1.1% | 45 | 11.5% | 1.8% | 13 | 7.2% | 0.5% | 34 | 11.4% | 1.7% |
| Languedoc Roussillon | 20 | 3.5% | 0.9% | 17 | 4.3% | 1.5% | 3 | 1.7% | 0.3% | 8 | 2.8% | 1.2% |
| Provence Alpes Côte d'Azur, Corse | 40 | 7.0% | 0.9% | 27 | 6.9% | 1.3% | 13 | 7.2% | 0.6% | 17 | 5.7% | 1.2% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 494 | 87.2% | 1.4% | 343 | 88.5% | 2.0% | 151 | 84.3% | 0.9% | 279 | 93.6% | 1.9% |
| Presque tous les jours | 38 | 6.7% | 0.6% | 26 | 6.7% | 1.0% | 12 | 6.6% | 0.4% | 10 | 3.5% | 0.6% |
| 1 à 2 fois par semaine | 8 | 1.4% | 0.3% | 3 | 0.7% | 0.2% | 5 | 3.0% | 0.4% | 1 | 0.2% | 0.1% |
| Moins souvent | 7 | 1.3% | 1.0% | - | - | - | 7 | 4.1% | 2.1% | 7 | 2.5% | 15.6% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 8 | 1.4% | 0.4% | 4 | 1.2% | 0.6% | 4 | 2.0% | 0.3% | 1 | 0.2% | 0.3% |
| De 9 000 à moins de 12 000 euros par an | 15 | 2.7% | 0.5% | 11 | 3.0% | 1.0% | 4 | 2.2% | 0.2% | 1 | 0.2% | 0.3% |
| De 12 000 à moins de 18 000 euros par an | 48 | 8.5% | 0.9% | 40 | 10.4% | 1.7% | 7 | 4.2% | 0.2% | 6 | 2.1% | 1.0% |
| De 18 000 à moins de 24 000 euros par an | 33 | 5.9% | 0.5% | 18 | 4.8% | 0.6% | 15 | 8.2% | 0.4% | 10 | 3.5% | 0.8% |
| De 24 000 à moins de 36 000 euros par an | 75 | 13.3% | 0.7% | 45 | 11.6% | 0.8% | 30 | 16.9% | 0.5% | 38 | 12.7% | 1.1% |
| De 36 000 à moins de 45 000 euros par an | 67 | 11.9% | 0.9% | 44 | 11.3% | 1.2% | 23 | 13.1% | 0.7% | 38 | 12.9% | 1.3% |
| De 45 000 à moins de 65 000 euros par an | 112 | 19.8% | 1.5% | 86 | 22.1% | 2.1% | 27 | 14.9% | 0.8% | 67 | 22.3% | 1.6% |
| 65 000 euros et plus par an | 155 | 27.4% | 3.9% | 114 | 29.3% | 5.0% | 42 | 23.4% | 2.5% | 112 | 37.6% | 4.1% |
| Refus | 30 | 5.3% | 0.9% | 20 | 5.1% | 1.4% | 10 | 5.5% | 0.5% | 14 | 4.6% | 1.2% |
| Ne sait pas | 22 | 3.9% | 1.3% | 5 | 1.2% | 0.7% | 17 | 9.5% | 1.8% | 12 | 3.9% | 2.0% |
